A tiny start up called WidgetBucks is claiming they have served over 1 billion ads in the past three months. It is a serious claim, aside the fact they also claim to be the fastest growing ad network on web today.
WidgetBucks features pay-per-click shopping widgets that help their customers make 
money fast. They instantly display the most popular products based on buying trends of 100 million shoppers. Thus they are highly engaging, which means instant dollars for our customers. The company is also claiming their widgets see $3-$6 CPM – pretty good compared to traditional ad networks that deliver less than $2 CPM.
If that’s true and the company had over 1B ads served over the past 3 months and they claim they are seeing $3-$6 CPM (cost per thousand impressions)Â on average it then turns out the company should have its pay outs made over the last months in the $3M-$6M range.
The site offers the following features and benefits.
- Self-service, scalable and relevant content that’s free and easy to publish.
- Dynamic, contextual widgets act as content (vs. ads) that more effectively targets your users, not the masses.
- Extensive reporting tools and daily updates; Payouts are monthly.
- Complements existing programs, such as Google AdSense.
- Over 300 configurations, 256 color schemes and formatted for major IAB standard sizes.
- Dynamic Ad Yield Management matches the best merchant for each product while offering consumers the best price.
- MerchSense (patent pending) contextual algorithm automatically targets the right products for your site.
- Manual configuration also available by category.
- Product listings from 30,000 merchants including trusted leading brands.
Bloggers can customize what kinds of consumer items they want to appear in the widget (books, movies, computers, musical instruments), then they grab some code and put it on their blog. Or they can let Mpire (Widgetbucks’s parent company) serve up contextually relevant ads based on the topics they write about. WidgetBucks scans your site and tries to match ads to the keywords it finds. The widgets tap into merchandise from 30,000 retailers, including Amazon, Shopping.com, Target, Best Buy, Wal-Mart, and the Gap. WidgetBucks shares the cost-per-click revenue with bloggers.
WidgetBucks comes to you from the folks at Mpire Corporation, the award-winning meta-shopping service. Mpire’s extensive shopping data experience, including its proprietary contextual, analytics and relevancy algorithms, power WidgetBucks. Founded in 2005, Mpire is backed by Ignition Partners and former eBay executive and Pay Pal angel investor Richard Rock.
The parent company is a shopping search engine. Not only will it give you a list of links to where to buy that 32-in. LCD TV, if you click on Show Product Details, it will display a pricing chart that shows whether the price is trending up or down, at both retail and at auction, so you can decide if it’s the right time to buy. The “shopping companion” browser plug-in, a free download, is handy to use when you are shopping at other sites; it shows what other etailers are charging for the item you’re looking at, so you can be sure to get the best deal. Soon it will also show how consumers rated the product on Epinions and Amazon. So far this site has indexed more than 150 million products offered by 55,000 online stores, from mom-and-pop Web shops to major e-tailers like Amazon.com, and it doesn’t accept payment from merchants for top placement in its search results.
The site (Mpire) has won a number of prestigious awards from TIME’s 50 Best Websites for 2007 to t the eBay’s winner of the Star Developer Award 2007. WidgetBucks has also won the Mashable Open Web Award.
Others in the sector include Farecast that does the chart thing with airfares, TheFind.com, the old player Epinions and the new comer Proximic, which has just signed a deal with both Yahoo Shopping and eBay’s Shopping.com to contextually deliver their product ads to third party sites. There is also Google’s Gadget Ads (AdSense in a widget), AuctionAds, boobox, and even ThisNext.
Today it seems the company is up to something even bigger – the behavioral widget ads.
While WidgetBucks already had MergeSense to help you determine the best products to display on your site’s widgets, the next step was “to test ad placement within the widget,†says Matt Hulett, CEO of Widgetbucks. The new service is called YieldSense, which is quite close in title to another behavioral ad system called YieldBuild, which determines optimal placement of text ads throughout your website.
YieldSense has some basic behavioral ad techniques being applied to the widget ads. Experts claim widget makers with built in networks have a distinct advantage in the amount of data they’re able to pull, from CPM to attention data, along with the passive absorption of the experiences of ad networks that have come before them.
It seems widget builders and companies are poised to become dominant players in the behavioral ads market due to the nature of the widgets being embedded across number of third party sites gathering that way vast amount of information. WidgetBucks perhaps took that step a little sooner than others because its widget network in fact began as an advertising affiliate program.
Mpire Corporation is based in Seattle, WA.
The behavioral ads market is however not going to be a cake walk for most of the companies. Experts in the sector outline several major issues the industry is facing today. Issues like privacy, accuracy and quality, personalization and profiles are just a few of the behavioral targeting concerns today.
An alternative, being proposed, that solves the issues with both privacy and effectiveness is one centered on understanding the user’s intent, instead of their clickpath or profile, and pairing that with specific content, product, and advertising recommendations. This approach relies exclusively on the collective wisdom of like-minded peers who have demonstrated interests or engagement with similar content and context.
The concept of profiles is completely removed in this case, and instead by understanding the user’s expressed or implied intent that user will see the content that is appropriate to their current mindset.
This is the next evolution in user targeting that gets beyond clicks and analytics, and instead rests on a proven foundation of modern social science theory. The approach is conceptually simple and mimics how we learn and act in everyday life – making choices based on what others who are in the same current mindset as us have done. More about the behavioral targeting can be read over here.Â
The market
Behavioral advertising and behavioral targeting are both lately becoming yet another hot area in the online marketing space, with Tacoda recently acquired by AOL for an estimated amount of $200-300 million. Start ups are trying to analyze every move you do online and try to hook you up with the right ads, products and services. MyBuys is making no exception it tracks user behavior to help online retailers make better recommendations.
Competition in the field is staggering and some of the names include StyleFeeder relying on community recommendations and raised $1M so far, Wunderloop, Baynote, Matchmine, which also raised $10M recently and not last Aggregate Knowledge, which once used to be a hot start-up in the Silicon Valley. The last one that took a massive funding was MyBuys – $10M from Lightspeed Venture Partners and Palomar Ventures.
The demand among online retailers for better behavioral tracking is so high right now that MyBuys and its startup competitors are all able to gather this “low hanging fruit†— Lightspeed Venture Partner’s Peter Nieh explains further.
The market shakeout in behavioral targeting will resemble search engines startup in the 1990’s, Nieh, a Lightspeed Venture Partner, thinks: Many companies were able to search the web, but Google ended up doing it way better than the others, and captured the largest portion of the market.
More
http://www.widgetbucks.com/home.page
http://widgetbucks.blogspot.com/
http://mashable.com/2008/01/16/widgetbucks-yieldsense/
http://mashable.com/2007/10/02/widgetbucks/
http://www.time.com/time/specials/2007/article/0,28804,1633488_1633458_1633489,00.html
http://blogs.mpire.com/?p=135
http://blogs.mpire.com/?p=135
https://web2innovations.com/money/2008/01/19/proximic-lands-deals-with-yahoo-and-shoppingcom-said-to-be-taking-on-adsense-which-is-bad-pr-approach/
http://widgetbucks.blogspot.com/2007/11/widgetbucks-offering-cpm-ads-for.html
http://mashable.com/2008/01/16/widgetbucks-yieldsense/
http://www.techcrunch.com/2007/10/02/a-widget-that-actually-makes-money/
http://www.techcrunch.com/2007/05/09/mpire-launches-widgets-for-ebay-and-amazon-affiliates/
https://web2innovations.com/money/2008/01/11/behavioral-targeting-is-busted-but-marketers-are-barking-up-the-wrong-tree/
https://web2innovations.com/money/2007/12/26/behavioral-recommendation-service-for-shoppers-raises-10-million-market-heats-up/
CTO Thomas Nitsche. He also adds “If you hold more than one million documents, you run into a problem,â€. Semantic search, he thinks, is too slow at this point for ad serving. Instead of keyword, 
across the media spectrum: as a client, at an agency, as a publisher, and with an advertising network. Most recently, he worked as an M&A and strategy consultant for several Internet properties and investment firms, and also served as SVP of Corporate Development for Exponential Interactive, Tribal Fusion’s parent company. Previously, he was SVP of Business Development for Fox Interactive Media, and was the Vice President of Business & Corporate Development at IGN Entertainment (acquired by Fox Interactive), where he led the company’s M&A, business development and international activities. Before joining IGN, Richard led national accounts sales at Lycos, was Vice President of Business Development at Neopost Online, served as Senior Vice President/Managing Director of Answerthink, and founded K23 Creative Services in Singapore. His early career included management roles for Ford, IBM and Siemens, and he has a B.S. in business administration from the University of Southern California and an M.B.A. from the University of Washington.
industry experience. Before founding Technorati, Dave was cofounder and CTO of Sputnik, a Wi-Fi gateway company, and previously, he was cofounder of Linuxcare, where he served as CTO and VP of Engineering. Dave also served as a founding member of the board of Linux International and on the technical advisory board of the National Cybercrime Training Partnership for law enforcement. He has a Bachelor’s degree in Computer Science from Johns Hopkins University. Dave can often be found speaking on panels and giving lectures on a variety of technology issues, ranging from wireless spectrum policy and Wi-Fi, to Weblogs and Open Source software.
future, and target ads, content or products based on those “personalized†past behaviors. The hope is that BT will show the right ad or product to the right user who is most susceptible to it. This sounds ideal to advertisers, but, put yourself in the shoes of a user and two huge problems leap out: privacy and quality.
of Quigo, he served as VP of Sales for USA Networks Electronic Commerce Solutions Group. He managed the e-commerce operations for CBS Sportsline, Nascar.com and the National Hockey League. In 2000, he joined AltaVista, where he negotiated and closed several large, multi-year, multi-million dollar agreements for the company. Mr. Yavonditte started his career at Ziff-Davis Publishing in NY where he held various sales and management roles. In 6 years he took Quigo from a start up to the predominant performance-driven, ad auction-based, pay-per-click advertising company in the industry.
deal happened through out the year. Deals from all IT industry sectors are considered and put in the list, from Web and Internet to the Mobile industry as well. The size’s criterion for a deal to make the list is to be arguably no less than $100M unless the deal is symbolic in one way or another or either of the companies involved was popular enough at the time the deal took place. Otherwise we think all deals are important, at least for its founders and investors.
Battery, Photo, Bakery, Optical, Café and Floral departments. The Sam’s Club division of Wal-Mart Stores, Inc. had total sales revenue of US$37.1 billion for fiscal year ending 31 January 2005. Sam’s primary competitor is Costco Wholesale.
iPower company. Last week the server went down and all of our attempts to have a knowledgeable customer rep on the phone, email or chat to get our problem resolved or at least being told what the problem is have completely failed. The project was very important site (everyone’s site is important) and we were in initial talks with potential investors when the disaster struck us and our nightmares begun.
and when the next time you call them up and want to speak with the same person for the sake of better understanding and skip all the identification questions and the usual crap, the guy you presently speak with is telling you that the person from your previous phone call is not remembering you.
first 14 years of his life in Poland. A move to Germany found him attending a prestigious business college and running his own PC hardware business. Then, two months before graduation, he dropped out and sold his business for very little money to seize an opportunity to immigrate to America. The risk paid off not once, but twice.
As a Google Qualified Company, a Yahoo! Ambassador and Microsoft adExcellence, Kenshoo provides its licensed SEM platform and services to publishers, agencies, blue-chip advertisers, and affiliate marketers world wide.