MediaBids.com, the Newspaper and Magazine Advertising Marketplace, announced today that its revolutionary response-based print advertising program continues to grow by offering a non-conventional revenue source to newspapers and magazines during these difficult times for the print industry. Mediabids’ Per-Inquiry Advertising program provides newspapers and magazines with a unique way to acquire print advertising revenue from new, national, direct-response advertisers who have traditionally devoted most of their budgets to online advertising.
Since 2003, MediaBids has been working to make buying and selling print advertising easier. Its website, www.mediabids.com, has provided a unique marketplace for publications and advertisers to interact, using online tools to buy and sell print advertising space. As a result of growing demand by advertisers for a print advertising system that combines an easier way to place ads with a results-driven payment structure, MediaBids developed its Per-Inquiry Print Advertising Program .
MediaBids’ Per-Inquiry (PI) Print Advertising Program enables newspapers and magazines to run ads from a select group of national advertisers simply by filling out a form on the MediaBids website. These advertisers pay for their print advertising on a Per-Inquiry basis – meaning there is a fixed dollar amount they will pay for each lead or sale generated from their ads placed in newspapers & magazines. Current advertisers available for publications to choose from include: Vonage, Dish Network, Walkfit, Allcare, Tronix Country, Moscow Ballet, Inches-A-Weigh, Associated Tax Relief and more – a full list can be seen here: http://marketing.mediabids.com/pi/AllAdvertisers.html
MediaBids delivers creative to the publication for the requested advertiser – each ad has a response-tracking mechanism in place and publications are provided with reporting information. Currently, MediaBids has over 1,300 publications nationwide placing advertisements on a per-response basis.
“I have been extremely pleased with the Per-Inquiry ad program offered by MediaBids . It’s a fantastic way to create advertising revenue, as well as give our newspaper a continuing stream of new advertisers that come from efforts outside the traditional methods we use,” says Dave Gwiazdon, Associate Publisher, The Sacramento Union .
“We’ve worked with thousands of print advertisers over the years who have echoed the same sentiment – it’s not the medium, it’s the method. Our advertisers love print advertising, some just don’t love the conventional way of buying. That’s where we hope our Per-Inquiry Advertising Program will come in – providing advertisers with a program that pairs tracking capabilities and a results-based payment structure with a medium that can deliver a unique level of response, branding and engagement,” says Jedd Gould, President, MediaBids.com .
Publications and advertisers can learn more about MediaBids’ Per-Inquiry Advertising Program by visiting: http://marketing.mediabids.com/pi/
The company claims it has over 4,600 U.S. print publications registered on MediaBids to use their online processes to sell ad space in their print editions. Publications can sell ad space via two primary online methods – a straight-sales option and a reverse advertising auction. In the straight-sale format, publications can simply post available advertising inventory for sale in the MediaBids marketplace which is then immediately available for advertisers to purchase. The patented reverse-auction method allows advertisers to place their advertising dollars up for bid using a simple online RFP auction form, and publications can then bid using their ad space as currency.
The company is known to have started back in 2003 and for just 5 years they have enrolled an impressive number of newspapers and paper magazines. The company says it has over 12,000 businesses registered on MediaBids.com that purchase advertising. The online ad networks and ad exchanges are huge business but the space is lately becoming overcrowded and the competition is fierce there and perhaps we will witness some serious reorganization and consolidation within the industry the next few years.
This story has been picked up from EPR Network.