While reading over our daily dose of web 2.0 news and stories across our favorite technology blogs, we came across a very interesting theory being discussed on a few of these blogs.

Based on what we have read, and understood, it might turn out that Digg has a track record of surrendering to the mob when things get really bad. Giving control of its users to what shows up on their home page as a story or news is perhaps what made Digg popular but ironically it plays, with the same degree, a very negative role in Digg’s attempt to sell itself out. While the rumors are spreading around Web that potential buyer of Digg might be Microsoft (although they decline that) angry digg users are taking on the site with the promise they never return to it if the Redmond’s giant gets its hands on the popular user generated news site. We have speculated a lot over the past months as to what might be the reason why such a mainstream-like popular site does not get its long-waited exit despite all of its attempts it seems what is attracting potential suitors to Digg (its massive number of users) is what might be scaring them away.

Here is an extraction, as found on Techrunch, of the comments on Digg’s page under the news that Microsoft might be the potential buyer of Digg. 

• Don’t sell Digg Kevin! Digg this story he needs to know how we feel!
• Why not sell digg when you don’t care about the community. Sell it and we will be happy.
• Somehow i think if Microsoft manages to buy digg a larger revolt than 09 F9 11… will happen, at least i know what i will do
• I would have to see how things went afterward. If Google tried to shoehorn their “style” in to Digg’s interfaces (see: Jotspot), or if Microsoft tried to turn it in to a Windows program, I would switch to Reddit. I like Digg more, but either of those scenarios would kill Digg for me.
• If MS is in, I’m out.
• OK guys, Kevin doesn’t give half a shit about you. He cares about what all americans care about: $500,000,000 in his pocket. Good old capitalism, eh?
• Goodbye Digg… Its been good knowing you… too bad you were gobbled up by corporate america. I remember back in the day when you were a bastion of free speech and unfettered entertainment, but no longer. I guess I will have to revert back to the “best of” section of Craigslist. Don’t sell your soul.
• As long as they lets us delete our accounts
• I am new to digg.com and I really like it. If Microsoft were to buy it that would be it for me. I will remove it from my favorites and never come back.
• Dude. If Microsoft gets its fucking hands on this site then you will definitely have one less viewer. Those fuckers taint everything they touch.
• Is this for real come on Kevin don’t give up to digg to these huge companies. What makes digg so special and fun is that it’s independent this is not a good idea.
• If Microsoft purchases this site, go ahead and make your last act to institute a ‘delete your account’ function.
  This is terrible news. Lets see if we can have yet another viable outlet bought up by huge conglomerates which try to feed us what we are allowed to think and censor our beliefs. I tell you what. If digg is sold, I’m not coming here anymore! Kevin please don’t let this happen. Tell us this is about more than money.

Digg’s saga continues.

More

http://blog.digg.com/?p=114
http://digg.com/tech_news/Google_Microsoft_Bidding_For_Digg
http://digg.com/
http://www.techcrunch.com/2008/03/09/digg-users-are-doing-their-best-to-kill-an-acquisition/
http://www.techcrunch.com/2007/05/01/digg-surrenders-to-mob/
http://www.techcrunch.com/2008/03/07/google-microsoft-bidding-for-digg/
https://web2innovations.com/money/2007/12/19/digg-guys-are-up-for-sale-again-quietly/
http://www.quantcast.com/digg.com
http://www.techcrunch.com/2007/12/17/for-sale-used-social-voting-site-asking-price-300-million-goes-by-the-name-of-digg/
http://www.hoovers.com/allen-&-company/–ID__51026–/free-co-factsheet.xhtml
http://www.techcrunch.com/2006/12/28/no-acquisition-for-digg-raise-series-b-round-instead/
http://www.techcrunch.com/2007/11/07/just-sell-digg-already-jay/
http://nextnetnews.blogspot.com/2006/12/why-nobody-buys-diggcom.html
http://venturebeat.com/2007/12/17/source-digg-hires-bank-hoping-to-sell-for-300-million-or-more/
http://nextnetnews.blogspot.com/2007/02/diggcom-fights-spam-scam-games.html
http://www.pronetadvertising.com/articles/latest-digg-payola-exposed.html
http://valleywag.com/tech/rumormonger/digg-close-to-a-300-million-sale-320145.php
http://valleywag.com/tech/sun-valley/whos-selling-whos-buying-at-the-allen-confab-276716.php
http://money.cnn.com/magazines/fortune/fortune_archive/2004/06/28/374371/index.htm