Web 2.0 News

Public Relations -- A catalyst for success
I'm constantly surprised by the large number of techies who fail to understand or appreciate the role of good PR in launching and sustaining a company. Good Public Relation helps: articulate a message that resonates with customers; generate press coverage that drives sales leads and sales; attract partners; create market leadership; render competitors less relevant; attract investors at favorable valuation; maximize exit valuations.

Source: http://www.centernetworks.com/public-relations-a-catalyst-for-success