Category Archives: VantagePoint Venture Partners

Interesting web buy for Dun & Bradstreet Corp

Today Dun & Bradstreet Corp., a major business information company, said it has bought AllBusiness.com for $55 million in all cash deal.

Based on this the company subsequently raised its 2008 revenue outlook to account for the acquisition.

Dun & Bradstreet bought the online media and e-commerce company in an effort to expand its Internet business and presence. The purchase will have no effect on the company’s 2007 financial guidance, but AllBusiness is expected to generate about $10 million of incremental revenue in 2008. Dun & Bradstreet expects the acquisition to add to earnings in 2009.

Dun & Bradstreet raised its guidance for core revenue growth in 2008 to between 8 percent and 10 percent, before the effect of foreign exchange, from previous guidance of 7 percent to 9 percent growth.

The company also reaffirmed earnings-per-share growth, before non-core gains and charges, of 11 percent to 14 percent in 2008.

Shares rose 15 cents to close at $90.03, and continued to gain in aftermarket trading, jumping $2.37, or 2.6 percent, to $92.40.

AllBusiness.com is an online media and e-commerce company that operates one of the premier business sites on the Web. The site has received critical acclaim and notoriety from The Wall Street Journal, Forbes, Business 2.0, Fortune, The New York Times, US News & World Report, USA Today, and other publications. AllBusiness.com helps business professionals save time and money by addressing real-world business questions and presenting practical solutions. The site offers resources including how-to articles, business forms, contracts and agreements, expert advice, blogs, business news, business directory listings, product comparisons, business guides, a business association and more.

Business professionals can access AllBusiness.com’s content and services through a number of channels, including the AllBusiness.com Web site; RSS feeds and email newsletters; and through its partnerships with leading Web properties.

Their content, products and services are featured on a number of sites, including: BusinessWeek, CBSNews, NYTimes, SFGate.com, Washington Post, and Yahoo!. AllBusiness content also appears in the print edition of the San Francisco Chronicle as part of their business advisor program.

AllBusiness is based in San Francisco, California and backed by VantagePoint Venture Partners, Sutter Hill Ventures and Reed Elsevier Ventures. Kathy Yates is the CEO of AllBusiness.com

AllBusiness is said to generate high-quality traffic (perhaps business heavy) by publishing rich content on the Web and leverages its expertise in search engine optimization to generate higher listings of its content on each search inquiry. The company is reaching more than 2 million unique monthly visitors, and it monetizes its traffic through online display advertising by national advertisers. The AllBusiness acquisition also provides a platform to generate cross-selling opportunities for D&B products aimed at small business professionals, which is the key online market that D&B serves today.

2 million uniques per month web site sells for $55M is not a bad deal after all if we offset the fact it was earlier bought for $225M in 2000. The acquisition deal is probably also including the brand name and web site maturity (launched in 1999) as well as the library of content rich articles and business information.

If anything its evidence that there’s not a web 2.0 bubble, valuations now are much more sensible then during Web 1.0 (Buying in 2000 for $225M  and selling in 2007 for $55M).

D&B (listed on NYSE:DNB) is the world’s leading source of commercial information and insight on businesses, enabling companies to Decide with Confidence  for over 165 years. D&B’s global commercial database contains more than 115 million business records. The database is enhanced by D&B’s proprietary DUNSRight’s Quality Process, which provides the customers with quality business information. This quality information is the foundation of D&B’s global solutions that customers rely on to make critical business decisions.

In s similar deal, a couple of months ago, business.com was bought by R.H. Donnelley for $345M off its slightly over 5M unique visitors per month and about $15 Million dollars a year in revenue. The Dow Jones and the New York Times were both bidding on the company.

Via

[ http://money.cnn.com/news/newsfeeds/articles…d91f9bdb06b003.htm ]
[ http://www.allbusiness.com/technology/software-services-applications-search-engines/4974054-2.html ]
[ http://www.allbusiness.com/company-activities-management/company-structures-ownership/4974051-1.html ]
[ http://www.techcrunch.com/2007/12/04/the-ghosts-of-web-10-are-being-acquired-allbusinesscom-sells-for-55-million/ ]
[ http://www.allbusiness.com/2984615-1.html ]
[ http://www.dnb.com/ ]

ReachLocal Stands at Good Chances When it Comes to Location Based Advertising

As we wrote yesterday a couple of months ago a company called ReachLocal raised a massive amount of money – $55 million at a pre-money valuation in the $300 million range.

ReachLocal provides online advertising services for small businesses. The company’s investors include Rho Ventures, with Galleon Crossover Fund also participating, and VantagePoint Venture Partners as return investors. This recent round of funding comes after the $12.7 million the local ad company has raised since its inception in 2004. This gives ReachLocal an estimated valuation at $305 million, which is $55 million more than its previous valuation.

With that amount in its pockets ReachLocal stands at very good chances to reach a good market share in the location based online advertising market where mature companies like Yellowpages and SuperPages dominate the sector. Nokia has recently been seen to deploy location based mobile services and ads.  Google and Yahoo are also serious about serving ads on the local markets too.

On the ReachLocal’s video, it seems that their real value proposition is that they’ve integrated online and offline touch points (points of contact), and can track and report on this for small & medium businesses, which in most cases do not have high hurdles of integration.

ReachLocal has only one purpose as they claim: getting businesses in front of local buyers and converting “searchers” into customers.

The company is said to have patent-pending campaign optimization, management and tracking technologies, which offer unique benefits for advertisers and make it possible to follow a prospect’s progress from searcher to customer in unprecedented detail.

ReachLocal is a privately held, venture capital-backed company headquartered in Woodland Hills, CA.

Competition include YodleSquidBids and upspring.

[ via Mashable ]

[ via MarketingPiligrim ]

$12 million more for online local advertising. No it’s not ReachLocal it is now Yodle

Yodle has raised a whopping amount of money in its second round – $12 million for its web-based local advertising business. The company manages online advertising campaigns for small businesses on all of the big search engines and drives traffic to pages designed specifically to attract new leads. Yodle also employs customer management tools for tracking both incoming calls and emails that your small business is generating from its web presence.

Yodle helps your company generate new business by connecting you with customers searching online for the services you offer. First, Yodle advertises your business online to customers in your local area. Second, Yodle directs these customers to your website so they can learn about your business and view your offers. Third, interested customers call into your business to set an appointment.

According to the company, Yodle grew 400% in the third quarter. The company also estimates that every dollar spent with them generates an average of $8 in additional profit for small businesses. Yodle’s new round of funding was led by Draper Fisher Jurvetson, with Bessemer Venture Partners also participating in the round. Yodle got founded under the name Natpal in 2005.

A couple of months ago a major competitor called Reach Local raised a massive amount of money – $55 million at a pre-money valuation in the $300 million range.

ReachLocal provides online advertising services for small businesses. The company’s investors include Rho Ventures, with Galleon Crossover Fund also participating, and VantagePoint Venture Partners as return investors. This recent round of funding comes after the $12.7 million the local ad company has raised since its inception in 2004. This gives ReachLocal an estimated valuation at $305 million, which is $55 million more than its previous valuation.

On the ReachLocal’s video, it seems that their real value proposition is that they’ve integrated online and offline touch points (points of contact), and can track and report on this for small & medium businesses, which in most cases do not have high hurdles of integration.

The location based advertising market seems to be hot these days after Nokia snatched Navteq for $8B and is seen to be using some of the technologies in an effort to tap into the huge market of mobile value-added services, both location based mobile services and location targeted mobile ads.

Other similar companies include SquidBids and upspring.

Leaders in the location based online advertising and leads are Yellowpages and SuperPages (owned by Idearc Media). Superpages.com is the expert in local search receiving over 17 million monthly unique visitors and completing over 200 million searches per month. Idearc Media has also recently acquired LocalSearch.com.  

[ via Mashable ]

[ via Mashable ]

[ via MarketingPiligrim ]

[ via Private Equity Hub ]