{"id":8,"date":"2007-11-27T03:53:05","date_gmt":"2007-11-27T11:53:05","guid":{"rendered":"http:\/\/web2innovations.com\/money\/2007\/11\/27\/reachlocal-stands-at-good-chances-when-it-comes-to-location-based-advertising\/"},"modified":"2007-11-27T03:53:05","modified_gmt":"2007-11-27T11:53:05","slug":"reachlocal-stands-at-good-chances-when-it-comes-to-location-based-advertising","status":"publish","type":"post","link":"https:\/\/web2innovations.com\/money\/2007\/11\/27\/reachlocal-stands-at-good-chances-when-it-comes-to-location-based-advertising\/","title":{"rendered":"ReachLocal Stands at Good Chances When it Comes to Location Based Advertising"},"content":{"rendered":"

As we wrote yesterday\u00c2\u00a0a couple of months ago a company called\u00c2\u00a0ReachLocal raised a massive amount of money – $55 million at a pre-money valuation<\/a> in the $300 million range.<\/p>\n

<\/a>ReachLocal<\/a><\/font> provides online advertising services for small businesses<\/a>. The company’s investors include Rho Ventures, with Galleon Crossover Fund also participating, and VantagePoint Venture Partners as return investors<\/a>. This recent round of funding comes after the $12.7 million the local ad company has raised since its inception in 2004. This gives ReachLocal an estimated valuation at $305 million, which is $55 million more than its previous valuation.<\/p>\n

With that amount in its pockets ReachLocal stands at very good chances to reach a good market share in the location based online advertising market where mature companies like Yellowpages<\/a>\u00c2\u00a0and SuperPages<\/a>\u00c2\u00a0dominate the sector. Nokia has recently been seen to deploy location based mobile services and ads. \u00c2\u00a0Google and Yahoo are also serious about serving ads on the local markets too.<\/p>\n

On the ReachLocal’s video<\/a>, it seems that their real value proposition is that they\u00e2\u20ac\u2122ve integrated online and offline touch points (points of contact), and can track and report on this for small & medium businesses, which in most cases do not have high hurdles of integration.<\/p>\n

ReachLocal has only one purpose as they claim: getting businesses in front of local buyers and converting “searchers” into customers.<\/p>\n

The company is said to have patent-pending campaign optimization, management and tracking technologies, which offer unique benefits for advertisers and make it possible to follow a prospect’s progress from searcher to customer in unprecedented detail.<\/p>\n

ReachLocal is a privately held, venture capital-backed company headquartered in Woodland Hills, CA.<\/p>\n

Competition\u00c2\u00a0include Yodle<\/a>,\u00c2\u00a0SquidBids and upspring.<\/font><\/p>\n

[ via Mashable<\/a> ]<\/p>\n

[ via MarketingPiligrim<\/a> ]<\/p>\n","protected":false},"excerpt":{"rendered":"

As we wrote yesterday\u00c2\u00a0a couple of months ago a company called\u00c2\u00a0ReachLocal raised a massive amount of money – $55 million at a pre-money valuation in the $300 million range. ReachLocal provides online advertising services for small businesses. The company’s investors include Rho Ventures, with Galleon Crossover Fund also participating, and VantagePoint Venture Partners as return […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,3,41,40,42],"tags":[1370,50,49,45,52,51],"class_list":["post-8","post","type-post","status-publish","format-standard","hentry","category-advertising","category-funding","category-galleon-crossover-fund","category-rho-ventures","category-vantagepoint-venture-partners","tag-funding","tag-local-ads","tag-location-based-advertising","tag-reachlocal","tag-superpages","tag-yellowpages"],"_links":{"self":[{"href":"https:\/\/web2innovations.com\/money\/wp-json\/wp\/v2\/posts\/8","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web2innovations.com\/money\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web2innovations.com\/money\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web2innovations.com\/money\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web2innovations.com\/money\/wp-json\/wp\/v2\/comments?post=8"}],"version-history":[{"count":0,"href":"https:\/\/web2innovations.com\/money\/wp-json\/wp\/v2\/posts\/8\/revisions"}],"wp:attachment":[{"href":"https:\/\/web2innovations.com\/money\/wp-json\/wp\/v2\/media?parent=8"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web2innovations.com\/money\/wp-json\/wp\/v2\/categories?post=8"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web2innovations.com\/money\/wp-json\/wp\/v2\/tags?post=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}