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Proximic takes on Google but overlooks Sphere, LinkedWords, Kontera, VibranMedia and others
German startup , based in Palo Alto, Proximic claims that it can deliver more realistically targeted ads on any given page using what it calls 'Pattern Proximity' compared to Google AdSense. The idea of finding relevant information within the content's context one is reading is not something new. LinkedWords.com for example has been around for more than a year now but seeing how Proximic plans to do that I think LinkedWords.com is taking a different approach and instead of using a widget that matches the context they are linking strategic words across web pages, documents and content areas through their contextual platform (38M page large, btw) as in this way they create contextual connections between two and more content areas with the same context helping this way common users find contextual information while web publishers are given with the opportunity to gather and exchange extremely targeted traffic among themselves.


Source: http://blog.express-press-release.com/2007/10/02/proximic-takes-on-google-but-overlooks-sphere-linkedwords-kontera-vibranmedia-and-others/

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