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Bloggers are engaging in product placement advertising
Some do it with a positive review, some weave it into blog articles that have nothing to do with the placed product and others wrip the item to shreds. I just read a blog about a PPP blogger that was ripping on PayDayLoans, and she was paid to do that by the PayDayLoan site.

Source: http://www.techcrunch.com/2006/12/03/payperpost-chronicles-their-amorality/#comment-481239

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