The Wizards of Buzz
This winter, many parents across the country are sitting on the floor with slabs of cardboard, box cutters and special rivets, and building pirate ships for their kids. How did this happen? Thank 45-year-old Cliff Worthington. An English teacher in Osaka, Japan, he mentioned the box projects on a popular Web site called Digg.com . Soon, supplies of the rivets needed to make them sold out at MrMcGroovys.com .
Source: http://online.wsj.com/public/article/SB117106531769704150-zpK10wf4CJOB4IKoJS5anuNoi6Y_20080209.html
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