{"id":80,"date":"2008-01-31T10:33:56","date_gmt":"2008-01-31T18:33:56","guid":{"rendered":"http:\/\/web2innovations.com\/money\/2008\/01\/31\/the-washington-post-company-acquired-courseadvisorcom\/"},"modified":"2008-01-31T10:41:08","modified_gmt":"2008-01-31T18:41:08","slug":"the-washington-post-company-acquired-courseadvisorcom","status":"publish","type":"post","link":"https:\/\/web2innovations.com\/money\/2008\/01\/31\/the-washington-post-company-acquired-courseadvisorcom\/","title":{"rendered":"The Washington Post Company acquired CourseAdvisor.com"},"content":{"rendered":"

The Washington Post Company<\/a> (NYSE: WPO<\/a>) has acquired<\/a> the education site CourseAdvisor.com<\/a>, which is an online lead generator serving the education industry. However, the financial details and terms of the acquisition<\/a> were not disclosed.<\/p>\n

The Wakefield, MA.-based company matches up students with suitable degree or certificate-granting programs across 800 institutions. CourseAdvisor founder and CEO Greg Titus was formerly the head of online education<\/a> firm Acadient<\/a>. The <\/a>Washington Post Company is also the owner of education services firm Kaplan, which is an educational prep service and hence the synergy to justify the acquisition. Kaplan<\/a> is already among those institutions listed as a potential for match using CourseAdvisor\u00e2\u20ac\u2122s search wizard.<\/p>\n

The company is known to have raised $12 million investment, which was the company\u00e2\u20ac\u2122s first institutional round of financing. The investment was led by ABS Capital Partners<\/a>, a leading private equity firm<\/a> focused on investing in established and profitable growth companies, and The Washington Post Company<\/a>. The money was then said to be used to fund the Company’s continued rapid growth by increasing investment in its sales force and strengthening its balance sheet. As a result of the financing, Deric Emry, a General Partner at ABS Capital, joined CourseAdvisor’s Board of Directors. Ralph Terkowitz, also a General Partner at ABS Capital and Caroline Little, chief executive officer and publisher of Washingtonpost.Newsweek Interactive<\/a> (WPNI), will serve as observers on the Company’s Board of Directors.<\/p>\n

The company was founded in 2004 and is basically an online research directory for postsecondary education, career training<\/a>, and professional development. We offer more than 7,000 programs through nearly 500 accredited colleges, career schools, training centers, and universities.<\/p>\n

With over 1.5 million unique visitors per month, CourseAdvisor has become a leading online education directory<\/a> (OED). The Company has significant technological advantages which enable it to manage complex search campaigns to source high quality leads. Since all site visits are generated from paid and organic search, each visitor is actively seeking information about colleges, universities and career and professional training. In addition, the Company’s advanced technology platform with superior filtering capabilities offers student profiling, geo-targeting and multi-stage data verification to maximize lead quality for CourseAdvisor’s customers.<\/p>\n

Search CourseAdvisor for:<\/p>\n