AOL Gets Its Ad Network
We hear that AOL will announce the acquisition of New York-based Tacoda this morning, a behavior targeting advertising company that was founded in 2001. The deal size, which we haven't had confirmed, is likely far smaller than Microsoft's $6 billion for aQuantive , Yahoo's $680 million for RightMedia , or Google's $3.1 billion for DoubleClick . The price might be low enough that it isn't being disclosed at all.
Source: http://www.techcrunch.com/2007/07/24/aol-gets-its-ad-network-too/
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