Microsoft Acquiring ScreenTonic for Mobile Ad Platform
Microsoft is acquiringScreenTonic, a local-based ads delivery platform for mobile devices, for an undisclosed amount. Paris-based ScreenTonic was founded in 2001, and has created the Stamp platform to deliver text or banner links on portals, text message ads and mobile web page ads, that vary depending on the recipients geographical location. Stamp includes a managing and tracking component to monitor and offer billing and reporting services. ScreenTonic also has a sales department for developing and selling ad campaigns.