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Why Google bought DoubleClick
If there was any need for proof that Google considers advertising its core competency, then last few days provide ample testimony to that fact. The Mountain View, Calif.-based company has partnered with Clear Channel Communications to sell radio ads , a move that follows their decision to snap up DoubleClick for $3.1 billion which has been the big news of the weekend.


Source: http://gigaom.com/2007/04/16/why-google-bought-doubleclick/

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