Category Archives: Omidyar Network

Federated Media raises huge round of funding – $50M

 In a period full with launch of new ad networks and deals about such Federated Media has raised a huge amount of money – $50 million in a C round led by Oak Investment Partners and Omidyar Network as a returning investor from their first round. The rumor has it the company has turned down a $100M buy out offer some time ago and apparently they have chosen to go through the investors’ road. The pre-money valuation for this road is rumored to be in the $200M range, which off $22M in revenues the company is brining in per year is not that overvalued at all. The company claims to be reaching a collective audience of over 50M people in US per month, which is an impressive number, yet those eye bolls are under the control of the web publishers and they may leave, together with their visitors, any time they do not like what are being paid for bringing them in. The company’s current investment comes on top of $7.5M previously taken. Federated Media claims profitability reached in September 2007.

Oak Investment Partners is actually buying out a minority stake for their $50M and this is not really a typical funding deal as it turns out.

“Federated Media has a proven, profitable business model with some of the industry’s most knowledgeable people at the helm,” said Fred Harman, general partner at Oak, who will be joining the FM board of directors. “The company has shown clear leadership in the emerging conversational media ecosystem. FM represents some of the best publisher and advertiser content on the Web, and with productive industry relationships, the company is poised to do amazing things going forward.”

With expertise in custom, integrated conversational marketing campaigns, FM has developed deep and long-term relationships with leading brand marketers and advertising agencies. Over the last three years, the company has expanded beyond its technology roots into verticals including parenting, business & marketing, media & entertainment, video gaming, graphics arts, automotive and more.

“We’ve been an early and avid supporter of Federated’s model,” said Casey Jones, vice president of marketing at Dell. “We look forward to continuing our work with the company as it expands its business.”

FM’s full portfolio of digital media brands includes web favorites such as Boing Boing, Ars Technica, Ask A Ninja, Digg, Dooce, Confessions of a Pioneer Woman and NOTCOT, as well as social networking applications including Graffiti Wall (in Facebook, Hi5, MySpace and other social networks), Watercooler (in Facebook, Bebo and others) and many more. FM is expanding its portfolio and has just this year brought on diverse sites such as Silicon Alley Insider, Destructoid and Buzzine. FM also manages sponsorship programs for a roster of events such as the twice-annual Conversational Marketing Summit and Outside Lands Music & Arts Festival.

“FM and Oak are a great match,” said Chris Albinson, co-founder and managing director of Panorama Capital, an early investor and board member at FM. “Oak will add great value to FM’s board, and we look forward to working with Fred and his team.”

FM generates revenue for its partner sites and event organizers through integrated sponsorships, advertising and other marketing services for global brands and their advertising agencies. Recent examples of premium brand-building programs include BMW’s 1-Series drawing contest, which invited Facebook members to custom paint BMW models using Graffiti’s digital illustrating tools, and the co-publishing and promotion partnership with American Express around their OPEN Forum blog for small business owners.

“We’re proud to bring Oak on board as major investor,” said John Battelle, founder and CEO of Federated Media. “The Oak team understands the media business and has relationships within the media and Internet industries that will benefit FM with insights from Silicon Valley as well.

More about Federated Media (FM)

Founded in 2005, FM represents more than 125 conversational media entrepreneurs who run more than 150 of the world’s most respected websites, blogs, and social networking applications. The company became profitable in the third quarter of 2007.

Federated Media (FM) is an advertisement serving company that works with many of the top blogs on the web. It acts as a middle man that connects medium sized websites/companies with large and small advertisers. FM is essentially an ad aggregator for companies that are too small to have direct relationships with big advertisers yet big enough to demand higher rates than available on services such as Google’s Adsense. It can distribute ads to numerous blogs helping advertisers and ad publishers avoid an overwhelming amount of business relationships.

FM does banner as well as text advertising on a CPM (cost per impression) basis. Pricing varies per blog property and can reach upwards of $30 per thousand impressions.

Founder is John Battelle

John Battelle is an entrepreneur, journalist, professor, and author who has founded or co-founded businesses, magazines and websites. Formerly a professor at the Graduate School of Journalism at the University of California, Berkeley, Battelle, 42, is also a founder and Executive Producer of the Web 2.0 conferences and “band manager” with BoingBoing.net. Previously, Battelle was founder, Chairman, and CEO of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to founding The Standard, Battelle was a co-founding editor of Wired magazine and Wired Ventures. Before Wired, Battelle worked at the Los Angeles Times and MacWeek, a unit of Ziff Davis. John is currently CEO and Chairman of Federated Media.

In 2005-6, Battelle wrote The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Penguin/Portfolio), an international bestseller published in 26 languages. He maintains Searchblog, a daily site covering the intersection of media, technology and the internet at www.battellemedia.com.

Battelle was a founding Board member of the Online Publishers Association and sits on the board of the Interactive Advertising Bureau, as well as the Board of his children’s school.

Battelle has been named a “Global Leader for Tomorrow” and “Young Global Leader” by the World Economic Forum in Davos, Switzerland. He was a finalist in the “Entrepreneur of the Year” competition by Ernst & Young and has recently been named an “Innovator,” one of ten best marketers in the business, by Advertising Age and one the the “Most Important People on The Web” by PCWorld. He holds a bachelor’s and a master’s degree from the University of California, Berkeley.

Investors include Omidyar Network, New York Times, Mitchell Kapor, Andrew Anker, Mike Homer, Tim O’Reilly, JP Morgan and Oak Investment Partners, which has given the money for their last and biggest round to date.

More about Oak Investment Partners

Oak Investment Partners is a multi-stage venture capital firm with a total of $8.4 billion in committed capital. The primary investment focus is on high growth opportunities in Internet/new media, communications, information technology, financial services information technology, healthcare services and consumer retail. Over a 28-year history, Oak has achieved a strong track record as a stage-independent investor funding more than 450 companies at key points in their lifecycle. Oak has been involved in the formation of companies, funded spinouts of operating divisions and technology assets, and provided growth equity to mid- and late-stage private businesses and to public companies through PIPE investments.

The space is very crowded and among other competitors Technorati is one of the companies holding greater chance for turning its fairly popular online brand into an ad network for blogs

More

http://federatedmedia.net/
http://www.federatedmedia.net/press/2008/04/federated_media_receives_inves.php
http://www.oakvc.com/
http://www.crunchbase.com/company/federatedmedia
http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/
http://www.techcrunch.com/2008/03/21/federated-medias-battelle-slams-rival-hints-at-investing-in-publishers/
http://www.techcrunch.com/2008/03/21/federated-medias-battelle-slams-rival-hints-at-investing-in-publishers/
http://www.crunchbase.com/person/john-battelle
http://web2innovations.com/money/2008/03/02/technorati-is-rumored-to-be-in-preparation-of-blogger-ad-network/

Massive second round of funding for Freebase – $42 Million

Freebase, the open and shared database of the world’s knowledge, has raised a whopping amount of money in its Series B round of funding, $42 Million, in a round that included Benchmark Capital and Goldman Sachs. Total funding to date is $57 million.

The investment is considerable, and comes at a time when a number of experts are betting that a more powerful, “semantic” Web is about to emerge, where data about information is much more structured than it is today.

In March 2006, Freebase received $15 million in funding from investors including Benchmark Capital, Millennium Technology Ventures and Omidyar Network.

Freebase, created by Metaweb Technologies, is an open database of the world’s information. It’s built by the community and for the community – free for anyone to query, contribute to, build applications on top of, or integrate into their websites.

Already, Freebase covers millions of topics in hundreds of categories. Drawing from large open data sets like Wikipedia, MusicBrainz, and the SEC archives, it contains structured information on many popular topics, including movies, music, people and locations – all reconciled and freely available via an open API. This information is supplemented by the efforts of a passionate global community of users who are working together to add structured information on everything from philosophy to European railway stations to the chemical properties of common food ingredients.

By structuring the world’s data in this manner, the Freebase community is creating a global resource that will one day allow people and machines everywhere to access information far more easily and quickly than they can today.

Freebase  aims to “open up the silos of data and the connections between them”, according to founder Danny Hillis at the Web 2.0 Summit. Freebase is a database that has all kinds of data in it and an API. Because it’s an open database, anyone can enter new data in Freebase. An example page in the Freebase db looks pretty similar to a Wikipedia page. When you enter new data, the app can make suggestions about content. The topics in Freebase are organized by type, and you can connect pages with links, semantic tagging. So in summary, Freebase is all about shared data and what you can do with it.

Here’s a video tour of how does Freebase work. Freebase categorizes knowledge according to thousands of “types” of information, such as film, director or city. Those are the highest order of categorization. Then underneath those types you have “topics,” which are individual examples of the types — such as Annie Hall and Woody Allen. It boasts two million topics to date. This lets Freebase represent information in a structured way, to support queries from web developers wanting to build applications around them. It also solicits people to contribute their knowledge to the database, governed by a community of editors. It offers a Creative Commons license so that it can be used to power applications, on an open API.

This is one of the biggest Series B rounds for the past 12 months. And probably what Google tries to do with its Knol to Wikipedia is the same what Freebase tries to achieve too – replicate and commercialize the huge success of the non-profit Wikipedia.

Other semantic applications and projects include Powerset, Twine, AdaptiveBlue, Hakia, Talis, LinkedWords, NosyJoe, TrueKnowledge, among others.

Peter Rip, an investor in Twine has quickly reacted on the comparison between the two Freebase and Twine the VentureBeat’s Matt Marshall made.

As an investor in Twine, allow me correct you about Twine and Metaweb’s positioning. You correctly point out that Metaweb is building a database about concepts and things on the Web. Twine is not. Twine is really more of an application than a database. It is a way for persons to share information about their interests. So they are complementary, not competitive.

What’s most important is that Twine will be able to use all the structure in something like Metaweb (and other content sources) to enrich the user’s ability to track and manage information. Think of Metaweb as a content repository and Twine as as the app that uses content for specific purposes.

Twine is still in closed beta. So the confusion is understandable, especially with all the hype surrounding the category.

Nova Spivack, the founder of Twine has also commented on.

Freebase and Twine are not competitive. That should be corrected in the above article. In fact our products are very different and have different audiences. Twine is for helping people and groups share knowledge around their interests and activities. It is for managing personal and group knowledge, and ultimately for building smarter communities of interest and smarter teams.

Metaweb, by contrast, is a data source that Twine can use, but is not focused on individuals or on groups. Rather Metaweb is building a single public information database, that is similar to the Wikipedia in some respects. This is a major difference in focus and functionality. To use an analogy, Twine is more like a semantic Facebook, and Metaweb is more like a semantic Wikipedia.

Freebase is in alpha.

Freebase.com was the first Semantic App being featured by Web2Innovations in its series of planned publications where we will try to discover, highlight and feature the next generation of web-based semantic applications, engines, platforms, mash-ups, machines, products, services, mixtures, parsers, and approaches and far beyond.

The purpose of these publications is to discover and showcase today’s Semantic Web Apps and projects. We’re not going to rank them, because there is no way to rank these apps at this time – many are still in alpha and private beta.
More

http://www.metaweb.com/about/
http://freebase.com
http://roblog.freebase.com
http://venturebeat.com/2008/01/14/shared-database-metaweb-gets-42m-boost/
http://www.techcrunch.com/2008/01/16/freebase-takes-42-million/
http://www.dmwmedia.com/news/2008/01/15/freebase-developer-metaweb-technologies-gets-$42.4-million
http://www.crunchbase.com/company/freebase
http://www.readwriteweb.com/archives/10_semantic_apps_to_watch.php
http://en.wikipedia.org/wiki/Danny_Hillis
http://www.metaweb.com
http://en.wikipedia.org/wiki/Metaweb_Technologies
http://web2innovations.com/money/2007/11/30/freebase-open-shared-database-of-the-worlds-knowledge/
http://mashable.com/2007/07/17/freebase/
http://squio.nl/blog/2007/04/02/freebase-life-the-universe-and-everything/