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Google Testing TV Ads in California
The WSJ is reporting (behind paywall) that Google is conducting a small scale test of television advertisements in the Northern California town of Concord (east of San Francsicso), and there are additional rumors that Google is close to signing a deal with Dish Network, a satellite television provider, to supply advertising to its television subscribers.

Source: http://www.techcrunch.com/2007/03/11/google-testing-tv-ads-in-california/

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