{"id":119,"date":"2008-03-09T13:49:54","date_gmt":"2008-03-09T21:49:54","guid":{"rendered":"http:\/\/web2innovations.com\/money\/2008\/03\/09\/video-advertising-networks-are-hot-brightroll-gets-its-second-round-claims-it-already-served-over-1-billion-video-ads\/"},"modified":"2008-03-11T08:41:39","modified_gmt":"2008-03-11T16:41:39","slug":"video-advertising-networks-are-hot-brightroll-gets-its-second-round-claims-it-already-served-over-1-billion-video-ads","status":"publish","type":"post","link":"https:\/\/web2innovations.com\/money\/2008\/03\/09\/video-advertising-networks-are-hot-brightroll-gets-its-second-round-claims-it-already-served-over-1-billion-video-ads\/","title":{"rendered":"Video advertising networks are hot, Brightroll gets its second round, claims it already served over 1 Billion video ads"},"content":{"rendered":"

After having covered the video ad networks BlackArrow<\/a> and YuMe Networks<\/a> today we have discovered that yet another one called Brightroll<\/a> has also recently closed its Series B funding<\/a> taking $5M more. The round was led by existing investor True Ventures<\/a> with Adams Street Partners<\/a> and KPG Ventures<\/a> as new participants. The first round\u00e2\u20ac\u2122s amount is not publicly disclosed.<\/p>\n

The company offers both pre-roll and mid-roll ads and Brightroll contextually matches the ads based on webpage information, site behavior and demographics. Assessing tags, profiles and data from ComScore<\/a>, Brightroll aims to provide publishers and advertisers targeted ads, where the publishers need to do very little work to this end.<\/p>\n

BrightRoll helps leading agencies, representing brands such as Walmart, Hewlett-Packard and Sony Pictures, launch and scale video campaigns across the industry\u00e2\u20ac\u2122s leading publishers. The one-year-old start-up will use the capital to continue to grow its agency and publisher relationships, as well as accelerate product development.<\/p>\n

\u00e2\u20ac\u0153Video advertising is the future of online marketing and we are exclusively focused on simplifying the process of targeting, distributing and executing online video campaigns,\u00e2\u20ac\u009d said Tod Sacerdoti, co-founder and CEO of BrightRoll. \u00e2\u20ac\u0153BrightRoll provides efficiency and technology to agencies today and we will continue to expand our solutions for agencies and brands moving forward.\u00e2\u20ac\u009d<\/p>\n

\u00e2\u20ac\u0153We increased our investment in BrightRoll because the company is the emerging leader in a revolutionary category,\u00e2\u20ac\u009d said Jon Callaghan, a partner at TRUE Ventures. \u00e2\u20ac\u0153This is my third time working with the founders, Tod Sacerdoti and Dru Nelson, and I could not be more ecstatic about the team they are building.\u00e2\u20ac\u009d<\/p>\n

BrightRoll can execute video campaigns across more than 50% of the top 100 online media properties in the United States. The average BrightRoll video campaign reaches over 50 million unique users over a six week period. A video advertising innovator, BrightRoll is built entirely on proprietary video ad serving, targeting and optimization technology.<\/p>\n

The market<\/strong><\/p>\n

Video advertising<\/a> is promising to be huge opportunity online and the sector is extremely competitive with new players entering every couple of weeks. Venture capitals also do think the online video advertising holds the chances to be the next big thing on Internet to bring billions of revenues in and are pouring big money into start-ups with the hope they come up to the groundbreaking technology that might shake the sector and make them the huge ROI.\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0<\/p>\n

No matter what standard for video ads<\/a> the sector might adopt – pre-roll ads<\/a>, mid-roll ads<\/a>,\u00c2\u00a0post-roll ads<\/a>, watermark ads<\/a>, viral ads<\/a>\u00c2\u00a0or overlay ads<\/a>, the undisputed leader remains Google\u00e2\u20ac\u2122s YouTube<\/a> with its huge number of eyeballs. That\u00e2\u20ac\u2122s why the smaller players are focusing not on the reach but on different approaches and technologies to more effectively serve, track and measure these video ads. The video ads are in their infancy on Web and there is plenty of room for innovation and growth and all those small start-up companies hold their good chances for success.<\/p>\n

Some companies, as we know them, include BlackArrow<\/a>, BrightRoll<\/a>, XillianTV<\/a>,\u00c2\u00a0Podaddies<\/a>, VMIX<\/a> and MeeVee<\/a>. BrightRoll video ad network<\/a> itself has raises $5 Million while\u00c2\u00a0VMIX, yet another video network company has also raised a whopping amount of money $16.5M to expand its business. Other video advertising players include Revver<\/a>, VideoEgg’s TheEggNetwork<\/a>, ScanScout<\/a>, Adap.tv<\/a>, AdBrite’s InVideo platform<\/a>, BroadRamp<\/a>\u00c2\u00a0and Blinkx<\/a>.<\/p>\n

eMarketer<\/a> predicts online video advertising<\/a> to nearly double in 2008 to $1.3 billion, but no one\u00e2\u20ac\u2122s really nailed a scalable ad platform for video. However, Google\u00e2\u20ac\u2122s been quietly testing their own system and there are a bunch of other startups tackling it as well.<\/p>\n

More about BrightRoll<\/strong><\/p>\n

Led by a team of Internet advertising veterans and engineers, BrightRoll<\/a> has served billions of advertisements since we got started. We achieved this growth by enabling agencies and brand advertisers to execute smart video ad campaigns across the industry\u00e2\u20ac\u2122s leading publishers, including over half of the top 250 websites in the United States.<\/p>\n

Dozens of advertising agencies work with BrightRoll to execute campaigns for their premier brands. By offering full site disclosure, detailed performance reports and flexible targeting, we provide advertisers with the reach, frequency, scalability, and transparency needed to achieve their goals.<\/p>\n

Hundreds of branded publishers work with BrightRoll to maximize the value of their online inventory. We are fortunate to work with many of the Internet\u00e2\u20ac\u2122s leading branded publishers, including multiple television properties, and most of the leading high-volume video sites.<\/p>\n

The company was launched in 2005 and has offices in San Francisco and New York City. Founders are Tod Sacerdoti and Dru Nelson.<\/p>\n

The Team<\/strong><\/p>\n

Tod M. Sacerdoti, CEO, Founder<\/p>\n

Tod M. Sacerdoti is the Chief Executive Officer of BrightRoll and co-founded the business in July, 2006. Most recently, Tod was the Director of Revenue and Business Development at Plaxo<\/a>, one of the fastest growing companies in the history of the Internet. Previously, Tod was the Director of Business Development at Spoke Software<\/a>, an enterprise software firm providing tools to sales forces to better leverage relationships. Tod also worked at Interscope<\/strong>, Geffen<\/strong> and A&M Records<\/strong>, a division of the Universal Music Group<\/a> and was an analyst in both the Mergers & Acquisitions Group and the Internet Corporate Finance group at Robertson Stephens<\/a>. Tod has an MBA from the Stanford Graduate School of Business and has a B.A. in Economics from Yale University<\/a>.<\/p>\n

Dru Nelson, CTO; Founder<\/p>\n

Dru Nelson is the Chief Technology Officer of BrightRoll and co-founded the business in July, 2006. Dru brings over twelve years of senior software development<\/a> expertise to the company. Prior to BrightRoll, Dru was a Senior Software Engineer<\/a> at Plaxo Inc.<\/a> , where he was also the first Engineer hired and the first Client Engineer. Previously, Dru was the Director of Service Operations at eGroups<\/strong> (sold to Yahoo), Senior Software Engineer at Diva Systems<\/strong> (spinoff of SRI Research) and a Software Engineer at Four11<\/strong> (sold to Yahoo and became Yahoo!Mail). Dru also has previous experience at the Florida State University Supercomputer Research Institute (SCRI).<\/p>\n

Charlie Whittingham, Vice President, Sales<\/p>\n

Charles Whittingham is the Vice President of Sales at BrightRoll and brings over 25 years experience in media, advertising and building Internet sales teams. Most recently, Charles was the Vice President of Sales, Western Region, for Advertising.com<\/a> (a wholly owned subsidiary of AOL<\/a>). Previously, he was Regional Vice President of Sales for About.com<\/a> (owned by the New York Times), Regional Vice President of Sales for The Excite Network (owned by IAC\/Interactive Corp.) and Executive Vice President, Sales Marketing at Wired Magazine<\/strong>. Prior to his Internet experience, he held senior positions as Director of New Business Development for advertising agencies McKinney & Silver<\/a> and J. Walter Thompson, Southeastern Sales Director at The National Sports Daily and Sales Manager with People Magazine<\/a>.<\/p>\n

Lewis Rothkopf, Vice President, Network Development<\/p>\n

Lewis is charged with broadening BrightRoll\u00e2\u20ac\u2122s audience reach and enhancing client value by building strategic partnerships with the web\u00e2\u20ac\u2122s top publishers. Prior to joining BrightRoll, lewis was Head of Distribution for the national Broadband Company (NBBC), NBC Universal\u00e2\u20ac\u2122s digital video syndication business, where he was responsible for connecting premium digital video owners with the web\u00e2\u20ac\u2122s premier publishers. Active in the digital media community for a decade, Lewis spent five years at DoubleClick Inc.\u00e2\u20ac\u2122s TechSolutions for Publishers business, most recently as a sales and account management leader. He was at LightningCast Inc., one of the first video advertising<\/a> companies, as a director of sales for the video ad insertion technology business, where he helped ready the company for acquisition<\/a> by AOL LLC. In those capacities, he spearheaded technology and media solutions for numerous industry leaders, including AOL, Washington Post, Newsweek Interactive, Disney\/ABC, Scripps, Networks, MTV Newworks, CBS Inc., Knight Ridder Digital, United Online<\/strong>, among many others. Lewis holds a Bachelor of Arts in Communication from Boston University and lives in Manhattan with his wife Nicole.<\/p>\n

Calton Chan, Director of Sales, Eastern Region<\/p>\n

Calton Chan is the Director of Sales, Eastern Region at BrightRoll and brings over 10 years experience in media, advertising and building Internet sales teams. Most recently, Calton was the Vice President of Agency Relations for ContextWeb<\/a>, one of the leading contextual ad<\/a> networks. Previously, he was Sales Director at The Excite Network<\/strong> (owned by IAC\/Interactive Corp.) and Director of Sales for About.com<\/a> (owned by the New York Times). Prior to his Internet experience, Calton worked in software sales for Autodesk. Calton has a B.A. in Biology from the University of Colorado at Boulder.<\/p>\n

Mike Enomoto, Director, Media<\/p>\n

Mike Enomoto is the Director of Media at BrightRoll and brings over eight years of managing media buying, ad ops, campaign management, and publisher relationships. Most recently Mike managed sales and distribution for Adteractive<\/a>, one of the largest online lead generation<\/a> marketers. At Adteractive, Mike was responsible for buying display media, creative and product strategy, and client development. Previously, he was the primary display media buyer for the Alena division of Intermix Media<\/strong> (acquired by News Corp) where he was responsible for all portal media relationships and campaign profitability. Mike began his career with MaxOnline<\/strong> (acquired by IAC \/ Interactive Corporation), one of the pioneering online ad networks<\/a>. Mike has a Bachelor of Arts degree from the University of California at Santa Barbara.<\/p>\n

About the Investors<\/strong><\/p>\n

About TRUE Ventures<\/p>\n

True Ventures<\/a> invests in promising entrepreneurs<\/a> at the earliest stages in the highest-growth segments of the technology market. The Partners at True have started over ten companies as founders, and True is designed by entrepreneurs, for entrepreneurs. The firm clearly understands both opportunities and challenges in the earliest stage of development and provides young companies with a powerful, seasoned partner.<\/p>\n

About KPG Ventures<\/p>\n

KPG Ventures<\/a>, a San Francisco based venture capital firm<\/a> founded by Vince Vannelli, brings capital, experience and strategic relationships to early and seed stage companies. KPG is committed to investing in talented people and actively supporting each portfolio company in building their business.<\/p>\n

Adams Street Partners, LLC<\/p>\n

Adams Street Partners<\/a> has been making investments in private equity<\/a> since 1972 and is also credited with establishing the industry\u00e2\u20ac\u2122s first institutional private equity fund of funds in 1979. Adams Street Partners has made over 140 investments with the objective of backing experienced management teams focused on high-growth markets. Investments are made primarily in companies in the technology, life sciences, and technology-enabled services sectors. Adams Street Partners currently manages $15 billion and has offices in Chicago, Menlo Park, London and Singapore.
\n\u00c2\u00a0
\nPrivate investors include Jeff Clavier (SoftTechVC<\/a>), Fabrice Grinda (Co-CEO, OLX and Founder, Zingy), Auren Hoffman (CEO, Rapleaf), Oliver Jung (Partner, Adinvest), Ariel Poler (Founder, Topica), Aydin Senkut (President, Felicis Ventures), Michael Tanne (CEO, Wink & Founder, AdForce), Colin Wiel (President, Keiretsu), Jeremy Wenokur (Former Corp. Dev., Google).<\/p>\n

More<\/p>\n

http:\/\/www.brightroll.com\/<\/a>
\nhttp:\/\/blog.brightroll.com\/<\/a>
\nhttp:\/\/www.brightroll.com\/2007\/10\/23\/brightroll-secures-5-million-in-venture-capital-funding\/<\/a>
\nhttp:\/\/www.brightroll.com\/2007\/10\/24\/brightroll-serves-1-billionth-video-advertisement\/<\/a>
\nhttp:\/\/mashable.com\/2007\/10\/19\/brightroll-funded\/<\/a>
\nhttp:\/\/web2innovations.com\/money\/2008\/02\/10\/yume-a-broadband-video-advertising-network-has-taken-16m-so-far-to-tackle-the-video-advertising\/<\/a>
\nhttp:\/\/web2innovations.com\/money\/2008\/02\/09\/blackarrow-took-12-million-to-tackle-the-video-advertising-relies-on-cable-companies\/<\/a>
\nhttp:\/\/www.crunchbase.com\/company\/brightroll<\/a>
\nhttp:\/\/www.todsacerdoti.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

After having covered the video ad networks BlackArrow and YuMe Networks today we have discovered that yet another one called Brightroll has also recently closed its Series B funding taking $5M more. The round was led by existing investor True Ventures with Adams Street Partners and KPG Ventures as new participants. The first round\u00e2\u20ac\u2122s amount […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[752,43,34,3,140,107,153,753,221,204,33,117,108,13,273,378,176,79],"tags":[1471,580,754,12,1370,1472,1380,578,1425,581,577,586,585],"class_list":["post-119","post","type-post","status-publish","format-standard","hentry","category-adams-street-partners","category-advertising","category-business","category-funding","category-internet","category-investments","category-jeff-clavier","category-kpg-ventures","category-marketing","category-media","category-money","category-multimedia","category-software","category-technology","category-true-ventures","category-venture-capital","category-video","category-web-20","tag-adams-street-partners","tag-advertising-management-platform","tag-brightroll","tag-deals","tag-funding","tag-kpg-ventures","tag-money","tag-targeted-ads","tag-true-ventures","tag-video-ad-network","tag-video-ads","tag-video-content","tag-yume-networks"],"_links":{"self":[{"href":"https:\/\/web2innovations.com\/money\/wp-json\/wp\/v2\/posts\/119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web2innovations.com\/money\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web2innovations.com\/money\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web2innovations.com\/money\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web2innovations.com\/money\/wp-json\/wp\/v2\/comments?post=119"}],"version-history":[{"count":0,"href":"https:\/\/web2innovations.com\/money\/wp-json\/wp\/v2\/posts\/119\/revisions"}],"wp:attachment":[{"href":"https:\/\/web2innovations.com\/money\/wp-json\/wp\/v2\/media?parent=119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web2innovations.com\/money\/wp-json\/wp\/v2\/categories?post=119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web2innovations.com\/money\/wp-json\/wp\/v2\/tags?post=119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}