Kenshoo, a search engine marketing firm, has received an undisclosed amount of funding from Sequoia Capital. The end-to-end search marketing solution aimed at advertisers and ad agencies operates on an automated technology for advertising campaigns, and a core feature of the company’s suite of offerings relies on the longtail keyword expansion. It is an exclusive search formula using patented multilingual keyword expansion, automatically identifies thousands of related keywords from real user search terms with no need for manpower and hours of effort. Updates are provided on a constant basis on the campaign ensuring updated information on the exact keywords.
The basic idea behind their concept is to minimize the amount of man power needed to run a successful and informed advertising campaign online. Running an AdWords or related CPC text ad campaign is a time consuming and hard science process
Those advertisers that are savvy into it run up against the mind numbing tasks to entering data over and over again so they can run side-by-sides and constantly improve their dollar efficiency, and changes based on one cent’s move in either direction can sometimes mean the difference between a profitable ad campaign and one that ends up losing tons of money.
So it seems there is a growing need for automated tools in regards to online advertising and marketing, especially with the growing number of ways in which campaigns can be distributed across the web.
Their flagship product is called KENSHOO SEARCH(tm) and provides automated management for campaigns across multiple search engine platforms such as Google, Yahoo and MSN.
KENSHOO SEARCH(tm) is an end-to-end SEM platform, which automates the process of building and optimizing cross channel search campaigns.
Quality Management with KENSHOO SEARCH
Quality Management is a unique approach which automates all aspects of Search campaigns. Bid management is not enough anymore! In today’s search engines arena, creating a successful SEM campaign consists of a wide array of elements;
- Selecting relevant keywords
- Updating deep links URL’s
- Creating effective ads
- Providing and constantly updating bids
- Monitoring the traffic
- Structuring cross platform campaigns
- Reporting and analyzing data on-time
Long-tail keyword expansion
Kenshoo’s exclusive search formula guarantees every search engine marketing campaign a long tail. By using patented multilingual keyword expansion, KENSHOO SEARCH(tm) automatically identifies thousands of related keywords from real user search terms- with no need for manpower and hours of effort.
Website content perpetually shifts as new and improved products reach the cyber-shelves. The need for updating multiple campaigns is vital in order to keep up with this ever-changing environment. With the unique ability to automatically update itself as web content changes, KENSHOO SEARCH(tm) enables the client high ROI SEM campaigns. By staying in tune with this constantly changing environment, KENSHOO SEARCH(tm) seamlessly index a site and upload the exact model/brands or other keywords and data together with the deep link URL to the search engines. This enables the upload of the merchant’s products onto the Search engines as well as updating it as the site changes. The added bonus is the low cost per click, high CTR, high conversion rates and maximized ROI that result from the highly relevant landing page.
Intelligent Bid Management
Featuring an easy-to-use and configurable Bid Management solution, KENSHOO SEARCH ™ allows your bids to be flexible, applying its’ logic to all major search engines, it even allows you to create your own bid policy. Whether your products require maximum exposure or a positive ROI on any level, KENSHOO SEARCH(tm) follows campaign behavior in real time, detecting changes and reacting to the competition, insuring high ROI on your SEM campaigns.
KENSHOO SEARCH(tm) offers the invaluable asset of identifying click fraud in real time. With the ability to manage multiple campaigns all at once, KENSHOO SEARCH(tm) reports the detection of Click Fraud immediately, protecting advertisers from over clicking, and allowing clients to obtain a refund. In addition, KENSHOO SEARCH(tm) has ability to pause campaigns when sites malfunction.
Stay on track with comprehensive reporting of your campaigns. KENSHOO SEARCH(tm) understands the importance when it comes to reporting. With Kenshoo search, in-depth reports are created that analyze traffic from different networks, displaying click distribution and ROI geographically, daily, and hourly, to take your campaigns to the highest level of success.
Kenshoo’s service enables advertisers and agencies to reach high volumes and optimize campaigns.
To utilize their services you simply give them your URL, and a designated account manager will assist you wit the process. They work hard to understand your targets and goals, analyze your website, assess your campaign, and optimize it to suit your individual needs.
The company is based in Israel. In August 2007, Kenshoo began applying its search engine marketing analytics on behalf of its first large client, AOL-owned IM company ICQ, also based in Israel. It also works with agencies such as McCann-Erickson and AlthogetherDigital. A representative for the company said one-year-old Kenshoo is focused on bringing its business to the UK sometime early next year. Once it’s up and running in Europe, Kenshoo then plans to build a U.S. presence.
Yoav Izhar-Prato, CEO and co-founder of Kenshoo adds, “We are thrilled to be joining forces with Sequoia, a partner with an unsurpassed track record of successful Internet investments such as Yahoo!, Google, Apple, PayPal and YouTube. Kenshoo is determined to be the leading provider of innovative Search Marketing solutions; harnessing our in-depth knowledge of the industry, our clients’ constructive feedback, technological strengths and continuous innovation- I believe we are well positioned to do so.”
Sequoia Capital is the Google backer and it is coming as no surprise they are funding a company that is helping in particular users and customers that are spending their ad money on Google.
Although Moritz sat on the evaluating committee, he is not the investing partner from Sequoia. Yuval Baharav, a partner in Sequoia’s Israeli office, is the one who invested and will take a board seat. This is Kenshoo’s first venture round. Terms were not disclosed, although one report in an Israeli paper puts it at a few million dollars. Previously, the startup raised about one million dollars from angel investors, and has been funding itself from operations.
More about Sequoia Capital
Since 1972, Sequoia Capital has provided startup venture capital for very smart people who want to turn ideas into companies. As the “Entrepreneurs Behind the Entrepreneurs,” Sequoia Capital’s Partners have worked with innovators such as Sandy Lerner and Len Bozack of Cisco Systems, Jerry Yang and David Filo of Yahoo!, Gaurav Garg of Redback Networks, Larry Page and Sergey Brin of Google, Dan Warmenhoven of Network Appliance, T.J. Rodgers of Cypress Semiconductor, Lou Tomasetta of Vitesse Semiconductor, Steve Jobs of Apple Computer and Larry Ellison of Oracle. The companies organized by Sequoia Capital now account for about 12% of the value of NASDAQ.
More about Kenshoo Ltd
Kenshoo is a provider of end-to-end search marketing automated technology for advertisers and agencies worldwide.
The company’s flagship product KENSHOO SEARCH(tm) provides automated Quality Management for cross- platform search campaigns. Kenshoo’s unique technology and approach enables advertisers and agencies worldwide to reach high volumes, optimize campaigns and to boost ROI.
Kenshoo is an innovator in Search Engine Marketing with extensive industry knowledge and a dynamic approach. Kenshoo’s strength is in developing SEM technology to increase ROI on search campaigns.
Kenshoo’s flagship product, KENSHOO SEARCH(tm) is an end-to-end SEM platform, which automates the process of building and optimizing cross channel search campaigns. KENSHOO SEARCH?utilizes Quality Management, the company’s unique approach to search marketing that automates much of the labor intensive search marketing operations.
As a Google Qualified Company, a Yahoo! Ambassador and Microsoft adExcellence, Kenshoo provides its licensed SEM platform and services to publishers, agencies, blue-chip advertisers, and affiliate marketers world wide.
Yoav Izhar-Prato, CEO & Co-Founder- As a founder of several start-ups around the globe and former manager of ECI Thailand, Mr. Izhar-Prato brings over ten years of business management to Kenshoo. Mr. Izhar-Prato carries an Executive B.A., Business management from Ruppin College.
Alon Sheafer, VP Marketing & Co-Founder- Mr. Sheafer brings over ten years of internet experience to Kenshoo. Alon has a strong Technological background combined with sales and marketing experience. Formerly founder and CEO of Bazman, a price comparison website. Mr. Sheafer holds a B.Sc in Computer Science from the Academic College of Tel-Aviv Jaffa.
Nir Cohen, CTO & CO-Founder- As former founder and CTO of Bazman, a price comparison website, Mr. Cohen carries years of experience in leading design and development teams for companies such as Demantra and Imperva. Mr. Cohen holds a B.Sc in Physics & Computer science from Ben Gurion University, Israel.
Andrey Shirben, Head of Campaigns- A former VP in marketing with Storewiz Ltd, Mr. Shirben brings a history of technology experience to Kenshoo. As Head of Campaigns, Mr. Shirben’s background lies in business management and computer science with a BA in Management & Computer science from Open University in Israel.
Udi Broyer, CFO & COO- Mr. Broyer brings over ten years of Financial and operational experience to Kenshoo. Mr. Broyer previously served as the Director of Finance of Metacafe a leading UGC Video web site. He held various executive financial positions such as financial consultants for JVP a Venture Capital firm and VP of Finance at Fundtech. Mr. Broyer is a CPA and served as a Senior Audit Manager in the high-tech group at “Ernst & Young” Israel. Mr. Broyer holds a B.A in Accounting and Economics at the Hebrew University in Jerusalem, Israel.
SEM (Search Engine Marketing) is the younger brother of SEO (Search Engine Optimization). In general who fails to perform well on the SEO scene is forced later to rely on the SEM. SEO promises organic results and traffic while SEM does that for paid campaigns. On the other hand we think there are thousands of large-scale corporations and millions of small ones that have little to no ideas on how to develop white-hat SEO practices for their web based businesses and are in one way or another going to rely and depend on SEM and companies like Kenshoo for instance.
Otherwise the SEM market is very crowded and the environment is extremely competitive; there are literally thousands of small and mid-level SEM firms in the sector, yet having Sequoia on your side might be one step in the right direction for Kenshoo. I remember one firm in particular called Fathom Online. Fathom Online received $6 million in financing in its first round of venture funding a few years ago. The financing came from Constellation Ventures and private investors. As part of the funding, Constellation managing directors Virginia Turezyn and Dennis Miller have joined Fathom’s board of directors by that time. What we know Former Ask Jeeves executives Chris Churchill and Chris Raniere founded the San Francisco-based search engine marekting firm in 2002. Fathom also helps clients design and run paid search campaigns as clients include Hilton, Covad and Microsoft..
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