Category Archives: Polaris Venture Partners

BlackArrow took $12 Million to tackle the video advertising, relies on cable companies

A couple of months ago BlackArrow has taken a big round of money – $12 million in Series B funding.

The company offers an advertising management platform for video, allowing web sites to monitor their inventory while enabling advertisers to insert ads on-the-fly. BlackArrow’s money for its Series B funding came from Comcast Interactive Capital, Cisco Systems, Intel Capital, Mayfield Fund, and Polaris Venture Partners.

The company wants to insert targeted ads into on-demand viewing by placing a piece of hardware between cable operators and consumers. Prior to the user watching an on-demand show, BlackArrow helps deliver a brief ad, tailored to the theme of the show and the user’s apparent preferences. For example, a teenage boy might be delivered an ad for an upcoming game like Halo 3.

While DVRs like the TiVo will still allow users to fast forward past advertising, BlackArrow will open up the field for cable companies to profit from acting as remote ad servers. BlackArrow will count on the cable companies to offer their own DVR technology. The advantage for the consumer is that one does not have to worry about buying or installing a DVR. A majority of viewers still haven’t anyway.

The company is known to have spent more than a year in stealth mode developing its product, and online sources originally suggested that the original aim of the company was to destroy the ad-skipping capabilities of the TiVo. It later turned out it is no longer the case, if it ever was.

The previous round is known to be $5 million, which has been taken back in 2006 and was led by Mayfield Fund. The company’s total funding should already be $17M. The company has offices in both locations San Mateo, CA and New York.

More about BlackArrow

We are independent advertising-technology company that provides multiplatform ad-management for viewer-controlled video.

We’ve seen the future, and the future is now for on-demand video programming with dynamic, personalized advertising. In the world of viewer-controlled video, where the consumer controls the play, pause, fast-forward and rewind buttons, BlackArrow provides the answer for a dynamic video ad-management that supports broadband, video-on-demand (VOD) and DVR playout.

One with the ability to reach the right audience with a laser-focused message — across any on-demand platform. And rapid-fire reporting to provide powerful “apples-to-apples” analytics across playout environments, helping you evaluate and optimize brand campaigns in entirely new ways.

BlackArrow is your partner on the path to multiplatform monetization. With the new world order of on-demand video comes a corresponding set of new advertising and revenue opportunities.

Management team

Dean Denhart: president and chief executive officer

Dean Denhart has extensive technology leadership expertise in telecom, media and technology-related industries across large, medium and start-up companies. Denhart has been directly involved in the acquisition and operation integration of over 18 technology companies with expertise in off-shore, joint ventures and partnerships. As president and CEO of BlackArrow, Denhart is responsible for all business operations, technology development, financial management, business development and governance of BlackArrow. Previously, Denhart oversaw the strategic development of product and technology at Knight Ridder Digital. Denhart was also CIO and executive vice president of product and technology for HomeStore, an online real estate marketing company. Prior, he served as vice president of AirTouch Communications’ software systems group, held a vice president of network systems role during a 17-year tenure with SBC Communications/Pacific Bell, was CIO of Telecel (a wireless company) in Portugal and was an integral research and development executive at Bell Communications Research.

Other management team members are as follows.

  • Sharon Mandell: senior vice president and chief technology officer
  • Tracy Martin: chief financial officer
  • Chris Hock: senior vice president, product management
  • Patrick Carter: vice president, operations
  • Courtenay Harry: vice president, advertising business development
  • Bill Niemeyer: chief of analysis and research
  • Kelly Ryan: vice president, content business development
  • David Stengle: vice president, distribution
  • Thérèse Bruno: senior director, marketing

The Investors

Cisco Systems, Inc.
Cisco Systems, Inc. (Nasdaq: CSCO) is the worldwide leader in networking for the Internet. Today, networks are an essential part of business, education, government and home communications, and Cisco Internet Protocol-based (IP) networking solutions are the foundation of these networks. Cisco hardware, software, and service offerings are used to create Internet solutions that allow individuals, companies, and countries to increase productivity, improve customer satisfaction and strengthen competitive advantage. The Cisco name has become synonymous with the Internet, as well as with the productivity improvements that Internet business solutions provide.

Comcast Interactive Capital
Comcast Interactive Capital (CIC) is a venture capital fund focused on broadband, enterprise and interactive technologies. CIC is affiliated with Comcast Corporation (Nasdaq: CMCSA), a diversified global leader in cable, broadband services, telecommunications and entertainment. CIC’s primary goal is to generate superior financial returns from private equity investments in early-stage technology companies. To achieve this goal, CIC works to foster the success of its portfolio companies by bringing to bear the unique resources, experience, and insight of both CIC and the Comcast family of companies.

Intel Capital
Intel Capital (Nasdaq: INTC), Intel’s global investment organization, makes equity investments in innovative technology start-ups and companies worldwide. Intel Capital invests in a broad range of companies offering hardware, software and services targeting enterprise, home, mobility, health, consumer Internet and semiconductor manufacturing. Since 1991, Intel Capital has invested more than US$6 billion in approximately 1,000 companies in more than 40 countries. In that timeframe, about 157 portfolio companies have gone public on various exchanges around the world and another 187 have been acquired by other companies. In 2006, Intel Capital invested about US$1.07 billion in 163 deals with approximately 60 percent of funds (excluding Clearwire) invested outside the United States.

About Mayfield Fund
Mayfield Fund provides “venture capital with impact” by partnering with exceptional individuals to create industry-leading companies. Mayfield has domain expertise in communications/wireless, consumer/media, enterprise software and semiconductors. The firm has over $2.7 billion under management and a team of eleven investing professionals. Since Mayfield’s founding in 1969, the firm has invested in more than 470 high-growth companies, taken more than 100 public and more than 150 have merged or were acquired.

Polaris Venture Partners
A national venture capital firm with over $3 billion under management, Polaris invests in seed, early stage and growth equity businesses in the technology, life science, digital media, enertech and consumer sectors. Through a philosophy of lead investing and active, long-term partnering with entrepreneurs and management teams, Polaris has helped a number of companies achieve outstanding success. Among them are: Accordant Health Services, Acusphere, Advanced Inhalation Research (AIR), Akamai Technologies, Allaire Corporation, Alnylam Pharmaceuticals, American Superconductor, Archivas, Aspect Medical Systems, Avici Systems, Centra Software, Classifieds2000, Cubist Pharmaceuticals, Cushcraft Corporation, deCODE genetics, Exchange.com, GlycoFi, Matrics, Momenta Pharmaceuticals, Paradigm Genetics, Powersoft, Solidworks, and TransForm Pharmaceuticals.

The Competition

Video advertising is promising to be huge opportunity online and the sector is extremely competitive with new players entering every couple of weeks. Venture capitals also do think the online video advertising holds the chances to be the next big thing on Internet to bring billions of revenues in and are pouring big money into start-ups with the hope they come up to the groundbreaking technology that might shake the sector and make them the huge ROI.   

No matter what standard for video ads the sector might adopt – pre-roll ads, post-roll ads or overlay ads, the undisputed leader remains Google’s YouTube with its huge number of eyeballs. That’s why the smaller players are focusing not on the reach but on different approaches and technologies to more effectively serve, track and measure these video ads. The video ads are in their infancy on Web and there is plenty of room for innovation and growth and all those small start-up companies hold their good chances for success.

Some companies, as we know them, include BrightRoll, XillianTV, YuMe, Podaddies, VMIX and MeeVee. BrightRoll video ad network itself has raises $5 Million while YuMe raised $9 Million for yet another video ad network. VMIX, yet another video network company has also raised a whopping amount of money $16.5M to expand its business.

More

http://www.blackarrow.tv/
http://mashable.com/2007/10/15/blackarrow-funding/
http://venturebeat.com/2007/10/14/blackarrow-ad-management-for-modern-tv-unstealths-with-12m-financing/
http://adsense.blogspot.com/2006/05/introducing-video-ads.html
http://adwords.blogspot.com/2006/05/click-to-play-video-ads-for-adwords.html
http://adsense.blogspot.com/2007/05/adsense-coming-to-video-near-you.html
http://www.nytimes.com/2007/08/22/technology/22google.html
http://mashable.com/2007/08/21/youtube-reinvents-video-ads/
http://mashable.com/2007/05/11/youtube-ads-2/
http://www.forbes.com/2007/02/22/video-ads-youtube-tech-media-cx_lh_0223video.html
http://venturebeat.com/2006/11/08/skipping-the-ads-black-arrow-raises-1475m-to-defy-you/
http://www.cisco.com
http://www.civentures.com
http://www.intelcapital.com
http://www.polarisventures.com

LogMeIn files for an IPO hoping to raise $86M

It seems it is time for small-sized Internet and technology IPOs. After Internet Brands, Inc. went public on NASDAQ it is now turn of yet another second-tier technology company LogMeIn, Inc. to do the same looking for pretty much the same amount to raise. It has filed to trade on the NASDAQ under the symbol LOGM.

In times when the IPO market isn’t what it was even a few months ago the remote computer access service provider LogMeIn has filed to raise up to $86.3 million through an initial public offering, according to a filing late last week with the SEC. This happens despite the fact a growing crowd of other technology companies are being forced to pull or postpone their IPOs. Some popular and web 1.0 Internet companies that have recently pulled off their IPOs include GoDaddy, Classmates and Accoona (Planned on $80.5) among others. By contrast, looking to capitalize on the Apple halo effect, three former company executives, including co-founder Steve Wozniak, took their new company, Acquicor Technology, public 2006 in an IPO raising $150 million. The money they raised is purely based on their reputation, as Acquicor Technology, is officially designated as a “blank-check” company, meaning they don’t have any principal activity or business model yet and can do whatever they want with investor money, when raised.

LogMeIn intends to use the net proceeds from this offering for working capital and other general corporate purposes, including the development of new services, sales and marketing activities and capital expenditures. They may also use a portion of the net proceeds for the acquisition of, or investment in, companies, technologies, services or assets that complement their business. They also intend to invest the net proceeds from this offering in short-term investment grade and U.S. government securities.

LogMeIn is a leading provider of on-demand, remote-connectivity solutions to small and medium-sized businesses, or SMBs, IT service providers and consumers. Businesses and IT service providers use our solutions to deliver remote, end-user support and to access and manage computers and other Internet-enabled devices more effectively and efficiently. Consumers and mobile workers use their solutions to access computer resources remotely, thereby facilitating their mobility and increasing their productivity. Their solutions, which are deployed on-demand and accessible through a Web browser, are secure, scalable and easy for the customers to try, purchase and use. The company’s customer base has grown from approximately 48,000 premium accounts in November 2006 to approximately 92,000 premium accounts in November 2007.

They believe LogMeIn Free and LogMeIn Hamachi, their popular free services, provide on-demand connectivity to more users than any other on-demand connectivity service, giving them access to a diverse group of users and increasing awareness of our premium services. Our users, they claim, have connected over 30 million computers and other Internet-enabled devices to a LogMeIn service, and during November 2007 the total number of devices connected to their services increased at an average of over 60,000 per day. They complement their free services with nine premium services, including LogMeIn Rescue and LogMeIn IT Reach, the company’s flagship remote support and management services, and LogMeIn Pro, their premium remote access service. Sales of the premium services, the company claims, are generated through word-of-mouth referrals, Web-based advertising, expiring free trials that they convert to paid subscriptions and direct marketing to new and existing customers.
 
LogMeIn delivers each of their on-demand solutions as a hosted service that runs on their proprietary platform called Gravity. Gravity establishes secure connections over the Internet between remote computers and other Internet-enabled devices and mediates the direct transmission of data. This robust and scalable platform connects over 4.2 million computers to the company’s services each day.

The company sells its services on a subscription basis at prices ranging from approximately $40 to $1,900 per year. During the nine months ended September 30, 2007, the company has completed over 159,000 transactions at an average transaction price of approximately $160. During the nine months ended September 30, 2007, LogMeIn generated revenues of $18.4 million, as compared to $7.3 million over the same period in 2006, an increase of 151%.  

Principal stockholders in the company as of December 31, 2007 are as follows:

  • Prism Venture Partners IV, L.P.- 23.98% 
  • Polaris Venture Partners – 21.16% 
  • Technologieholding Central and Eastern European Funds – 15.96%
  • Integral Capital Partners VI, L.P. – 8.98% 
  • Intel Capital – 5.47%
  • Michael K. Simon – 7.92%  
  • Marton B. Anka – 6.94%
  • Kevin K. Harrison – 1.35%

As it uses a peer-to-peer data transfer model after it makes the connection between the home computer and the remote user, LogMeIn faces less of an infrastructure burden as it grows. The company has a patent-pending service delivery platform called Gravity, which reduces their bandwidth and other infrastructure requirements, which, they believe, makes their services faster and less expensive to deliver as compared to competing services.

The company sells primarily to enterprises, so the IPO may also be an effort to gain some credibility with corporate buyers. Some of that credibility may also come from a deal LogMeIn signed with Intel in December 2007. The previously undisclosed deal involves Intel investing $10 million in LogMeIn and an agreement to tightly integrate LogMeIn’s services with Intel hardware. Based on the prospecutus filed with SEC, it turns out that Intel took only 5.47% for its $10M investment. The chipmaker will also market and sell LogMeIn’s service to its customers and share that revenue with LogMeIn. Polaris Venture Partners, Prism Venture Partners, Integral Capital Partners and Intel Capital are backing the five-year-old company.

Over the past weeks I have seen lots of online ads of LogMeIn all over the Web. I guess this is meant to fuel the company’s growth as it is approaching its IPO.

LogMeIn Hamachi, the company’s popular free services is actually a result of an acquisition done back in 2006. By that time LogMeIn has acquired the based VPN provider, Hamachi as the terms of the deal were not disclosed publicly. Hamachi has by that time about three million beta users, and the company claimed it is adding 400,000 computers a month.

A disturbing fact popped up on Web while we were researching for the company. Experts by that time gave the following explanation: “the technical side of this service establishes a VPN tunnel via a gateway server on Cocos Island. If this service were to ever embrace port hopping technology like Skype-uses, you’d have a peer to peer link established from your corporate network to foreign soil. This is problematic for many businesses.”

More about LogMeIn

LogMeIn, Inc. was established in 2003 by the creators of RemotelyAnywhere, the award-winning remote control and administration software. The company develops and markets innovative remote access, productivity, management and security products that serve mobile professionals and system administrators with a suite of SSL, TLS and SSH-encrypted products.

Based outside of Boston, Massachusetts, LogMeIn also maintains a development center in Budapest, Hungary. In February 2003, the company incorporated under the laws of Bermuda. In August 2004, they have completed a domestication in the State of Delaware under the name 3am Labs, Inc. and later changed their name to LogMeIn, Inc. in March 2006.

LogMeIn, Inc. has the following trademarks or registered trademarks: Gravity™, LogMeIn® Backup™, LogMeIn® Free®, LogMeIn® Hamachi™, LogMeIn® Ignition™, LogMeIn® Rescue®, LogMeIn® Rescue+Mobile™, LogMeIn® Pro®, LogMeIn® IT Reach® and RemotelyAnywhere®.

Some of the company’s major clients include 3M, BestBuy, AMD, DHL, HSBC, IBM, Konika Minolta, Rolls-Royce and SAP.

Management Team

Michael Simon, CEO
Simon was the founder, chairman and CEO of Uproar Inc., a Nasdaq – and Easdaq – listed company that was acquired by Vivendi Universal in March 2001. He has a BS in Electrical Engineering from the University of Notre Dame and an MBA from Washington University St. Louis.

Marton Anka, CTO
Anka was the original creator and principal architect of RemotelyAnywhere. Anka has been at the forefront of Internet technology since 1995. He created the first high-volume, real-time, secure-transaction platform in Java that was commercially launched in August 1996. Anka earned his diploma in Information Technology from the Szamalk Institute (Hungary).

Jim Kelliher, CFO
Kelliher has more than 20 years experience in key financial roles in the high tech industry. Most recently, he was Chief Financial Officer of IMlogic, Inc. , a venture backed start-up in the enterprise instant messaging market. Prior to Imlogic, Jim was Sr. VP of Finance and Operations at Parametric Technology and was European Finance Director of Cullinet Software. He began his career with PricewaterhouseCoopers after receiving a Bachelor of Science degree in Accountancy from Bentley College.

Kevin Bardos, VP Product Development
Bardos, a 15-year high-tech veteran, manages the development team for LogMeIn’s suite of IT support tools. He led business development efforts for ERP company Scala Business Solutions (now Epicor) and was co-founder and managing director of the Central European online media agency Red Dot. Bardos received a B.A. in Economics from Queen’s University, Ontario, Canada.

Andrew Burton, VP Product Marketing
With more than a decade of industry experience, Burton has driven product strategy, product marketing and product management for a number of market-leading technology companies. He was previously with Symantec Corporation, where he held a senior product management position. Prior to Symantec, Burton delivered new products and innovative solutions at IMlogic, Groove Networks (a Microsoft company), USinternetworking (an AT&T company), and Accenture. He earned his MBA from Boston College, a Masters in Information Systems from University College, Dublin, and a BS from Oregon State University.

Michael J. Donahue, VP and General Counsel
Donahue is responsible for all the company’s legal affairs. Previously, he was vice president and general counsel for C.P. Baker & Company, a Boston-based venture capital and management services company. Prior to that, he spent six years with Wilmer, Cutler, Pickering, Hale and Dorr LLP – leaving as a junior partner in 2005. Donahue has a BA from Boston College and received his JD from Northeastern University School of Law.

Kevin Farrell, VP and GM, Digital Living
Farrell has driven strategy and product management for several successful start ups and is responsible for extending LogMeIn’s award-winning remote connectivity service and future initiatives. He was formerly Sr. VP at Ensim Inc., a software startup in the hosted Web, VoIP, messaging and collaboration space after serving as VP, Product Management and Marketing for TeleGea—which was acquired by Ensim. He has a BS in Mechanical Engineering and a MS in Computer Science from Villanova University, and a MBA from Seton Hall University. Farrell also holds several patents.

Kevin Harrison, VP Sales
Harrison drove the worldwide sales strategy and organization, including enterprise, partner, and direct sales channels, for Ximian, a leading Linux application company. Before Ximian, Harrison had sales leadership roles with MapInfo, Netegrity, and NetCentric. Harrison received a BS in Accounting from Boston College.

Richard Redding, VP and GM, Mobile
Redding worked in strategy and business development at AT&T, and previously was at Excite@Home in international business development and operations. Excite@Home was the leading broadband Internet company offering high-speed Internet access and producing a network of web properties including the Excite portal. Redding graduated with honors from the University of California at Santa Cruz and has his MBA from the University of Santa Clara.

Conan Reidy, VP Business Development
Reidy is responsible for identifying key technology partnership opportunities for LogMeIn. He was previously with Symantec Corporation, where he held a senior business development position. Prior to Symantec, Reidy ran business development for IMlogic, Inc., an instant messaging management vendor, and was instrumental in the sale of IMlogic to Symantec in early 2006.

Board of Directors

Dave Barrett, Polaris Venture Partners
Dave joined Polaris Venture Partners after a 22-year operating career. Prior, Dave served as chief operating officer of Calico Commerce, where during his tenure, the company evolved from venture-backed startup to a $45M, publicly-held corporation, helped to pioneer the e-business market, and with market value in excess of $3 billion, was both one of the top-performing IPOs of 1999 and 6th most successful offering in the history of NASDAQ. Before that, he served as senior vice president of worldwide operations for Pure Atria Software Corporation, continuing in that role after the company was acquired by Rational Software Corporation for $1 billion in 1997. Prior to Rational, Dave spent twelve years with Lotus Development Corporation, where among many roles, he served as vice president of field sales and services, leading the build-out of the company’s global sales & services effort. He also served as general manager of worldwide federal systems, the company’s then-fastest growing division. Lotus was acquired by IBM in 1995 for $3.5 billion, the largest merger in software industry history up to that time.

Woody Benson, Prism VentureWorks
Benson is a general partner at Prism VentureWorks. He joined the firm in 2004 and primarily invests in digital living companies. He also focuses on mobile and on-demand business models. He came to Prism from Lazard Technology Partners, where he managed the firm’s Boston office. Career highlights include serving as Chairman, President and CEO of MCK Communications, which went public in 1999 and completed a secondary offering in 2000.

Kenneth Cron, Midway Games
Cron is chairman of Midway Games, a Chicago-based developer and manufacturer of home video game entertainment products. He has held key leadership roles in businesses that have been instrumental in transforming the contemporary technology, media and entertainment markets. His involvement steering both public and private companies to success includes overseeing and growing stable organizations into global enterprises, revitalizing large companies, and launching start-ups with eventual public offerings. As interim Chief Executive Officer of Computer Associates International Inc., Cron was instrumental in stabilizing the company following a challenging period. Prior to Computer Associates, Cron was Chairman and CEO of Vivendi Universal Games, Inc., a global leader in the publishing of online, PC and console-based interactive entertainment.

Irfan Salim, MarkMonitor
Salim is president and chief executive officer, of MarkMonitor, the global leader in enterprise brand protection. He brings more than 20 years of experience growing and leading world-class Internet security, fraud prevention, and domain registrar companies. Prior to MarkMonitor, he was president and chief operating officer of Internet security company Zone Labs, which was acquired by Check Point Technologies. Earlier, Salim was president and CEO of NameSecure.com, an Internet domain name registrar and services company as well as serving as president of US and European operations at security leader TrendMicro.

More

https://secure.logmein.com
http://www.sec.gov/Archives/edgar/data/1420302/000095013508000171/b67378lmsv1.htm#116
http://gigaom.com/2008/01/14/logmein-files-for-86m-ipo-gets-money-from-intel/
http://gigaom.com/2006/08/08/logmein-buys-hamachi/
http://ipadventures.com/?p=1124
http://gigaom.com/2006/08/08/logmein-buys-hamachi/
https://secure.logmein.com/go.asp?page=pressrelease&id=49
http://redmondmag.com/features/article.asp?editorialsid=2400#neverwas
http://www.tmcnet.com/planetpdamag/articles/16929-logme-enables-remote-tech-support-smartphones.htm
http://www.canada.com/montrealgazette/columnists/story.html?id=6e9a2720-cdac-4366-bb94-3c71a728bcc8
http://www.pcmag.com/article2/0,2704,2219740,00.asp
https://secure.logmein.com/corp/pressrelease.asp?id=99