Tag Archives: online advertising

Microsoft – Yahoo saga seems to be over!

Well, after 3 months of negotiations, speculations and rumors the saga between Microsoft and Yahoo seems to be over, for now. Microsoft has formally withdrawn their offer to buy Yahoo while the second publicly declared a victory for the Web at all. While there are clearly no winners in this virtual war here is what the people at Microsoft have told Yahoo today.

“We continue to believe that our proposed acquisition made sense for Microsoft, Yahoo! and the market as a whole. Our goal in pursuing a combination with Yahoo! was to provide greater choice and innovation in the marketplace and create real value for our respective stockholders and employees,” said Steve Ballmer, chief executive officer of Microsoft.

“Despite our best efforts, including raising our bid by roughly $5 billion, Yahoo! has not moved toward accepting our offer. After careful consideration, we believe the economics demanded by Yahoo! do not make sense for us, and it is in the best interests of Microsoft stockholders, employees and other stakeholders to withdraw our proposal,” said Ballmer.

“We have a talented team in place and a compelling plan to grow our business through innovative new services and strategic transactions with other business partners. While Yahoo! would have accelerated our strategy, I am confident that we can continue to move forward toward our goals,” Ballmer said.

“We are investing heavily in new tools and Web experiences, we have dramatically improved our search performance and advertiser satisfaction, and we will continue to build our scale through organic growth and partnerships,” said Kevin Johnson, Microsoft president for platforms and services.

On the other side here is Yahoo’s response to Microsoft

“We remain focused on maximizing shareholder value and pursuing strategic opportunities that position Yahoo! for success and leadership in its markets. From the beginning of this process, our independent board and our management have been steadfast in our belief that Microsoft’s offer undervalued the company and we are pleased that so many of our shareholders joined us in expressing that view. Yahoo! is profitable, growing, and executing well on its strategic plan to capture the large opportunities in the relatively young online advertising market. Our solid results for the first quarter of 2008 and increased full year 2008 operating cash flow outlook reflect the progress the company is making. Today, Yahoo! has:

– a refined strategic focus to drive enhanced volume and yield;

– reorganized to focus its efforts on its most promising products and services;

– invested in innovations designed to revolutionize display advertising and facilitate closing the competitive gap in search; and

– enhanced expense and resource management to support improved profitability.”

Jerry Yang, co-founder and chief executive officer, Yahoo! Inc. added, “I am incredibly proud of the way our team has come together over the last three months. This process has underscored our unique and valuable strategic position. With the distraction of Microsoft’s unsolicited proposal now behind us, we will be able to focus all of our energies on executing the most important transition in our history so that we can maximize our potential to the benefit of our shareholders, employees, partners and users.”

The simple truth is that Microsoft has definitely been hurt on its image and is walking out from this with serious dose of frustration. As to Yahoo they will surely take a serious hit by the stock market, their market capitalization will be big time hurt and they are probably going to become an easy pray to private equity players. There are all signs to believe that Microsoft will eventually return for Yahoo when time comes and the valuations are less. Rumors have it that Yahoo might eventually pursue a merger with AOL. Teaming up with Google is not an option. Aside having anti-trust implications it might also hurt their Panama advertising strategy on the long term run. 

Really more from MS/Yahoo’s saga

http://www.microsoft.com/presspass/press/2008/may08/05-03letter.mspx
http://yhoo.client.shareholder.com/press/releasedetail.cfm?ReleaseID=308131
http://webinsider.blogspot.com/2008/05/microsoft-cancelled-bid-for-yahoo-why.html
http://blog.pmarca.com/2008/05/examining-micro.html
http://www.techcrunch.com/2008/05/03/yahoos-tough-week-ahead/
http://www.techcrunch.com/2008/05/03/yahoo-responds/
http://www.techcrunch.com/2008/03/29/yahoos-new-rock-star-retention-program/
http://www.techcrunch.com/2008/05/03/breaking-microsoft-walks/
http://mashable.com/2008/05/03/breaking-microsoft-corporation-rescinds-offer-for-yahoo-inc/
http://venturebeat.com/2008/05/03/yahoo-breaks-the-wrist-microsoft-walks-away/
http://www.centernetworks.com/microsoft-yahoo-aol
http://web2innovations.com/money/2008/04/03/despite-rumors-microsoft-is-highly-unlikely-to-increase-its-bid-for-yahoo/
http://online.wsj.com/article/SB120701820580579519.html?mod=googlenews_wsj
http://web2innovations.com/money/2008/03/26/yahoo-shares-up-44-on-rumors-microsoft-will-increase-the-bid-to-34/
http://www.techcrunch.com/2008/03/25/citigroup-raises-yahoo-target-to-34-based-on-revised-microsoft-bid/
http://www.infoworld.com/article/08/03/25/Citigroup-says-Microsoft-likely-to-raise-bid-for-Yahoo_1.html
http://finance.yahoo.com/q?s=MSFT
http://finance.yahoo.com/q?s=yhoo
http://uk.reuters.com/article/technology-media-telco-SP/idUKN1819990520080219
http://news.zdnet.com/2100-9588_22-6231021.html
http://mashable.com/2008/02/18/bill-gates-were-not-raising-the-yahoo-bid/
http://web2innovations.com/money/2008/02/01/yes-we-were-right-yahoo-was-seriously-undervalued-microsoft-offers-446b-for-the-company-a-62-premium-over-their-value-from-yesterday/
http://web2innovations.com/money/2008/02/02/is-google-going-to-be-the-winner-from-the-microsoft-yahoo-deal/
http://web2innovations.com/money/2008/02/04/google%e2%80%99s-chief-legal-officer-vs-microsoft%e2%80%99s-general-counsel/
http://web2innovations.com/money/2008/02/08/one-after-another-the-potential-competitive-bidders-for-yahoo-drop-off-is-yahoo-going-to-surrender-to-microsoft/
http://web2innovations.com/money/2008/02/09/end-of-speculations-yahoo-rejected-microsoft%e2%80%99s-offer/
http://web2innovations.com/money/2008/02/11/yahoo%e2%80%99s-official-response-to-microsoft%e2%80%99s-offer-no/
http://web2innovations.com/money/2008/02/12/and-here-is-what-microsoft-has-to-tell-yahoo/
http://biz.yahoo.com/prnews/080211/aqm241.html
http://finance.yahoo.com/q?d=t&s=msft
http://money.cnn.com/2008/02/09/magazines/fortune/yahoo_rejects_bid_report.fortune/?postversion=2008020914
http://www.ft.com/cms/s/0/fffc1006-d5e8-11dc-bbb2-0000779fd2ac.html?nclick_check=1
http://blogs.barrons.com/techtraderdaily/2008/02/05/yahoo-the-five-scenario-analysis/
http://www.techcrunch.com/2008/02/08/yahoo-board-to-determine-fate-of-company-today/
http://www.techmeme.com/080201/p78#a080201p78
http://www.mercurynews.com/ci_8149194
http://www.businessweek.com/technology/content/feb2008/tc2008021_885192.htm?chan=rss_topStories_ssi_5
http://www.washingtonpost.com/wp-dyn/content/article/2008/02/02/AR2008020200568.html
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/02/02/MN8OUQGNB.DTL&type=tech
http://kara.allthingsd.com/20080201/microsoft-to-yahoo-two-days-to-respond-or-else/
http://www.alleyinsider.com/2008/02/hold-everything-we-may-get-another-yhoo-bidder.html
http://www.techcrunch.com/2008/02/01/what-would-a-combined-microsoft-yahoo-look-like/
http://www.techcrunch.com/2008/02/01/ballmers-internal-e-mail-to-the-troops-explaining-the-yahoo-acquisition/
http://www.techcrunch.com/2008/02/02/news-corp-scrambles-to-bid-for-yahoo/
http://www.alleyinsider.com/2008/02/microsoft-yahoo-combined-financials.html
http://www.informationweek.com/news/showArticle.jhtml?articleID=206107168
http://mashable.com/2008/02/10/yahoo-aol-merger/
http://www.techcrunch.com/2008/02/10/wait-yahoo-and-aol-i-was-looking-forward-to-something-moreintelligent/
http://www.techcrunch.com/2008/02/09/microsofts-80-billion-and-growing-yahoo-headache/
http://web2innovations.com/money/2008/02/09/end-of-speculations-yahoo-rejected-microsoft%e2%80%99s-offer

Despite rumors Microsoft is highly unlikely to increase its bid for Yahoo

When last week we wrote about Yahoo’s shares going up on rumors that Microsoft is going to increase their bid for the Internet giant it seems those rumors were not very accurate. This week Microsoft gave Yahoo a very strong signal it won’t happen.

Sources “close to the company” tell the Wall Street Journal that Microsoft is standing firm on its initial offer of $31 a share (which has now declined in value, in step with Microsoft’s stock price, from $44.6B to about $42B).

“There’s no reason to bid against ourselves,” one of these people said.

Microsoft’s strategists believe that time is on their side, the people close to the company say. The strategists argue that Yahoo’s recent roadshow failed to dazzle investors and nothing in its presentations will justify a higher price, the people say. In addition, the strategists argue that the worsening economic downturn and stock-market weakness make the original bid look even more generous.

The WSJ is also saying that Microsoft won’t reveal its alternate slate of directors until it has to—and that won’t be until ten days after Yahoo announces the date of its 2008 shareholders meeting, which it has yet to do.

Despite the fact those rumors were the reason behind Yahoo’s recent increase in their share price with 4.4% to $28.73 the company’s stock price did not fall much on today’s trade and remained close to $28 compared to the moment the rumors were broadcasted publicly.

Really more from MS/Yahoo’s saga

http://online.wsj.com/article/SB120701820580579519.html?mod=googlenews_wsj
http://web2innovations.com/money/2008/03/26/yahoo-shares-up-44-on-rumors-microsoft-will-increase-the-bid-to-34/
http://www.techcrunch.com/2008/03/25/citigroup-raises-yahoo-target-to-34-based-on-revised-microsoft-bid/
http://www.infoworld.com/article/08/03/25/Citigroup-says-Microsoft-likely-to-raise-bid-for-Yahoo_1.html
http://finance.yahoo.com/q?s=MSFT
http://finance.yahoo.com/q?s=yhoo
http://uk.reuters.com/article/technology-media-telco-SP/idUKN1819990520080219
http://news.zdnet.com/2100-9588_22-6231021.html
http://mashable.com/2008/02/18/bill-gates-were-not-raising-the-yahoo-bid/
http://web2innovations.com/money/2008/02/01/yes-we-were-right-yahoo-was-seriously-undervalued-microsoft-offers-446b-for-the-company-a-62-premium-over-their-value-from-yesterday/
http://web2innovations.com/money/2008/02/02/is-google-going-to-be-the-winner-from-the-microsoft-yahoo-deal/
http://web2innovations.com/money/2008/02/04/google%e2%80%99s-chief-legal-officer-vs-microsoft%e2%80%99s-general-counsel/
http://web2innovations.com/money/2008/02/08/one-after-another-the-potential-competitive-bidders-for-yahoo-drop-off-is-yahoo-going-to-surrender-to-microsoft/
http://web2innovations.com/money/2008/02/09/end-of-speculations-yahoo-rejected-microsoft%e2%80%99s-offer/
http://web2innovations.com/money/2008/02/11/yahoo%e2%80%99s-official-response-to-microsoft%e2%80%99s-offer-no/
http://web2innovations.com/money/2008/02/12/and-here-is-what-microsoft-has-to-tell-yahoo/
http://biz.yahoo.com/prnews/080211/aqm241.html
http://finance.yahoo.com/q?d=t&s=msft
http://money.cnn.com/2008/02/09/magazines/fortune/yahoo_rejects_bid_report.fortune/?postversion=2008020914
http://www.ft.com/cms/s/0/fffc1006-d5e8-11dc-bbb2-0000779fd2ac.html?nclick_check=1
http://blogs.barrons.com/techtraderdaily/2008/02/05/yahoo-the-five-scenario-analysis/
http://www.techcrunch.com/2008/02/08/yahoo-board-to-determine-fate-of-company-today/
http://www.techmeme.com/080201/p78#a080201p78
http://www.mercurynews.com/ci_8149194
http://www.businessweek.com/technology/content/feb2008/tc2008021_885192.htm?chan=rss_topStories_ssi_5
http://www.washingtonpost.com/wp-dyn/content/article/2008/02/02/AR2008020200568.html
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/02/02/MN8OUQGNB.DTL&type=tech
http://kara.allthingsd.com/20080201/microsoft-to-yahoo-two-days-to-respond-or-else/
http://www.alleyinsider.com/2008/02/hold-everything-we-may-get-another-yhoo-bidder.html
http://www.techcrunch.com/2008/02/01/what-would-a-combined-microsoft-yahoo-look-like/
http://www.techcrunch.com/2008/02/01/ballmers-internal-e-mail-to-the-troops-explaining-the-yahoo-acquisition/
http://www.techcrunch.com/2008/02/02/news-corp-scrambles-to-bid-for-yahoo/
http://www.alleyinsider.com/2008/02/microsoft-yahoo-combined-financials.html
http://www.informationweek.com/news/showArticle.jhtml?articleID=206107168
http://mashable.com/2008/02/10/yahoo-aol-merger/
http://www.techcrunch.com/2008/02/10/wait-yahoo-and-aol-i-was-looking-forward-to-something-moreintelligent/
http://www.techcrunch.com/2008/02/09/microsofts-80-billion-and-growing-yahoo-headache/
http://web2innovations.com/money/2008/02/09/end-of-speculations-yahoo-rejected-microsoft%e2%80%99s-offer
 

Yahoo shares up 4.4% on rumors Microsoft will increase the bid to $34

To make a long story short a Citigroup Investment Research analyst believes that rather than let the deal fall apart, Microsoft will increase its buyout offer for Yahoo. Citigroup has raised its Yahoo price target to $34 per share based on their belief that Microsoft will revise its takeover offer. The guy is named Mark Mahaney and he said “We believe that a Yahoo sale to Microsoft — at a price higher than the initial $31 bid is the most likely outcome”.

On those rumors and others Yahoo shares closed at $28.73 Tuesday, which is up 4.4%.

Mahaney also said Microsoft is yet to make significant inroads in the area of online advertising, especially against market leader Google, despite efforts to do so for the past three to four years. The only way Microsoft could compete with Google would be to acquire Yahoo, the analyst said.

It was also said Yahoo keeps on aggressively pursuing other alternatives to Microsoft’s unsolicited takeover bid, although there are no any other competing bidders for the company at this time. Rumored possibility is Time Warner, but analysts are saying it is more likely to force Microsoft increase its bid rather than ending up in a deal with Yahoo.

Really more

http://www.techcrunch.com/2008/03/25/citigroup-raises-yahoo-target-to-34-based-on-revised-microsoft-bid/
http://www.infoworld.com/article/08/03/25/Citigroup-says-Microsoft-likely-to-raise-bid-for-Yahoo_1.html
http://finance.yahoo.com/q?s=MSFT
http://finance.yahoo.com/q?s=yhoo
http://uk.reuters.com/article/technology-media-telco-SP/idUKN1819990520080219
http://news.zdnet.com/2100-9588_22-6231021.html
http://mashable.com/2008/02/18/bill-gates-were-not-raising-the-yahoo-bid/
http://web2innovations.com/money/2008/02/01/yes-we-were-right-yahoo-was-seriously-undervalued-microsoft-offers-446b-for-the-company-a-62-premium-over-their-value-from-yesterday/
http://web2innovations.com/money/2008/02/02/is-google-going-to-be-the-winner-from-the-microsoft-yahoo-deal/
http://web2innovations.com/money/2008/02/04/google%e2%80%99s-chief-legal-officer-vs-microsoft%e2%80%99s-general-counsel/
http://web2innovations.com/money/2008/02/08/one-after-another-the-potential-competitive-bidders-for-yahoo-drop-off-is-yahoo-going-to-surrender-to-microsoft/
http://web2innovations.com/money/2008/02/09/end-of-speculations-yahoo-rejected-microsoft%e2%80%99s-offer/
http://web2innovations.com/money/2008/02/11/yahoo%e2%80%99s-official-response-to-microsoft%e2%80%99s-offer-no/
http://web2innovations.com/money/2008/02/12/and-here-is-what-microsoft-has-to-tell-yahoo/
http://biz.yahoo.com/prnews/080211/aqm241.html
http://finance.yahoo.com/q?d=t&s=msft
http://money.cnn.com/2008/02/09/magazines/fortune/yahoo_rejects_bid_report.fortune/?postversion=2008020914
http://www.ft.com/cms/s/0/fffc1006-d5e8-11dc-bbb2-0000779fd2ac.html?nclick_check=1
http://blogs.barrons.com/techtraderdaily/2008/02/05/yahoo-the-five-scenario-analysis/
http://www.techcrunch.com/2008/02/08/yahoo-board-to-determine-fate-of-company-today/
http://www.techmeme.com/080201/p78#a080201p78
http://www.mercurynews.com/ci_8149194
http://www.businessweek.com/technology/content/feb2008/tc2008021_885192.htm?chan=rss_topStories_ssi_5
http://www.washingtonpost.com/wp-dyn/content/article/2008/02/02/AR2008020200568.html
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/02/02/MN8OUQGNB.DTL&type=tech
http://kara.allthingsd.com/20080201/microsoft-to-yahoo-two-days-to-respond-or-else/
http://www.alleyinsider.com/2008/02/hold-everything-we-may-get-another-yhoo-bidder.html
http://www.techcrunch.com/2008/02/01/what-would-a-combined-microsoft-yahoo-look-like/
http://www.techcrunch.com/2008/02/01/ballmers-internal-e-mail-to-the-troops-explaining-the-yahoo-acquisition/
http://www.techcrunch.com/2008/02/02/news-corp-scrambles-to-bid-for-yahoo/
http://www.alleyinsider.com/2008/02/microsoft-yahoo-combined-financials.html
http://www.informationweek.com/news/showArticle.jhtml?articleID=206107168
http://mashable.com/2008/02/10/yahoo-aol-merger/
http://www.techcrunch.com/2008/02/10/wait-yahoo-and-aol-i-was-looking-forward-to-something-moreintelligent/
http://www.techcrunch.com/2008/02/09/microsofts-80-billion-and-growing-yahoo-headache/
http://web2innovations.com/money/2008/02/09/end-of-speculations-yahoo-rejected-microsoft%e2%80%99s-offer

The modern Boo.com and pets.com

Just like their ancestors Boo.com and pets.com during the dot com boom times companies like Geosign and Capazoo have also spent huge amounts of money in no time and reached nothing but grand failures. But unlike those dot com stars from the past, which at least had serious business models, their modern equivalents from the web 2.0 times can barely be called real businesses.

Under no doubt the most prominent case from the past days is the $160M funding GeoSign took last year and spent in less than a year going belly up. The major lesson learned here is that the click/search arbitrage is dead. If you don’t believe us take a look at GeoSign today. Let’s put it that way Google killed them, and for reason. Given the amount of money flowing to Google, most in Geosign thought the search engine would turn a blind eye, but as it turned out Google is more concerned for its legitimate advertisers and that users would lose interest and faith in the online ad system, if more practices like the one GeoSign kept on exploiting spread across the web than earning several millions of companies like GeoSign.

The media and the bloggers called it that way: “A record $160-million VC investment. A rich Web strategy. A quirky founder. For a few weeks last spring, Guelph, Ont.’s Geosign had it all. Then mighty Google stirred. And it was over.” Now one understands why this company was so quiet over the past year despite the fact it took what is called the biggest ever venture capital funding for a technology company based in Canada.

What is anyway click/search arbitrage?

Essentially, search arbitrage involves an individual or company buying Internet traffic through the acquisition of keywords from Google, then sending viewers who click on the ad links to a site (“landing page” in Google terminology) that appears to have content, but is actually just full of online advertising linked to the original search term. Anyone clicking an ad link there makes money for the keyword holder. For example, a company might bid for the Google rights to the phrase “small town car sales” and send traffic to a website it controls, filled with more car advertisements, called “Alltheautomotive.com.” The keyword cost only 20¢, while a click on the advertising on the website might yield $1.50 return. According to Niki Scevak, an analyst at Jupiter Research in New York, the majority of those initially involved in search arbitrage were small players. “These were guys running search arbitrage out of their basements, making maybe $20,000 a month,” he says.

One of them, it seems, was Geosign. Former Geosign insiders who spoke on the condition of anonymity confirm that the possibility of a big payoff in search arbitrage caught Nye’s attention after he created Geosign. What’s more, he envisioned a network of thousands of websites all automated by software linking keywords to pages filled with ads, returning millions in cash in the process.

By 2005 that was exactly what was happening. Nye crafted a maze of Internet sites that included tens of thousands of Web pages and bought up even more keywords from Google. By connecting the keywords and the websites, Geosign was indeed generating more than $100 million in annual revenue and was extremely profitable. To put a value on the company at this time, analyst Scevak points to Marchex Inc., a publicly traded company in Seattle, Wash., with a comparable business model. At its peak in 2006, Marchex had a market capitalization of US$500 million.

The change in atmosphere had everything to do with measures that Google was taking to rein in those doing search arbitrage. This action was a response to two main concerns. First, that the practice was becoming so widespread, it was hurting legitimate advertisers by artificially inflating keyword prices. And second, that if too many keyword-targeted ad links only took users to pages filled with other ads, that users would lose interest and faith in the online ad system. Obviously, with advertising revenue being the key to Google’s finances, it had to respond. It did so by expanding the terms of service for its AdSense program (published on its website) to place greater restrictions on the way links could be used and by spelling out detailed landing page and site quality guidelines. A top priority there: relevant and original content. By these standards, a landing page full of ads is inadequate – as this text in its current guideline explains: “Provide substantial information. If your ad does link to a page consisting mostly of ads or general search results (such as a directory or catalog page), provide additional, unique content.” Since most companies doing search arbitrage bought both their keywords and landing page ads through Google, it was easy for the company to isolate and monitor them. Non-compliant parties risked being banned from the AdSense program. A simpler tactic, however, saw Google target those abusing the process, raising their fees and making it too costly to continue.

The end came suddenly, well before GeoSign to change the direction of its business. Google had started to look more closely at companies like Geosign, which were buying keywords from Google and ad links from Yahoo! or another provider. And soon Geosign got word that Google would now begin penalizing its Web pages that had “a low landing page quality score” – that is, lots of ads and little or no original content. While Google won’t comment specifically about Geosign, sources say it raised the prices it charged Geosign for keywords overnight. “When Google ‘shuts you down,’ that isn’t exactly what they do,” explains Jupiter’s Scevak. “Instead, what they do is start charging you $50 for what they were charging 10¢ for previously. They make the model financially unfeasible.”

GeoSign’s website is already taken down and is no longer publicly accessible.

The second popular crash down case from the last week is the one of Capazoo.

Capazoo is also based in Canada and is labeled a social networking site. The site has taken $25M in several rounds to date, which as it seems, have also been spent over the past 12 months before the company’s failure. But this is not the only interesting thing  in the story. After firing most of its staff leaving only one sysadmin to keep the site alive and put its offices up for rent some more horrible stories from ex-employees appeared publicly.

It seems that the brothers Michel Verville and Luc Verville (the company’s founders) have had fighting in court for control over the company. Another rumor goes that that the brothers embezzled money from the company. Simply put the guys were taking commissions in the 10% range from all money invested in their company. Capazoo’s $25 million was initially listed as only being “private funding” but more recently National Lampoon became an investor.

Techcrunch has some insider information as listed below:

They did the first round ($8 million) at $72 million pre-money from a bunch of athletes and non-sophisticated angels at $100k-$200k chunks. Most of them didn’t know that management was taking 10% commission themselves (despite owning all the common shares) for all funds raised.

They then raised another $5-10 million (conflicting rumors) at a $132 million pre-money, while still taking commissions. The two brothers took almost $2 million out of the company before reaching more then 10K users and ballooned the staff to 130 staff before starting to do layoffs.

Capazoo’s site is still alive as we last checked it out but for how long one sysadmin can keep it that way?

Well, compared to the 2 cases from above the next one seems relatively small, yet it worth mentioning due to the fact that it seems the founder of that company Lee Wilkins did not pay his employees from Bulgarian, Romania and Russia.

The company name is MyKinda and was a blog network focused on the Eastern European market covering various topics like politics, entertainment, business, among other topics. 

The network is said to have launched just last September and today they are already out of business. Lee Wilkins said the shutdown is temporary to ensure that money due to writers doesn’t continue to add up. The sites will remain down until, he says, “we redefine a more profitable sustainable business model.” The company had total expenses of about €319,000, with no advertising revenue to offset it. Lee Wilkins capitalized the company with €175,000, leaving €144,000 or so in unpaid debts.

Today was the first day in several years where the failure stories were more than the funding deals. In fact we bookmarked 3 funding deals for today so it appears the number is equal.

More

http://www.geosign.com/
http://www.capazoo.com/
http://www.mykinda.com/
http://www.techcrunch.com/2008/03/18/how-geosign-blew-160-million/
http://www.financialpost.com/magazine/story.html?id=324817
http://seoblackhat.com/2008/03/18/they-were-flyin-high-then-google-stirred/
http://www.techcrunch.com/2008/03/19/capazoo-blows-25-million-heading-to-the-deadpool/
http://www.techcrunch.com/2008/02/29/blog-network-mykinda-to-shut-down-today/
http://www.techcrunch.com/2007/12/18/national-lampoon-takes-stake-in-capazoo/
http://www.techcrunch.com/2007/12/10/capazoo-wants-to-pay-you-for-your-social-networking-time/
http://www.canada.com/montrealgazette/news/business/story.html?id=474dae19-551c-4460-9359-328c570fc36c
http://montrealtechwatch.com/2008/03/19/capazoo-lays-off-60-shops-itself/
http://communities.canada.com/MONTREALGAZETTE/blogs/tech/archive/2008/03/18/r-i-p-capazoo.aspx
http://www.techcrunch.com/2007/11/05/mykinda-blog-network-for-eastern-europe-launches-amid-serious-drama/

Yahoo makes an acquisition of its own – the online video platform Maven Networks

Undeterred by the threat of a hostile takeover Microsoft imposed over them a couple of weeks ago Yahoo seems to have completed an acquisition of its own Tuesday by buying online video service Maven Networks Inc. for $160 million.

The deal marks Yahoo’s latest attempt to expand its online advertising network and more concrete its online video advertising in particular. Yahoo plans to use Maven’s technology to host video for media partners and incorporate Maven’s video-ad insertion technology into its overall advertising platform.

The talks to buy Cambridge, Mass.-based Maven began before Microsoft announced its bid Feb. 1, said Tim Cadogan, Yahoo’s senior vice president of marketing products. Maven helps television and movie studios find Web sites to show their videos and manage the accompanying advertisements. The six-year-old startup works with a wide range of media outlets, including CBS Sports, Gannett Co., News Corp., Hearst Corp. and Sony Pictures.

“We think video is going to become the third leg of the advertising stool,” said Cadogan. Ads tied to search requests is currently the Internet’s biggest moneymaker, followed by so-called display ads featuring photos, illustrations and other images.

As of December, Yahoo held a 3.4 percent share of the U.S. online video market, lagging far behind Google, whose ownership of industry leader YouTube.com gave it nearly one-third of the market, according to comScore Inc.

Yahoo plans to retain Maven’s roughly 70 employees even as it completes plans to lay off 1,000 workers in other divisions as part of a plan announced two days before Microsoft’s bid.

More about Maven Networks

Maven Networks is an online video platform provider with end-to-end video syndication, content management and advertising solution. Maven helps media companies create, distribute and profit from direct-to-consumer Internet TV channels and networks. The Maven Internet TV Platform(TM) is used by organizations such as CanWest, CBS Sports, CBC, CNET, Gannett, The Financial Times, Fox Business Network, Fox News, Hearst, MediaNews Group, Ogilvy, Scripps Networks, Sony BMG, Sony Pictures Television, and TV Guide.

The company is based in Cambridge, MA. Maven had some high-profile investors, including Accel Partners‘ Jim Breyer, who also is a board member and large investor in Facebook, Walmart Stores, Inc.  and Marvel Entertainment. Accel is known to have been investing heavly in video for almost 20 years now. The firm’s more popular participations include Macromedia, Real Networks, among others. Current investments include user-generated video-sharing site MetaCafe, peer-to-peer file-sharing service BitTorrent and Brightcove.

The Market

Video advertising is promising to be huge opportunity online and the sector is extremely competitive with new players entering every couple of weeks. Venture capitals also do think the online video advertising holds the chances to be the next big thing on Internet to bring billions of revenues in and are pouring big money into start-ups with the hope they come up to the groundbreaking technology that might shake the sector and make them the huge ROI.   

No matter what standard for video ads the sector might adopt – pre-roll ads, mid-roll adspost-roll ads, watermark ads, viral ads or overlay ads, the undisputed leader remains Google’s YouTube with its huge number of eyeballs. That’s why the smaller players are focusing not on the reach but on different approaches and technologies to more effectively serve, track and measure these video ads. The video ads are in their infancy on Web and there is plenty of room for innovation and growth and all those small start-up companies hold their good chances for success.

Some companies, as we know them, include BlackArrow, BrightRoll, XillianTVPodaddies, VMIX and MeeVee. BrightRoll video ad network itself has raises $5 Million while VMIX, yet another video network company has also raised a whopping amount of money $16.5M to expand its business. Other video advertising players include Revver, VideoEgg’s TheEggNetwork, ScanScout, Adap.tv, AdBrite’s InVideo platform, BroadRamp and Blinkx.

eMarketer predicts online video advertising to nearly double in 2008 to $1.3 billion and $4.3B by 2011, but no one’s really nailed a scalable ad platform for video. However, Google’s been quietly testing their own system and there are a bunch of other startups tackling it as well.

Meanwhile the Microsoft / Yahoo saga is continuing.

The common expectations of the most likely outcome from the situation are that Microsoft is going to increase its bid to as much as $35 thus effectively raising their bid to $50B.

“We think (Microsoft) will have to enhance its offer if it wants to complete a deal,” wrote Bill Miller, a respected fund manager for Legg Mason Inc., which owns more than 80 million Yahoo shares.

Like many other industry analysts, Miller predicted Yahoo ultimately will end up in Microsoft’s clutches.

“We think it will be hard for (Yahoo) to come up with alternatives that deliver more value than (Microsoft) will ultimately be willing to pay,” he wrote.

Miller also wrote that he has already met with Steve Ballmer, Microsoft’s chief executive, and spoken to Jerry Yang, Yahoo’s CEO and co-founder, to share his views.

Microsoft, on the other side, so far has indicated it’s not budging from its original offer, calling the proposal “full and fair.” Analysts believe the tense mating dance will last at least a few more weeks.

Yahoo has been discussing a search advertising partnership with the market leader, Google Inc., as a way to boost its profits and thwart Microsoft’s bid. But a deal between Google and Yahoo would face significant antitrust hurdles because it would meld the two largest search advertising networks, causing more analysts to conclude an alliance is unlikely.

On the other side it seems that News Corp. is going to enter the bidding war for Yahoo! despite some analyses from earlier this week predicting News Corp. is facing hard time to find enough money to accomplish this major deal. The current debt markets in US were to be blamed.

Today we have found on multiple news sources online that Yahoo and News Corp. are in the middle of series of discussions. The potential deal structure would spin off Fox Interactive Media (MySpace, IGN, Scout Media, Photobucket, Fox Sports, AmericanIdol.com, Flektor, Ksolo; investments in Hulu, Simply Hired and Snocap) into Yahoo, along with a big cash injection from News Corp. and an unnamed private equity fund. The total investment would be valued in the $15B range.

Yahoo would be valued at somewhere around $50 billion before the transaction, north of Microsoft’s $44.6 billion bid. That would leave News Corp., plus the private equity group, with more than 20% of the combined entity. They’d be the largest single stockholder and effectively in control of the combined Yahoo/FIM entity and their nearly 150 billion monthly page views. That amount of traffic/reach would put the combined entity on the globe’s second sport after Google and before Microsoft’s web properties.

In related news Bradley Horowitz, head of Yahoo’s Advanced Technology Division has accepted a position with Google, and have left Yahoo for good. He will be working with Joe Kraus, director of product management and head of Google’s OpenSocial initiative. Bradley joined Yahoo in May 2004 as Director of Multimedia Search, and later worked on Yahoo Desktop Search and the Yahoo Toolbar. He has also played a key role in getting the Flickr acquisition done.

More

http://www.maven.net/
http://www.maven.net/blog/
http://news.yahoo.com/s/ap/20080213/ap_on_hi_te/yahoo_acquisition_8;_ylt=AkolBf3dTEHaJIbfAWroBXbZa7gF
http://www.techcrunch.com/2008/01/31/rumor-yahoo-to-announce-large-video-acquisition-today/
http://www.techcrunch.com/2008/02/12/yahoo-confirms-maven-networks-acquisition/
http://www.techcrunch.com/2008/02/12/yahoo-exec-bails-bradley-horowitz-leaves-for-google/
http://www.techcrunch.com/2008/02/12/yahoo-and-news-corp-continue-marathon-discussions-possible-bid-to-counter-microsoft/
http://www.alleyinsider.com/2008/2/yahoo__news_corp__deal_still_in_the_works_
http://yhoo.client.shareholder.com/press/releasedetail.cfm?ReleaseID=293433
http://www.crunchbase.com/company/maven-networks
http://venturebeat.com/2008/02/12/qa-with-jim-breyer-maven-networks-online-video-opportunities-and-facebook/
http://venturebeat.com/2008/01/31/yahoo-buying-maven-networks-to-serve-online-video-ads-for-big-media/
http://www.elatable.com/blog/about/

$12 million more for online local advertising. No it’s not ReachLocal it is now Yodle

Yodle has raised a whopping amount of money in its second round – $12 million for its web-based local advertising business. The company manages online advertising campaigns for small businesses on all of the big search engines and drives traffic to pages designed specifically to attract new leads. Yodle also employs customer management tools for tracking both incoming calls and emails that your small business is generating from its web presence.

Yodle helps your company generate new business by connecting you with customers searching online for the services you offer. First, Yodle advertises your business online to customers in your local area. Second, Yodle directs these customers to your website so they can learn about your business and view your offers. Third, interested customers call into your business to set an appointment.

According to the company, Yodle grew 400% in the third quarter. The company also estimates that every dollar spent with them generates an average of $8 in additional profit for small businesses. Yodle’s new round of funding was led by Draper Fisher Jurvetson, with Bessemer Venture Partners also participating in the round. Yodle got founded under the name Natpal in 2005.

A couple of months ago a major competitor called Reach Local raised a massive amount of money – $55 million at a pre-money valuation in the $300 million range.

ReachLocal provides online advertising services for small businesses. The company’s investors include Rho Ventures, with Galleon Crossover Fund also participating, and VantagePoint Venture Partners as return investors. This recent round of funding comes after the $12.7 million the local ad company has raised since its inception in 2004. This gives ReachLocal an estimated valuation at $305 million, which is $55 million more than its previous valuation.

On the ReachLocal’s video, it seems that their real value proposition is that they’ve integrated online and offline touch points (points of contact), and can track and report on this for small & medium businesses, which in most cases do not have high hurdles of integration.

The location based advertising market seems to be hot these days after Nokia snatched Navteq for $8B and is seen to be using some of the technologies in an effort to tap into the huge market of mobile value-added services, both location based mobile services and location targeted mobile ads.

Other similar companies include SquidBids and upspring.

Leaders in the location based online advertising and leads are Yellowpages and SuperPages (owned by Idearc Media). Superpages.com is the expert in local search receiving over 17 million monthly unique visitors and completing over 200 million searches per month. Idearc Media has also recently acquired LocalSearch.com.  

[ via Mashable ]

[ via Mashable ]

[ via MarketingPiligrim ]

[ via Private Equity Hub ]