AOL Acquires ADTECH AG
AOL announced today that it has acquired a controlling interest in ADTECH AG, a leading international online ad-serving company based in Frankfurt, Germany. The acquisition provides AOL with an advanced ad-serving platform that includes an array of ad management and delivery applications enabling website publishers to manage, traffic and report on their online advertising campaigns. ADTECH will operate as an independent and majority-controlled subsidiary of AOL's Advertising.com division. 'AOL has incredible momentum in the online advertising space, and our acquisition of ADTECH builds on this by providing AOL with a next-generation ad-serving platform, letting us deepen our relationships with publishers in Europe and the U.S. and provide them a more complete set of solutions,' said Randy Falco, Chairman and CEO of AOL.