Time Warner Invests In Video Ads Startup ScanScout
ScanScout, a Boston startup often described as providing 'AdSense for video', will announce this morning that it has received a strategic investment from Time Warner. The size of Time Warner's investment has not been disclosed. However, CEO Doug McFarland claims that many of the benefits for ScanScout will come from the connections and opportunities created by its partnership with Time Warner, aside from the financial gains.
Source: http://www.techcrunch.com/2007/09/09/time-warner-backs-video-ads-through-scanscout/
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