Microsoft Acquires Advertising Exchange Platform AdECN
Microsoft announced today that it had agreed to acquire AdECN, an advertising exchange platform company based near Santa Barbara. AdECN offers a real-time, auction-based, neutral exchange for online display advertising that works in a similar way to stock exchanges. A member of the AdECN exchange buys on the exchange for its advertisers and sells on the exchange for its publishers.
Source: http://www.techcrunch.com/2007/07/26/microsoft-acquires-advertising-exchange-platform-adecn/
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