The Outlook for Search in China
Today China boasts over 105 million Internet users, not to mention 350M mobile users (growing by 57 million every year). By 2010, Chinese Internet users will outnumber US Internet users by 25%. Currently, 87% of the Chinese Internet audience uses search. And given Internet search's dominance of monetization and audience rankings globally, the competition for the top spot in the Chinese search market is pretty intense.