Web 2.0 News

Marketing in Second Life doesn't work... here is why!
Last week, the Hamburg-based research firm Komjuniti published the first extensive survey of Resident attitudes toward real world marketing in Second Life. It's been a long time in coming: a British branding agency established a forward operating base in SL back in early 2004 (and for their efforts, were greeted by throngs of sign-waving protesters threatening to boycott their island.)

Source: http://gigaom.com/2007/04/04/3-reasons-why-marketing-in-second-life-doesnt-work/