Social Network Ad Spending to Reach $2.5 Billion in 2011
A recent report from eMarketer notes the importance of social networks online, estimating their marketing to reach $2.5 billion between 2007 and 2011 in the U.S., a 180% increase from this year. Key hubs for online social networks as pointed out by eMarketer are MySpace and Facebook , as they have a broad reach to their demographics and have had an impact on advertising, for both online and offline. eMarketer highlights the concept of 'one-to-many' marketing tactics and their ability to provide real results. They note MySpace 's sponsored marketing study as a start for addressing mass marketing on this level. With eMarketer naming MySpace and Facebook dominating the market share for online ad spending for social networks, accounting for 72% of ad spending in 2007, are these giants becoming too much like the traditional media companies that focus attention to the head of the long tail?