Tag Archives: Advertising

Effekt-Etage To launch BMW Individual iPad App

Seemingly real paint samples that react to movements of the iPad, leather that you can actually touch as well as see, and individualised image content in many app areas. A new benchmark for innovation, interactivity and customer communication.

BMW Individual, the most exclusive way to drive a BMW, is now available as an interactive experience on the iPad. Thanks to an innovative user interface, this unprecedented virtual product catalogue enables a breathtaking experience of BMW Individual, the BMW premium range.

The app commissioned by BMW M GmbH and developed by Effekt-Etage had a simple aim: to fully exploit the interactive potential offered by the iPad medium in an innovative way, thus creating a new benchmark. The app developed by Effekt-Etage is set to establish a new trend in the category of interactive product magazines.

Its various chapters relate interesting facts about the BMW Individual philosophy, paint finishes, fine leather upholstery and other equipment options. In addition, users can create a virtual vehicle according to their preferences and view the finished result in a Visualiser.

The app is the first to achieve a near-realistic representation of paint finish samples in a virtual environment. In part this is due to Effekt-Etage’s high-quality 3D renderings, which perfectly communicate the BMW Individual paint finishes’ special appeal. In addition, the virtual paint finishes react to movements of the iPad, so the user has the actual impression of moving a real-life paint sample in relation to a light source. This virtual reality effect has also been implemented for the leather samples, allowing the user to leaf through them and touch them.

The interactive capability of this app means that almost every product image can be interacted with, creating a virtual environment that allows users to experience the look and feel of the various equipment details for themselves.

Another outstanding feature is the way the app combines the product information and vehicle configuration processes.

The conventional approach involves the user finding information about products and features such as paint finishes, equipment etc. in a physical catalogue, or on the web. They then begin a separate step of vehicle configuration in a Configurator, beginning with a default vehicle. The BMW Individual app goes one step further by combining these previously separate steps. While reading the various chapters, users are already able to bookmark paintwork finishes, leather colours or other features they like. They can effectively configure their vehicle while gathering information, performing both activities within a single process. As a result, the vehicle initially shown in the Configurator already reflects the user’s individual preferences.

Users can of course save “their” dream car, share it with friends and acquaintances on Facebook, file it in their personal photo album, or send it off in an e-mail.

The BMW Individual iPad app comes in English and German, is optimised for the iPad and iPad2, and is available free of charge in the App Store.

Via EPR Network

Konoker, a Location-Specific Jobsite Launches on Facebook’s Platform

KONOKER Jobs, a job advertisement and job search tool built on Facebook Platform, was launched by 1902 Software Development Corporation on March 19, 2009.

Using the KONOKER Jobs application, Facebook users can advertise regular and freelance jobs for free, apply for postings and share them with friends, thus unleashing the power of the Facebook social graph.The application is very easy to use, both for advertisers and jobseekers alike. Job advertisers can post an unlimited number of job ads in KONOKER Jobs without spending a single penny. On the jobseeker’s part, all that has to be done to apply for a job is to click a button. One practical highlight of KONOKER Jobs is its location-specific job searching feature, which makes it very easy for jobseekers to find job openings in their locality or geographic region.

With KONOKER Jobs, companies and jobseekers alike can advertise themselves, their specialization, their services, or specify the job they are looking for. That way, they can easily be identified by prospective employers, employees, or clients.With one click, KONOKER Jobs makes it possible for a person to send job ads and resumes to his or her friends, either on Facebook or via email. “We’ve been wondering why there wasn’t an application on Facebook Platform that was both location-sensitive and detailed and not part of an established jobsite. So, we built one that is sort of a Facebook-only jobsite,” says Peter Skouhus, president of 1902 Software Development Corporation. “As an IT company, we’ve had our share of difficulty in finding the right people. Using KONOKER Jobs, we want to explore the potential of Facebook to find the right talent,” Skouhus adds. For more information about KONOKER Jobs, visit http://www.konoker.com or install the application by going to: http://www.facebook.com/apps/application.php?id=49571109387

KONOKER Jobs was developed by 1902 Software Development Corporation, a Danish-managed software outsourcing company based in Manila, Philippines. 1902 Software Development Corporation specializes on web applications based on .Net and PHP technology. The company has been in the software development industry for over ten years now since it inception in 1998. To know more about 1902 Software Development Corporation, visit http://www.1902software.com.

Via EPR Network

Creative Bube Tube produces brand new on-line video for J.E.T. Solutions.

Tom Cruise thrilled viewers in Top Gun. Harrison Ford saved the day in Air Force One. Leonardo DiCaprio earned rave reviews in The Aviator. And Creative Bube Tube is making their mark, shooting the newest J.E.T. Solutions video.

Broadcasting your brand through online video is one of the best marketing tools in todays advertising and marketing world. Producing an online video can give you extra exposure to your company.

Creative Bube Tube, a commercial and video production company recently produced the video for Greg Marlo from J.E.T Solutions. Greg is in the aircraft sales, charter, and private aircraft management business. Greg is an Aviation Consultant; and covers all services in flight operations tailoring to his clients every need.

Creative Bube Tube’s President a Jenny Munford has been working with Jet Solutions for months, honing the perfect script for Jet Set’s first-ever video production. The video shoot took place in the Toronto Pearson International Airport.

“We are so excited that this is happening,” Munford said. “This video is going to be very cutting-edge and very fun to shoot. We’ll have our cameras set up in the hanger, and on the runway. Even in the planes! The shot list for this shoot is intense, but we’re ready for it.” Jet Solutions hired the team at Creative Bube Tube to also do some website design and create an effective marketing Campaign for J.E.T. Solutions.

The Luxurious Jets of Jet Solutions and their services are online now! For your viewing pleasure you can go to www.thejetsolutions.com to find out more, and view their brand new promotional video. You can always call Jet Solutions at 416-907-9046 to find out more information and to speak to Greg one on one.

Creative Bube Tube’s summer calendar continues to fill up at high speed. And with a client like Jet Solutions onboard for a substantial marketing campaign, one thing’s for sure: the team at Creative Bube Tube will continue to live life in the fast lane. Pun intended.

Via EPR Network

More Media news

Federated Media raises huge round of funding – $50M

 In a period full with launch of new ad networks and deals about such Federated Media has raised a huge amount of money – $50 million in a C round led by Oak Investment Partners and Omidyar Network as a returning investor from their first round. The rumor has it the company has turned down a $100M buy out offer some time ago and apparently they have chosen to go through the investors’ road. The pre-money valuation for this road is rumored to be in the $200M range, which off $22M in revenues the company is brining in per year is not that overvalued at all. The company claims to be reaching a collective audience of over 50M people in US per month, which is an impressive number, yet those eye bolls are under the control of the web publishers and they may leave, together with their visitors, any time they do not like what are being paid for bringing them in. The company’s current investment comes on top of $7.5M previously taken. Federated Media claims profitability reached in September 2007.

Oak Investment Partners is actually buying out a minority stake for their $50M and this is not really a typical funding deal as it turns out.

“Federated Media has a proven, profitable business model with some of the industry’s most knowledgeable people at the helm,” said Fred Harman, general partner at Oak, who will be joining the FM board of directors. “The company has shown clear leadership in the emerging conversational media ecosystem. FM represents some of the best publisher and advertiser content on the Web, and with productive industry relationships, the company is poised to do amazing things going forward.”

With expertise in custom, integrated conversational marketing campaigns, FM has developed deep and long-term relationships with leading brand marketers and advertising agencies. Over the last three years, the company has expanded beyond its technology roots into verticals including parenting, business & marketing, media & entertainment, video gaming, graphics arts, automotive and more.

“We’ve been an early and avid supporter of Federated’s model,” said Casey Jones, vice president of marketing at Dell. “We look forward to continuing our work with the company as it expands its business.”

FM’s full portfolio of digital media brands includes web favorites such as Boing Boing, Ars Technica, Ask A Ninja, Digg, Dooce, Confessions of a Pioneer Woman and NOTCOT, as well as social networking applications including Graffiti Wall (in Facebook, Hi5, MySpace and other social networks), Watercooler (in Facebook, Bebo and others) and many more. FM is expanding its portfolio and has just this year brought on diverse sites such as Silicon Alley Insider, Destructoid and Buzzine. FM also manages sponsorship programs for a roster of events such as the twice-annual Conversational Marketing Summit and Outside Lands Music & Arts Festival.

“FM and Oak are a great match,” said Chris Albinson, co-founder and managing director of Panorama Capital, an early investor and board member at FM. “Oak will add great value to FM’s board, and we look forward to working with Fred and his team.”

FM generates revenue for its partner sites and event organizers through integrated sponsorships, advertising and other marketing services for global brands and their advertising agencies. Recent examples of premium brand-building programs include BMW’s 1-Series drawing contest, which invited Facebook members to custom paint BMW models using Graffiti’s digital illustrating tools, and the co-publishing and promotion partnership with American Express around their OPEN Forum blog for small business owners.

“We’re proud to bring Oak on board as major investor,” said John Battelle, founder and CEO of Federated Media. “The Oak team understands the media business and has relationships within the media and Internet industries that will benefit FM with insights from Silicon Valley as well.

More about Federated Media (FM)

Founded in 2005, FM represents more than 125 conversational media entrepreneurs who run more than 150 of the world’s most respected websites, blogs, and social networking applications. The company became profitable in the third quarter of 2007.

Federated Media (FM) is an advertisement serving company that works with many of the top blogs on the web. It acts as a middle man that connects medium sized websites/companies with large and small advertisers. FM is essentially an ad aggregator for companies that are too small to have direct relationships with big advertisers yet big enough to demand higher rates than available on services such as Google’s Adsense. It can distribute ads to numerous blogs helping advertisers and ad publishers avoid an overwhelming amount of business relationships.

FM does banner as well as text advertising on a CPM (cost per impression) basis. Pricing varies per blog property and can reach upwards of $30 per thousand impressions.

Founder is John Battelle

John Battelle is an entrepreneur, journalist, professor, and author who has founded or co-founded businesses, magazines and websites. Formerly a professor at the Graduate School of Journalism at the University of California, Berkeley, Battelle, 42, is also a founder and Executive Producer of the Web 2.0 conferences and “band manager” with BoingBoing.net. Previously, Battelle was founder, Chairman, and CEO of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to founding The Standard, Battelle was a co-founding editor of Wired magazine and Wired Ventures. Before Wired, Battelle worked at the Los Angeles Times and MacWeek, a unit of Ziff Davis. John is currently CEO and Chairman of Federated Media.

In 2005-6, Battelle wrote The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Penguin/Portfolio), an international bestseller published in 26 languages. He maintains Searchblog, a daily site covering the intersection of media, technology and the internet at www.battellemedia.com.

Battelle was a founding Board member of the Online Publishers Association and sits on the board of the Interactive Advertising Bureau, as well as the Board of his children’s school.

Battelle has been named a “Global Leader for Tomorrow” and “Young Global Leader” by the World Economic Forum in Davos, Switzerland. He was a finalist in the “Entrepreneur of the Year” competition by Ernst & Young and has recently been named an “Innovator,” one of ten best marketers in the business, by Advertising Age and one the the “Most Important People on The Web” by PCWorld. He holds a bachelor’s and a master’s degree from the University of California, Berkeley.

Investors include Omidyar Network, New York Times, Mitchell Kapor, Andrew Anker, Mike Homer, Tim O’Reilly, JP Morgan and Oak Investment Partners, which has given the money for their last and biggest round to date.

More about Oak Investment Partners

Oak Investment Partners is a multi-stage venture capital firm with a total of $8.4 billion in committed capital. The primary investment focus is on high growth opportunities in Internet/new media, communications, information technology, financial services information technology, healthcare services and consumer retail. Over a 28-year history, Oak has achieved a strong track record as a stage-independent investor funding more than 450 companies at key points in their lifecycle. Oak has been involved in the formation of companies, funded spinouts of operating divisions and technology assets, and provided growth equity to mid- and late-stage private businesses and to public companies through PIPE investments.

The space is very crowded and among other competitors Technorati is one of the companies holding greater chance for turning its fairly popular online brand into an ad network for blogs

More

http://federatedmedia.net/
http://www.federatedmedia.net/press/2008/04/federated_media_receives_inves.php
http://www.oakvc.com/
http://www.crunchbase.com/company/federatedmedia
http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/
http://www.techcrunch.com/2008/03/21/federated-medias-battelle-slams-rival-hints-at-investing-in-publishers/
http://www.techcrunch.com/2008/03/21/federated-medias-battelle-slams-rival-hints-at-investing-in-publishers/
http://www.crunchbase.com/person/john-battelle
http://web2innovations.com/money/2008/03/02/technorati-is-rumored-to-be-in-preparation-of-blogger-ad-network/

Imeem confirms the acquisition of Snocap for reportedly less than $5M off more than $10M in venture capital taken by the company!

An acquisition that was announced in late February has today been confirmed. Imeem confirms the acquisition of Snocap. As we have then written Snocap has been in a long quest for a buyer (at least since Sept last year) and has gone through some massive layoffs, so it was clear the company had little to no options left but to sell off. Rumors have it that no other competitive buyers have ever shown up on the horizon and Imeem was the most logical buyer for Snocap.  Just like in February official terms were not disclosed, but some insiders have speculated the price tag has been less than $5M. What we do not understand is how a company with over $10M in venture capital money and quite solid technology has ended up selling itself under fire. Imeem is known to have been licensing the company’s digital fingerprinting technology to track how many times any particular song is streamed on its site so that it can allocate a portion of its advertising dollars to the major music labels.

Other rumors have it the total investment in Snocap is way over $10M with CSV II that is known to have made its first investment, leading a $15 million Series C round in Snocap, which happened in early 2006. Other technology bloggers have meanwhile speculated it has been a payday for Fanning (also the founder of Napster), but it is hard for us to believe in this knowing it’s pretty rare to see VC terms these days without some liquidation preferences that protect them against fire sales like this.

Imeem is being said it depends on Snocap’s digital fingerprinting technology for its entire business model, which has surely forced Imeem to buy the company. The Snocap technology matches the music to its database of 7 million songs, which then allows Imeem to allocate a portion of its advertising revenues to the music companies who own the copyrights to the songs.

After all being said for the two companies it still remains quite unclear for us why Snocap needed to sell. Pressured from investors or what? The lesson learned here for Imeem is that startups should not rely on other startups for the key technology that their business is built upon.

Snocap was founded in 2002 by Napster creator Shawn Fanning and Jordan MendelsonRon Conway is perhaps their angel investor. The company is known to have taken $10M million from Conway, Morgenthaler Ventures and WaldenVC. Just like Imeem’s deal with Universal Snocap has also signed a distribution deal with MySpace. In fact Imeem and Snocap have also partnered in the past where Imeem used Snocap’s digital fingerprinting technology to track how many times any particular song is streamed on its site so that it can allocate a portion of its advertising dollars to the major music labels.

More about Imeem

Imeem is an online community where artists, fans & friends can promote their content, share their tastes, and discover new blogs, photos, music and video. Here are some of the things you can do on imeem:

Discover
-Enjoy the latest videos, music, photos, or blogs posted on imeem.
-Stay up-to-date with your personal network of fans and friends with “What’s New” notifications.
-Get in-depth stats for all your content and track their popularity.

Interact
-Tag, comment, rate, and share any of your friends’ cool (or embarrassing) content.
-Create or join groups for your favorite band, event, topic, and more!
-Start discussions with other imeem users and make new friends.
 
Share
-Embed your media on other pages (such as your blog, Bebo, etc.).
-Recommend stuff to your friends or add it to your “Favorites” list.
-Easily add media to your Del.icio.us, WordPress, Blogger, or Typepad.

Imeem is hoping to make money from advertisers, a portion of which will be shared with its music partners. It has signed up Puma, Nike and Microsoft among others, though it does not disclose revenues.

This is Imeem’s second acquisition after they acquired Anywhere.FM in January. Imeem has raised two rounds of capital, although the size of the second round was not disclosed.

Imeem is based in San Francisco and takes its name from “meme” – a term coined to describe the ideas that communities, adopt, and express. Dalton Caldwell is the CEO of the company and the co-founded together with Jan Jannink. The company used to be in Palo Alto and is known to have launched in 2004. Known investors in the company are Morgenthaler (Series A founding) and Sequoia Capital, the venture capital fund that supported Google and YouTube.

It is interesting to know what Imeem’s total funding is considering the fact Snocap has raised $10M. Imeem’s first round was only for $750K. Imeem does not disclose revenues.

Some competitors and similar companies include Skreemr, Seeqpod, Deezer, Pandora, Lala, MOG, we7 and Wixi.

More

http://web2innovations.com/money/2008/03/01/snocap-has-been-acquired-by-imeem/
http://www.stanwichadvisors.com/docs/CSV%20Press%20Release.pdf
http://www.techcrunch.com/2008/02/17/who-bought-rupture/
http://www.techcrunch.com/2008/04/07/imeem-confirms-snocap-acquisition/
http://snocap.com/
http://Imeem.com
http://www.crunchbase.com/company/imeem
http://www.techcrunch.com/2008/02/13/imeem-acquires-snocap/
http://web2innovations.com/money/2007/12/10/exclusive-imeem-inks-a-deal-with-the-worlds-largest-record-company/
http://www.techcrunch.com/2006/09/02/myspace-gets-into-music-biz/
http://www.techcrunch.com/2007/06/20/imeem-now-officially-legitimate/

AOL is offered up for sale

Today is a sad day for AOL, which somehow contrasts to the big day the company had in 2000 when they merged with Time Warner in what was then the biggest deal for the dot com era. All indicates that AOL is offered up for sale.

AOL, which is a symbolic company for the Internet the has tried to reinvent itself many times. The latest effort, like those before it, does not seem to be going well.

On Tuesday, Jeffrey L. Bewkes, the chief executive of Time Warner, AOL’s parent company, acknowledged weakness in the business and said he was open to combining AOL with another company — “whatever configuration makes it the strongest and the most valuable.”

Could this be an indirect signal to Yahoo to join forces with AOL? Yahoo anyway lost News Corp for a possible partner and after turning Microsoft down they are left now in sort of hot water to deal with their angry shareholders. It is known fact that Time Warner explored merging AOL with Microsoft’s online operation two years ago and is now discussing a potential deal with Yahoo.

AOL has recently shifted the entire focus and is betting its future on a new strategy of selling advertising across the Internet and has spent more than $1 billion on related acquisitions. The company has acquired a massive number of ad-related companies like Quigo, Tacoda, Userplane, Truveo and their first one Advertising.com for $435M back in 2004.  

AOL appears to be very close to Yahoo by destiny and just like them it seems they are also going through bad times.  On Monday, the third of four top executives installed last summer to run the new advertising division, known as Platform A, left the company. The executive, Curtis G. Viebranz, was fired and replaced by the executive who had been battling his strategy through the fall, Lynda Clarizio.

Several recently departed executives contacted this week described the climate at AOL as acrimonious. They said there had been confrontational meetings of employees as well as screaming matches in offices, as senior executives worried about making their aggressive quarterly ad sales goals. Mr. Bewkes acknowledged Tuesday that revenue at AOL would be flat for at least another quarter.

New York Times says that the company is still major player on Internet with a very prestigious brand name to an enormous revenue stream of $5.2B in 2007. AOL’s Web sites attract 112 million visitors per month and 9.3 million Americans still pay the company for Internet services. Yet the revenues are down 33% from 2006 and so their traffic too seems to be seriously declining over the past year as seen on Compete’s traffic graph. The company’s overall revenue was said has declined as it lost dial-up access subscribers while the advertising revenue totaled $2.2 billion in 2007, up 18 percent from the previous year, yet the pace of growth has slowed each quarter, too.

By contrast, if Facebook with their almost 100M uniques per month make even the half of what AOL is making off theirs the Facebook’s market value would then perhaps be justified at the $15B mark, but the “big” F is doing nothing compared to AOL’s revenues made from advertising alone.

It seems AOL is going to blindly follow the hot trend for today which is an ad network that sells ads on thousands of other sites. It is quite lazy and easy business, instead of building your own traffic, which is taking ages long to achieve you better attract third party sites to use their traffic to make money from. Perhaps this is the reason why we witness so many new ad networks lately.

“We were ahead of the curve in the creation of Platform A and remain in a great position to compete in this intensely competitive marketplace,” said Randy Falco, the chief executive of AOL. The management changes, he said, were necessary to be able to move quickly. After spending dearly to amass assets, “the trick was to get them working together and integrated in a very meaningful way.”

On Tuesday Mr. Bewkes, who spoke to analysts at a conference in Palm Beach, Fla., confirmed that AOL no longer saw a meaningful future for its dial-up Internet subscription service, which may be spun off.

The online advertising seems to be one of the most profitable niches over Internet commanding higher profit margins than any other business online. The leader on the market is Google with its AdWords/AdSense making over $10B per year by selling contextual ads on third party web publishers and there are literally thousands of smaller and more aggressive players in the space.

More about AOL

A Global Ad-Supported Web Services Company

AOL is a leading global advertising-supported Web company, with the most comprehensive display advertising network in the U.S., a substantial worldwide audience, and a suite of popular Web brands and products.

The company’s strategy focuses on increasing the scale and sophistication of its advertising platform and growing the size and engagement of its global online audience through leading products and programming.

Core Statistics

  • 109 million – Average domestic monthly unique visitors to the AOL network of Web properties during the quarter ending December 31, 2007, according to comScore Media Metrix.
  • 49.2 billion – Domestic page views for the AOL network of Web properties during the quarter ending December 31, 2007, according to comScore Media Metrix.
  • 150 – Average monthly page views per unique visitor to the AOL network of Web properties, during the quarter ending December 31, 2007.

 A sophisticated advertising network

AOL offers advertisers access to the broadest display advertising network in the U.S. and some of the most sophisticated tools available to target and measure online advertising campaigns through AOL’s Platform-A business group. Platform-A consists of Advertising.com, which operates the largest third-party display networks; behavioral targeting leader TACODA; Third Screen Media, which operates one of the largest mobile media networks; market leading video ad serving platform Lightningcast; Quigo, which offers advertisers the ability to target ads based on the content of Web pages; and ADTECH‘s global ad serving platform.

In addition, Platform-A Marketing Solutions provides large brand customers with coordinated access to the full Platform-A product suite, enabling advertisers and agencies to more easily harness the full power of digital media.

Industry-leading products and programs

AOL’s network of Web properties is one of the top three in the United States, attracting an average of 109 million unique visitors each month during the quarter ending December 31, 2007, according to comScore Media Metrix, and many are leaders in their categories.

MapQuest, for example, is the leading U.S. provider of online maps and directions; AIM is the No. 1 messaging service in the U.S.; and TMZ, developed in partnership with Warner Bros.’ Telepictures Productions, is the No. 1 domestic entertainment news site on the Web. Other popular destinations include Black Voices, a premiere site for the African-American community, and AOL Latino, a leading bilingual portal for U.S. Hispanics.

In the past year, AOL has relaunched all its major programming channels, including News, Sports, Money & Finance, Living, and launched several new sites, including Switched.com, PopEater, Stylelist, DIYLife and Green Daily.

AOL also has been upgrading its product suite, including the new AOL.com home page, improved AOL Mail, the new AOL Desktop, Safety and Security and Parental Control tools, and the new Winamp player. In addition, AOL has launched breakthrough products such as BlueString, which lets users easily store and share their pictures and movies, and myAOL, which lets users easily customize their homepage.

AOL’s Truveo video search tool, the leading video search engine, continues to expand its reach. During 2007, Truveo’s index of searchable videos grew 20-fold to more than 100 million. Truveo tracks more than 500,000 new videos uploaded to the Web each day. Queries across the Truveo video search network increased 20 fold during 2007. Unique monthly visitors across the sites powered by Truveo exceeded 50 million. Truveo has also launched localized versions of its video search product in 16 countries.

Expanding worldwide

As part of its aggressive international growth plans, AOL launched portals in Austria, The Netherlands, India, Italy, Spain, Sweden, Switzerland, Poland and Belgium. In addition, AOL teamed up with HP – a leading PC maker in the U.S. – to include localized versions of the AOL.com portal and other AOL services as the default setting on HP computers shipped in the United States and more than two-dozen countries worldwide.

AOL continues to operate one of the largest Internet subscription businesses in the United States, with 10 million domestic subscribers at the end of the third quarter of 2007.

More

http://aol.com
http://corp.aol.com/about-aol/company-overview
http://www.nytimes.com/2008/03/12/technology/12aol.html
http://www.aolmedianetworks.com/
http://www.techcrunch.com/2008/03/11/official-aol-on-the-table-for-a-deal/
http://www.crunchbase.com/company/aol
http://www.techmeme.com/080312/p43#a080312p43
http://www.alleyinsider.com/2008/3/jeff_bewkes_s_private_hell_twx_
http://www.paidcontent.org/entry/419-bewkes-shake-ready-to-do-an-aol-deal-twc-spinoff-and-other-options/
http://searchengineland.com/080312-091036.php
http://portalblog.aol.com/

Snocap has been acquired by Imeem

Snocap was known to be searching for a new home for quite some time and it seems they have shopped themselves successfully as Imeem has bought them last month. Snocap is digital music wholesaler and Imeem is music streaming site so the synergy seems quite logical here. Terms were not disclosed publicly.

Snocap was founded in 2002 by Napster creator Shawn Fanning and Jordan MendelsonRon Conway is perhaps their angel investor. The company is known to have taken $10M million from Conway, Morgenthaler Ventures and WaldenVC. Just like Imeem’s deal with Universal Snocap has also signed a distribution deal with MySpace. In fact Imeem and Snocap have also partnered in the past where Imeem used Snocap’s digital fingerprinting technology to track how many times any particular song is streamed on its site so that it can allocate a portion of its advertising dollars to the major music labels.

It seems Imeme was in desperate need from the Snocap’s technology while Snocap needed a new home, which surely helped the deal happen.
 
Snocap has gone through significant layoffs and was rapidly heading towards major failure. The company’s key person Shawn Fanning was also planning to leave the company and deal with his new creature Rupture.

More about Imeem

Imeem is an online community where artists, fans & friends can promote their content, share their tastes, and discover new blogs, photos, music and video. Here are some of the things you can do on imeem:

Discover
-Enjoy the latest videos, music, photos, or blogs posted on imeem.
-Stay up-to-date with your personal network of fans and friends with “What’s New” notifications.
-Get in-depth stats for all your content and track their popularity.

Interact
-Tag, comment, rate, and share any of your friends’ cool (or embarrassing) content.
-Create or join groups for your favorite band, event, topic, and more!
-Start discussions with other imeem users and make new friends.
 
Share
-Embed your media on other pages (such as your blog, Bebo, etc.).
-Recommend stuff to your friends or add it to your “Favorites” list.
-Easily add media to your Del.icio.us, WordPress, Blogger, or Typepad.

Imeem is hoping to make money from advertisers, a portion of which will be shared with its music partners. It has signed up Puma, Nike and Microsoft among others, though it does not disclose revenues.

This is Imeem’s second acquisition after they acquired Anywhere.FM in January. Imeem has raised two rounds of capital, although the size of the second round was not disclosed.

Imeem is based in San Francisco and takes its name from “meme” – a term coined to describe the ideas that communities, adopt, and express. Dalton Caldwell is the CEO of the company and the co-founded together with Jan Jannink. The company used to be in Palo Alto and is known to have launched in 2004. Known investors in the company are Morgenthaler (Series A founding) and Sequoia Capital, the venture capital fund that supported Google and YouTube.

It is interesting to know what Imeem’s total funding is considering the fact Snocap has raised $10M. Imeem’s first round was only for $750K. Imeem does not disclose revenues.

Some competitors and similar companies include Skreemr, Seeqpod, Deezer, Pandora, Lala, MOG, we7 and Wixi.

More

http://snocap.com/
http://Imeem.com
http://www.crunchbase.com/company/imeem
http://www.techcrunch.com/2008/02/13/imeem-acquires-snocap/
http://web2innovations.com/money/2007/12/10/exclusive-imeem-inks-a-deal-with-the-worlds-largest-record-company/
http://www.techcrunch.com/2006/09/02/myspace-gets-into-music-biz/
http://www.techcrunch.com/2007/06/20/imeem-now-officially-legitimate/

Is Google going to be the winner from the Microsoft-Yahoo deal?

Over the past a couple of days all the major media outlets are full with news, analyses, reports, commentaries and researches on the potential deal between Microsoft and Yahoo! trying to figure out the benefits or the potential pitfalls the deal would eventually face.

We’ve read a lot and we’d like here to summarize the pluses and minuses of this potential deal.

Potential pitfalls, disadvantages and overall minuses

Different cultures of the two companies – there will be the challenge of integrating two very different companies, with clashing cultures and business philosophies. At Microsoft, the operating system has always been priority number one, while Yahoo’s vision is all things Internet.

Even combined the new entity is going to have less than the half of the searches Google enjoys.

  • Google Sites: 37.1 billion (5 billion at YouTube)
  • Yahoo Sites: 8.5 billion
  • Baidu.com: 3.3 billion
  • Microsoft Sites: 2.2 billion

So the deal would do little to nothing to address the fundamental problem faced by both companies: finding a way to effectively compete with Google and its growing dominance of the Web.

The combined number of employees would be in the 90,000 range and potential layoffs can be overseen.

The reach of Microsoft and Yahoo! combined is going to be bigger than Google’s but unless the new entity figures out how to more effectively monetize its traffic they are not going to make any impact on Google’s advertising business. Google’s AdSense is still paying most to web publishers compared to other advertising networks, which tells us that Google earns more off its traffic and reach than any other ad network out there.  

Despite Microsoft’s intention to offer significant retention packages to Yahoo’s engineers, key leaders and employees across all disciplines we think Yahoo’s most talented employees will take the money from their suddenly valuable stock options and run. It is clear they aren’t going to get rich working for Microsoft, whose stock has gone up an average of 6.6 percent a year over the last five years.

If this deal happen Yahoo’s shareholders can been seen in a better position compared to Microsoft’s. They would finally get a reasonably happy ending to their long nightmare of waiting for Yahoo management to come up with a viable strategy to repel the Google assault. Other than announcing a thousand job cuts this week, Yahoo co-founder and Chief Executive Jerry Yang has given no sign that he has any better ideas for turning around the struggling company than Terry Semel, who resigned in disgrace in June 2007.

There are many questions to be addressed; some of them are included below.

  • Live search or Yahoo search?
  • Live mail or Yahoo mail?
  • Live messenger or Yahoo messenger?
  • Live spaces, Yahoo 360 or Facebook (Microsoft owns less than 2% in Facebook)?
  • MSN Dating (Match) or Yahoo personal?
  • Microsoft’s AdCenter or Yahoo’s Panama advertising platform?
  • .Net or java?
  • Live ID or Open ID?

None of the above seems to be having any synergies. Most of them are already well established brands while others are taking quite different approaches by using and relying on different technological standards. There is clearly huge dilemma if Microsoft keeps the different brands alive, it will surely confuse customers and reduce synergies. If it kills one or another, it will throw away a lot of expensively built real Web properties.

Microsoft and Yahoo would eventually waste a couple of years jumping through antitrust hoops and figuring out how to integrate their companies. During all that time Google will continue to adding more business and consumer Web services and leverage its dominance of search advertising into yet more advertising niches.

Google is already aggressively entering into the mobile space, striking deals around the globe to get prominent positioning with certain carriers and promoting an open handset design. The company is even bidding billions of dollars to buy a chunk of U.S. wireless spectrum that it could use to launch its own mobile voice and data service.

Potential synergies, advantages and overall pluses

Under no doubt the biggest advantage oversee by the Microsoft’s people is the Internet traffic/reach the combined entity is going to have – it is clearly going to be much larger than Google’s. This is what Steve Ballmer called the eyeballs and is going to be used to strengthen their advertising strategy. According to HitWise the combined traffic reach of Yahoo! and MSN web properties is going to be 15.6% of the entire Internet traffic in the U.S., compared to only 7.7% for Google’s web properties yet Google still has double the market share in search of both Yahoo and Microsoft combined.

Microsoft says it can shave at least $1 billion from operating expenses in a merged company.

The combined revenues of the two companies would be about $65B while the net profit is expected to be in the $17.5B range compared to only $4.2B for Google.

The companied company would achieve around 32% market share from the US search market.

Another advantage is that Yahoo still sports the best consumer Web portal, My Yahoo, with tens of millions of loyal users while Microsoft’s Windows operating system runs nine out of 10 desktop computers on the planet and a considerable portion of the Internet is powered by servers of the company.

In theory, Microsoft might integrate the best services from each company, from Yahoo’s Flickr photo sharing to Microsoft’s Office applications, to provide an appealing PC-and-Internet platform for customers. The technical challenges would be enormous, but the payoff could be huge.

Today Microsoft has over $300B market capitalization while Yahoo!’s has climbed close to $30B so the combined entity would potentially have a market capitalization twice bigger than Google’s, which is a little more than $175B today.

Potential competitive bidders showing up on the horizon

Aside everything else being mentioned above the acquisition deal is not for sure yet. Multiple sources are reporting counter offers are in preparation by competitive bidders trying to snatch Yahoo! before Microsoft does it. One thing is for sure we can easily exclude Google from the list of potential bidders for Yahoo!. On the conference call explaining the deal, Microsoft general counsel Brad Smith pointed out that, while other companies may make competing bids for Yahoo, one company that clearly can’t is Google. Citing a 75 percent market share in the paid-search advertising market worldwide, Ballmer asserts, “Google is prevented by antitrust laws from buying Yahoo.”

One of the rumor is that a big private equity firm from New York is going to enter the bidding war for Yahoo!.

Another potential bidder being rumored on a few blogs is the New York-based Quadrangle Partners. Yahoo’s former president, Dan Rosensweig recently joined the firm to open the Silicon Valley office and Quadrangle also has deep media expertise. Yahoo! is after all more like a major media company with Internet nuance rather than pure technology company like, for example, Google.

Other sources are reporting that News Corp is also frantically trying to put together a competing bid, with the help of private equity firms. This makes sense, given News Corp’s previous interest in trading MySpace for a big Yahoo equity stake. News Corp can’t afford to do the whole deal, but it could certainly provide some funding in exchange for some equity.

So to conclude, the minuses, obstacles and the disadvantages seem to be more than what the pluses are expected to be. So if ever a deal goes through it is not very clear what the benefits for both Microsoft and Yahoo! would be and if ever there is going to be a winner from this deal Google, ironically, might be the one at the end of the day.

You can read more over here…

More

http://www.techmeme.com/080201/p78#a080201p78
http://www.mercurynews.com/ci_8149194
http://www.businessweek.com/technology/content/feb2008/tc2008021_885192.htm?chan=rss_topStories_ssi_5
http://www.washingtonpost.com/wp-dyn/content/article/2008/02/02/AR2008020200568.html
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/02/02/MN8OUQGNB.DTL&type=tech
http://kara.allthingsd.com/20080201/microsoft-to-yahoo-two-days-to-respond-or-else/
http://www.alleyinsider.com/2008/02/hold-everything-we-may-get-another-yhoo-bidder.html
http://www.techcrunch.com/2008/02/01/what-would-a-combined-microsoft-yahoo-look-like/
http://www.techcrunch.com/2008/02/01/ballmers-internal-e-mail-to-the-troops-explaining-the-yahoo-acquisition/
http://www.techcrunch.com/2008/02/02/news-corp-scrambles-to-bid-for-yahoo/
http://www.alleyinsider.com/2008/02/microsoft-yahoo-combined-financials.html

Yes, we were right Yahoo was seriously undervalued; Microsoft offers $44.6B for the company, a 62% premium over their value from yesterday

When a few days ago we conducted an in-depth research on Web and ran an analysis based on the information collected we came up to the logical conclusion that Yahoo! was seriously undervalued company. Today Microsoft proved us right by offering $44.6B for Yahoo!, which represents a 62% premium on Thursday’s closing price. All major media are reporting on the deal.

In our post a few days ago we were speculating that Alibaba lost $13B from its market cap in just one month, yet the company’s market value was close to 50% from what Yahoo!’s value then was (~$26B).

Yahoo! is known to own 39% in Alibaba Group. Alibaba Group holds a 75% stake in Alibaba.com, which was worth $17.4 billion. Yahoo owns 39% of Alibaba Group, which puts the value of their share at $6.8 billion. Yahoo! has also bought around 1.2% stake in Alibaba.com by paying $100M so the direct-owned 1.2% stake was worth about $278 million. That puts the total value of Yahoo’s interest in Alibaba.com at north of $7 billion. That was then about 16.7% of Yahoo’s then $42 billion valuation.

The big question then was whether Alibaba.com is overvalued or Yahoo! is undervalued? One should take into serious consideration the fact that Yahoo! is making more than $6B in revenues per year while Alibaba.com is having, as far as we know, no more than $150M in annual revenues. A quick online research revelead that Alibaba had GAAP Revenue of around $46.3M for 2004 while the company’s revenue in the first half of 2006 was about $100 million (presumingly $200M for the entire 2006). For the first 6 months of 2007 Alibaba had revenue of RMB957.7M (~$132MM) (presuming $260M for the entire 2007). The numbers showed big difference, no? Anyway, today we are already pretty sure we were right the other day and it is obvious today that Yahoo! was seriously undervalued and was a good buy.

Microsoft Corp. made an unsolicited $44.6 billion cash and stock bid for Yahoo on Friday, a deal which could shake up the competitive and lucrative market for Internet search. The deal would pay Yahoo shareholders $31 a share, which represents a 62% premium from where Yahoo stock closed on Thursday.  Steve Ballmer, Microsoft’s chief executive, called the move the “next major milestone” for the software giant. “We are very, very confident this is the right path for Microsoft and for Yahoo,” he said. Ballmer, saying that Microsoft has been in “off and on” talks with Yahoo for 18 months, said he called Yahoo CEO Jerry Yang Thursday night to tell him about the bid.

Microsoft made the bid early Friday. In a statement, the company said the offer allows Yahoo shareholders to elect to receive cash or a fixed number of shares of Microsoft common stock, with the software giant’s offer consisting of one-half cash and one-half Microsoft common stock.

Shares of Yahoo (YHOO, Fortune 500) shot up nearly 60% in pre-market trading on the news, while shares of Dow component Microsoft (MSFT, Fortune 500) went down 5%. In a statement, Yahoo acknowledged receipt of the offer and said its board would evaluate the proposal “carefully and promptly.”

Michael Arrington from Techcrunch has also predicted a couple of days ago in his appearance on Fox Business that Yahoo could face a takeover by Microsoft as part of an ad play, and he was right too.

Two other events hit Yahoo over the past week on Thursday, former Yahoo Chief Terry Semel, who opposed an earlier approach made by Microsoft last year, resigned from the Yahoo’s board. In another announcement Yahoo said it would lay off 1,000 employees by mid-February. Yahoo also reported lower fourth-quarter earnings that still beat Wall Street’s now modest expectations for the firm, but it gave a 2008 revenue forecast that disappointed analysts.

Microsoft also said it projects the online advertising market to grow from over $40 billion in 2007 to nearly $80 billion by 2010 and in other news we have read advertising is the key element from the deal as proposed. Regardless Google’s recent problems and the fact they have lost 24% of its market capitalization since November 2007, the company is still leader on the online advertising market and a potential deal between Microsoft and Yahoo! would for sure strengthen their position in the battle for the online leadership with Google. The investors will no doubt be pressing the line that the combined bulk of the Yahoo! flagship website and MSN, Microsoft’s web division, will create – in terms of advertising inventory at least – a counter to Google’s dominance.  Google already controls nearly 60 percent of the U.S. search market, and has been widening its lead, despite concerted efforts by both second-place Yahoo and third-place Microsoft. By combining, Microsoft and Yahoo would have a 33 percent share of the U.S. search market, according to the latest data from comScore Media Metrix. But the idea is it eventually surge ahead of Google in terms of the eyeballs attracted to the combined web sites. The combined internet properties will have reach of at least 700M/800M people online per month but possible overlap of the real uniques can be expected.

According to comScore the current search numbers are as follows:

  • Google Sites: 37.1 billion (5 billion at YouTube)
  • Yahoo Sites: 8.5 billion
  • Baidu.com: 3.3 billion
  • Microsoft Sites: 2.2 billion

The thing is, Microsoft and Yahoo! have both known this for years and have been falling over themselves to create – or buy – their own advertising technologies that can compete with Google’s. That’s why Microsoft bought aQuantive and Yahoo! has spent furiously on the development of Panama, a rival new advertising platform aside buying a number of other advertising companies like RightMedia and BlueLithium. It’s also part of the reason it’s hard to see any synergies between Microsoft and Yahoo! with their rival proprietary technologies and bolt-on acquisitions. Doubts also abound on whether the two companies would do well together in terms of culture.

Other experts have expressed concerns that Microsoft’s audacious bid for Yahoo reveals the extent to which the Seattle giant has failed to adapt to the Internet age.

On the other side when Yahoo! was created by Jerry Yang and David Filo in 1994, Microsoft was already 21 years old and the largest software developer in the world and indeed Yang by that time was known to go against Microsoft’s technologies and clearly disliking them.

Other questions that have popped up publicly are as follows, including but not limited to.

  • Live search or Yahoo search?
  • Live mail or Yahoo mail?
  • Live messenger or Yahoo messenger?
  • Live spaces, Yahoo 360 or Facebook?
  • MSN Dating (Match) or Yahoo personal?
  • Microsoft’s AdCenter or Yahoo’s Panama advertising platform?
  • .Net or java?
  • Live ID or Open ID?
  • Anyone else?

Microsoft publicly disclosed its cash-and-stock offer in hopes of rallying support from Yahoo’s shareholders, making it more difficult for Yahoo’s board to turn down the bid.

Below is enclosed the entire email as it was sent from Microsoft’s Steven Ballmer to Yahoo’s board of directors and to Jerry Yang. It somehow made the public and appeared on multiple news sources and blogs.  

January 31, 2008

Board of Directors
Yahoo! Inc.
701 First Avenue
Sunnyvale, CA 94089
Attention: Roy Bostock, Chairman
Attention: Jerry Yang, Chief Executive Officer

Dear Members of the Board:

I am writing on behalf of the Board of Directors of Microsoft to make a proposal for a business combination of Microsoft and Yahoo!. Under our proposal, Microsoft would acquire all of the outstanding shares of Yahoo! common stock for per share consideration of $31 based on Microsoft’s closing share price on January 31, 2008, payable in the form of $31 in cash or 0.9509 of a share of Microsoft common stock. Microsoft would provide each Yahoo! shareholder with the ability to choose whether to receive the consideration in cash or Microsoft common stock, subject to pro-ration so that in the aggregate one-half of the Yahoo! common shares will be exchanged for shares of Microsoft common stock and one-half of the Yahoo! common shares will be converted into the right to receive cash. Our proposal is not subject to any financing condition.

Our proposal represents a 62% premium above the closing price of Yahoo! common stock of $19.18 on January 31, 2008. The implied premium for the operating assets of the company clearly is considerably greater when adjusted for the minority, non-controlled assets and cash. By whatever financial measure you use – EBITDA, free cash flow, operating cash flow, net income, or analyst target prices – this proposal represents a compelling value realization event for your shareholders.

We believe that Microsoft common stock represents a very attractive investment opportunity for Yahoo!’s shareholders. Microsoft has generated revenue growth of 15%, earnings growth of 26%, and a return on equity of 35% on average for the last three years. Microsoft’s share price has generated shareholder returns of 8% during the last one year period and 28% during the last three year period, significantly outperforming the S&P 500. It is our view that Microsoft has significant potential upside given the continued solid growth in our core businesses, the recent launch of Windows Vista, and other strategic initiatives.

Microsoft’s consistent belief has been that the combination of Microsoft and Yahoo! clearly represents the best way to deliver maximum value to our respective shareholders, as well as create a more efficient and competitive company that would provide greater value and service to our customers. In late 2006 and early 2007, we jointly explored a broad range of ways in which our two companies might work together. These discussions were based on a vision that the online businesses of Microsoft and Yahoo! should be aligned in some way to create a more effective competitor in the online marketplace. We discussed a number of alternatives ranging from commercial partnerships to a merger proposal, which you rejected. While a commercial partnership may have made sense at one time, Microsoft believes that the only alternative now is the combination of Microsoft and Yahoo! that we are proposing.

In February 2007, I received a letter from your Chairman indicating the view of the Yahoo! Board that “now is not the right time from the perspective of our shareholders to enter into discussions regarding an acquisition transaction.” According to that letter, the principal reason for this view was the Yahoo! Board’s confidence in the “potential upside” if management successfully executed on a reformulated strategy based on certain operational initiatives, such as Project Panama, and a significant organizational realignment. A year has gone by, and the competitive situation has not improved.

While online advertising growth continues, there are significant benefits of scale in advertising platform economics, in capital costs for search index build-out, and in research and development, making this a time of industry consolidation and convergence. Today, the market is increasingly dominated by one player who is consolidating its dominance through acquisition. Together, Microsoft and Yahoo! can offer a credible alternative for consumers, advertisers, and publishers. Synergies of this combination fall into four areas:

Scale economics: This combination enables synergies related to scale economics of the advertising platform where today there is only one competitor at scale. This includes synergies across both search and non-search related advertising that will strengthen the value proposition to both advertisers and publishers. Additionally, the combination allows us to consolidate capital spending.

Expanded R&D capacity: The combined talent of our engineering resources can be focused on R&D priorities such as a single search index and single advertising platform. Together we can unleash new levels of innovation, delivering enhanced user experiences, breakthroughs in search, and new advertising platform capabilities. Many of these breakthroughs are a function of an engineering scale that today neither of our companies has on its own.

Operational efficiencies: Eliminating redundant infrastructure and duplicative operating costs will improve the financial performance of the combined entity.

Emerging user experiences: Our combined ability to focus engineering resources that drive innovation in emerging scenarios such as video, mobile services, online commerce, social media, and social platforms is greatly enhanced.

We would value the opportunity to further discuss with you how to optimize the integration of our respective businesses to create a leading global technology company with exceptional display and search advertising capabilities. You should also be aware that we intend to offer significant retention packages to your engineers, key leaders and employees across all disciplines.

We have dedicated considerable time and resources to an analysis of a potential transaction and are confident that the combination will receive all necessary regulatory approvals. We look forward to discussing this with you, and both our internal legal team and outside counsel are available to meet with your counsel at their earliest convenience.

Our proposal is subject to the negotiation of a definitive merger agreement and our having the opportunity to conduct certain limited and confirmatory due diligence. In addition, because a portion of the aggregate merger consideration would consist of Microsoft common stock, we would provide Yahoo! the opportunity to conduct appropriate limited due diligence with respect to Microsoft. We are prepared to deliver a draft merger agreement to you and begin discussions immediately.

In light of the significance of this proposal to your shareholders and ours, as well as the potential for selective disclosures, our intention is to publicly release the text of this letter tomorrow morning.

Due to the importance of these discussions and the value represented by our proposal, we expect the Yahoo! Board to engage in a full review of our proposal. My leadership team and I would be happy to make ourselves available to meet with you and your Board at your earliest convenience. Depending on the nature of your response, Microsoft reserves the right to pursue all necessary steps to ensure that Yahoo!’s shareholders are provided with the opportunity to realize the value inherent in our proposal.

We believe this proposal represents a unique opportunity to create significant value for Yahoo!’s shareholders and employees, and the combined company will be better positioned to provide an enhanced value proposition to users and advertisers. We hope that you and your Board share our enthusiasm, and we look forward to a prompt and favorable reply.

Sincerely yours,

/s/ Steven A. Ballmer

Steven A. Ballmer

Chief Executive Officer

Microsoft Corporation

Big question here is will the anti trust authorities in US and the EU’s ones allow this to happen. Microsoft has previously shown, not only once, an interest in Yahoo, with reports in May 2007 saying that Microsoft had approached Yahoo about a friendly takeover, rumored to have offered $50B by that time. Some other sources go even further down to offers dated from 2006, according to the CNet article. Mediapost.com has some perspective on the deal from the point of view of ads and eyeballs. Such an acquisition, which would be Microsoft’s largest by far — it bought aQuantive last year for $6 billion — would, as we mention above, need approval by US and EU authorities. A European Commission spokesman declined to comment to Reuters. There’s also a conference call at 8:30am EST where more details will be publicly reveled.
Really more

http://www.yahoo.com/
http://finance.yahoo.com/q?s=YHOO
http://finance.yahoo.com/q?s=msft
http://www.microsoft.com/en/us/default.aspx
http://money.cnn.com/2008/02/01/technology/microsoft_yahoo/?postversion=2008020108
http://biz.yahoo.com/ap/080201/microsoft_yahoo.html?.v=22
http://www.bloomberg.com/apps/news?pid=20601103&sid=asbqLJQTL8eI&refer=us
http://www.bbc.co.uk/blogs/technology/2008/02/microsoft_and_yahoo_perfect_pa.html
http://www.techcrunch.com/2008/02/01/wow-microsoft-offers-446-billion-to-acquire-yahoo/
http://www.techcrunch.com/2008/01/30/lets-trash-yahoo-during-happy-hour/
http://afp.google.com/article/ALeqM5htQYlMQMYqZmuCMJwt514rqKceVw
http://www.techcrunch.com/2007/05/04/microsoft-pursues-yahoo-takeover/
http://uk.techcrunch.com/2008/02/01/if-microsoft-buys-yahoo-what-does-it-mean-for-europe/
http://www.mercurynews.com/localnewsheadlines/ci_8137285
http://www.foxbusiness.com/markets/article/futures-jump-microsoft2fyahoo-bid_461090_2.html
http://in.reuters.com/article/businessNews/idINIndia-31718720080201
http://www.forbes.com/markets/feeds/afx/2008/02/01/afx4602885.html
http://www.marketwatch.com/news/story/microsoft-offers-446-bln-yahoo/story.aspx?guid=035B5DA4-6DDD-44A9-95D6-2EFF58F6EB04&dist=SecMostRead
http://technology.timesonline.co.uk/tol/business/industry_sectors/technology/article3289188.ece
http://slashdot.org/article.pl?no_d2=1&sid=08/02/01/1353211
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=75612
http://www.reuters.com/article/rbssTechMediaTelecomNews/idUSBRU00628720080201
http://online.wsj.com/article/SB120186587368234937.html?mod=yahoo_hs&ru=yahoo
http://www.bigmouthmedia.com/live/articles/semel-steps-down-from-yahoo-board-of-directors.asp/4401/
http://www.nytimes.com/2008/02/01/technology/01cnd-subyahoo.html?em&ex=1202014800&en=ce4ce395e1c80eb4&ei=5087%0A
http://www.guardian.co.uk/media/2008/jan/31/yahoo.digitalmedia
http://www.ft.com/cms/s/7b2043ba-cf68-11dc-854a-0000779fd2ac.html
http://news.zdnet.co.uk/internet/0,1000000097,39292572,00.htm
http://en.wikipedia.org/wiki/Steve_Ballmer
http://news.tigerdirect.com/2008/02/01/microsoft-proposes-acquisition-of-yahoo-for-31-per-share/
http://www.fierceiptv.com/story/microsoft-bids-45-billion-yahoo/2008-02-01?utm_medium=rss&utm_source=rss
http://blog.edge.be/uncategorized/microsoft-koopt-yahoo
http://jimstroud.com/2008/02/01/microsoft-bids-4500000000000-for-yahoo/
http://www.pixelapes.com/2008/02/01/breaking-news-microsoft-offer-to-buy-yahoo/
http://gigaom.com/2008/02/01/dear-yahoo-i-pwn-you-xo-microsoft/
http://www.burlingtonfreepress.com/apps/pbcs.dll/article?AID=/20080201/NEWS/80201015/-1/rss
http://dondodge.typepad.com/the_next_big_thing/2008/02/microsoft-propo.html
http://blogs.reuters.com/mediafile/2008/02/01/microsoft-hands-off-my-yahoo/
http://thenextweb.org/2008/02/01/microsoft-offers-446-billion-for-yahoo-why-yahoo-will-accept/
http://sandeepvenu.wordpress.com/2008/02/01/microsoft-offers-to-buy-yahoo-for-446-bln/
http://www.buzzmachine.com/2008/02/01/microsoft-yahoo-the-deal-of-the-dinos/
http://domainnamewire.com/2008/02/01/what-would-microsoft-yahoo-mean-for-domainers/
http://www.istartedsomething.com/20080202/microsoft-yahoo-big-mess-comparison/
http://blog.searchenginewatch.com/blog/080201-100256
http://www.gadgetell.com/tech/comment/microsoft-offers-to-acquire-yahoo-for-446-billion-dollars/
http://www.seobook.com/what-microsoft-acquisition-yahoo-means-webmasters-web-publishers
http://www.paidcontent.co.uk/entry/419-microsoft-makes-446-billion-cash-and-stock-bid-for-yahoo-62-percent-pre/
http://webworkerdaily.com/2008/02/01/microsoft-offers-to-buy-ailing-yahoo-for-446-billion/

Sequoia Funding for Search Engine Marketing (SEM) Firm Kenshoo

Kenshoo, a search engine marketing firm, has received an undisclosed amount of funding from Sequoia Capital. The end-to-end search marketing solution aimed at advertisers and ad agencies operates on an automated technology for advertising campaigns, and a core feature of the company’s suite of offerings relies on the longtail keyword expansion. It is an exclusive search formula using patented multilingual keyword expansion, automatically identifies thousands of related keywords from real user search terms with no need for manpower and hours of effort. Updates are provided on a constant basis on the campaign ensuring updated information on the exact keywords.

The basic idea behind their concept is to minimize the amount of man power needed to run a successful and informed advertising campaign online. Running an AdWords or related CPC text ad campaign is a time consuming and hard science process

Those advertisers that are savvy into it run up against the mind numbing tasks to entering data over and over again so they can run side-by-sides and constantly improve their dollar efficiency, and changes based on one cent’s move in either direction can sometimes mean the difference between a profitable ad campaign and one that ends up losing tons of money.

So it seems there is a growing need for automated tools in regards to online advertising and marketing, especially with the growing number of ways in which campaigns can be distributed across the web.

Their flagship product is called KENSHOO SEARCH(tm) and provides automated management for campaigns across multiple search engine platforms such as Google, Yahoo and MSN.

KENSHOO SEARCH(tm) is an end-to-end SEM platform, which automates the process of building and optimizing cross channel search campaigns.

Quality Management with KENSHOO SEARCH

Quality Management is a unique approach which automates all aspects of Search campaigns. Bid management is not enough anymore! In today’s search engines arena, creating a successful SEM campaign consists of a wide array of elements;

  • Selecting relevant keywords
  • Updating deep links URL’s
  • Creating effective ads
  • Providing and constantly updating bids
  • Monitoring the traffic
  • Structuring cross platform campaigns
  • Reporting and analyzing data on-time

Long-tail keyword expansion

Kenshoo’s exclusive search formula guarantees every search engine marketing campaign a long tail. By using patented multilingual keyword expansion, KENSHOO SEARCH(tm) automatically identifies thousands of related keywords from real user search terms- with no need for manpower and hours of effort.

Dynamic Sites

Website content perpetually shifts as new and improved products reach the cyber-shelves. The need for updating multiple campaigns is vital in order to keep up with this ever-changing environment. With the unique ability to automatically update itself as web content changes, KENSHOO SEARCH(tm) enables the client high ROI SEM campaigns. By staying in tune with this constantly changing environment, KENSHOO SEARCH(tm) seamlessly index a site and upload the exact model/brands or other keywords and data together with the deep link URL to the search engines. This enables the upload of the merchant’s products onto the Search engines as well as updating it as the site changes. The added bonus is the low cost per click, high CTR, high conversion rates and maximized ROI that result from the highly relevant landing page.

Intelligent Bid Management

Featuring an easy-to-use and configurable Bid Management solution, KENSHOO SEARCH ™ allows your bids to be flexible, applying its’ logic to all major search engines, it even allows you to create your own bid policy. Whether your products require maximum exposure or a positive ROI on any level, KENSHOO SEARCH(tm) follows campaign behavior in real time, detecting changes and reacting to the competition, insuring high ROI on your SEM campaigns.

Click Fraud

KENSHOO SEARCH(tm) offers the invaluable asset of identifying click fraud in real time. With the ability to manage multiple campaigns all at once, KENSHOO SEARCH(tm) reports the detection of Click Fraud immediately, protecting advertisers from over clicking, and allowing clients to obtain a refund. In addition, KENSHOO SEARCH(tm) has ability to pause campaigns when sites malfunction.

Quality Reporting

Stay on track with comprehensive reporting of your campaigns. KENSHOO SEARCH(tm) understands the importance when it comes to reporting. With Kenshoo search, in-depth reports are created that analyze traffic from different networks, displaying click distribution and ROI geographically, daily, and hourly, to take your campaigns to the highest level of success.

Kenshoo’s service enables advertisers and agencies to reach high volumes and optimize campaigns.

To utilize their services you simply give them your URL, and a designated account manager will assist you wit the process. They work hard to understand your targets and goals, analyze your website, assess your campaign, and optimize it to suit your individual needs.

The company is based in Israel. In August 2007, Kenshoo began applying its search engine marketing analytics on behalf of its first large client, AOL-owned IM company ICQ, also based in Israel. It also works with agencies such as McCann-Erickson and AlthogetherDigital. A representative for the company said one-year-old Kenshoo is focused on bringing its business to the UK sometime early next year. Once it’s up and running in Europe, Kenshoo then plans to build a U.S. presence.

Yoav Izhar-Prato, CEO and co-founder of Kenshoo adds, “We are thrilled to be joining forces with Sequoia, a partner with an unsurpassed track record of successful Internet investments such as Yahoo!, Google, Apple, PayPal and YouTube. Kenshoo is determined to be the leading provider of innovative Search Marketing solutions; harnessing our in-depth knowledge of the industry, our clients’ constructive feedback, technological strengths and continuous innovation- I believe we are well positioned to do so.”

Sequoia Capital is the Google backer and it is coming as no surprise they are funding a company that is helping in particular users and customers that are spending their ad money on Google.

Although Moritz sat on the evaluating committee, he is not the investing partner from Sequoia. Yuval Baharav, a partner in Sequoia’s Israeli office, is the one who invested and will take a board seat. This is Kenshoo’s first venture round. Terms were not disclosed, although one report in an Israeli paper puts it at a few million dollars. Previously, the startup raised about one million dollars from angel investors, and has been funding itself from operations.

More about Sequoia Capital

Since 1972, Sequoia Capital has provided startup venture capital for very smart people who want to turn ideas into companies. As the “Entrepreneurs Behind the Entrepreneurs,” Sequoia Capital’s Partners have worked with innovators such as Sandy Lerner and Len Bozack of Cisco Systems, Jerry Yang and David Filo of Yahoo!, Gaurav Garg of Redback Networks, Larry Page and Sergey Brin of Google, Dan Warmenhoven of Network Appliance, T.J. Rodgers of Cypress Semiconductor, Lou Tomasetta of Vitesse Semiconductor, Steve Jobs of Apple Computer and Larry Ellison of Oracle. The companies organized by Sequoia Capital now account for about 12% of the value of NASDAQ.

More about Kenshoo Ltd

Kenshoo is a provider of end-to-end search marketing automated technology for advertisers and agencies worldwide.

The company’s flagship product KENSHOO SEARCH(tm) provides automated Quality Management for cross- platform search campaigns. Kenshoo’s unique technology and approach enables advertisers and agencies worldwide to reach high volumes, optimize campaigns and to boost ROI.

Kenshoo is an innovator in Search Engine Marketing with extensive industry knowledge and a dynamic approach. Kenshoo’s strength is in developing SEM technology to increase ROI on search campaigns.

Kenshoo’s flagship product, KENSHOO SEARCH(tm) is an end-to-end SEM platform, which automates the process of building and optimizing cross channel search campaigns. KENSHOO SEARCH?utilizes Quality Management, the company’s unique approach to search marketing that automates much of the labor intensive search marketing operations.

As a Google Qualified Company, a Yahoo! Ambassador and Microsoft adExcellence, Kenshoo provides its licensed SEM platform and services to publishers, agencies, blue-chip advertisers, and affiliate marketers world wide.

Management Team

Yoav Izhar-Prato, CEO & Co-Founder- As a founder of several start-ups around the globe and former manager of ECI Thailand, Mr. Izhar-Prato brings over ten years of business management to Kenshoo. Mr. Izhar-Prato carries an Executive B.A., Business management from Ruppin College.

Alon Sheafer, VP Marketing & Co-Founder- Mr. Sheafer brings over ten years of internet experience to Kenshoo. Alon has a strong Technological background combined with sales and marketing experience. Formerly founder and CEO of Bazman, a price comparison website. Mr. Sheafer holds a B.Sc in Computer Science from the Academic College of Tel-Aviv Jaffa.

Nir Cohen, CTO & CO-Founder- As former founder and CTO of Bazman, a price comparison website, Mr. Cohen carries years of experience in leading design and development teams for companies such as Demantra and Imperva. Mr. Cohen holds a B.Sc in Physics & Computer science from Ben Gurion University, Israel.

Andrey Shirben, Head of Campaigns- A former VP in marketing with Storewiz Ltd, Mr. Shirben brings a history of technology experience to Kenshoo. As Head of Campaigns, Mr. Shirben’s background lies in business management and computer science with a BA in Management & Computer science from Open University in Israel.

Udi Broyer, CFO & COO- Mr. Broyer brings over ten years of Financial and operational experience to Kenshoo. Mr. Broyer previously served as the Director of Finance of Metacafe a leading UGC Video web site. He held various executive financial positions such as financial consultants for JVP a Venture Capital firm and VP of Finance at Fundtech. Mr. Broyer is a CPA and served as a Senior Audit Manager in the high-tech group at “Ernst & Young” Israel. Mr. Broyer holds a B.A in Accounting and Economics at the Hebrew University in Jerusalem, Israel.

The market

SEM (Search Engine Marketing) is the younger brother of SEO (Search Engine Optimization). In general who fails to perform well on the SEO scene is forced later to rely on the SEM. SEO promises organic results and traffic while SEM does that for paid campaigns. On the other hand we think there are thousands of large-scale corporations and millions of small ones that have little to no ideas on how to develop white-hat SEO practices for their web based businesses and are in one way or another going to rely and depend on SEM and companies like Kenshoo for instance.

Otherwise the SEM market is very crowded and the environment is extremely competitive; there are literally thousands of small and mid-level SEM firms in the sector, yet having Sequoia on your side might be one step in the right direction for Kenshoo. I remember one firm in particular called Fathom Online. Fathom Online received $6 million in financing in its first round of venture funding a few years ago. The financing came from Constellation Ventures and private investors. As part of the funding, Constellation managing directors Virginia Turezyn and Dennis Miller have joined Fathom’s board of directors by that time. What we know Former Ask Jeeves executives Chris Churchill and Chris Raniere founded the San Francisco-based search engine marekting firm in 2002. Fathom also helps clients design and run paid search campaigns as clients include Hilton, Covad and Microsoft..

More

[ http://www.kenshoo.com/ ]
[ http://www.kenshoo.com/blog.asp ]
[ http://www.kenshoo.com/news_sequoia_invest_in_kenshoo.asp ]
[ http://www.linkedin.com/pub/0/172/967 ]
[ http://mashable.com/2007/12/13/kenshoo-funded/ ]
[ http://www.venturecapitalupdate.com/node/970 ]
[ http://www.techcrunch.com/2007/12/10/sequoia-invests-in-sem-automator-kenshoo/ ]
[ http://www.paidcontent.org/entry/419-israel-sem-provider-kenshoo-secures-first-round-in-support-of-european-/ ]
[ http://biz.yahoo.com/prnews/071211/uktu014.html?.v=101 ]
[ http://www.fathomonline.com/ ]
[ http://www.webmasterworld.com/forum5/5033.htm ]