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DoubleClick Advertising Exchange - Could Lead To Google / Yahoo / Microsoft Showdown
DoubleClick plans to launch an exchange for online advertisements. The system is described as follows: DoubleClick, based in New York, views the exchange as the centerpiece of a growth plan and may derive the majority of revenue from the new service within five years, said David Rosenblatt, the company's chief executive, said in an interview yesterday. 'We already have the largest sellers and the largest buyers,' he said. 'This will link them for the first time.'

Source: http://www.readwriteweb.com/archives/doubleclick_advertising_exchange.php

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