Tag Archives: ad network

Glam seems to be cutting off revenues for publishers

Something really interesting is going on with Glam Media. To make a long story short Glam is basically a controversial site that runs both a network of its own web sites as well as runs ads on a network of third party sites geared towards women online and has just recently raised a massive amount of funding – $85M.  The total funding for the company is already $114M. You may say yet another ad network site on Web and you might be right in part. However there was something really interesting with Glam – they were perhaps the only ad network out there that was guaranteeing ad revenues for their publishers, mainly lifestyle web sites oriented towards women. Let’s put it that way Glam’s business model was to guarantee some minimum flat pay outs to its publishers. Today, we have read on web, this practice seems to be changing – Glam is no longer going to pay for the entire ad inventory available at its participating web publishers that way effectively cutting off their revenues by 60% up to 80%.

Public information is that Glam pockets about 40 to 50 percent of the revenues it gets from advertising on its partner sites, giving the rest back to the publishing partner. What is remarkable is that Glam pays nothing to produce the content on those publisher sites, meaning it is milking those sites for a full 40 to 50 percent of their worth — merely for providing them with advertising technology.

Nonetheless the company has shown a tremendous increase of its traffic compared to the year before. ComScore reports that worldwide uniques across all sites that Glam sells advertising for had nearly 47 million unique visitors and 1.1 billion page views. Glam Network says it has over 200,000 quality articles across the sites involved.

So one starts to wonder here is this a well thought strategy for Glam to attract lots of publishers by initially paying big bucks and once it achieved its goals (to raise massive amount of funding) to cut those publishers off its network by simply no longer paying them what it has initially been promised. It is no secret that Glam Media succeeded in raising those over $100M in funding money due to its huge reach of over 40M uniques per month across various women web sites and blogs. Once the task was accomplished Glam is no longer in need from those small blogs that perhaps represent a large portion of those 44M uniques per month or is simply changing the policy in order to survive. We have put their business model under some doubts the last time we covered their massive round of funding and then we have written that in today’s hugely competitive environment ad networks are working in everything boils down to who pays more the web publishers. Glam claims it pays most to its web publishers, but it is hard to believe how Glam can out pay Google when they had just $21M in revenues last year while Google’s payout was almost $4B to its web publishers for 2007. Let’s put it that way who earns more from the ad networks is who is going to be capable enough to pay more to the web publishers. So it seems we were basically right. Glam is discontinuing their practice of guaranteed ad revenues for its publishers. 

However, the big question here is for how long those web publishers are going to stay with Glam Media and what will happen to Glam if they leave?

Here is what Glam has replied on Techrunch.

As GM of the Glam Publisher Network, my team’s #1 priority is to ensure the success of our publishers and to help them secure high-CPM brand advertising. Unlike most other networks we do not compromise on our rate card and as a result, our partners benefit from high CPM brand advertising. When we’re unable to deliver a paid ad, we have traditionally run a Glam house ad (i.e. a current house ad announces our upcoming Glam Network blogger awards). Publishers have requested more choice for the impressions that our house ads would normally fill. This default ad technology simply replaces the Glam house ads with a host of options. This is similar to standard network ‘default’ technology that’s been in general use for years.

I want to acknowledge that Glam is successful because of our publisher partners. As a company, our focus is on convincing the brands to engage in new ways with a media landscape made up of independent premium publishers with passionate audiences. We welcome the ongoing dialogue.

More about Glam Media

Glam Media’s distributed media network model is revolutionizing the very definition of what a media company is in the 21st Century.  With 44 million global unique monthly visitors (comScore MediaMetrix), Glam Media provides a compelling mix of fresh, original content created in-house with a carefully curated Glam Publishing Network of more than 450 popular and influential lifestyle websites, blogs and magazines. For premium national brand advertisers, Glam Media offers an unprecedented array of targeted options that are singularly attractive to both upscale and aspirational consumers.

About the founder

Samir Arora, Founder, Chairman, and CEO
Samir Arora founded lifestyle hub Glam Media to create a better way for brand advertisers to connect with their audiences on the Web. A tech-industry veteran, Arora was previously the chairman of Emode/Tickle, Inc, which was later sold to Monster in June 2004. Prior to that, Arora was chairman and CEO of NetObjects, Inc. where he drove the creation of the first web site building product NetObjects Fusion. Arora also currently serves as chairman of Information Capital LLC, a venture capital fund based in Woodside, Calif., that invests in leading-edge “big idea companies” in consumer publishing, media, and technology.

Other team members include:

Fernando Ruarte
Co-founder, CTO and VP, Engineering
Scott Schiller
EVP, Sales, Women’s Markets
John Trimble
EVP, New Markets Sales
Carl Portale
VP and Publishing Director
Joe Lagani
VP and GM, Glam Living
Karin Marke
VP, Sales, Western Region
Jack Rotolo
VP, Sales, Eastern Region
Bernard Desarnauts
VP, Products and Marketing
Scott Swanson
VP and GM, Glam Media Publisher Network
Raj Narayan
Co-founder and Architect
Dianna Mullins
Co-Founder, VP Glam Publisher Network & Ad Operations
Ralf Hirt,
VP, International
Jennifer Salant
VP, Business Development
Ernie Cicogna
Co-Founder and CFO

Major competitors include iVillage, AOL Women, CondeNet, Elle.com, auFeminin.com, Womensforum.com, SINA Women, QQ.com Women, BabyCenter Network, among others.

More

https://web2innovations.com/money/2008/02/25/glam-media-raises-a-massive-round-of-funding-85m/
http://www.glam.com/
http://www.glammedia.com
http://www.glammedia.com/about_glam/news/2008/02/25/glam-media-raises-85-million-in-private-strategic-financing/
http://www.techcrunch.com/2008/03/29/glam-makes-big-cuts-in-publisher-payments-up-to-80-drop-in-revenue
http://www.techcrunch.com/2008/02/24/glam-closes-massive-d-round/
http://online.wsj.com/article/SB120390178731489459.html
http://www.docstoc.com/docs/412152/Glam-Media-Teaser-August-2007
http://www.techcrunch.com/2007/08/12/is-glam-a-sham/
http://www.techcrunch.com/2007/11/13/more-misplaced-glam-exhuberance/
http://www.crunchbase.com/company/glammedia
http://en.wikipedia.org/wiki/Glam_Media,_Inc.
http://venturebeat.com/2008/02/24/womans-network-glam-raises-846-million-at-half-a-billion-valuation-adconian-raises-80m/
http://www.glammedia.com/about_glam/our_story/competitive_landscape.php
http://news.speeple.com/business2.com/2007/08/13/bubble-watch-glam-media-shops-around-a-200-million-private-placement.htm
http://valleywag.com/360436/glam-media-raises-84-million-far-short-of-its-200-million-goal
http://valleywag.com/tech/online-advertising/glam-media-not-looking-so-beautiful-288964.php
http://venturebeat.com/2008/02/20/trends-secretive-new-york-bank-allen-co-gets-into-silicon-valley-media-tech/
http://www.foliomag.com/2008/glam-media-gets-85m-private-equity-financing
http://samirarora.com/html/bio.html

Glam Media raises a massive round of funding – $85M

A controversial site Glam that runs both a network of its own web sites as well as runs ads on a network of third party sites geared towards women online has raised a massive amount of funding – $85M.

Glam Publishing Network operates more than 450 popular and influential lifestyle websites, blogs and magazines, but it seems Glam.com is the main anchor with the largest reach among those web properties. They also sell advertisements for other sites, which make up the vast bulk of its huge amount of page views. The network has been criticized in the past for claiming to be the largest women’s site on the Internet, and the fastest growing site in the U.S., based on traffic coming from third party sites they sell ads for. We tend to agree with those arguments because we do believe it is inaccurate for an ad network to claim the traffic of its participating web publishers for its own. ComScore allows publishers to “assign” their traffic to another organization, letting ad networks pool the traffic from all client sites. If a widely used ad network like Google AdSense used this system, Google’s network would be by far the largest. But, it’s a disingenuous statistic, especially since Glam likes to pretend it’s not an ad network.

Glam, opposes that it’s more than a network: They say, like Microsoft has done with Facebook and Digg, and Google has done with MySpace, their network buys up some sites’ ad inventories at a guaranteed rate. That means the profit — the loss respectively — from those ad buys is entirely Glam’s. But it’s said to be a very risky business model. For an example even the mighty Google has recently said, in their earnings call, that ads on MySpace weren’t performing quite well, which means losses for Google. So what will happen to Glam if the ad inventory they are buying does not perform well too?

Public information is that Glam pockets about 40 to 50 percent of the revenues it gets from advertising on its partner sites, giving the rest back to the publishing partner. What is remarkable is that Glam pays nothing to produce the content on those publisher sites, meaning it is milking those sites for a full 40 to 50 percent of their worth — merely for providing them with advertising technology.

Nonetheless the company has shown a tremendous increase of its traffic compared to the year before. ComScore reports that worldwide uniques across all sites that Glam sells advertising for had nearly 47 million unique visitors and 1.1 billion page views. Glam Network says it has over 200,000 quality articles across the sites involved.

Glam has landed some top-tier investors like Hubert Burda Media, GLG and DAG. Glam has offices in Brisbane, Calif. and New York and the pre-money valuation is said to be $425M.

Glam Media, Inc. has closed $84.6 million in private financing, with $64.6 million in Series D funding and $20 million in revenue-based debt financing. Proceeds of the financing will be used to accelerate the growth of the company’s distributed media network that connects premium brand display advertisers with online audiences worldwide.  The equity financing round is led by Hubert Burda Media, an international media powerhouse and publisher of more than 260 magazines titles and an investor in more than 25 high-growth digital holdings.
 
Other investors for the round include:  GLG Partners, a leading alternative asset manager; Duff Ackerman & Goodrich Ventures (DAG), a leading crossover fund with a rich history in Internet and TV networks; and existing investors Accel Partners, Draper Fisher Jurvetson, Walden Ventures and Information Capital.  Hercules Technology Growth Capital, a leading provider of debt and equity capital, will provide the debt financing.

The new funding will fuel Glam Media’s aggressive global expansion in 2008 across new territories and categories, focusing on transforming brand display advertising on the Web as the market shifts away from the dominance of portals and destination sites to the distributed media network model that Glam Media helped pioneer. The funding will also be used to make strategic acquisitions, invest in technology to grow the distributed media model and further global growth.

Christiane zu Salm, who joins the executive management board of Hubert Burda Media in April 2008, will join the Glam Media Board of Directors as an observer.  Ms. zu Salm was founder of interactive TV network Neun Live and formerly managing director of MTV Central Europe.  Dr. Marcel Reichart, managing director of Research & Development, Marketing and Communications at Burda, and co-founder of the prestigious DLD conference, will oversee the relationship between Burda and Glam.  In a separate announcement today, Glam unveiled its rollout in key international markets starting in the United Kingdom, where Glam along with its publishers is already number one in audience reach, ahead of long established media companies including iVillage and CondeNet.

“Glam Media is well positioned to enable global brand advertisers via their distributed media network model,” said Dr. Marcel Reichart of Hubert Burda Media.  “The investment by Burda leverages our strong position in women and lifestyle media brands and further enables our transformation towards digital media.”

“Glam Media is ideally situated as an influential player in the emerging global digital media landscape,” said Samir Arora, chairman and CEO of Glam Media.  “In 2007, Glam Media was the fastest-growing in comScore Media Metrix Top 50 properties, becoming the number one women’s property on the Web in the U.S. with unprecedented speed.  With fragmentation increasing on the Web, our proven distributed media network model both supports our key publishers and is the optimal way to bring premium brand display advertisers to the Web.”

Banc of America Securities and Allen & Company served as the lead placement agents, with Deutsche Bank as a participating investment bank helping in the placement of this round.

Glam Media continues to experience significant growth both in traffic to Glam-owned-and -operated properties and via the reach of its publisher network of 450+ lifestyle websites and blogs.  Recent strategic hires—including senior sales executive John Trimble from Fox Interactive, former Yahoo! Smart Ads platform executive Dr. Kiumarse Zamanian and Joe Lagani, former Conde Nast publisher—further position the company to take advantage of the market focus and demand for premium brand display advertising.

Glam Media’s distributed media network currently includes Style, Living, Entertainment, Wellness and Shopping channels.  Each channel brings together a blend of original editorial, syndicated and media partner content and curated content from the 450+ sites in the Glam Publisher Network.  Glam Media provides media services—display and video advertising, content syndication, advertorials, search and other application services to its highly select network of publishers and managed vertical networks for traditional media companies.  Glam Media’s pioneering distributed media model has helped hundreds of publishers start and build their businesses by helping them focus on what they love doing the most—creating original content and engaging their audience—while Glam Media creates the “ecosystem” that helps support and leverage the publishers’ power for advertisers worldwide.

More about Hubert Burda Media

Hubert Burda Media is a $2.4 billion in revenue international media group with more than 7,000 employees that first entered the market more than 100 hundred years ago.  Today, the company’s portfolio comprises more than 260 magazines worldwide, over 25 digital holdings, radio networks and television productions as well as media sales, printing and direct marketing operations.

More about Glam Media

Glam Media’s distributed media network model is revolutionizing the very definition of what a media company is in the 21st Century.  With 44 million global unique monthly visitors (comScore MediaMetrix), Glam Media provides a compelling mix of fresh, original content created in-house with a carefully curated Glam Publishing Network of more than 450 popular and influential lifestyle websites, blogs and magazines. For premium national brand advertisers, Glam Media offers an unprecedented array of targeted options that are singularly attractive to both upscale and aspirational consumers.

About the founder

Samir Arora, Founder, Chairman, and CEO
Samir Arora founded lifestyle hub Glam Media to create a better way for brand advertisers to connect with their audiences on the Web. A tech-industry veteran, Arora was previously the chairman of Emode/Tickle, Inc, which was later sold to Monster in June 2004. Prior to that, Arora was chairman and CEO of NetObjects, Inc. where he drove the creation of the first web site building product NetObjects Fusion. Arora also currently serves as chairman of Information Capital LLC, a venture capital fund based in Woodside, Calif., that invests in leading-edge “big idea companies” in consumer publishing, media, and technology.

Other team members include:

Fernando Ruarte
Co-founder, CTO and VP, Engineering
Scott Schiller
EVP, Sales, Women’s Markets
John Trimble
EVP, New Markets Sales
Carl Portale
VP and Publishing Director
Joe Lagani
VP and GM, Glam Living
Karin Marke
VP, Sales, Western Region
Jack Rotolo
VP, Sales, Eastern Region
Bernard Desarnauts
VP, Products and Marketing
Scott Swanson
VP and GM, Glam Media Publisher Network
Raj Narayan
Co-founder and Architect
Dianna Mullins
Co-Founder, VP Glam Publisher Network & Ad Operations
Ralf Hirt,
VP, International
Jennifer Salant
VP, Business Development
Ernie Cicogna
Co-Founder and CFO

Online sources have reported than Glam was looking to raise as much as $200M in August 2007. A document from Glam’s financial advisers, leaked on the Internet last year, suggested the above whopping amount but Mr. Arora says that Glam didn’t plan to raise that much in this round, and that the funds actually raised exceeded its board’s targets. He says the company expects to continue to increase its debt financing to as much as $100 million, in line with its revenue growth. Theresia Gouw Ranzetta, a Glam director and general partner at Accel Partners, a Glam investor, says she had initially wanted the company to raise just $40 million or $50 million. She concluded it wouldn’t be bad to raise a bit more as a “rainy-day fund” because of current macroeconomic uncertainty. The company, according to their original offering document is not yet profitable. They lost around $3.7M on $21M in revenue in 2007 but they project revenues in $150M range for 2008 with promised $40M in profit. The company was launched in 2005 and had previously taken $30M. The company has an ambitious plan to build its own “AdSense”, which they call Glam Evolution Ad Platform.

Major competitors include iVillage, AOL Women, CondeNet, Elle.com, auFeminin.com, Womensforum.com, SINA Women, QQ.com Women, BabyCenter Network, among others.

In today’s hugely competitive environment ad networks are working in everything boils down to who pays more the web publishers. Glam claims it pays most to its web publishers, but it is hard to believe how Glam can out pay Google when they had just $21M in revenues last year while Google’s payout was almost $4B to its web publishers for 2007. Let’s put it that way who earns more from the ad networks is who is going to be capable enough to pay more to the web publishers.  
More

http://www.glam.com/
http://www.glammedia.com
http://www.glammedia.com/about_glam/news/2008/02/25/glam-media-raises-85-million-in-private-strategic-financing/
http://www.techcrunch.com/2008/02/24/glam-closes-massive-d-round/
http://online.wsj.com/article/SB120390178731489459.html
http://www.docstoc.com/docs/412152/Glam-Media-Teaser-August-2007
http://www.techcrunch.com/2007/08/12/is-glam-a-sham/
http://www.techcrunch.com/2007/11/13/more-misplaced-glam-exhuberance/
http://www.crunchbase.com/company/glammedia
http://en.wikipedia.org/wiki/Glam_Media,_Inc.
http://venturebeat.com/2008/02/24/womans-network-glam-raises-846-million-at-half-a-billion-valuation-adconian-raises-80m/
http://www.glammedia.com/about_glam/our_story/competitive_landscape.php
http://news.speeple.com/business2.com/2007/08/13/bubble-watch-glam-media-shops-around-a-200-million-private-placement.htm
http://valleywag.com/360436/glam-media-raises-84-million-far-short-of-its-200-million-goal
http://valleywag.com/tech/online-advertising/glam-media-not-looking-so-beautiful-288964.php
http://venturebeat.com/2008/02/20/trends-secretive-new-york-bank-allen-co-gets-into-silicon-valley-media-tech/
http://www.foliomag.com/2008/glam-media-gets-85m-private-equity-financing
http://samirarora.com/html/bio.html

WidgetBucks claims it served over 1B ads in just 3 months, enters behavioral targeting

A tiny start up called WidgetBucks is claiming they have served over 1 billion ads in the past three months. It is a serious claim, aside the fact they also claim to be the fastest growing ad network on web today.

WidgetBucks features pay-per-click shopping widgets that help their customers make money fast. They instantly display the most popular products based on buying trends of 100 million shoppers. Thus they are highly engaging, which means instant dollars for our customers. The company is also claiming their widgets see $3-$6 CPM – pretty good compared to traditional ad networks that deliver less than $2 CPM.

If that’s true and the company had over 1B ads served over the past 3 months and they claim they are seeing $3-$6 CPM (cost per thousand impressions) on average it then turns out the company should have its pay outs made over the last months in the $3M-$6M range.

The site offers the following features and benefits.

  • Self-service, scalable and relevant content that’s free and easy to publish.
  • Dynamic, contextual widgets act as content (vs. ads) that more effectively targets your users, not the masses.
  • Extensive reporting tools and daily updates; Payouts are monthly.
  • Complements existing programs, such as Google AdSense.
  • Over 300 configurations, 256 color schemes and formatted for major IAB standard sizes.
  • Dynamic Ad Yield Management matches the best merchant for each product while offering consumers the best price.
  • MerchSense (patent pending) contextual algorithm automatically targets the right products for your site.
  • Manual configuration also available by category.
  • Product listings from 30,000 merchants including trusted leading brands.

Bloggers can customize what kinds of consumer items they want to appear in the widget (books, movies, computers, musical instruments), then they grab some code and put it on their blog. Or they can let Mpire (Widgetbucks’s parent company) serve up contextually relevant ads based on the topics they write about. WidgetBucks scans your site and tries to match ads to the keywords it finds. The widgets tap into merchandise from 30,000 retailers, including Amazon, Shopping.com, Target, Best Buy, Wal-Mart, and the Gap. WidgetBucks shares the cost-per-click revenue with bloggers.

WidgetBucks comes to you from the folks at Mpire Corporation, the award-winning meta-shopping service. Mpire’s extensive shopping data experience, including its proprietary contextual, analytics and relevancy algorithms, power WidgetBucks. Founded in 2005, Mpire is backed by Ignition Partners and former eBay executive and Pay Pal angel investor Richard Rock.

The parent company is a shopping search engine. Not only will it give you a list of links to where to buy that 32-in. LCD TV, if you click on Show Product Details, it will display a pricing chart that shows whether the price is trending up or down, at both retail and at auction, so you can decide if it’s the right time to buy. The “shopping companion” browser plug-in, a free download, is handy to use when you are shopping at other sites; it shows what other etailers are charging for the item you’re looking at, so you can be sure to get the best deal. Soon it will also show how consumers rated the product on Epinions and Amazon. So far this site has indexed more than 150 million products offered by 55,000 online stores, from mom-and-pop Web shops to major e-tailers like Amazon.com, and it doesn’t accept payment from merchants for top placement in its search results.

The site (Mpire) has won a number of prestigious awards from TIME’s 50 Best Websites for 2007 to t the eBay’s winner of the Star Developer Award 2007.  WidgetBucks has also won the Mashable Open Web Award.

Others in the sector include Farecast that does the chart thing with airfares, TheFind.com, the old player Epinions and the new comer Proximic, which has just signed a deal with both Yahoo Shopping and eBay’s Shopping.com to contextually deliver their product ads to third party sites. There is also Google’s Gadget Ads (AdSense in a widget), AuctionAds, boobox, and even ThisNext.

Today it seems the company is up to something even bigger – the behavioral widget ads.

While WidgetBucks already had MergeSense to help you determine the best products to display on your site’s widgets, the next step was “to test ad placement within the widget,” says Matt Hulett, CEO of Widgetbucks. The new service is called YieldSense, which is quite close in title to another behavioral ad system called YieldBuild, which determines optimal placement of text ads throughout your website.

YieldSense has some basic behavioral ad techniques being applied to the widget ads. Experts claim widget makers with built in networks have a distinct advantage in the amount of data they’re able to pull, from CPM to attention data, along with the passive absorption of the experiences of ad networks that have come before them.

It seems widget builders and companies are poised to become dominant players in the behavioral ads market due to the nature of the widgets being embedded across number of third party sites gathering that way vast amount of information. WidgetBucks perhaps took that step a little sooner than others because its widget network in fact began as an advertising affiliate program.

Mpire Corporation is based in Seattle, WA.

The behavioral ads market is however not going to be a cake walk for most of the companies. Experts in the sector outline several major issues the industry is facing today. Issues like privacy, accuracy and quality, personalization and profiles are just a few of the behavioral targeting concerns today.

An alternative, being proposed, that solves the issues with both privacy and effectiveness is one centered on understanding the user’s intent, instead of their clickpath or profile, and pairing that with specific content, product, and advertising recommendations. This approach relies exclusively on the collective wisdom of like-minded peers who have demonstrated interests or engagement with similar content and context.

The concept of profiles is completely removed in this case, and instead by understanding the user’s expressed or implied intent that user will see the content that is appropriate to their current mindset.

This is the next evolution in user targeting that gets beyond clicks and analytics, and instead rests on a proven foundation of modern social science theory.  The approach is conceptually simple and mimics how we learn and act in everyday life – making choices based on what others who are in the same current mindset as us have done. More about the behavioral targeting can be read over here. 

The market

Behavioral advertising and behavioral targeting are both lately becoming yet another hot area in the online marketing space, with Tacoda recently acquired by AOL for an estimated amount of $200-300 million. Start ups are trying to analyze every move you do online and try to hook you up with the right ads, products and services. MyBuys is making no exception it tracks user behavior to help online retailers make better recommendations.

Competition in the field is staggering and some of the names include StyleFeeder relying on community recommendations and raised $1M so far, Wunderloop, Baynote, Matchmine, which also raised $10M recently and not last Aggregate Knowledge, which once used to be a hot start-up in the Silicon Valley. The last one that took a massive funding was MyBuys – $10M from Lightspeed Venture Partners and Palomar Ventures.

The demand among online retailers for better behavioral tracking is so high right now that MyBuys and its startup competitors are all able to gather this “low hanging fruit” — Lightspeed Venture Partner’s Peter Nieh explains further.

The market shakeout in behavioral targeting will resemble search engines startup in the 1990’s, Nieh, a Lightspeed Venture Partner, thinks: Many companies were able to search the web, but Google ended up doing it way better than the others, and captured the largest portion of the market.

More

http://www.widgetbucks.com/home.page
http://widgetbucks.blogspot.com/
http://mashable.com/2008/01/16/widgetbucks-yieldsense/
http://mashable.com/2007/10/02/widgetbucks/
http://www.time.com/time/specials/2007/article/0,28804,1633488_1633458_1633489,00.html
http://blogs.mpire.com/?p=135
http://blogs.mpire.com/?p=135
https://web2innovations.com/money/2008/01/19/proximic-lands-deals-with-yahoo-and-shoppingcom-said-to-be-taking-on-adsense-which-is-bad-pr-approach/
http://widgetbucks.blogspot.com/2007/11/widgetbucks-offering-cpm-ads-for.html
http://mashable.com/2008/01/16/widgetbucks-yieldsense/
http://www.techcrunch.com/2007/10/02/a-widget-that-actually-makes-money/
http://www.techcrunch.com/2007/05/09/mpire-launches-widgets-for-ebay-and-amazon-affiliates/
https://web2innovations.com/money/2008/01/11/behavioral-targeting-is-busted-but-marketers-are-barking-up-the-wrong-tree/
https://web2innovations.com/money/2007/12/26/behavioral-recommendation-service-for-shoppers-raises-10-million-market-heats-up/