Microsoft to buy Web ad firm aQuantive for $6 bln
NEW YORK (Reuters) - Microsoft Corp. said on Friday it would acquire aQuantive Inc. for about $6 billion, or $66.50 a share, an 85 percent premium to the online advertising company's closing price on Thursday. Shares of aQuantive shot to $63.95 in pre-opening trade, following news of the deal. The all-cash deal tops a dramatic one-month consolidation spree across the online advertising market sparked when Google Inc. agreed to buy DoubleClick for $3.1 billion.
Source: http://www.reuters.com/article/ousiv/idUSWEN823720070518
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