Tag Archives: unique visitors

Since bought StumbleUpon’s traffic has dropped seriously down; now climbing back

Since the time StumbleUpon was bought by eBay for $75M in cash there was little to no news on the company until today. Apparently in a quest for media attention StumbleUpon (or eBay) has contacted TechCrunch with some new numbers to show off with. We are not sure what StumbleUpon is up to and why they need media coverage, but there must be something. It could be either some new plans or products in the pipelines for which they are seeking coverage or it could also be the fact that the site has just started to recover from a deep dive in the traffic late last year for which the company now wants to let the world know.

Obviously ignoring their drop in the traffic, according some traffic measurement companies, (including comScore), they seem to drag the attention of influential technology bloggers to the number of their registered users and the number of their stumbles.

After del.icio.us StumbleUpon seems to be the second popular web site from the web 2.0 generation that tries to undermine the factor unique visitors. Interestingly only companies that see decline in their traffic (the same is the case with del.icio.us) try to do that while other sites that keep on growing seem to love the unique visitor measurement standard.

They boast about already having close to 5 million registered users, but they do not clarify what is the number of the active users among them. During the first quarter of 2008 their users, they claim, have already stumbled more than one billion times and the site is on its way to reach its five billionth stumble in total somewhere during the next months. However, the truth about their unique visitors does not look that good.

At the time eBay acquired the company for $75M in cash the site had reportedly less than 2M uniques per month, which puts the value of each of their users at close to $38 or something. comScore’s number for the May 2007 was close to 4M uniques, while Compete reports for less than 1M for the same period. We don’t believe either of those numbers to be very accurate and since the company has no word on their actual traffic we are taking the average number of what is publicly available as information. Few months after the acquisition StumbleUpon’s traffic has significantly dropped down to just 1.8 million in December 2007, which in any way represents a serious and worrying decline for the eBay’s web property, which might explain their PR activity today. Since then the site’s traffic is slowly recovering and is now close to 3.2 million per month, which might still be below the traffic at the time the acquisition took place if we take the comScore’s numbers for real.

In matter of honesty one must pay attention to the fact that some users at StumbleUpon are using their site through browser add-ons and are not often visiting the site, just like what del.icio.us’s founder Joshua Schachter has explained a few weeks ago in a answer to a question why their site is declining in traffic.

Whatever the case with StumbleUpon might today be it still remains one of the few great examples for hefty exits that many of the newer web 2.0 sites try to repeat with little to no luck so far. Having raised only $1.5M in angel money StumbleUpon has managed to sell itself to eBay for $75M all in cash.



Most recent Facebook and MySpace visitor numbers

Despite Facebook’s US traffic has fallen down over the past few months the social networking site seems to be rapidly reaching its major rival MySpace. The most recent data revealed by comScore shows that Facebook had 33.9M unique visitors for January 2008, which represents 2% down from its traffic for December 2007.

Earlier this week, the U.K. unit of audience measurement firm Nielsen reported that traffic from several social-networking sites, including Facebook, had slightly declined in January 2008 from December 2007.

Facebook’s international traffic, however, seems to keep on growing. It is reported to have grown with 3% in January 2008 over December 2007 reaching the astonishing number of 100,7M unique visitors worldwide. MySpace, by contrast, has been reported to have had 109,3M for the same period – increase with 2% month over month. MySpace has also shown a slight decline in its American traffic for the same period, so it has something to do with the entire social networking sector on Web and not really with Facebook in particular.

However, the little drop of traffic in perhaps the hottest start-up company in Silicon Valley after Google reveals something interesting. It could mean the free lunch (buzz) for Facebook is over and no more the company’s rapid growth will be taken for granted and something that would last forever. It’s now the time for a real test for Facebook’s concept, business model and sustainability. In our view there is really nothing wrong with a company that from 100.8M, say, uniques per month drops down to “only” 100M a month later – it is all about the overhype and huge buzz that company got over the past year, which has risen the expectation level to the skies and now it is pay back time.

Otherwise it seems there is nobody noticing that slowly but surely the Facebook’s traffic is reaching the traffic numbers of its main rival MySpace – 100,7M and 109,3M for MySapce respectively. Yet the MySpace’s pure American traffic (68.6M) seems to be double more than Facebook’s (33.9M).

Facebook is based in Palo Alto, Calif, and it has taken more than $330M to date in funding. Microsoft, a Honk Kong billionaire and The Samwer Brothers are among the company’s most recent investors. MySpace, by contrast,  has been bought on July 1, 2005 by Fox Interactive Media for $580M and is currently based in Beverly Hills, Calif. 

http://blogs.guardian.co.uk/technology/2008/02/24/facebook_traffic_the_dip_looks_more_like_a_trifle.html http://www.centernetworks.com/facebook-dip-seasonal-erick-schonfeld