Odeo (Formerly SonicMountain) Acquires FireAnt
The company built up a cult following in 2005 and 2006 as the podcast directory and player, and competed head on with Evan Williams' Odeo for mindshare and users. FireAnt's assets were acquired by Odeo for $400,000, they companies will announce today. Not the old Odeo, but Sonic Mountain, which renamed itself Odeo after acquiring it earlier this year. For less than $2 million, Sonic Mountain has now put two of the more well know podcasting brands together under one roof.