A couple of months ago a tiny start up called Treemo has taken its first round of funding in the $2.5M range. The funding was led by JK&B Capital. The company is a media sharing service for the Web and mobile phones service and like many other players in the space Treemo looks to appeal to musicians and artists and build online communities around them. The company recently held a contest with Sony featuring the band Velvet Revolver.
The site’s users can chose whether to allow advertising on video and audio pages and receive part of the revenue derived therein or decide to keep ads off their video pages. Company founder Brent Brookler says that revenue sharing will start once a critical mass is reached and that the split will probably be 50/50. Beyond advertising revenue, some sort of premium service level will be made available. There is also drag and drop file management, flash embedding and public or friends network permission levels.
Treemo has secured deals with a few US mobile carriers including AT&T.
The company plans to use the additional funding to help expand its entertainment partnerships as well as gain further distribution with mobile carriers. Known angel investors in the company include Intermix/MySpace co-founder Brett Brewer.
The company, known prior to launch as HyperMob, is made up of executives with extensive experience in mobile technology. The company’s founder is Brent Brookler.
We have consulted with Quantcast to see how popular the site is today and it turns out to be not popular one reaching less than 10,000 American visitors. The site is not quantified so that this traffic number might not be accurate.
More about Treemo
Treemo is an online and mobile community dedicated to sharing digital media, empowering self-expression, and transforming creativity into action. By offering an ever-evolving gallery of video, audio, photography, words, and visual art, Treemo inspires visitors to create their own digital expressions, and to share those creations with the world – on the web and on mobile phones.
The Treemo team is comprised of passionate individuals, pioneers in creating Internet and mobile applications with companies like Mobliss, MountainZone, MSN, AT&T Wireless, Cingular, McCaw, Lucent, and a wheelbarrow full of others. With our combined know-how, we’ve built a flexible, intuitive platform to usher in the golden age of ubiquitous broadband; an innovative infrastructure that enables everyone everywhere to broadcast their unique life experience to the whole wide world.
Treemo believes in the freedom of expression, the sanctity of diversity, and the brain-boggling possibilities inherent in new technology. We also have a yearning for learning, a desire to oblige our planetary obligation, and a drive to do our part for art. We believe in the Accountability Trifecta: people, planet, profits – in that order.
Let’s work together and harness all that creative energy. Let’s share stories, energize our communities, and preserve this perfect planet.
Treemo is located in Seattle, WA.
Similar companies include Mobango, Juice Wireless, PixSense and Zedge.net, which was rumored to have been acquired by a telecom company called IDT.