Digg, the user generated news site, has been pretty serious on getting itself sold for quite long time now. Just late last year they have hired Allen & Company to shop the site for what rumors claim to be anything in the $300 million range. There were literally millions of speculations around the blogosphere why Digg cannot sell so far, some of them summarized can be read over here.

Today we are reading they are about to finally make their long waited exit. Rumored bidders are, of course, Google and Microsoft, among a couple of media type of companies, no names quoted. This time however the price is being said to be way below the price tag of $300M Digg has put on its site last year – in the $200-$225 million range.

According to Quantcast, which we believe is very accurate, Digg.com is hugely popular site and is already reaching more than 25 million unique visitors per month. Just like a couple of months ago, here we again think Digg does worth more than $300M at the very current moment, with or without steady revenues, simply because of its popularity, leadership, reach and target audience. 25 Million unique visitors per month is almost a mainstream site and we have seen sites with less that traffic getting acquired in the 10 digit range.

Taking into consideration the fact that in case Microsoft does not buy the site they are likely to terminate the ad agreement they have with Digg, it seems that other bidders are not including the Microsoft revenues in Digg’s valuation.

More about Allen & Company

Investment bank Allen & Company has been involved in a number of high profile mergers and acquisitions in the past. Interesting for the Allen & Company is the privacy the investment firm seems to be working in as argument for which is the absence of even a basic site for the company on Web. Perhaps they don’t like publicity. Yet, we have found the firm’s contact details, which can be found among the other links on the end of the story’s page.

For Allen & Company, there’s no business like financing show business. The investment bank serves variously as investor, underwriter, and broker to some of the biggest names in entertainment, technology, and information. Viewed as something of a secret society, the firm has had a quiet hand in such hookups as Seagram (now part of Vivendi) and Universal Studios, Hasbro and Galoob Toys, and Disney and Capital Cities/ABC. The firm’s famous annual retreat in Sun Valley, Idaho, attracts more moguls than a double-black ski run (Warren Buffet, Bill Gates, and eBay CEO Meg Whitman have attended). Brothers Herbert and Charles Allen founded the company in 1922.

Key people and executives for Allen & Company LLC are as follows:

• Non-Executive Chairman Donald R. (Don) Keough
• President, CEO, and Director Herbert A. (Herb) Allen
• Managing Director and CFO Kim M. Wieland

More

http://digg.com/
http://www.techcrunch.com/2008/03/07/google-microsoft-bidding-for-digg/
https://web2innovations.com/money/2007/12/19/digg-guys-are-up-for-sale-again-quietly/
http://www.quantcast.com/digg.com
http://www.techcrunch.com/2007/12/17/for-sale-used-social-voting-site-asking-price-300-million-goes-by-the-name-of-digg/
http://www.hoovers.com/allen-&-company/–ID__51026–/free-co-factsheet.xhtml
http://www.techcrunch.com/2006/12/28/no-acquisition-for-digg-raise-series-b-round-instead/
http://www.techcrunch.com/2007/11/07/just-sell-digg-already-jay/
http://nextnetnews.blogspot.com/2006/12/why-nobody-buys-diggcom.html
http://venturebeat.com/2007/12/17/source-digg-hires-bank-hoping-to-sell-for-300-million-or-more/
http://nextnetnews.blogspot.com/2007/02/diggcom-fights-spam-scam-games.html
http://www.pronetadvertising.com/articles/latest-digg-payola-exposed.html
http://valleywag.com/tech/rumormonger/digg-close-to-a-300-million-sale-320145.php
http://valleywag.com/tech/sun-valley/whos-selling-whos-buying-at-the-allen-confab-276716.php
http://money.cnn.com/magazines/fortune/fortune_archive/2004/06/28/374371/index.htm