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The Retooling of a Search Engine
A replica of what looks like Han Solo of 'Star Wars,' frozen in carbonite, sits outside Jim Lanzone's office here. A closer inspection, however, reveals that the frozen body is that of another fictional character: Jeeves, the English butler best known in Internet circles as the mascot of the Ask Jeeves search engine.

Source: http://www.nytimes.com/2006/12/04/technology/04ask.html?_r=1&ref=technology&oref=slogin

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