Creating Facebook applications is already big business online. Facebook created a special fund to invest in popular applications for their social platform and there are also several venture capital firms who are keeping an eye on the sector for the next hot or modern Facebook application to invest in. Monetizing the traffic generated from those applications is another story. SocialMedia is one of the top so called ad platforms for Facebook applications.
SocialMedia offers a suite of tools and services for developers building applications that run on social networking platforms including Facebook and MySpace.
SocialMedia Network’s flagship product Appsaholic sells click-throughs to other Facebook applications across a network of affiliated sites in a similar way to FBExchange’s link exchange model, but has more features and seems easier to use and has PayPal integrated. Below is some more information on how Appsaholic works.
Developers become a member of the network by tracking their application on Appsaholic and adding some embed code to their application. The embed code adds an iFrame that serves paid links on their affiliates’ applications. The links go to the highest “AdRanked” advertising developer on their live bidding market. AdRank is determined by multiplying two factors, the offered price per click, and the advertising application’s quality score. The quality score is based on a function of the application’s clickthrough rate and viral growth within the network. The idea is that higher quality applications should be rewarded with cheaper advertising. This dissuades disliked apps from spamming the service.
So, for example, a developer whose application has a quality score of 60 and is willing to bid $.10 per click, has an AdRank of 6. Since ads are served in AdRanked order, the developer could boost his AdRank and position in the queue by bidding a bit higher. Currently PPC rates are 10 to 20 cents. Appsaholic takes 12-30% of that revenue.
The company has recently taken $3.5 million Series A in a round led by Charles River Ventures that also included Marc Andreessen (Netscape) and Jeff Clavier. Charles River Ventures had previously seed funded the company with $500,000. That took the company’s total funding to $4M.
George Zachary of Charles River Ventures said that the investment “underscores the significant opportunity for SocialMedia Networks to become the new standard for how social networks are monetized.”
Other investors include Jim Bankoff – Former EVP Programming AOL; Ted Barnett – CEO of JamJam; co-founder and CEO of When.com; former COO of Ofoto; Jeff Clavier – Manager Director SoftTech VC; Marc Andreessen – Co-founder of Netscape and Ning.com; Mark Goldstein – CEO of LoyaltyLab.com; Naval Ravikant – Managing Director HitForge; author of VentureHacks; co-founder of Epinions; Tina Sharkey – Former SVP Social Media and Instant Messsaging, AOL, Former Group President Sesame Workshop Internet, co-founder iVillage and Jeremy Wenokur – Former VP Corp Dev, Google.
There are several other startups claiming to be the top Facebook ad platform: Lookery, fbExchange, RockYou, and Cubics but SocialMedia is one of the early players when they launched their Appsaholic advertising network soon after F8.
Some people are a bit skeptical about companies like SocialMedia arguing that some of the popular social networks themselves can’t even really figure out a profitable way to monetize themselves, let alone third party small companies going to become the standard way to monetize social networks by putting ads and stuff in a widget.
Will they ever manage to make money? Maybe, maybe not. But the potential is huge, and if someone ever succeeds in that field, the Social Media seems in a pretty good position to be among the winners.
More about SocialMedia
SocialMedia Networks is the leading provider of social platform services. It fuses together three core features – management, marketing, and monetization – into a comprehensive package that advertisers and developers can use to grow awareness, and grow their applications on social platforms.
Socialmedia.com was registered in November of 1999. It has since sat idle, waiting patiently for the right time to emerge. Nearly eight years later, that time has come.
Moreso than ever before, people all over the world are being entertained by interacting with others online. What was once simple communication has truly evolved into social media. Until recently, however, the environments in which these increasingly rich interactions took place were controlled by a few, closed entities. This changed on May 24th when facebook welcomed thousands of developers to immerse themselves within their platform.
And so, on this day, socialmedia.com was unleashed.
SocialMedia was one of the first developers on the facebook platform, launching Food Fight and Happy Hour shortly after f8. To date, more than 10 million users have installed one of these applications.
The services we provide to others were born primarily of our own needs in developing and deploying our applications. Through our personal learnings and experiences, we are now determined to offer a similar set of services to all developers and advertisers who care to delve into the world of the facebook platform, and all other platforms that are destined to follow.
Tap into the social revolution with SocialMedia – the app network!
Public information available on SocialMedia claims 1,475,837 apps installed, thus far.
SocialMedia Networks is based in Palo Alto and Mill Valley, CA.