{"id":44,"date":"2007-12-28T06:17:31","date_gmt":"2007-12-28T14:17:31","guid":{"rendered":"http:\/\/web2innovations.com\/money\/2007\/12\/28\/oddly-walmart-jumps-into-the-search-engine-marketing-business-joins-kenshoo-fathomonline\/"},"modified":"2007-12-28T08:59:39","modified_gmt":"2007-12-28T16:59:39","slug":"oddly-walmart-jumps-into-the-search-engine-marketing-business-joins-kenshoo-fathomonline","status":"publish","type":"post","link":"https:\/\/web2innovations.com\/money\/2007\/12\/28\/oddly-walmart-jumps-into-the-search-engine-marketing-business-joins-kenshoo-fathomonline\/","title":{"rendered":"Oddly WalMart jumps into the search engine marketing business, joins Kenshoo & Fathomonline"},"content":{"rendered":"

In a recent announcement the company seems to be\u00c2\u00a0entering the SEM (search engine marketing<\/a>)\u00c2\u00a0business and are offering services to users willing to advertise on Google AdWords through AdSense.<\/p>\n

An interesting questions popped up into my mind, does that involve any strategic agreement with Google for reselling their <\/a>AdWords packages across the country in the brick and mortar stores of Sam\u00e2\u20ac\u2122s Club<\/a>. Does Google have initiated that strategy or it is an idea of Sam\u00e2\u20ac\u2122s Club management to offer more services to their more than 47 million members nationwide. Is AdWords becoming a product that you can find in your local stores, groceries and the mall next to you?\u00c2\u00a0<\/p>\n

Does that move affect the most recent Sequoia funding<\/a> for the SEM Firm Kenshoo? Or it legitimates the market and makes the SEM services wider known and popular. Here one can question the Internet experience of an old brick and mortar business like Sam\u00e2\u20ac\u2122s Club but no one should underestimate the huge distribution channel Sam\u00e2\u20ac\u2122s Club represents for \u00e2\u20ac\u00a6 Google. Nonetheless, retailing SEM services is something new on the market and under no doubt the Sam\u00e2\u20ac\u2122s Club\u00e2\u20ac\u2122s target users are quite different from the target clients Kenshoo and Fathom Online are running after, which leaves space for all companies involved.\u00c2\u00a0<\/p>\n

The best guess is that with AdSense program, WalMart wants to help newbie wares sellers on the internet with their online advertising<\/a> needs. Your Sam\u00e2\u20ac\u2122s branded advertisement can be yours for as low as $100 a month. On the other hand $100 for SEM services on Google is an amount not enough to build and run a decent marketing campaign.<\/p>\n

More About Sam\u00e2\u20ac\u2122s Club<\/strong><\/p>\n

Sam’s Club is a membership-only warehouse<\/a> club owned and operated by Wal-Mart Stores, Inc. Becoming a Member at Sam\u00e2\u20ac\u2122s Club can either be done online or at your nearest Sam\u00e2\u20ac\u2122s Club location.<\/p>\n

There are three types of Memberships to choose from:<\/p>\n