Web 2.0 News

Rumour: Google to buy Feedburner
I have just heard from a VERY trusted source that Google is buying Feedburner in order to get into the rapidly evolving RSS Ad market. The delay in announcing the acquisition deal, I am told is solely due to the delay in closing out the DoubleClick deal. If true this deal makes a lot of sense for both parties.  Today many of us predominately read blogs via our RSS readers and thus never actually visit the original blog source and/or see the sites supporting adverts.

Source: http://www.vecosys.com/2007/05/18/rumour-google-to-buy-feedburner/