Nokia To Acquire Mobile Advertising Firm Enpocket
Finnish mobile phone giant Nokia has entered into a definitive agreement to acquireEnpocket. Boston based Enpocket provides technology and services centered on mobile advertising. Enpocket's platform delivers mobile advertising across multiple formats including SMS, MMS, mobile Internet advertising, and video. Nokia said in a statement that the acquisition will allow it to accelerate the scaling of its mobile advertising business by leveraging Enpocket's platform and strong partnerships with advertisers, publishers and operators.