Category Archives: video

BlooSee Brings Web 2.0 to Ocean Lovers

BlooSee.com, a new, free Internet service, brings Web 2.0 to ocean lovers by allowing people from all over the world to map and share information about the ocean.BlooSee It’s a bit like wikipedia, but uses Google Earth/Maps imagery and a very intuitive interface. Also, BlooSee is a social network and it’s linked to other networks such as Facebook and Twitter.

BlooSee.com assigns a URL to each ocean or coastal location—which allows users to share information via social networks. “If I want to blog, Tweet, or Facebook about a movie or a book, I can link to a website. But what if I want to blog, Tweet, or Facebook about a seal pod, a snorkeling spot, or a dangerous rip current? Or what if I want to have conversations about the ocean using social networks? Now I can do all of the above with BlooSee”, said Manuel Maqueda, VP of Community and Strategy of BlooSee.

On BlooSee user contributions are called “infopoints,” which are bits of information shown on precise geographical coordinates over satellite images of the world’s oceans and coasts.Right now users can create 110 different types of infopoints on BlooSee. Some infopoints are navigation-related (e.g., lighthouses, harbors, and Coastguard stations) while others are related to water sports (e.g., surfing and snorkeling spots, or underwater caves). Sixteen types ofinfopoints are dedicated to dangers such as rip currents, uncharted underwater rocks, or pirate attacks. Other Infopoints are dedicated to marine art and history, such as museums, monuments, and historical sites.

The ocean is the largest ecosystem on the planet, and BlooSee is also a place where users can find protected natural areas, sea turtle nesting beaches, whale watching spots, and more.In addition, BlooSee is a place to share and find practical information, such as fuel docks, chandlers, restaurants, bait shops, surfing schools, and restaurants. According to Manuel Maqueda, “In a sense, BlooSee is ‘the Yelp of the sea,’ because it allows sea lovers to find and rate the businesses and services they need.”

The BlooSee social network is synched with Twitter and Facebook, allowing Twitter followers and Facebook friends to experience the users’ activity on BlooSee. BlooSee users retain total control over how they want their BlooSee activity to be broadcast.

According to Manuel Maqueda, “BlooSee is like having Wikipedia, Google Maps, Facebook, and Yelp all in one place, focused on the enjoyment, knowledge, and conservation of the ocean.”

BlooSee is in public beta and open to all users for free.

Via EPR Network

Wix.Com – An Online Web Design Platform That Lets Non-Tech Savvy Musicians Create Dynamic Flash Website

How are up-and-coming bands marketing themselves more effectively than signed artists–and putting the final nail in the record company coffin in the process?

The answer: new online web design platforms like Wix.com that let non-tech savvy musicians create dynamic flash website and MySpace pages (for free) that not only rival, but exceed the quality of professionally made websites.

As I’m sure you know, record companies have been taking it on the chin the past few years with music sales drying up. But their saving grace has been their powerful marketing arms, which for top artists has always been the best way to achieve market penetration. No longer.

Web 2.0 has leveled the playing field. Musicians can send e-flyers with embedded music about upcoming gigs, create customizable widgets for their MySpace page, and create band Flash websites that match the artistic value of their music.

The result: young and up-and-coming bands are now marketing themselves more effectively than big name artists. That’s why in just a few months nearly 200,000 musicians have already signed up with Wix.com web design platform.

About Wix

www.wix.com is a free, DIY and easy-to use Web design platform. Wix is the only web publishing platform that allows users to create stunning and completely original Flash websites. Founded in September 2006 and launched in open beta in April 2008, Wix was born out of the founders’ frustration with creating dynamic looking Websites that didn’t involve coding or programming. Wix has received $8.5 million funding from Bessemer Venture Partners and Mangrove Capital Partners. and is headquartered in New York and offices in Tel Aviv. www.wix.com.

Via EPR Network

2008’s Most Popular Web 2.0 Sites

Today we are living in web 2.0 times more than ever before. PR, press coverage, buzz, evangelism, lobbying, who knows who, who blogs who, who talks about who, mainstream media and beyond – all of those words found in the dictionary of almost every new web site that coins itself as web 2.0, but as the global economy crisis is raising upon us promising to leave us working in a very depressed business environment with little to no liquidation events at all for the next years the real question is: who the real winners in today’s web 2.0 space are based on real people using their web properties since 2005 the web 2.0 term was coined for first time. Since then we have witnessed hundreds of millions of US dollars poured into different web 2.0 sites, applications and technologies and perhaps now is the time to find out which of those web sites have worked things out. We took the time necessary to discover today’s most popular web 2.0 sites based on real traffic and site usage and Not on buzz or size of funding. Sites are ranked based on the estimated traffic figures. After spending years in assessing web 2.0 sites applying tens of different from economical and technological to media criteria in an effort to evaluate them we came up to the conclusion that there is only one criterion worth our attention and it is the real people that use a given site, the traffic, the site usage, etc., based on which the web site can successfully be monetized. Of course, there are a few exceptions from the general rule like sites with extremely valuable technologies and no traffic at all, but as we said, they are exceptions. Ad networks, web networks, hosted networks and group of sites that use consolidated traffic numbers as their own or such ones that rely on the traffic of other sites to boost their own figures (ex.: various ad networks, Quantcast, WordPress etc.) are not taken into consideration and the sites from within those respective networks and groups have been ranked separately. International traffic is of course taken into consideration. Add ons, social network apps and widgets usage is not taken into consideration. Sub-domains as well as international TLDs part of the principal business of the main domain/web site are included. Media sites including such covering the web 2.0 space have also been included. Old buys from the dot com era are not considered and ranked accordingly.

Disclaimer: some data based on which the sites below are ranked may not be complete or correct due to lack of public data available for the traffic of respective sites. Please also note that the data taken into consideration for the ranking may have meanwhile changed and might possibly be no longer the same at the time you are reading the list. Data has been gathered during the months of July, August, September and December 2008.

Today’s most popular Web 2.0 sites based on the traffic they get as measured during the months of July, August and September 2008.

Priority is given to direct traffic measurement methods wherever applicable. Panel data as well as toolbar traffic figures are not taken into cosndieration. Traffic details as taken from Quantcast, Google Analytics*, Nielsen Site Audit, Nielsen NetRatings, comScore Media Metrix, internal server log files*, Compete and Alexa. Press release, public relation and buzz traffic and usage figures as they have appeared in the mainstream and specialized media are given with lower priority unless supported by direct traffic measurement methods.

*wherever applicable

Web Property / Unique visitors per month

  1. WordPress.com ~ 100M
  2. YouTube.com ~ 73M
  3. MySpace.com ~ 72M
  4. Wikipedia.org ~ 69M
  5. Hi5.com ~ 54M
  6. Facebook.com ~ 43M
  7. BlogSpot.com ~ 43M
  8. PhotoBucket.com ~ 34M
  9. MetaCafe.com ~ 30M
  10. Blogger.com ~ 27M
  11. Flickr.com ~ 23M
  12. Scribd.com ~ 23M
  13. Digg.com ~ 21M
  14. Typepad.com ~ 17M
  15. Imeem.com ~ 17M
  16. Snap.com ~ 15.7M
  17. Fotolog.com ~ 15.6M
  18. RockYou.com ~ 15M
  19. Veoh.com ~ 12M
  20. Wikihow.com ~ 12M
  21. Topix.com ~ 11.5M
  22. Blinkx.com ~ 11M
  23. HuffingtonPost.com ~ 11M
  24. Technorati.com ~ 10.6M
  25. Wikia.com ~ 10.8M
  26. Zimbio.com ~ 10.3M
  27. SpyFu.com ~ 10.1M
  28. Heavy.com ~ 9.3M
  29. Yelp.com ~ 8.9M
  30. Slide.com ~ 8.5M
  31. SimplyHired.com ~ 8.5M
  32. Squidoo.com ~ 8.1M
  33. LinkedIn.com ~ 7.5M
  34. HubPages.com ~ 7.2M
  35. Hulu.com ~ 7.1M
  36. AssociatedContent.com ~ 7M
  37. Indeed.com ~ 5.4M
  38. LiveJournal.com ~ 5.2M
  39. Bebo.com ~ 5.1M
  40. Habbo.com ~ 4.9M
  41. Fixya.com ~ 4.5M
  42. RapidShare.com ~ 4.5M
  43. AnswerBag.com ~ 4.4M
  44. Metafilter.com ~ 4.3M
  45. Crackle (Grouper) ~ 4M
  46. Ning.com ~ 3.8M
  47. Breitbart.com ~ 3.8M
  48. BookingBuddy.com ~ 3.7M
  49. Kayak.com ~ 3.6M
  50. Blurtit.com ~ 3.2M
  51. Kaboodle.com ~ 3M
  52. Meebo.com ~ 2.9M
  53. Friendster.com ~ 2.7M
  54. WowWiki.com ~ 2.8M
  55. Truveo.com ~ 2.7M
  56. Trulia.com ~ 2.7M
  57. Twitter.com ~ 2.5M
  58. BoingBoing.net ~ 2.4M
  59. Techcrunch.com ~ 2.2M
  60. Zillow.com ~ 2.2M
  61. MyNewPlace.com ~ 2.2M
  62. Mahalo.com ~ 2.1M
  63. Vox.com ~ 2M
  64. Last.fm ~ 2M
  65. Glam.com ~ 1.9M
  66. Multiply.com ~ 1.9M
  67. Popsugar.com ~ 1.6M
  68. Addthis.com ~ 1.5M
  69. Pandora.com ~ 1.4M
  70. Brightcove.com ~ 1.4M
  71. LinkedWords.com ~ 1.3M
  72. Devshed.com ~ 1.3M
  73. AppleInsider.com ~ 1.3M
  74. Newsvine.com ~ 1.3M
  75. Fark.com ~ 1.2M
  76. BleacherReport.com ~ 1.2M
  77. Mashable.com ~ 1.2M
  78. Zwinky.com ~ 1.2M
  79. Quantcast.com ~ 1.2M
  80. StumbleUpon.com ~ 1.1M
  81. SecondLife.com ~ 1.1M
  82. Magnify.net ~ 1.1M
  83. Uncyclopedia.org ~ 1M
  84. Weblo.com ~ 1M
  85. Del.icio.us ~ 1M
  86. Reddit.com < 1M
  87. Pbwiki.com < 1M
  88. AggregateKnowledge.com < 1M
  89. Eventful.com < 1M
  90. Dizzler.com < 1M
  91. Synthasite.com < 1M
  92. Vimeo.com < 1M
  93. Zibb.com <1M

Web 2.0 sites having less than 1M unique visitors per month even though popular in one way or another are not subject of this list and are not taken into consideration. We know for at least 100 other considered really good web 2.0 sites, apps and technologies of today, but since they are getting less than 1M uniuqes per month they were not able to make our list. However, sites being almost there (850K-950K/mo) and believed to be in position to reach the 1M monthly mark in the next months are also included at the bottom of the list. Those sites are marked with “<“, which means close to 1M, but not yet there. No hard feelings :).

If we’ve omitted one site or another that you know is getting at least 1M uniques per month and you are not seeing it above, drop us a note at info[at]web2innovations.com and we’ll have it included. Please note that the site proposed should be having steady traffic for at least 3 months prior submission to the list above. Sites like, for example: Powerset and Cuil, may not qualify for inclusion due to their temporary traffic leaps caused by buzz they have gotten, a criterion we try to offset. For other corrections and omissions please write at same email address. Requests for corrections of the traffic figures the sites are ranked on can only be justified by providing us with the accurate traffic numbers from reliable direct measurement sources (Quantified at Quantcast, Google Analytics, Nielsen Site Audit, Nielsen NetRatings, comScore Media Metrix, internal server log files, other third party traffic measurement services that use the direct method. No panel data, no Alexa, no Compete etc. will be taken into consideration).

* Note that ranks given to sites at w2i reflect only our own vision for and understanding of the site usage, traffic and unique visitors of the sites being ranked and does not necessarily involve other industry experts’, professionals’, journalists’ and bloggers’ opinions. You acknowledge that any ranking available on web2innovations.com (The Site) is for informational purposes only and should not be construed as investment advice or a recommendation that you, or anyone you advise, should buy, acquire or invest in any of the companies being analyzed and ranked on the Site, or undertake any investment strategy, based on rankings seen on the Site. Moreover, if a company is described or mentioned in our Site, you acknowledge that such description or mention does not constitute a recommendation by web2innovations.com that you engage or otherwise use such web site.

The full list

New Clicktoboat Mobile Website Features Nationwide Fishing Spots, Family Hot-Spots, Boat Ramps, Marinas, Fishing Charters, Suppliers, Rentals And Fishing Spots By Fish Species With Customizable Proximity Search Capability

In time for summer fishing & boating season, ClickToBoat Mobile has launched a new and improved mobile website geared for wireless devices. The ClickToBoat Mobile website provides everything for the ultimate fishing and boating enthusiast on-the-go. With the ClickToBoat Mobile website users can find fishing spots, family hot-spots, marinas and more location based services which are cross-platform with the ClickToBoat.com online Community.

This September, ClickToBoat Mobile will unveil fishing reports, events and more on the go. Accessible by entering http://www.clicktoboat.com or http://mobile.clicktoboat.com on any internet enabled wireless device, the Mobile 2.0 website brings a richer, more advanced wireless experience to fishing and boating enthusiasts by integrating the latest standards and content technologies into the mobile environment.

The new ClickToBoat.com Mobile website provides users with a personalized experience, delivering proximity based fishing and boating information they crave while giving them the ability to conduct cross-platform interactions with the ClickToBoat.com Community. The site’s personalization features offer sponsors highly-targeted advertising opportunities to reach fishing and boating enthusiast market.

“We are very excited to launch the Mobile website in time for this year’s fishing & boating season. The popularity of fishing and boating combined with increased user-functionality, mobility, and personalization makes this the perfect for every fishing and boating enthusiast on-the-go,” said Harry Sangha, President, ClickToBoat.com. “Mobile experience is about ease of use and get information as quickly as possible, with the least amount of clicks. ClickToBoat.com Mobile website offers users a unique alternative with a fully personalized user experience on any internet enabled wireless device.”

ClickToBoat.com Mobile website features nationwide:

Fishing Spots – Family hot-spots – Marinas – Boat ramps – Rentals – Suppliers Fishing spots by fish species – Customizable proximity search capability for fishing & boating services Ratings & Reviews – Customized local weather forecasts for fishing & boating

About ClickToBoat, Inc:Launched in early 2007, ClickToBoat.com designs and develops expert marine directions, navigation and business geographic software for online, wireless and proprietary electronic navigational devices. The creator and owner of an innovative digital waterway route network, ClickToBoat.com is a patented resource and the only online navigation and trip planning tool that allows boaters to access directions, maps & charts, travel guides and safety information, as well as share information and routes with other boaters. Offering a breadth of tools for recreational boating enthusiasts, ClickToBoat.com also provides informational resources for scuba divers, including details on dive sites and wrecks, as well as destination guides for vacations and trips. In addition the sites provides access to ClickToFishTM, a resource designed specifically for anglers, offering maps with fishing detail for thousands of lakes throughout the United States.

 

Via EPR Network

More Consumer Services press releases

Live Video Webcast System Provides Portable Video Stream And Content Distribution Network For Legendary Wine Auction

TodoCast™, the innovator of the world’s first affordable, portable, live video webcasting system, today announced the availability of the first ever live webcast for this year’s landmark Sonoma Valley Wine Country Weekend held this Labor Day Weekend in Sonoma Valley. Sponsored by a host of organizations, including WebSat, Inc a TodoCast Partner, the fall auction and event entertainment will be accessible to anyone in the world with access to a computer and internet connection, complements of WebSat and the revolutionary technology of the TodoCast System.

The live web-broadcast of the Sonoma Valley Wine Auction will be available to online viewers at no charge and enable online viewers to make donations through the TodoCast.tv platform, allowing additional contributions to be made to participating Sonoma Valley Charities.

“We were thrilled at the prospect of the event’s live webcast,” said stated Peter Whyte, President of WebSat, Inc. TodoCast truly provides a solution and an opportunity for a recurring revenue stream. The simplicity and broad applications of the TodoCast system allow us to not only widen our viewer audience, but increase profitability without incurring tremendous costs,” Whyte concluded.

As a TodoCast Partner, WebSat is able to provide a complete service to event organizers and professional videographers, including on-site equipment, satellite and Internet bandwidth, as well as the technology for high quality live video, enabling people to experience the excitement of watching events as they happen. For the Sonoma Valley Wine Auction, viewers simply need a broadband connection to access the event website located at http://www.todocast.tv/sonomavalleywine. Upon signing in via a secure session, viewers can watch the event and contribute to the Sonoma Valley Charities via credit card donations.

“The turnkey capabilities and ease of use, not to mention the additional viewing opportunities that TodoCast provides our partners and their clientele is outstanding,” stated TodoCast Director of Global Video Services, Brian Roland. “For the Sonoma event, live video content is encoded to Flash using the TodoCast encoder, a standard component of the TodoCast Kit. In addition, TodoCast will provide the satellite feed for the event as well as content distribution services which enable WebSat, Inc to pull off the event live via satellite for the first time,” concluded Roland.

Featuring a .96 meter one touch auto-deploy satellite antenna, the TodoCast kit, which comes complete with all electronics premounted in a Gator G-Shock Rack Case, offers a high-quality live video webcast. The event will be streamed in standard definition at 600Kbps Flash, allowing the largest possible audience to view the content at home on either a MAC or PC. TodoCast services are available in Standard Definition as we as High-Definition with data rates from 400Kbps to over 4Mbps.

TodoCast provides a seamless solution for event organizers to reach an entirely new audience that would otherwise be inaccessible. The quality broadcast, fast deployment and complete mobility offers TodoCast customers and partners the ability to leverage countless opportunities both in exposure and revenues.

As the first portable solution for pay-per-view and live video content, the TodoCast Kit, offers a turnkey satellite webcasting system. Mounted to most vehicles, TodoCast provides videographers the freedom of mobility with guaranteed quality broadcasting bandwidth. Professional videographers can access the TodoCast CDN Streaming Media Hosting, to upload and promote live events capable of generating revenue from any location.

The Sonoma Valley Wine Country Weekend features more than 200 world-class wineries and chefs, a show-stopping Taste of Sonoma, and a Wine Auction. For more information on the event, please visit http://www.sonomawinecountryweekend.com/auction/home.asp. For information on TodoCast and how its turnkey live video streaming satellite system revolutionizes videography and streaming media content for videographers and event planners everywhere, please visit http://www.TodoCast.tv.

About WebSat, Inc
Leveraging more than 40 years of experience in the satellite industry, specializing in equipment manufacture, content distribution and the operation of satellite-based networks, WebSat offers fully equipped trucks with retractable satellite dishes enabling live event webcasting from any location. Headquartered in Sonoma, California, WebSat services Northern California with live webcasting for corporate, political and sporting events, concerts, church, civic and charity events, weddings, auctions, rallies and breaking news stories. For more information, please contact Peter Whyte 415-999-2394 pwhyte@websat.tv, or Pat Matthews 707-996-1805 pmatthews@websat.tv.

About TodoCast
TodoCast is a complete turnkey solution for live video streaming over satellite, packaged into a user friendly and revenue generating kit for professional videographers. The TodoCast Kit offers live satellite-to-web video streaming in a portable and turnkey solution, complete with electronics, antenna and portable case. In addition to the TodoCast Kit, the company provides a Content Distribution Network(CDN) and pay-per-view and advertising engine that enables TodoCast partners to promote and stream live events while generating revenue through paid viewers or advertising revenue. For more information, visit www.todocast.tv.

Via EPR Network

More Entertainment News

 

Broadband satellite provider adds turnkey satellite-to-web kit to product portfolio, expanding upon current satellite service offerings

TodoCast™, the innovator of the world’s first affordable, portable, live satellite-to-web video streaming system, today announced their partnership with Satlogic Networks, LLC (Satlogic) a provider of broadband satellite services.

By leveraging the TodoCast Kit, Satlogic is able to expand their satellite service offerings to include turnkey live video streaming satellite services. The TodoCast system offers complete mobility, quality broadcast and fast deployment. The major benefit to service providers like Satlogic is the ability to lease the hardware and live video via satellite services to videographers and event planners on a daily rental basis. By offering leased options, Satlogic provides the advantage of offering videographers and event planners, the benefits of the Todocast technology, without the capital expenditure of the complete TodoCast Kit. The partnership between TodoCast and Satlogic provides videographers and event planners the ability to leverage TodoCast in a scalable and affordable method.

Since its launch in March of this year, TodoCast has generated tremendous interest among videographers and is quickly catching on with satellite service providers looking for a distinctive service offering. TodoCast provides videographers, producers and event planners the ability to deploy live mobile video streaming services for their clients, offering the ability to capture, display and distribute breaking news, corporate, private, sponsored or pay-per-view events.

“The TodoCast Kit offers service providers a convenient solution for satellite-to-live web streaming media services,” stated Brian Roland, TodoCast director of global video services. “With its .96 meter one touch auto-deploy satellite antenna, the kit comes complete with all electronics, encoder and phone kit, premounted in a Gator G-Shock Rack Case. The portability and ease of use of the TodoCast Kit is truly unmatched in the industry,” concluded Roland.

Satlogic, a leading provider of broadband satellite services selected TodoCast to increase their solution set and product offering for their customer base which spans military, telemedicine, first responder and government agencies.

“By offering the TodoCast Kit through our leased services, we are able to provide an efficient and affordable solution for live video streaming capabilities to event planners and videographers,” stated Jim McGehee, President of Satlogic Networks. “The simplicity and broad applications of the system allows Satlogic to lease the TodoCast service to videographers who prefer not to incur the capital costs associated with purchasing the entire TodoCast Kit. As a valued TodoCast Partner, we will not only widen our product offering, but be able to extend the technology that TodoCast provides to videographers and event planners in our region,” McGehee concluded.

As the first portable solution for pay-per-view and live video content, the TodoCast Kit, offers a turnkey satellite webcasting system, ideal for videographers, event planners, content distribution networks and producers. For more information on TodoCast or to inquire about the TodoCast Kit, please visit http://www.TodoCast.tv

About Satlogic Networks, LLC
Satlogic Networks LLC is a provider of satellite based Internet connectivity for business, government and military networks. Offering broadband satellite solutions to military, telemedicine, first responders and organizations seeking reliable satellite communications for corporate communications, operational business enhancements and business continuity, Satlogic is headquartered in Marietta, Georgia. For more information, please visit http://www.satlogicnetworks.com

About TodoCast
TodoCast™, headquartered in San Juan Capistrano, CA is a complete turnkey solution for live video streaming over satellite, packaged into a user friendly and revenue generating kit for professional videographers. The TodoCast Kit offers live satellite-to-web video streaming in a portable and turnkey solution, complete with electronics, antenna and portable case. In addition to the TodoCast Kit, the company provides a Content Distribution Network (CDN) and pay-per-view and advertising engine that enables TodoCast partners to promote and stream live events while generating revenue through paid viewers or advertising revenue. For more information, visit www.todocast.tv.

Via EPR Network

More Entertainment News

Best-TV.com – awarded ‘Best Start-Up’ by two leading NYC VCs and more than half of the audience at the NY Video 2.0 conference

BestTV, a market leader in online video management platforms and Internet TV Platforms, announced today that it was awarded the ‘Best Start-Up’ by two leading NY VCs and more than half of the audience members at the NY Video 2.0 Conference in May.

NY Video 2.0, a new community of online video start-ups, content producers, creative firms, advertisers and investors, held an American Idol style competition where five members were judged by a panel of three prominent New York-based Venture Capitalists (VCs) and audience members.

Chris Fralic, Partner of First Round Capital and one of the VCs in favor of BestTV, said: “The white-label video portal is an interesting play. I like the fact that you walk in with a 200-page SDK and hand it to the developers.”

Oded Felled, co-founder of BestTV, commented: “This award demonstrates market acceptance and validation of our product strategy. The launch and management of an Internet video site is a complex process requiring integration of many different technologies, adaptation to rapidly changing business models, and growing user expectations. BestTV developed a white-label Internet TV platform that enables system integrators, web design firms and others to rapidly and cost-effectively launch and manage Internet TV portals that easily adapt to the evolving Internet video market.”

To find out more about BestTV and its award-winning Internet TV platform please visit: http://www.best-tv.com

Via EPR Network

More Media News

 

Creative Bube Tube produces brand new on-line video for J.E.T. Solutions.

Tom Cruise thrilled viewers in Top Gun. Harrison Ford saved the day in Air Force One. Leonardo DiCaprio earned rave reviews in The Aviator. And Creative Bube Tube is making their mark, shooting the newest J.E.T. Solutions video.

Broadcasting your brand through online video is one of the best marketing tools in todays advertising and marketing world. Producing an online video can give you extra exposure to your company.

Creative Bube Tube, a commercial and video production company recently produced the video for Greg Marlo from J.E.T Solutions. Greg is in the aircraft sales, charter, and private aircraft management business. Greg is an Aviation Consultant; and covers all services in flight operations tailoring to his clients every need.

Creative Bube Tube’s President a Jenny Munford has been working with Jet Solutions for months, honing the perfect script for Jet Set’s first-ever video production. The video shoot took place in the Toronto Pearson International Airport.

“We are so excited that this is happening,” Munford said. “This video is going to be very cutting-edge and very fun to shoot. We’ll have our cameras set up in the hanger, and on the runway. Even in the planes! The shot list for this shoot is intense, but we’re ready for it.” Jet Solutions hired the team at Creative Bube Tube to also do some website design and create an effective marketing Campaign for J.E.T. Solutions.

The Luxurious Jets of Jet Solutions and their services are online now! For your viewing pleasure you can go to www.thejetsolutions.com to find out more, and view their brand new promotional video. You can always call Jet Solutions at 416-907-9046 to find out more information and to speak to Greg one on one.

Creative Bube Tube’s summer calendar continues to fill up at high speed. And with a client like Jet Solutions onboard for a substantial marketing campaign, one thing’s for sure: the team at Creative Bube Tube will continue to live life in the fast lane. Pun intended.

Via EPR Network

More Media news

Live Universe acquires yet another over funded start-up on the cheap

It appears that the buyer’s profile of Live Universe is to buy web 2.0 companies in trouble on the cheap, yet preferably over funded, with some traffic and good technology, if possible. After they have bought video site Revver (also relatively cheap, price perhaps was in the $1M range) in February 2008, they have also fetched up Pageflakes just the last month for what is believed to be yet another 1M dollar deal. Yesterday we have read over Web that Live Universe has this time bought yet another start-up falling into the same profile (over funded, failed and looking for a fire sale) MeeVee. They have put themselves up for sale via press release the last month.

MeeVee is all about personalized TV guides and the company was said is having over 1.1 million organic unique users in March up from 480,000 in August 2007. The Company uses its editorial voice and proprietary technology to scour a curated list of thousands of sources to connect consumers with customized video, blog and TV programming content that matches their interests. The Company has significant issued IP, community, media relationships, a TV listings personalization engine, streaming TV directory and a compelling product roadmap. The Company has 7 full time employees, all in product and engineering.

Let’s look into the Live Universe’s shopping pattern.

Total funding for Pageflakes was $4.1M – sold out for what is known to be in the $1M range. Total funding for Revver is known to be in the $12.7M range coming from Comcast, Turner, Draper Fisher Jurvetson, Bessemer Venture Partners, Draper Richards and William Randolph Hearst III – sold also out for anything between $1M and $2M. MeeVee itself has also taken a whopping amount of money from the venture capitalists — $25M over the past years, we bet on it has also been sold out for anything in the $1M / $2M range. From the 3 companies above, MeeVee seems to have traffic, at least.

It is an interesting strategy to buy companies and spur growth, but we guess it is better you buy growing start-ups rather than falling stars that have spent enormous amount of capital yet did not work things out. It is yet to be seen if this strategy is going to be successful on the long term run for Live Universe. Let’s put it that way – a company that has raised $25M and did not manage to work things out is less likely to make it with less money. On the other hand buying distressed assets is something proven by the time. From Live Universe’s perspective it seems clever move that they have bought web assets that needed more than $42M to develop for $3M or something. As web 2.0 moves towards its peak and then its end (the same as what happened with the dot com boom) there would be lots of over funded and over hyped, but failed start-ups for sale on the table for Live Universe to choose from and buy cheaply.

So to conclude if your company has taken enormous amount of money, but has definitely failed to work things out and is looking for some liquidation of its assets Live Universe might be your choice to consider.

The buying company LiveUniverse is probably most popular with the fact it has been founded by one of the founders of MySpace – Brad Greenspan. With over 55M monthly unique visitors, LiveUniverse is one of the world’s largest online entertainment networks. They operate several successful and popular websites across three core verticals: Video, Social Networking & Music. LiveVideo is one of their sites, which about a year ago instigated a scandal on YouTube when it reportedly paid top YouTube users to come to its platform. LiveUniverse founder Brad Greenspan, who was involved with MySpace early on, is perhaps best known for his lawsuits protesting the company’s sale to News Corp.

Additionally in 2006, Greenspan also initiated a lawsuit and activism site against his former company, MySpace, calling attention to the fact they were censoring widget makers and software service providers using MySpace as a development platform.

More

http://www.liveuniverse.com/
http://www.crunchbase.com/company/liveuniverse
http://meevee.com/
http://biz.yahoo.com/bw/080407/20080407006076.html
http://www.techcrunch.com/2008/04/07/25-million-later-meevee-in-trouble/
http://www.crunchbase.com/company/meevee
http://www.techcrunch.com/2007/07/16/meevee-cuts-20-of-staff/
http://www.techcrunch.com/2007/09/20/meevee-takes-35-million-series-d/
http://www.econtentmag.com/Articles/ArticleReader.aspx?ArticleID=17395
http://findarticles.com/p/articles/mi_m0EIN/is_2006_Feb_27/ai_n16085490
http://www.techmeme.com/080407/p95#a080407p95
http://www.deftapartners.com/
http://www.labrador.com/
http://www.waldenvc.com/
http://www.jpmorgan.com/pages/jpmorgan/investbk/global/na/baef
http://web2innovations.com/money/2008/02/15/revver-the-video-revenue-sharing-site-finally-sells-out-but-the-price-is-not-hefty/
http://web2innovations.com/money/2008/04/15/pageflakes-is-acquired-by-brad-greenspan%e2%80%99s-live-universe/
http://web2innovations.com/money/2008/02/15/revver-the-video-revenue-sharing-site-finally-sells-out-but-the-price-is-not-hefty/
http://web2innovations.com/money/2008/04/08/meevee-put-itself-up-for-sale/
 

MeeVee put itself up for sale

An interesting approach is taken at MeeVee. They are trying to sell themselves through a press release. This morning we have seen a short press announcement put up on Yahoo through BusinessWire giving relatively short details about the company and soliciting interested parties to contact a person at his email as indicated in the pr.

MeeVee is all about personalized TV guides and the company was said is having over 1.1 million organic unique users in March up from 480,000 in August 2007. The Company uses its editorial voice and proprietary technology to scour a curated list of thousands of sources to connect consumers with customized video, blog and TV programming content that matches their interests. The Company has significant issued IP, community, media relationships, a TV listings personalization engine, streaming TV directory and a compelling product roadmap. The Company has 7 full time employees, all in product and engineering.

So, what’s so interesting in here one may ask. First off in the press release the company claims is engaged in multiple discussions with potential acquirers that provide the greatest long term upside and synergy, but are giving a public announcement where they solicit more such interested parties to discuss with them. It is either nobody is interested in the company to date and they are trying to attract such interest or the interested parties are setting their offers too low and MeeVee is trying to establish sort of bidding war in order to drive valuations up.  You don’t normally ask for interested parties to contact a company re a sale unless the current talks (if any) aren’t going well.

So far so good, but when you go into some more details about the company you realize there is something wrong with the whole situation around MeeVee.

The company is known to have taken $25M in total funding to date and having just 1.1M ungues per month off $25M in venture capital appears no longer that attractive as in it was in first reading. That sort of information is skipped in their original press release. Their last round of funding (Series D) was taken just late last year and was in the $3.5M range, which means they have spent most, if not all, of the money they have previously taken. As to what is only left in the company from their last round remains unclear. To top it off the company has gone through some significant layoffs.

Some of MeeVee’s unhappy investors include DEFTA Partners, Edmond de Rothschild Venture Capital, WaldenVC, Labrador Ventures, The Bay Area Equity Fund (Effective January 24, 2008 the private equity investment professionals of the Bay Area Equity Fund have left JPMorgan to form DBL Investors LLC) and FCPR Israel Discovery Fund.

Over the past years we have been witnessing not only one deal where a web site with over 1M unique visitor per month has commanded acquisition prices in the $20M range, but in the MeeVee’s case we do not think that is the case. Why? Well, MeeVeee has spent $25M so far, has laid off its employees and is on its way down. If you have spent $25M the expectations for your company are for much larger reach and audience than just 1.1M visitors per month, so in the case their 1M users per month can be considered quite a failure in the context of the resources being allocated to the company.  The picture is already quite different if you take for an example a web site that has reached the 1M uniques per month mark off say less than $1M of money invested in so far, did not lay off its employees and is not on its way down as a trend on the traffic graphs of sites like Quantcast and Compete.

Whatever the case is it is hard for us to believe that 1.1M uniques per month can command a price anything above the amount of money they have taken from an army of venture capitalists. So what is then the case here? It is perhaps that the VCs are looking for a way to effectively liquidate the company and recoup whatever is possible leaving the founders with literally empty hands.

More about MeeVee

Discovering what’s online and on TV.

MeeVee is the leader in helping people navigate the growing world of online and television entertainment. Each month, over a million tech savvy, affluent and educated online users visit MeeVee to help make their entertainment choices.  These people are passionate about entertainment, and visit MeeVee again and again to track their favorites and to discover and share new entertainment choices.

Why? Today’s consumers are overwhelmed by the millions of online videos and hundreds of digital TV channels now available. MeeVee is the first destination to bring together traditional TV listings and online video from hundreds of sources in one place. Using our patented technology, consumers can personalize MeeVee to search for new TV and online video based on their interests. At MeeVee, our mission is to help them discover more of what they want to see.

Located in Burlingame, CA, MeeVee initially launched in 2005 as a television listings provider.  Using innovative new technologies, MeeVee changed the way consumers find TV programming by enabling them to personalize their guides to surface new programming choices based on people, shows, hobbies and keywords of interest. Now MeeVee is applying that same technology to the growing world of online video, helping individuals to cut through the clutter and discover interesting videos.  Today, MeeVee employs more than thirty enthusiasts who are passionate about our mission of helping consumers discover and enjoy the media they want to see. 

Supported by leading advertisers, including CBS, Netflix, Radio Shack and more, MeeVee also syndicates and licenses our television search and personalization services to leading newspapers, major online content providers and cable operators around the country. Our partners include some of the largest integrated media companies, including Gannett, Hearst and Media News Group. Our list of syndication partners is growing daily and includes USA Today, The Chicago Sun Times, San Francisco Chronicle and the Seattle Times.  Our investors, who have supported some of Silicon Valley’s most successful ventures, include JP Morgan, Labrador Ventures, Walden Venture Capital, Defta Partners, and Rothschild Ventures.

TechCrunch has called MeeVee, “an easy-to-use application and…a nice model for building a personalized web experience.”  MeeVee is a 2007 “Always On” Media 100 winner.

Well, in some of the latest posts about MeeVee on Techcrunch are surely not as positive as the sentence above and MeeVee is as of today put in the dead pool watch list.
More

http://meevee.com/
http://biz.yahoo.com/bw/080407/20080407006076.html 
http://www.techcrunch.com/2008/04/07/25-million-later-meevee-in-trouble/
http://www.crunchbase.com/company/meevee
http://www.techcrunch.com/2007/07/16/meevee-cuts-20-of-staff/
http://www.techcrunch.com/2007/09/20/meevee-takes-35-million-series-d/
http://www.econtentmag.com/Articles/ArticleReader.aspx?ArticleID=17395
http://findarticles.com/p/articles/mi_m0EIN/is_2006_Feb_27/ai_n16085490
http://www.techmeme.com/080407/p95#a080407p95
http://www.deftapartners.com/
http://www.labrador.com/
http://www.waldenvc.com/
http://www.jpmorgan.com/pages/jpmorgan/investbk/global/na/baef

More instructional videos on the horizon

Creating educational and instructional videos, clips and episodes is something hot lately. The space is crowded and has just emerged from the popularization of the online video sector. MindBites is yet another player jumping the bandwagon. MindBites is a self-publishing platform and social marketplace for instructional content, which enables people to share their unique knowledge, skills and passions through audio and video lessons, earning money for themselves or for charity.

Creating a marketplace where user-generated content becomes a commerce-driven supply for those out there in need of instructional videos is something said to set MindBites apart from its competitors.

MindBites has just raised $1M in series A round of funding from True Ventures.

Jason Reneau is the company’s CEO and founder.

Competitors include Expert Village, VideoJug, Sclipo, Graspr, Instructables, SuTree, Howcast, among others.

More about MindBites

Who we are
Introducing MindBites, your place on the web to learn directly from other real people and share what you know with the world. A self-publishing platform and social marketplace for instructional content, MindBites enables people to share their unique knowledge, skills and passions through audio and video lessons, earning money for themselves or for charity. The result is a unique community of discovery with content that simply can’t be found anywhere else – from Teaching your Baby Sign Language, to Cooking Tandori Chicken, to Surviving a Knife Attack. By enabling people to learn, connect and share as never before, MindBites promises to revolutionize the way the world shares knowledge. MindBites – What do you know?

What We Believe
Our belief is that the world is at the dawn of a new era in the sharing of knowledge. Led by the ubiquity of the Internet and drastic improvements in the accessibility of digital media technology, we are experiencing the largest increase in the global sharing of knowledge since Gutenberg invented moveable type. The bottom line is that today we can be connected, from one mind to another, like never before in the history of the world (please speak in your best James Earl Jones voice). We are inspired to be living in such an exciting time and playing a part in these historic trends.

Our Team
Our team is an ever expanding group of unique, talented and fun (if not a little goofy) individuals. As a group, we have experience from such varied institutions as Whole Foods, Harvard Business School, Burnt Orange Productions, McKinsey and Company, FreeMarkets, and Kiva Systems, to name a few. We have worked in such areas as web development, e-commerce, professional education, TV and film production, design, sales, marketing and entrepreneurial ventures. Most importantly though, we’re a group that includes bad but aspiring chefs, gardeners, artists, bartenders, golfers and foosball players. We own old houses and have no idea how to fix them. We’d like to learn foreign languages, have dreamed of knowing martial arts, and are always trying to figure out how to use our latest technical gadget. Simply put, we love learning, and that’s why we’re here.

There are too many people who have already touched MindBites to mention, but to list a few: our development team is from Squeejee.com led by Wynn Netherland, Jeff Kramer designed and manages our infrastructure, and Matt Warchola built our smack player. Matt “MattDaddyC” Chapman is responsible for our funky web design, and John Rubio deserves credit for the original MindBites logo. Ellen Ambrose has been our author recruiter extraordinaire, and our production team has been a group effort from Brittanie Flegle, Keith Fraase, Matt James and Sarah Moore, among others. The bozo in the back of the boat manning the rudder (and sitting on top of the ice chest) is Jason Reneau. Happily swimming along behind the boat is Chelsea, our unofficial mascot. Shout out also to our ex-lead-developer-turned-doctor, Matt Sanders.

Our Technology
MindBites is built with Ruby on Rails and oodles of CSS goodness, with light sprinkles of Flash and AJAX thrown in for good measure. We serve our media in Flash and Quicktime (for the most part). MindBites simply wouldn’t have been possible without a bevy of fantastic open source software that makes our lives so much happier – thanks guys! We’ve built additional super-secret technology to keep the ship sailing smoothly even through troubled waters. We could tell you about it, but of course then we’d have to kill you…

On the production side, we have made a concerted effort to use consumer-level technology and tools. We film everything that we do or help out on with sub-$500 mini-DV camcorders, and we typically edit with Final Cut (although we dabble with a range of Windows and Mac software). Our most critical piece of technology though is our Braun coffeemaker, without which all MindBites productivity would screech to a halt.

More

http://www.mindbites.com/
http://blog.mindbites.com/
http://mashable.com/2008/03/20/mindbites/
http://www.crunchbase.com/company/mindbites
http://www.trueventures.com/
http://Squeejee.com

Gaming is hot in China; 9You raised $100M, talks IPO

After reporting on SpinVox’s massive $100M round of funding it seems there is more to come within the same money range – this time from mainland China.

9You, a Chinese online games operator, has received $100 million in equity investment from Temasek Holdings, among other investors. Well, any time someone talks $100M funding rounds the IPO plans are not that far away in the future. The company says is planning an IPO later this year. The investment was said is to the company to continue transforming its business into an entertainment virtual community. The investment came after 9You’s launch of GTown, a virtual world integrating 9You’s existing online games.

Founded in 2003, 9You is currently operating one of China’s most popular online casual games Audition. By February 2008, the company’s games combined have more than 1 million peak concurrent users. The company claims it has reached over 120M registered users in 2006.

It was hard for us to dig some more public information about the deal. Most of the information came from Redline China, which is operated by Pearl Research a San Francisco based business intelligence and consultancy firm.

More about 9You

Nineyou (www.9you.com) (Shanghai Everstar Online Entertainment Co .Ltd.) is the global’s biggest music online game operator, China’s biggest casual game operator, one of biggest interactive entertainment portal sites in China, which is the first to integrate online game services (MMORPG, massive and medium size casual games, mobile game, etc.), fashional digital entertainment contents, a variety of chatting and community services equipped with Avatar System, wireless value-added services and other premiere services to the Chinese language internet users all over the world. With its wide-coverage for all major types of user needs related with digital entertainment service, the 9you.com represents the latest service style and the newest trend for the digital entertainment provider business in China Market. A series of awards and ranking are obtained by 9you.com in 2005 which include Top 10 Online Game Operator in China, and Top 10 Online Game Developer in China, the Cool Company, Shanghai First-class Service Brand in Information Service Industry, etc.

The major investors in Nineyou are several leading international venture capital funds, including the Carlyle Group, which is the world’s largest private investment group, China Merchant Fortune Ventures, and Dragon Groove Inc. who has the background as international strategic investor.

As an integrated service platform for all types of interactive entertainment services, the major business objective of the 9you.com is to bring the best, fastest, all-covered and coolest digital entertainment services to its subscribers of a wide range of ages, including the hard-cored and the light users, male and female users. As of May 2006, the number of total registered users has reached 120 million and the number of the peak concurrent users has reached 800 thousand.

The 9you.com are providing more digital entertainment products in year 2006 and the number of products and types of services will be the No.1 in the whole China Online Game Service industry in the foreseeable future.

More about Temasek Holdings

Temasek Holdings is an Asia investment house headquartered in Singapore.

With a multinational staff of more than 300 people, we manage a portfolio of over S$160 billion, or more than US$100 billion, focused primarily in Asia. We are committed to fostering a sustainable future for our shareholder, staff, portfolio companies and
the community.

We are an active shareholder and investor in diverse industry sectors such as banking & financial services, real estate, transportation & logistics, infrastructure, telecommunications & media, bioscience & healthcare, education, consumer & lifestyle, engineering & technology, as well as energy & resources.

Our total shareholder return since our inception is more than 18% compounded annually. We have a corporate credit rating of AAA/Aaa by Standard & Poor’s and Moody’s respectively.

In 2008, The Economist reported that Morgan Stanley had estimated the fund’s assets at US$159.2 billion

More

http://www.9you.com/
http://mashable.com/2008/03/21/9you-funding/
http://www.paidcontent.org/entry/419-chinese-gaming-site-9you-receives-100-million-investment/
http://www.redlinechina.com/main/?q=node/740
http://www.temasekholdings.com.sg
http://en.wikipedia.org/wiki/Temasek_Holdings

Jivox, yet another video ad network, has raised $2.7M

The funding was led by Opus Capital and also includes investments from individual investors including Jivox founder Diaz Nesamoney. The funds will be used to continue development of the Jivox online video advertising platform, as well as to expand the company’s sales and marketing efforts. No other names of private investors are publicly disclosed.

Jivox is a web-based video advertising service enabling businesses to better communicate their products and services to a micro-targeted audience in a more customized, relevant way than most traditional mass advertising methods, and internet banners and search engines. Jivox is headquartered in San Mateo, California with offices in Bangalore and Delhi in India.

Jivox in a way looks similar to SpotRunner with their pre-made ads for the TV and cable networks, but is being said to be way cheaper than them.

There’s absolutely no cost associated with creating your ads with Jivox AdSlate. Once you create the ad you like to air, then you set your daily, weekly or monthly ad budget. There are no minimums on the budget you set. Just purchase the amount of highly targeted ad inventory as your budget allows rather than the large block purchases required for most video advertising today. You can change your budget at any time.

Jivox AdSlate will optimize your advertising spend by negotiating the lowest cost possible to air your ads with Jivox Video Network Partner sites and maximize your exposure. Jivox will automatically match your ads with the audience that is most likely to respond favorably to your campaign. The cost of airing your ads is typically between $10-$40 range for each 1000 views (CPM).

“To date, video advertising has only been accessible to the large brand advertisers due to the high costs of production and placement on TV. The explosive growth in online video content is creating an opportunity for mid-sized and local businesses to harness the power of the internet to reach consumers. Jivox is enabling mass adoption of an advertising medium that is much more engaging and effective than search and display advertising due to its visual impact,” said Diaz Nesamoney, founder and CEO of Jivox. “We’re very pleased that Opus Capital and our other investors also see the enormous potential of opening up this market to smaller advertisers.”

“By making online video advertising a possibility for more advertisers, Jivox will accelerate broader adoption of the medium,” said Gill Cogan, general partner, Opus Capital. “As an early investor in Informatica and Celequest, we have had a strong long-term relationship with Diaz, and I’ve seen first-hand how he has been able to turn an idea into a product, and then evolve the product to stay one step ahead of the changing needs of the market. We are looking forward to supporting Diaz and the Jivox team as they build Jivox into a successful business.”

The market

Video advertising is promising to be huge opportunity online and the sector is extremely competitive with new players entering every couple of weeks. Venture capitals also do think the online video advertising holds the chances to be the next big thing on Internet to bring billions of revenues in and are pouring big money into start-ups with the hope they come up to the groundbreaking technology that might shake the sector and make them the huge ROI.   

No matter what standard for video ads the sector might adopt – pre-roll ads, mid-roll adspost-roll ads, watermark ads, viral ads or overlay ads, the undisputed leader remains Google’s YouTube with its huge number of eyeballs. That’s why the smaller players are focusing not on the reach but on different approaches and technologies to more effectively serve, track and measure these video ads. The video ads are in their infancy on Web and there is plenty of room for innovation and growth and all those small start-up companies hold their good chances for success.

Some companies, as we know them, include BlackArrow, BrightRoll, XillianTVPodaddies, VMIX and MeeVee. BrightRoll video ad network itself has raises $5 Million while VMIX, yet another video network company has also raised a whopping amount of money $16.5M to expand its business. Other video advertising players include Revver, VideoEgg’s TheEggNetwork, ScanScout, Adap.tv, AdBrite’s InVideo platform, BroadRamp and Blinkx.

eMarketer predicts online video advertising to nearly double in 2008 to $1.3 billion, but no one’s really nailed a scalable ad platform for video. However, Google’s been quietly testing their own system and there are a bunch of other startups tackling it as well.

More about Jivox

Jivox is an exciting new online video advertising service that gives businesses that want to advertise on the Internet a better, personalized way to communicate their products and services to a micro-targeted audience. If your Internet advertising is not as effective as it used to be, or you are looking for a new way to get your message to your customers via rich visuals and video, Jivox can help.

Jivox helps you create, target and deliver professional video advertising on the Internet – going way beyond the search engine or banner ads – without spending a lot of time and money on producing your ad. Our proprietary technology helps you pinpoint your ads to the exact geographic, behavioral or demographic audiences you need to reach on the web. Here’s how: 

1. Create your own video ad
The Jivox AdSlate self-service video ad maker enables you to use our vast library of stock images, video clips and music to create your own ad or you can take your existing materials (such as a digital picture of your storefront, product shots, head shots, logos, etc.) and insert important information like your contact information, website, special discounts and promotions. See sample ads created with Jivox AdSlate Minutes later, you can be delivering your new ad on our extensive video network. See how it works.

Or, if you have an existing commercial you are using on Cable T.V., you can easily upload and use that to advertise on the Jivox Video Network. Or, let us build your ad for you.

2. Identify your target audience
Jivox delivers tailored, branded advertising to viewers based on their interests, enabling you to maximize your direct response opportunities. The Jivox Video Network delivers your video advertisement to your audience using geographic, demographic, behavioral and contextual intelligence.

Jivox has developed sophisticated algorithms that determine the best web sites and video content in which to serve your ad.

3. Define your budget and timing for your advertising campaign
Even if you have a limited budget, you can start your video ad campaign now with the Jivox Video Network. You can identify specific times of day, days of the week and other important choices or even run Time-of-Day/Day-of-Week ads on an introductory budget. Unlike most other forms of TV and web advertising, with Jivox, you only pay for ads that were actually viewed on a web site. More on Pricing.

The exclusive Jivox Ad Campaign Reports gives you advanced intelligence to optimize your advertising. You can then review the results to make intelligent decisions about how to improve or expand your media choices.

Jivox was founded in 2007 by Diaz Nesamoney, the visionary entrepreneur behind
Informatica (Nasdaq: INFA) and Celequest (acquired in 2007 by Cognos). Jivox aims to
bring the power of online video advertising to the mass market.

Management team

Diaz Nesamoney, Founder & CEO
Diaz Nesamoney founder of Jivox has had two prior successful ventures.  Before founding Jivox, he founded Celequest, raised over $20M in venture capital, and served as its CEO until early 2007, when the company was acquired by Cognos Corporation.  Celequest introduced the market’s first BI appliance, a disruptive innovation that led to its acquisition by Cognos. He was previously co-founder, President and Chief Operating Officer at Informatica (NASDAQ:INFA), which he took from a startup to a publicly traded company in 1999 with a market capitalization of over a billion dollars.  Informatica pioneered data integration software as a category and is now the market leader with over $400M in revenue. Diaz is a trustee of the American India Foundation, a leading international development organization charged with the mission of accelerating social and economic change in India. Diaz holds a Masters degree in Computer Science from the Birla Institute of Technology and Science in India.

Naren Nachiappan, Managing Director, Jivox India
Naren Nachiappan comes to Jivox from Wind River (NASDAQ:WIND), where as Vice President and General Manager, he was a part of the executive team responsible for reigniting growth and adding over $100 million to the top line in three years. Naren was directly responsible for taking the Device Management business from a concept to a multimillion-dollar revenue rate in under 9 quarters. At Wind River, Naren established the company’s first product development team in Bangalore, India, with a zero percent attrition rate through his three-year tenure. Earlier in his career, as CEO of Proceler and as Senior VP at VenturCom (acquired by Citrix), he was responsible for pioneering several industry innovations such as “the first support for automated application acceleration using hybrid SoCs” which resulted in Proceler’s nomination for the 2001 MPR Analysts choice award, and the first flight-essential certified UNIX for avionics applications on the Boeing 777. Naren graduated cum laude from Harvard University and holds an MBA from the UC Berkeley Haas School of Business.

Parth Chandra, Chief Architect
Parth has over 14 years of experience in the software industry in the field of Data Integration and Business Intelligence. Parth has worked most recently at Insights On-Demand, where he was the Chief Architect. Before Insights, he worked at Informatica (NASDAQ:INFA) as a Sr. Software Architect where he was part of the founding team that was responsible for software design and development of their market leading Data Integration products. Prior to Informatica he held software engineering positions at Citicorp Software and Neuron Data where he designed and implemented large scale financial transaction systems and cross platform development environments. Parth holds a degree in Mechanical Engineering from IIT Kanpur and an MBA degree from the Indian Institute of Management (IIM) Bangalore.

More about Opus Capital

Opus Capital Group is an alternative assets firm with more than $1 billion in committed capital under management. Since 1971, Opus Capital’s predecessor funds have invested in more than 350 companies spanning multiple industries.

More
 
http://www.jivox.com/
http://www.jivox.com/Jivox_funding_release_final.pdf
http://www.opuscapital.com/
http://mashable.com/2008/03/10/jivox/
http://www.thealarmclock.com/mt/archives/2007/05/jivox_stealth_m.html
http://www.paidcontent.org/entry/419-self-service-video-ad-provider-jivox-closes-27-million-seed-round/
http://venturebeat.com/2008/03/09/jivox-offers-simple-online-video-ads-for-small-businesses-raises-round/
http://www.redherring.com/Home/23889
http://web2innovations.com/money/2008/03/09/video-advertising-networks-are-hot-brightroll-gets-its-second-round-claims-it-already-served-over-1-billion-video-ads/

Video advertising networks are hot, Brightroll gets its second round, claims it already served over 1 Billion video ads

After having covered the video ad networks BlackArrow and YuMe Networks today we have discovered that yet another one called Brightroll has also recently closed its Series B funding taking $5M more. The round was led by existing investor True Ventures with Adams Street Partners and KPG Ventures as new participants. The first round’s amount is not publicly disclosed.

The company offers both pre-roll and mid-roll ads and Brightroll contextually matches the ads based on webpage information, site behavior and demographics. Assessing tags, profiles and data from ComScore, Brightroll aims to provide publishers and advertisers targeted ads, where the publishers need to do very little work to this end.

BrightRoll helps leading agencies, representing brands such as Walmart, Hewlett-Packard and Sony Pictures, launch and scale video campaigns across the industry’s leading publishers. The one-year-old start-up will use the capital to continue to grow its agency and publisher relationships, as well as accelerate product development.

“Video advertising is the future of online marketing and we are exclusively focused on simplifying the process of targeting, distributing and executing online video campaigns,” said Tod Sacerdoti, co-founder and CEO of BrightRoll. “BrightRoll provides efficiency and technology to agencies today and we will continue to expand our solutions for agencies and brands moving forward.”

“We increased our investment in BrightRoll because the company is the emerging leader in a revolutionary category,” said Jon Callaghan, a partner at TRUE Ventures. “This is my third time working with the founders, Tod Sacerdoti and Dru Nelson, and I could not be more ecstatic about the team they are building.”

BrightRoll can execute video campaigns across more than 50% of the top 100 online media properties in the United States. The average BrightRoll video campaign reaches over 50 million unique users over a six week period. A video advertising innovator, BrightRoll is built entirely on proprietary video ad serving, targeting and optimization technology.

The market

Video advertising is promising to be huge opportunity online and the sector is extremely competitive with new players entering every couple of weeks. Venture capitals also do think the online video advertising holds the chances to be the next big thing on Internet to bring billions of revenues in and are pouring big money into start-ups with the hope they come up to the groundbreaking technology that might shake the sector and make them the huge ROI.   

No matter what standard for video ads the sector might adopt – pre-roll ads, mid-roll adspost-roll ads, watermark ads, viral ads or overlay ads, the undisputed leader remains Google’s YouTube with its huge number of eyeballs. That’s why the smaller players are focusing not on the reach but on different approaches and technologies to more effectively serve, track and measure these video ads. The video ads are in their infancy on Web and there is plenty of room for innovation and growth and all those small start-up companies hold their good chances for success.

Some companies, as we know them, include BlackArrow, BrightRoll, XillianTVPodaddies, VMIX and MeeVee. BrightRoll video ad network itself has raises $5 Million while VMIX, yet another video network company has also raised a whopping amount of money $16.5M to expand its business. Other video advertising players include Revver, VideoEgg’s TheEggNetwork, ScanScout, Adap.tv, AdBrite’s InVideo platform, BroadRamp and Blinkx.

eMarketer predicts online video advertising to nearly double in 2008 to $1.3 billion, but no one’s really nailed a scalable ad platform for video. However, Google’s been quietly testing their own system and there are a bunch of other startups tackling it as well.

More about BrightRoll

Led by a team of Internet advertising veterans and engineers, BrightRoll has served billions of advertisements since we got started. We achieved this growth by enabling agencies and brand advertisers to execute smart video ad campaigns across the industry’s leading publishers, including over half of the top 250 websites in the United States.

Dozens of advertising agencies work with BrightRoll to execute campaigns for their premier brands. By offering full site disclosure, detailed performance reports and flexible targeting, we provide advertisers with the reach, frequency, scalability, and transparency needed to achieve their goals.

Hundreds of branded publishers work with BrightRoll to maximize the value of their online inventory. We are fortunate to work with many of the Internet’s leading branded publishers, including multiple television properties, and most of the leading high-volume video sites.

The company was launched in 2005 and has offices in San Francisco and New York City. Founders are Tod Sacerdoti and Dru Nelson.

The Team

Tod M. Sacerdoti, CEO, Founder

Tod M. Sacerdoti is the Chief Executive Officer of BrightRoll and co-founded the business in July, 2006. Most recently, Tod was the Director of Revenue and Business Development at Plaxo, one of the fastest growing companies in the history of the Internet. Previously, Tod was the Director of Business Development at Spoke Software, an enterprise software firm providing tools to sales forces to better leverage relationships. Tod also worked at Interscope, Geffen and A&M Records, a division of the Universal Music Group and was an analyst in both the Mergers & Acquisitions Group and the Internet Corporate Finance group at Robertson Stephens. Tod has an MBA from the Stanford Graduate School of Business and has a B.A. in Economics from Yale University.

Dru Nelson, CTO; Founder

Dru Nelson is the Chief Technology Officer of BrightRoll and co-founded the business in July, 2006. Dru brings over twelve years of senior software development expertise to the company. Prior to BrightRoll, Dru was a Senior Software Engineer at Plaxo Inc. , where he was also the first Engineer hired and the first Client Engineer. Previously, Dru was the Director of Service Operations at eGroups (sold to Yahoo), Senior Software Engineer at Diva Systems (spinoff of SRI Research) and a Software Engineer at Four11 (sold to Yahoo and became Yahoo!Mail). Dru also has previous experience at the Florida State University Supercomputer Research Institute (SCRI).

Charlie Whittingham, Vice President, Sales

Charles Whittingham is the Vice President of Sales at BrightRoll and brings over 25 years experience in media, advertising and building Internet sales teams. Most recently, Charles was the Vice President of Sales, Western Region, for Advertising.com (a wholly owned subsidiary of AOL). Previously, he was Regional Vice President of Sales for About.com (owned by the New York Times), Regional Vice President of Sales for The Excite Network (owned by IAC/Interactive Corp.) and Executive Vice President, Sales Marketing at Wired Magazine. Prior to his Internet experience, he held senior positions as Director of New Business Development for advertising agencies McKinney & Silver and J. Walter Thompson, Southeastern Sales Director at The National Sports Daily and Sales Manager with People Magazine.

Lewis Rothkopf, Vice President, Network Development

Lewis is charged with broadening BrightRoll’s audience reach and enhancing client value by building strategic partnerships with the web’s top publishers. Prior to joining BrightRoll, lewis was Head of Distribution for the national Broadband Company (NBBC), NBC Universal’s digital video syndication business, where he was responsible for connecting premium digital video owners with the web’s premier publishers. Active in the digital media community for a decade, Lewis spent five years at DoubleClick Inc.’s TechSolutions for Publishers business, most recently as a sales and account management leader. He was at LightningCast Inc., one of the first video advertising companies, as a director of sales for the video ad insertion technology business, where he helped ready the company for acquisition by AOL LLC. In those capacities, he spearheaded technology and media solutions for numerous industry leaders, including AOL, Washington Post, Newsweek Interactive, Disney/ABC, Scripps, Networks, MTV Newworks, CBS Inc., Knight Ridder Digital, United Online, among many others. Lewis holds a Bachelor of Arts in Communication from Boston University and lives in Manhattan with his wife Nicole.

Calton Chan, Director of Sales, Eastern Region

Calton Chan is the Director of Sales, Eastern Region at BrightRoll and brings over 10 years experience in media, advertising and building Internet sales teams. Most recently, Calton was the Vice President of Agency Relations for ContextWeb, one of the leading contextual ad networks. Previously, he was Sales Director at The Excite Network (owned by IAC/Interactive Corp.) and Director of Sales for About.com (owned by the New York Times). Prior to his Internet experience, Calton worked in software sales for Autodesk. Calton has a B.A. in Biology from the University of Colorado at Boulder.

Mike Enomoto, Director, Media

Mike Enomoto is the Director of Media at BrightRoll and brings over eight years of managing media buying, ad ops, campaign management, and publisher relationships. Most recently Mike managed sales and distribution for Adteractive, one of the largest online lead generation marketers. At Adteractive, Mike was responsible for buying display media, creative and product strategy, and client development. Previously, he was the primary display media buyer for the Alena division of Intermix Media (acquired by News Corp) where he was responsible for all portal media relationships and campaign profitability. Mike began his career with MaxOnline (acquired by IAC / Interactive Corporation), one of the pioneering online ad networks. Mike has a Bachelor of Arts degree from the University of California at Santa Barbara.

About the Investors

About TRUE Ventures

True Ventures invests in promising entrepreneurs at the earliest stages in the highest-growth segments of the technology market. The Partners at True have started over ten companies as founders, and True is designed by entrepreneurs, for entrepreneurs. The firm clearly understands both opportunities and challenges in the earliest stage of development and provides young companies with a powerful, seasoned partner.

About KPG Ventures

KPG Ventures, a San Francisco based venture capital firm founded by Vince Vannelli, brings capital, experience and strategic relationships to early and seed stage companies. KPG is committed to investing in talented people and actively supporting each portfolio company in building their business.

Adams Street Partners, LLC

Adams Street Partners has been making investments in private equity since 1972 and is also credited with establishing the industry’s first institutional private equity fund of funds in 1979. Adams Street Partners has made over 140 investments with the objective of backing experienced management teams focused on high-growth markets. Investments are made primarily in companies in the technology, life sciences, and technology-enabled services sectors. Adams Street Partners currently manages $15 billion and has offices in Chicago, Menlo Park, London and Singapore.
 
Private investors include Jeff Clavier (SoftTechVC), Fabrice Grinda (Co-CEO, OLX and Founder, Zingy), Auren Hoffman (CEO, Rapleaf), Oliver Jung (Partner, Adinvest), Ariel Poler (Founder, Topica), Aydin Senkut (President, Felicis Ventures), Michael Tanne (CEO, Wink & Founder, AdForce), Colin Wiel (President, Keiretsu), Jeremy Wenokur (Former Corp. Dev., Google).

More

http://www.brightroll.com/
http://blog.brightroll.com/
http://www.brightroll.com/2007/10/23/brightroll-secures-5-million-in-venture-capital-funding/
http://www.brightroll.com/2007/10/24/brightroll-serves-1-billionth-video-advertisement/
http://mashable.com/2007/10/19/brightroll-funded/
http://web2innovations.com/money/2008/02/10/yume-a-broadband-video-advertising-network-has-taken-16m-so-far-to-tackle-the-video-advertising/
http://web2innovations.com/money/2008/02/09/blackarrow-took-12-million-to-tackle-the-video-advertising-relies-on-cable-companies/
http://www.crunchbase.com/company/brightroll
http://www.todsacerdoti.com/

Some of the Silicon Valley’s top non-Web innovations VCs spent money on

Forbes has assembled a very interesting list of some of the Silicon Valley’s most interesting and coolest innovations beyond the web start-ups. What is being said as a fact is that venture capitalists have poured over $30B into more than 2500 new ventures in 2007 alone. Some of them have to be non-traditional the media says and outlines some of those non-web start ups. The criteria to make the list were companies with unusual technologies or in surprising niches, which recently received additional rounds of venture financing and ranging from gadgets that only the military could love to ones that could wind up in your neighbor’s car.

Insitu

Insitu is a leading high-tech autonomous systems company. They currently produce and sell an ever growing fleet of Unmanned Aircraft Systems that are low-cost, long-endurance, and have low personnel requirements. These UASs provide a no-runway launch, unprecedented stabilized day and night video for ISR, robotic flight control, and a no-nets capture. Insitu began by creating long endurance Unmanned Aircraft to measure atmospheric conditions and do reconnaissance in remote areas for meteorology, daily weather prediction, and climate modeling. Aerosonde was the first aircraft developed by Insitu, noted for completing the first autonomous crossing of the Atlantic Ocean in 1998. From the Aerosonde, Insitu began to develop its Insight UAS platform, that is still being regularly upgraded and deployed today. In 2001, Insitu began working with Boeing to develop ScanEagle, an ISR-focused Unmanned Aircraft System that is currently used by the US Navy, the US Marines, and the Australian Army.

Insitu closed its Series D round of financing led by Battery Ventures’ Roger Lee in December 2007. The company has plans to release a new autonomous aircraft in 2008.

Incesoft

Founded in 2001, Incesoft Technology Co., Ltd. is the world’s leading provider of web robot technology and intelligent interactive information platform. Incesoft is committed long term to the web robot development and research, providing various information and services for users at the same time giving them better interactive experience. At present Incesoft has made great achievements in the field of Chinese artificial intelligent analysis and information management service. Currently Incesoft has the largest Chinese-language web robot platform (www.xiaoi.com). The robots can be used on IM, WEB and Mobile platform, providing services as information, entertainment and E-commerce etc. about working and living. Meanwhile Incesoft also provides customer service robots for companies and governmental departments.

Until now Incesoft has more than 20 million users.

With many-years robot development experience and strong technological power, Incesoft became Microsoft’s global strategic partner in February 2006 and Incesoft Bot Platform became the official robot access platform for Windows Live Messenger. In addition, Incesoft is Tencent QQ (a popular IM tool in China) and Yahoo Messenger’s strategic partner as well.

Draper Fisher Jurvetson and ePlanet Ventures were among the backers who pledged financing in March 2007.

A4Vision

California-based A4Vision has developed a 3D facial imaging and recognition system that works in conjunction with its established fingerprint identification and verification technology. Clients include high-security outfits such as the U.S. Department of Defense and a Swiss bank. Bioscrypt, a company specializing in access control, acquired A4Vision in March 2007. Investors, including In-Q-Tel, the venture wing of the Central Intelligence Agency and Menlo Ventures, must feel secure.

 Ophthonix

Ophthonix, Inc., a San Diego based vision correction company, is changing forever the way we see the world. Customized iZon® High Resolution Lenses allow wearers to see the world in High-Definition—clearer, sharper and more vividly than ever before. The proprietary and patented process is the first ever vision correction technology that addresses the problems associated with the unique variations in each person’s eyes, allowing for customized eyeglass lenses.

The result is a detailed picture, much like your eye’s fingerprint. The iZon lens, custom-built to help reduce glare in nighttime driving, is the result. Kleiner Perkins Caufield & Byers was among investors who put $35.1 million into Ophthonix’s December 2006 Series D round.

Dash Navigation

Dash Navigation has developed the Dash Express, which is an Internet-connected GPS device that offers route choices based on traffic information generated from other Dash Express devices and the Internet.

Superior traffic with the Dash Driver Network™:Select your route based on up-to-the-minute traffic data that is automatically and anonymously exchanged via the most reliable source–other Dash devices. The Dash Express gathers traffic information from the Dash Driver Network and combines it with other sources of traffic data to provide you with the most accurate picture of what’s happening on the routes you’re travelling. And, only Dash provides traffic information for freeways and local roads and side streets. Dash Express provides up to three routing options to your destination that are based on flow rather than incident data, and even has the ability to automatically alert you when traffic conditions change and a faster route is available.

Find virtually anything with Yahoo!® Local search:Connect to Yahoo! Local search to find unlimited points of interest—people, places, products and services—based on your specific needs.

Two-way connectivity gives Dash Express the ability to use Yahoo! Local search and other internet search sources to find almost anything anywhere. Unlike other GPS devices that come loaded with a static database of points of interest, Dash gives you access to unlimited points of interest based on your specific needs.

Send2Car™means no typing required: Its the fastest and easiest way to send an address straight to your device from any computer. Just highlight an address from your Internet browser or Microsoft Outlook and send it directly to the car. You can use Send2Car yourself, or when you’re on the road, have someone else do it for you

MyDash makes it even easier to personalize your Dash Express:MyDash, available at my.dash.net allows you to create and send customized search buttons straight to your device so you always have access to the places you want to go. And you can even take advantage of local knowledge from the Dash network by downloading location lists shared online by other users.

AutoUpdate™ means a GPS that’s always up to date:Dash Express is the only GPS that automatically and wirelessly updates software and traffic using two-way connectivity. You’ll always have the latest and greatest features as we release them. With Dash you are always up to date!

The company secured $25 million in February 2007 from investors, including Sequoia Capital and Kleiner Perkins Caufield & Byers.

3DV Systems

3DV Systems is a pioneer and world leader in the three-dimensional video imaging industry. Established in 1997 and headquartered in Yokne’am, Israel, the company has developed a unique proprietary technology which enables video cameras to capture the depth dimension of objects in real time, high speed and very high resolution.

The company has developed a unique patented technology which enables cameras to capture the depth dimension of objects in real time, high speed and very high resolution, using low or no CPU resources. 3DV markets, in a fab-less OEM model, a chipset that can be integrated to create systems and solutions for multiple applications as well as the new ZCamTM (previously Z-Sense) family of 3D cameras.

3DV was founded by Dr. Giora Yahav and Dr. Gabi Iddan, two veteran scientists of Rafael, Israel’s leading defense industry. Leveraging their experience and know-how gained through leading development of electro-optics missile technology, they came up with a ground-breaking concept of measuring distance from objects using the Time-of-Flight principle.

Since the successful completion of the development of our first 3D camera directed at the broadcast studio market, the new ZCamTM (previously Z-Sense), in 2000, 3DV was able to dramatically reduce the size and decrease the cost of its technology thus widening the scope of markets and applications and currently reaching consumer markets. The company’s latest prototype camera, the new ZCamTM (previously Z-Sense), is at the size of a typical webcam, and provides home users revolutionary gesture recognition capabilities in addition to real-time background replacement, enabling them to control video games and personal space through intuitive body gestures and immerse themselves with virtual reality

Kids may be excited about a new way to play. Adults, by contrast, may appreciate how the technology can be applied to reality: video cameras in their cars. The cameras can detect signs of fatigue, alerting the driver, or help to safely deploy airbags based on the exact location of passengers’ head.

Kleiner Perkins Caufield & Byers and Pitango Venture Capital led the $15 million investment round in December 2006.

Hyperactive Technologies 

The company started in the mind of a founder with two simple questions:

“Why is this burger so bad?”
“What can we bring to the table to make this better?”

In answering those questions – and finding a solution for the problem – HyperActive Technologies looked closely at the processes of quick-service restaurants, and has brought a full array of vision, prediction, and task-management technologies to bear in an industry where competition is fierce and quality is the number one differentiator.

HyperActive Bob is the first and only fully-automated Kitchen Management System that’s improving food quality in QSRs across the country. Here are the driving forces behind our technologies:

Vision: advanced real-time vision technologies monitor customer arrivals constantly and without wavering.

Prediction: Powerful processing tools learn from historical and real-time sales, incorporating the results of this analysis into real-time task management.

Action: easy-to-read touch screen monitors tell cooks precisely what to cook, and when to cook it.

The result: HyperActive Technologies provides “sight and insight” for managers that they’ve never had before, and more: 

HyperActive Bob is the Predictive Kitchen Management System that tells cooks what to cook, and when to cook it, assuring that all of your operations perform as smoothly as your best!

Drive-thru Speed of Service Timer is the first of its kind tool to measure the amount of time drive-thru customers spend in line before they reach the order board!

Walk-in Demand Prediction provides Bob’s keen demand prediction for restaurants that may not have vehicle entries.

HyperActive Technolgies is based in Pittsburg and is a privately held company. Last May, the company purchased QTime solutions, a drive-thru timer to help speed up how Hyperactive develops its recommendations. Private angel investors organized by Spencer Trask Ventures presumably had a quick meeting to decide to put $8.5 million into the firm in 2006.

Basically it is becoming clear that not all VC money goes to sites a la Facebook, yet the US economy is not in its best state today to accommodate and absorb some of these great inventions and innovations.

More

http://www.forbes.com/2008/01/24/midas-tech-novel-tech-08midas-cz_ed_0124novel.html
http://www.insitu.com/
http://www.incesoft.com/English/
http://www.xiaoi.com/
http://www.in-q-tel.org/technology-portfolio/a4vision.html
http://www.bioscrypt.com/
http://www.dash.net/
http://www.izonlens.com/about/
http://www.3dvsystems.com/
http://www.3dvsystems.com/gallery/movies/VirtualGame.mpg
http://www.hyperactivetechnologies.com/ 

Sharing digital media start up has raised $2.5M

A couple of months ago a tiny start up called Treemo has taken its first round of funding in the $2.5M range. The funding was led by JK&B Capital. The company is a media sharing service for the Web and mobile phones service and like many other players in the space Treemo looks to appeal to musicians and artists and build online communities around them. The company recently held a contest with Sony featuring the band Velvet Revolver.

The site’s users can chose whether to allow advertising on video and audio pages and receive part of the revenue derived therein or decide to keep ads off their video pages. Company founder Brent Brookler says that revenue sharing will start once a critical mass is reached and that the split will probably be 50/50. Beyond advertising revenue, some sort of premium service level will be made available. There is also drag and drop file management, flash embedding and public or friends network permission levels.

Treemo has secured deals with a few US mobile carriers including AT&T.

The company plans to use the additional funding to help expand its entertainment partnerships as well as gain further distribution with mobile carriers. Known angel investors in the company include Intermix/MySpace co-founder Brett Brewer.

The company, known prior to launch as HyperMob, is made up of executives with extensive experience in mobile technology. The company’s founder is Brent Brookler.

We have consulted with Quantcast to see how popular the site is today and it turns out to be not popular one reaching less than 10,000 American visitors. The site is not quantified so that this traffic number might not be accurate.

More about Treemo

Treemo is an online and mobile community dedicated to sharing digital media, empowering self-expression, and transforming creativity into action. By offering an ever-evolving gallery of video, audio, photography, words, and visual art, Treemo inspires visitors to create their own digital expressions, and to share those creations with the world – on the web and on mobile phones.

The Treemo team is comprised of passionate individuals, pioneers in creating Internet and mobile applications with companies like Mobliss, MountainZone, MSN, AT&T Wireless, Cingular, McCaw, Lucent, and a wheelbarrow full of others. With our combined know-how, we’ve built a flexible, intuitive platform to usher in the golden age of ubiquitous broadband; an innovative infrastructure that enables everyone everywhere to broadcast their unique life experience to the whole wide world.

Treemo believes in the freedom of expression, the sanctity of diversity, and the brain-boggling possibilities inherent in new technology. We also have a yearning for learning, a desire to oblige our planetary obligation, and a drive to do our part for art. We believe in the Accountability Trifecta: people, planet, profits – in that order.

Let’s work together and harness all that creative energy. Let’s share stories, energize our communities, and preserve this perfect planet.

Treemo is located in Seattle, WA.

Similar companies include Mobango, Juice Wireless, PixSense and Zedge.net, which was rumored to have been acquired by a telecom company called IDT.

More

http://treemo.com/ 
http://blog.treemo.com/
http://seattletimes.nwsource.com/html/businesstechnology/2003284456_btinterface02.html
http://www.treehugger.com/files/2006/09/treemo_transfor.php
http://mashable.com/2007/10/16/treemo-funding/
http://mashable.com/2007/07/10/treemo/
http://mashable.com/2006/12/17/zedgenet-acquired-by-idt/
http://seattlepi.nwsource.com/business/284106_treemo08.html
http://mobilecrunch.com/2006/09/07/treemo-launching-today-new-mobile-content-network-opens-public-beta
http://www.techcrunch.com/2006/09/07/treemo-to-build-a-home-for-concerned-multimedia-producers/
http://www.crunchbase.com/company/treemo
http://www.quantcast.com/treemo.com
http://mashable.com/2006/09/07/treemo-launches-youtube-plus-photobucket-on-your-phone/

Revver, the video-revenue sharing site finally sells out, but the price is not hefty

The site best known as the first video site that started to split the ad revenue with publishers and video creators and producers on a 50/50 basis is being reported sold. The troubled video site Revver was bought by Brad Greenspan’s LiveUniverse for what is rumored on several tech blogs to be under $5 million. No more public information at this hour is available but the price seems quite low taking into consideration the huge amount of money the company has taken so far. Revver is known to have raised $12.7 million from Comcast, Turner, Draper Fisher Jurvetson, Bessemer Venture Partners, Draper Richards and William Randolph Hearst III. Checking on Revver’s blog gave us no further details on the deal.

Earlier this month Revver was put up for sale where the price tag was set to be $1.5 million or less in cash and debt assumption. CNET was among the first media to report on the potential deal between LiveUniverse and Revver, though they did say the deal had fallen apart.

A person from inside the company has commented on the deal that way: “I wouldn’t say anyone got rich, but everybody was happy.”

Many independent creators still prefer the service, though web video stars Ze Frank, Ask a Ninja, Lonelygirl15, and Invisible Engine have discontinued using it as their main platform.

Perhaps everything boils down to the simple fact it is pretty hard to monetize video site. Even though the traffic is perhaps playing little to no role for Revver’s business model it is interesting to note their visitors are not that much – below 1M unique visitors per month as reported on Quantcast.

The Revver team has indicated they plan to work under the new ownership, and no lay off plan has been announced for the video sharing company at present.

The buying company LiveUniverse is probably most popular with the fact it has been founded by one of the founders of MySpace – Brad Greenspan. With over 55M monthly unique visitors, LiveUniverse is one of the world’s largest online entertainment networks. They operate several successful and popular websites across three core verticals: Video, Social Networking & Music. LiveVideo is one of their sites, which about a year ago instigated a scandal on YouTube when it reportedly paid top YouTube users to come to its platform. LiveUniverse founder Brad Greenspan, who was involved with MySpace early on, is perhaps best known for his lawsuits protesting the company’s sale to News Corp.

Additionally in 2006, Greenspan also initiated a lawsuit and activism site against his former company, MySpace, calling attention to the fact they were censoring widget makers and software service providers using MySpace as a development platform.

More about Revver

Revver is a video-sharing platform built the way the internet really works. We support the free and unlimited sharing of media. Our unique technology tracks and monetizes videos as they spread virally across the web, so no matter where your creativity travels, you benefit.

Revver is also the viral video network that pays. We connect video makers and sharers with sponsors in a free and open marketplace that rewards them for doing what they do best.

Revver is committed to the artist. You have something to say and we built our network to empower you to say it.

How does it work?

  1. Upload your video.
  2. We pair your video with a targeted advertisement.
  3. Share your video across the web. The more people see it, the more money you can make.
  4. We split the ad revenue with you 50/50.
  5. Sharers earn money too! Help spread Revver videos and earn 20% of the ad revenue. The remaining money is split 50/50 between the creator of the video and Revver.

We’ve built all sorts of cool and easy sharing tools to help you make your work go viral and earn more money. Share and shared alike. Can you feel the love?

Revver API
Attention developers! Want to build your own video-sharing site like Revver.com? You can use our API to do it. The Revver API includes all the tools you need to create your own video portal complete with user accounts, uploading, sharing tools and access to the full Revver library of videos. Revver covers the bandwidth and shares all ad revenue with you and the video makers.

More

http://revver.com/
http://liveuniverse.com/
http://mashable.com/2008/02/14/liveuniverse-buys-revver/
http://newteevee.com/2008/02/14/liveuniverse-buys-revver-for-more-than-a-song/
http://blog.revver.com/
http://mashable.com/2008/02/06/revver-for-sale/
http://www.contentinople.com/author.asp?section_id=429&doc_id=142633
http://nalts.wordpress.com/2007/02/07/livevideo-vs-youtube-2/
http://mashable.com/2006/11/02/myspace-founder-sues-news-corp-over-censorship/
http://livevideo.com/
http://www.news.com/8301-10784_3-9865731-7.html?part=rss&subj=news&tag=2547-1_3-0-20
http://en.wikipedia.org/wiki/William_Randolph_Hearst_III
http://www.dfj.com/
http://www.bvp.com/
http://www.draperrichards.com/
http://www.quantcast.com/revver.com

Yahoo makes an acquisition of its own – the online video platform Maven Networks

Undeterred by the threat of a hostile takeover Microsoft imposed over them a couple of weeks ago Yahoo seems to have completed an acquisition of its own Tuesday by buying online video service Maven Networks Inc. for $160 million.

The deal marks Yahoo’s latest attempt to expand its online advertising network and more concrete its online video advertising in particular. Yahoo plans to use Maven’s technology to host video for media partners and incorporate Maven’s video-ad insertion technology into its overall advertising platform.

The talks to buy Cambridge, Mass.-based Maven began before Microsoft announced its bid Feb. 1, said Tim Cadogan, Yahoo’s senior vice president of marketing products. Maven helps television and movie studios find Web sites to show their videos and manage the accompanying advertisements. The six-year-old startup works with a wide range of media outlets, including CBS Sports, Gannett Co., News Corp., Hearst Corp. and Sony Pictures.

“We think video is going to become the third leg of the advertising stool,” said Cadogan. Ads tied to search requests is currently the Internet’s biggest moneymaker, followed by so-called display ads featuring photos, illustrations and other images.

As of December, Yahoo held a 3.4 percent share of the U.S. online video market, lagging far behind Google, whose ownership of industry leader YouTube.com gave it nearly one-third of the market, according to comScore Inc.

Yahoo plans to retain Maven’s roughly 70 employees even as it completes plans to lay off 1,000 workers in other divisions as part of a plan announced two days before Microsoft’s bid.

More about Maven Networks

Maven Networks is an online video platform provider with end-to-end video syndication, content management and advertising solution. Maven helps media companies create, distribute and profit from direct-to-consumer Internet TV channels and networks. The Maven Internet TV Platform(TM) is used by organizations such as CanWest, CBS Sports, CBC, CNET, Gannett, The Financial Times, Fox Business Network, Fox News, Hearst, MediaNews Group, Ogilvy, Scripps Networks, Sony BMG, Sony Pictures Television, and TV Guide.

The company is based in Cambridge, MA. Maven had some high-profile investors, including Accel Partners‘ Jim Breyer, who also is a board member and large investor in Facebook, Walmart Stores, Inc.  and Marvel Entertainment. Accel is known to have been investing heavly in video for almost 20 years now. The firm’s more popular participations include Macromedia, Real Networks, among others. Current investments include user-generated video-sharing site MetaCafe, peer-to-peer file-sharing service BitTorrent and Brightcove.

The Market

Video advertising is promising to be huge opportunity online and the sector is extremely competitive with new players entering every couple of weeks. Venture capitals also do think the online video advertising holds the chances to be the next big thing on Internet to bring billions of revenues in and are pouring big money into start-ups with the hope they come up to the groundbreaking technology that might shake the sector and make them the huge ROI.   

No matter what standard for video ads the sector might adopt – pre-roll ads, mid-roll adspost-roll ads, watermark ads, viral ads or overlay ads, the undisputed leader remains Google’s YouTube with its huge number of eyeballs. That’s why the smaller players are focusing not on the reach but on different approaches and technologies to more effectively serve, track and measure these video ads. The video ads are in their infancy on Web and there is plenty of room for innovation and growth and all those small start-up companies hold their good chances for success.

Some companies, as we know them, include BlackArrow, BrightRoll, XillianTVPodaddies, VMIX and MeeVee. BrightRoll video ad network itself has raises $5 Million while VMIX, yet another video network company has also raised a whopping amount of money $16.5M to expand its business. Other video advertising players include Revver, VideoEgg’s TheEggNetwork, ScanScout, Adap.tv, AdBrite’s InVideo platform, BroadRamp and Blinkx.

eMarketer predicts online video advertising to nearly double in 2008 to $1.3 billion and $4.3B by 2011, but no one’s really nailed a scalable ad platform for video. However, Google’s been quietly testing their own system and there are a bunch of other startups tackling it as well.

Meanwhile the Microsoft / Yahoo saga is continuing.

The common expectations of the most likely outcome from the situation are that Microsoft is going to increase its bid to as much as $35 thus effectively raising their bid to $50B.

“We think (Microsoft) will have to enhance its offer if it wants to complete a deal,” wrote Bill Miller, a respected fund manager for Legg Mason Inc., which owns more than 80 million Yahoo shares.

Like many other industry analysts, Miller predicted Yahoo ultimately will end up in Microsoft’s clutches.

“We think it will be hard for (Yahoo) to come up with alternatives that deliver more value than (Microsoft) will ultimately be willing to pay,” he wrote.

Miller also wrote that he has already met with Steve Ballmer, Microsoft’s chief executive, and spoken to Jerry Yang, Yahoo’s CEO and co-founder, to share his views.

Microsoft, on the other side, so far has indicated it’s not budging from its original offer, calling the proposal “full and fair.” Analysts believe the tense mating dance will last at least a few more weeks.

Yahoo has been discussing a search advertising partnership with the market leader, Google Inc., as a way to boost its profits and thwart Microsoft’s bid. But a deal between Google and Yahoo would face significant antitrust hurdles because it would meld the two largest search advertising networks, causing more analysts to conclude an alliance is unlikely.

On the other side it seems that News Corp. is going to enter the bidding war for Yahoo! despite some analyses from earlier this week predicting News Corp. is facing hard time to find enough money to accomplish this major deal. The current debt markets in US were to be blamed.

Today we have found on multiple news sources online that Yahoo and News Corp. are in the middle of series of discussions. The potential deal structure would spin off Fox Interactive Media (MySpace, IGN, Scout Media, Photobucket, Fox Sports, AmericanIdol.com, Flektor, Ksolo; investments in Hulu, Simply Hired and Snocap) into Yahoo, along with a big cash injection from News Corp. and an unnamed private equity fund. The total investment would be valued in the $15B range.

Yahoo would be valued at somewhere around $50 billion before the transaction, north of Microsoft’s $44.6 billion bid. That would leave News Corp., plus the private equity group, with more than 20% of the combined entity. They’d be the largest single stockholder and effectively in control of the combined Yahoo/FIM entity and their nearly 150 billion monthly page views. That amount of traffic/reach would put the combined entity on the globe’s second sport after Google and before Microsoft’s web properties.

In related news Bradley Horowitz, head of Yahoo’s Advanced Technology Division has accepted a position with Google, and have left Yahoo for good. He will be working with Joe Kraus, director of product management and head of Google’s OpenSocial initiative. Bradley joined Yahoo in May 2004 as Director of Multimedia Search, and later worked on Yahoo Desktop Search and the Yahoo Toolbar. He has also played a key role in getting the Flickr acquisition done.

More

http://www.maven.net/
http://www.maven.net/blog/
http://news.yahoo.com/s/ap/20080213/ap_on_hi_te/yahoo_acquisition_8;_ylt=AkolBf3dTEHaJIbfAWroBXbZa7gF
http://www.techcrunch.com/2008/01/31/rumor-yahoo-to-announce-large-video-acquisition-today/
http://www.techcrunch.com/2008/02/12/yahoo-confirms-maven-networks-acquisition/
http://www.techcrunch.com/2008/02/12/yahoo-exec-bails-bradley-horowitz-leaves-for-google/
http://www.techcrunch.com/2008/02/12/yahoo-and-news-corp-continue-marathon-discussions-possible-bid-to-counter-microsoft/
http://www.alleyinsider.com/2008/2/yahoo__news_corp__deal_still_in_the_works_
http://yhoo.client.shareholder.com/press/releasedetail.cfm?ReleaseID=293433
http://www.crunchbase.com/company/maven-networks
http://venturebeat.com/2008/02/12/qa-with-jim-breyer-maven-networks-online-video-opportunities-and-facebook/
http://venturebeat.com/2008/01/31/yahoo-buying-maven-networks-to-serve-online-video-ads-for-big-media/
http://www.elatable.com/blog/about/

YuMe, a broadband video advertising network, has taken $16M so far to tackle the video advertising

Yesterday we have covered BlackArrow, which offers an advertising management platform for video, allowing web sites to monitor their inventory while enabling advertisers to insert ads on-the-fly. They have taken $12M and are somehow relying on the cable companies to do its business. The company wants to insert targeted ads into on-demand viewing by placing a piece of hardware between cable operators and consumers While we were researching on BlackArrow online we came across YuMe Networks and realized it is worth writing about.

The well-funded YuMe Networks is aiming to match video publishers with video advertising using a bit of contextual analysis. The company said video content is targeted based on tags and metadata, something that generally works much better for established content creators who label their work well. YuMe uses such information to slot videos into ad-friendly content buckets such as auto, finance, and entertainment.

It’s not quite a highly automated process though, as ad placements are based on broad categories and in fact YuMe employs actual humans to screen content and group it into such categories. That’s in contrast to companies such as TVEyes’ Podscope and Nexidia, which are applying speech recognition tools to decipher what’s going on in a video and place an ad next to it.

The company is based in Redwood City, Calif and has taken more than $7 million in its first round of funding from Khosla Ventures, Accel Partners, and BV Capital. With the current funding their total financing is already $16 million and makes them a well funded contender in the realm of video advertising. The new participant here is DAG Ventures. VideoEgg, by contrast, is one of the largest players in terms of funding having attracted over $34 million over four rounds.

The ads are also included with the video as it’s syndicated on other sites. All distribution is monitored through their analytics package, which also allows geographical targeting down to the zip code. YuMe currently supports video on the web, downloads, mobile and IPTV. Some of their clients include HouseValues.com, True.com, Southwest Media Group, MSN Video, BitTorrent, Azureus, and Pando.

YuMe is building out its own ad inventory, though much of it consists of repurposing 30-second television slots, pretty much like SpotRunner’s ads, into shorter bits appropriate for the web.

YuMe has won “Best In Show Judges Choice” at the Under The Radar Entertainment and Media Conference in 2007.

The market

Video advertising is promising to be huge opportunity online and the sector is extremely competitive with new players entering every couple of weeks. Venture capitals also do think the online video advertising holds the chances to be the next big thing on Internet to bring billions of revenues in and are pouring big money into start-ups with the hope they come up to the groundbreaking technology that might shake the sector and make them the huge ROI.   

No matter what standard for video ads the sector might adopt – pre-roll ads, mid-roll adspost-roll ads, watermark ads, viral ads or overlay ads, the undisputed leader remains Google’s YouTube with its huge number of eyeballs. That’s why the smaller players are focusing not on the reach but on different approaches and technologies to more effectively serve, track and measure these video ads. The video ads are in their infancy on Web and there is plenty of room for innovation and growth and all those small start-up companies hold their good chances for success.

Some companies, as we know them, include BlackArrow, BrightRoll, XillianTVPodaddies, VMIX and MeeVee. BrightRoll video ad network itself has raises $5 Million while VMIX, yet another video network company has also raised a whopping amount of money $16.5M to expand its business. Other video advertising players include Revver, VideoEgg’s TheEggNetwork, ScanScout, Adap.tv, AdBrite’s InVideo platform, BroadRamp and Blinkx.

eMarketer predicts online video advertising to nearly double in 2008 to $1.3 billion, but no one’s really nailed a scalable ad platform for video. However, Google’s been quietly testing their own system and there are a bunch of other startups tackling it as well.

More about YuMe Networks

YuMe is the first dedicated broadband video advertising network built from the ground up that offers a brand safe advertising experience that can be delivered to any device – PC, TV, mobile and more – whether streamed or downloaded.

YuMe co–founders Jayant Kadambi and Ayyappan Sankaran realized early on that a strong broadband and IP–based video ad monetization infrastructure did not exist. Whereas today’s video advertising solutions are incremental modifications of existing text and banner networks, Ayyappan and Jayant recognized that video is fundamentally different and in order to properly monetize, transport, traffic and reliably report against video, a new type of advertising network was necessary.

Web advertising has evolved from text, to display and now to video. YuMe is the only ad network built exclusively for the new web video world, providing advertisers and publishers the unprecedented ability to identify, classify and track content to ensure brand safety, contextual relevance, controlled syndication and consistent delivery across all digital media platforms – web, downloads, mobile and IPTV.

YuMe provides publishers the unique ability to identify, classify and track content to ensure brand safety, contextual brand relevance, controlled syndication and consistent delivery to any device – PC, TV, Mobile – whether streamed or downloaded.

YuMe brings order to what is currently chaos in online video. Our solution enables publishers to instantly organize all the video on their site into content channels – automotive, financial services, entertainment, family friendly and more – unlocking new inventory for monetization and allowing advertisers to more precisely target their message to content.

Publisher Benefits?

Enable advertisers to precision target their video ads within your content, increasing the value of your inventory and CPMs. You can now offer more than just run–of–site campaigns.

Syndicate video assets with confidence. YuMe’s proprietary tracking technology allows you to track, monitor and control the distribution and monetization of your video

Deliver richer experiences to customers and communities by tying brand messaging to positioning. No more brands associated with content that is inappropriate or not contextually relevant to the advertiser.

Strike the right balance of advertising and content. YuMe separates the serving of content from the serving of ads, allowing you to determine the best mix of ad types across your channels of content.

YuMe delivers a brand safe, monitored and measured experience across all digital media platforms – Web, Downloads, Mobile and IPTV.

Management Team

Jayant Kadambi, Co–founder and CEO

Jayant Kadambi has over 18 years of experience in the areas of networking, hardware architecture and semiconductors. Prior to co-founding YuMe in 2004, Jayant was Vice President R&D and Officer of Netopia, Inc., a publicly held manufacturer of DSL equipment and service provider for ISP’s and carriers. Jayant joined Netopia upon its acquisition in 1999 of StarNet Technologies, a VoDSL company he had co-founded. Prior to co-founding StarNet, Jayant held various technical and marketing positions in AMD’s networks division, and AT&T Bell Labs, where he worked on high-speed LAN systems, hardware and DSL technologies. Jayant received his BSEE and Masters in Electrical Engineering from Rensselaer Polytechnic. Jayant is the co-author of a book on Gigabit Ethernet and the holder of several patents in the networking arena.

Ayyappan Sankaran, Co–founder and CTO

Ayyappan Sankaran has over 18 years of experience in software architecture, design and development in the areas of real time embedded systems, voice and data networks and medical instrumentation. Prior to co-founding YuMe in 2004, Ayyappan was Director of software development at Netopia, Inc., a publicly held manufacturer of DSL equipment and service provider for ISP’s and carriers. Ayyappan was a co-founder of StarNet Technologies, a VoDSL company that was acquired by Netopia in 1999. Prior to co-founding StarNet, Mr. Sankaran held various technical positions in Octel communications (acquired by Lucent technologies), Abbott Labs, and Ready Systems. Ayyappan holds a BSEE from the College of Engineering, Madras, India and a Masters in Electrical Engineering from the University of Texas.

Grant Ries, Vice President of Business Development

Grant Ries has over 10 years of experience in business development, sales and product marketing. Prior to joining YuMe, Grant was VP of Business Development at Revenue Science. Grant was a member of Revenue Science since its inception and served in a variety of strategic roles, from sales and marketing and account management to business development. Grant holds both a Bachelor of Arts and Masters Degree from The University of Washington.

Steven Comfort, Vice President of Sales

The last 13 of Steven’s 18 years in advertising have been spent in the interactive sector. He has run sales teams at a string of successful young companies: Wired Digital, 24/7 Real Media, eGroups, Tickle and hi5. Prior to 1994, Steven worked in the media planning departments of MediaVest and Euro RSCG in New York City. Steven holds a BA from the University of North Carolina – Chapel Hill.

Bob Bahramipour, Vice President of Ad Operations

Bob has 15 years of experience at major media & internet companies, as well as start-ups. Most recently, as a senior member of the Yahoo! Search team, Bob managed the toolbar business and was responsible for overseeing product, distribution, and partnerships. Prior to Yahoo!, Bob served as the Director of Business Development at 3721 Technology Co Ltd., a Chinese search engine which was acquired by Yahoo in 2003. Bob was also a co-founder & VP of Business Development for Switchouse Inc, an online marketplace for consumers. Prior to Switchouse, Bob held of variety of positions in Volpe Brown Whelan & Company’s M&A advisory group, within SBC’s (now AT&T) corporate development team, and at Braxton Associates, a boutique strategy consulting firm. Bob received his BS from Georgetown University’s School of Foreign Service and attended Northwestern’s J.L. Kellogg Graduate School of Business.

Molly Glover Gallatin, Director of Marketing

Molly brings over 15 years of media and marketing management experience to the YuMe team. Molly began her work in interactive media in 1997 when she launched Granite Broadcasting’s Internet Division, overseeing operations and sales for ten network-affiliated TV station websites. Molly joins YuMe from Knight Ridder Digital, where she managed marketing and communications for the Real Cities Network. Prior to joining Knight Ridder Digital Molly worked for start-ups in the digital media management and Internet TV space – eMotion and RespondTV. Molly began her career in advertising, working in account management at BBDO and D’Arcy Masius Benton Bowles in New York. Molly received her BS from the University of Colorado at Boulder and her MBA from Columbia University.

Investors

Khosla Ventures offers venture assistance, strategic advice and capital to entrepreneurs. The firm helps entrepreneurs extend the potential of their ideas in both traditional venture areas like the Internet, computing, mobile, and silicon technology arenas but also supports breakthrough scientific work in clean technology areas such as bio–refineries for energy and bioplastics, solar, battery and other environmentally friendly technologies. Vinod Khosla was formerly a General Partner at Kleiner Perkins and founder of Sun Microsystems. Vinod has been labeled the #1 VC by Forbes and Fortune recently labeled him as one the nation’s most influential ethanol advocates, noting “there are venture capitalists, and there’s Vinod Khosla.” Vinod Khosla founded the firm in 2004 and was joined by partners David Weiden and Samir Kaul, as well as chief scientific officer Doug Cameron in 2006.
 
Founded in 1983, Accel Partners is one of the world’s leading venture capital firms. The firm is dedicated to partnering with outstanding entrepreneurs to build world–class Internet, software and networking companies. Accel Partners has more than $4bn under management from its offices in Palo Alto, London, and China, and its portfolio companies have completed IPOs that have created well over $150 billion in market capitalization.
 
BV Capital, headquartered in San Francisco, CA and Hamburg, Germany, is an early–stage venture capital firm. Established in 1997, BV focuses exclusively on the intersection of the consumer Internet, digital media and communication software sectors worldwide. BV’s team adds significant expertise and service to entrepreneurs who strive to turn ideas into long–term, sustainable growth companies. Investments include many successes such as Angieslist, del.icio.us, eGroups, Expertcity (gotomypc), K2 Networks and shopping.com. The firm backed by several high profile US, Asian and European investors has been named “one of the most influential investors on either side of the Atlantic” by the Wall Street Journal. To learn more about BV Capital, please visit www.bvcapital.com.
 
DAG Ventures is a venture capital partnership investing in and helping outstanding entrepreneurs create leading, long-term companies across a range of markets. With roots from the 1980’s in cable TV, infrastructure, media, and wireless industries, the partnership today is privileged to work with world-class entrepreneurs as they build tomorrow’s leaders in the information technology, energy, and life science sectors.

More

http://yumenetworks.com/
http://www.techcrunch.com/2007/10/16/yume-closes-9-million-series-b/
http://www.crunchbase.com/company/yume
http://www.techcrunch.com/2007/07/06/video-ads-somebody-needs-to-solve-this-problem/
http://www.undertheradarblog.com/wp_blog.html?fb_2042860_anch=2648520
http://newteevee.com/2007/03/05/yume-launches-video-ad-network/
http://www.emarketer.com/Article.aspx?id=1004258
http://www.techcrunch.com/2007/05/11/youtube-video-advertising-no-pre-roll-no-context/
http://web2innovations.com/money/2008/02/09/blackarrow-took-12-million-to-tackle-the-video-advertising-relies-on-cable-companies/
http://venturebeat.com/2007/10/14/blackarrow-ad-management-for-modern-tv-unstealths-with-12m-financing/
http://adsense.blogspot.com/2006/05/introducing-video-ads.html
http://adwords.blogspot.com/2006/05/click-to-play-video-ads-for-adwords.html
http://adsense.blogspot.com/2007/05/adsense-coming-to-video-near-you.html
http://www.nytimes.com/2007/08/22/technology/22google.html
http://mashable.com/2007/08/21/youtube-reinvents-video-ads/
http://mashable.com/2007/05/11/youtube-ads-2/
http://www.forbes.com/2007/02/22/video-ads-youtube-tech-media-cx_lh_0223video.html
http://venturebeat.com/2006/11/08/skipping-the-ads-black-arrow-raises-1475m-to-defy-you/
http://www.khoslaventures.com/
http://www.accel.com/
http://www.bvcapital.com/

BlackArrow took $12 Million to tackle the video advertising, relies on cable companies

A couple of months ago BlackArrow has taken a big round of money – $12 million in Series B funding.

The company offers an advertising management platform for video, allowing web sites to monitor their inventory while enabling advertisers to insert ads on-the-fly. BlackArrow’s money for its Series B funding came from Comcast Interactive Capital, Cisco Systems, Intel Capital, Mayfield Fund, and Polaris Venture Partners.

The company wants to insert targeted ads into on-demand viewing by placing a piece of hardware between cable operators and consumers. Prior to the user watching an on-demand show, BlackArrow helps deliver a brief ad, tailored to the theme of the show and the user’s apparent preferences. For example, a teenage boy might be delivered an ad for an upcoming game like Halo 3.

While DVRs like the TiVo will still allow users to fast forward past advertising, BlackArrow will open up the field for cable companies to profit from acting as remote ad servers. BlackArrow will count on the cable companies to offer their own DVR technology. The advantage for the consumer is that one does not have to worry about buying or installing a DVR. A majority of viewers still haven’t anyway.

The company is known to have spent more than a year in stealth mode developing its product, and online sources originally suggested that the original aim of the company was to destroy the ad-skipping capabilities of the TiVo. It later turned out it is no longer the case, if it ever was.

The previous round is known to be $5 million, which has been taken back in 2006 and was led by Mayfield Fund. The company’s total funding should already be $17M. The company has offices in both locations San Mateo, CA and New York.

More about BlackArrow

We are independent advertising-technology company that provides multiplatform ad-management for viewer-controlled video.

We’ve seen the future, and the future is now for on-demand video programming with dynamic, personalized advertising. In the world of viewer-controlled video, where the consumer controls the play, pause, fast-forward and rewind buttons, BlackArrow provides the answer for a dynamic video ad-management that supports broadband, video-on-demand (VOD) and DVR playout.

One with the ability to reach the right audience with a laser-focused message — across any on-demand platform. And rapid-fire reporting to provide powerful “apples-to-apples” analytics across playout environments, helping you evaluate and optimize brand campaigns in entirely new ways.

BlackArrow is your partner on the path to multiplatform monetization. With the new world order of on-demand video comes a corresponding set of new advertising and revenue opportunities.

Management team

Dean Denhart: president and chief executive officer

Dean Denhart has extensive technology leadership expertise in telecom, media and technology-related industries across large, medium and start-up companies. Denhart has been directly involved in the acquisition and operation integration of over 18 technology companies with expertise in off-shore, joint ventures and partnerships. As president and CEO of BlackArrow, Denhart is responsible for all business operations, technology development, financial management, business development and governance of BlackArrow. Previously, Denhart oversaw the strategic development of product and technology at Knight Ridder Digital. Denhart was also CIO and executive vice president of product and technology for HomeStore, an online real estate marketing company. Prior, he served as vice president of AirTouch Communications’ software systems group, held a vice president of network systems role during a 17-year tenure with SBC Communications/Pacific Bell, was CIO of Telecel (a wireless company) in Portugal and was an integral research and development executive at Bell Communications Research.

Other management team members are as follows.

  • Sharon Mandell: senior vice president and chief technology officer
  • Tracy Martin: chief financial officer
  • Chris Hock: senior vice president, product management
  • Patrick Carter: vice president, operations
  • Courtenay Harry: vice president, advertising business development
  • Bill Niemeyer: chief of analysis and research
  • Kelly Ryan: vice president, content business development
  • David Stengle: vice president, distribution
  • Thérèse Bruno: senior director, marketing

The Investors

Cisco Systems, Inc.
Cisco Systems, Inc. (Nasdaq: CSCO) is the worldwide leader in networking for the Internet. Today, networks are an essential part of business, education, government and home communications, and Cisco Internet Protocol-based (IP) networking solutions are the foundation of these networks. Cisco hardware, software, and service offerings are used to create Internet solutions that allow individuals, companies, and countries to increase productivity, improve customer satisfaction and strengthen competitive advantage. The Cisco name has become synonymous with the Internet, as well as with the productivity improvements that Internet business solutions provide.

Comcast Interactive Capital
Comcast Interactive Capital (CIC) is a venture capital fund focused on broadband, enterprise and interactive technologies. CIC is affiliated with Comcast Corporation (Nasdaq: CMCSA), a diversified global leader in cable, broadband services, telecommunications and entertainment. CIC’s primary goal is to generate superior financial returns from private equity investments in early-stage technology companies. To achieve this goal, CIC works to foster the success of its portfolio companies by bringing to bear the unique resources, experience, and insight of both CIC and the Comcast family of companies.

Intel Capital
Intel Capital (Nasdaq: INTC), Intel’s global investment organization, makes equity investments in innovative technology start-ups and companies worldwide. Intel Capital invests in a broad range of companies offering hardware, software and services targeting enterprise, home, mobility, health, consumer Internet and semiconductor manufacturing. Since 1991, Intel Capital has invested more than US$6 billion in approximately 1,000 companies in more than 40 countries. In that timeframe, about 157 portfolio companies have gone public on various exchanges around the world and another 187 have been acquired by other companies. In 2006, Intel Capital invested about US$1.07 billion in 163 deals with approximately 60 percent of funds (excluding Clearwire) invested outside the United States.

About Mayfield Fund
Mayfield Fund provides “venture capital with impact” by partnering with exceptional individuals to create industry-leading companies. Mayfield has domain expertise in communications/wireless, consumer/media, enterprise software and semiconductors. The firm has over $2.7 billion under management and a team of eleven investing professionals. Since Mayfield’s founding in 1969, the firm has invested in more than 470 high-growth companies, taken more than 100 public and more than 150 have merged or were acquired.

Polaris Venture Partners
A national venture capital firm with over $3 billion under management, Polaris invests in seed, early stage and growth equity businesses in the technology, life science, digital media, enertech and consumer sectors. Through a philosophy of lead investing and active, long-term partnering with entrepreneurs and management teams, Polaris has helped a number of companies achieve outstanding success. Among them are: Accordant Health Services, Acusphere, Advanced Inhalation Research (AIR), Akamai Technologies, Allaire Corporation, Alnylam Pharmaceuticals, American Superconductor, Archivas, Aspect Medical Systems, Avici Systems, Centra Software, Classifieds2000, Cubist Pharmaceuticals, Cushcraft Corporation, deCODE genetics, Exchange.com, GlycoFi, Matrics, Momenta Pharmaceuticals, Paradigm Genetics, Powersoft, Solidworks, and TransForm Pharmaceuticals.

The Competition

Video advertising is promising to be huge opportunity online and the sector is extremely competitive with new players entering every couple of weeks. Venture capitals also do think the online video advertising holds the chances to be the next big thing on Internet to bring billions of revenues in and are pouring big money into start-ups with the hope they come up to the groundbreaking technology that might shake the sector and make them the huge ROI.   

No matter what standard for video ads the sector might adopt – pre-roll ads, post-roll ads or overlay ads, the undisputed leader remains Google’s YouTube with its huge number of eyeballs. That’s why the smaller players are focusing not on the reach but on different approaches and technologies to more effectively serve, track and measure these video ads. The video ads are in their infancy on Web and there is plenty of room for innovation and growth and all those small start-up companies hold their good chances for success.

Some companies, as we know them, include BrightRoll, XillianTV, YuMe, Podaddies, VMIX and MeeVee. BrightRoll video ad network itself has raises $5 Million while YuMe raised $9 Million for yet another video ad network. VMIX, yet another video network company has also raised a whopping amount of money $16.5M to expand its business.

More

http://www.blackarrow.tv/
http://mashable.com/2007/10/15/blackarrow-funding/
http://venturebeat.com/2007/10/14/blackarrow-ad-management-for-modern-tv-unstealths-with-12m-financing/
http://adsense.blogspot.com/2006/05/introducing-video-ads.html
http://adwords.blogspot.com/2006/05/click-to-play-video-ads-for-adwords.html
http://adsense.blogspot.com/2007/05/adsense-coming-to-video-near-you.html
http://www.nytimes.com/2007/08/22/technology/22google.html
http://mashable.com/2007/08/21/youtube-reinvents-video-ads/
http://mashable.com/2007/05/11/youtube-ads-2/
http://www.forbes.com/2007/02/22/video-ads-youtube-tech-media-cx_lh_0223video.html
http://venturebeat.com/2006/11/08/skipping-the-ads-black-arrow-raises-1475m-to-defy-you/
http://www.cisco.com
http://www.civentures.com
http://www.intelcapital.com
http://www.polarisventures.com