Category Archives: Advertising

Acquisitions, Advertising, Business, Google, Internet, Investments, Media, Microsoft, Money, Public Companies, Software, Technology, Yahoo

Despite rumors Microsoft is highly unlikely to increase its bid for Yahoo

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When last week we wrote about Yahoo’s shares going up on rumors that Microsoft is going to increase their bid for the Internet giant it seems those rumors were not very accurate. This week Microsoft gave Yahoo a very strong signal it won’t happen.

Sources “close to the company” tell the Wall Street Journal that Microsoft is standing firm on its initial offer of $31 a share (which has now declined in value, in step with Microsoft’s stock price, from $44.6B to about $42B).

“There’s no reason to bid against ourselves,” one of these people said.

Microsoft’s strategists believe that time is on their side, the people close to the company say. The strategists argue that Yahoo’s recent roadshow failed to dazzle investors and nothing in its presentations will justify a higher price, the people say. In addition, the strategists argue that the worsening economic downturn and stock-market weakness make the original bid look even more generous.

The WSJ is also saying that Microsoft won’t reveal its alternate slate of directors until it has to—and that won’t be until ten days after Yahoo announces the date of its 2008 shareholders meeting, which it has yet to do.

Despite the fact those rumors were the reason behind Yahoo’s recent increase in their share price with 4.4% to $28.73 the company’s stock price did not fall much on today’s trade and remained close to $28 compared to the moment the rumors were broadcasted publicly.

Really more from MS/Yahoo’s saga

http://online.wsj.com/article/SB120701820580579519.html?mod=googlenews_wsj
https://web2innovations.com/money/2008/03/26/yahoo-shares-up-44-on-rumors-microsoft-will-increase-the-bid-to-34/
http://www.techcrunch.com/2008/03/25/citigroup-raises-yahoo-target-to-34-based-on-revised-microsoft-bid/
http://www.infoworld.com/article/08/03/25/Citigroup-says-Microsoft-likely-to-raise-bid-for-Yahoo_1.html
http://finance.yahoo.com/q?s=MSFT
http://finance.yahoo.com/q?s=yhoo
http://uk.reuters.com/article/technology-media-telco-SP/idUKN1819990520080219
http://news.zdnet.com/2100-9588_22-6231021.html
http://mashable.com/2008/02/18/bill-gates-were-not-raising-the-yahoo-bid/
https://web2innovations.com/money/2008/02/01/yes-we-were-right-yahoo-was-seriously-undervalued-microsoft-offers-446b-for-the-company-a-62-premium-over-their-value-from-yesterday/
https://web2innovations.com/money/2008/02/02/is-google-going-to-be-the-winner-from-the-microsoft-yahoo-deal/
https://web2innovations.com/money/2008/02/04/google%e2%80%99s-chief-legal-officer-vs-microsoft%e2%80%99s-general-counsel/
https://web2innovations.com/money/2008/02/08/one-after-another-the-potential-competitive-bidders-for-yahoo-drop-off-is-yahoo-going-to-surrender-to-microsoft/
https://web2innovations.com/money/2008/02/09/end-of-speculations-yahoo-rejected-microsoft%e2%80%99s-offer/
https://web2innovations.com/money/2008/02/11/yahoo%e2%80%99s-official-response-to-microsoft%e2%80%99s-offer-no/
https://web2innovations.com/money/2008/02/12/and-here-is-what-microsoft-has-to-tell-yahoo/
http://biz.yahoo.com/prnews/080211/aqm241.html
http://finance.yahoo.com/q?d=t&s=msft
http://money.cnn.com/2008/02/09/magazines/fortune/yahoo_rejects_bid_report.fortune/?postversion=2008020914
http://www.ft.com/cms/s/0/fffc1006-d5e8-11dc-bbb2-0000779fd2ac.html?nclick_check=1
http://blogs.barrons.com/techtraderdaily/2008/02/05/yahoo-the-five-scenario-analysis/
http://www.techcrunch.com/2008/02/08/yahoo-board-to-determine-fate-of-company-today/
http://www.techmeme.com/080201/p78#a080201p78
http://www.mercurynews.com/ci_8149194
http://www.businessweek.com/technology/content/feb2008/tc2008021_885192.htm?chan=rss_topStories_ssi_5
http://www.washingtonpost.com/wp-dyn/content/article/2008/02/02/AR2008020200568.html
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/02/02/MN8OUQGNB.DTL&type=tech
http://kara.allthingsd.com/20080201/microsoft-to-yahoo-two-days-to-respond-or-else/
http://www.alleyinsider.com/2008/02/hold-everything-we-may-get-another-yhoo-bidder.html
http://www.techcrunch.com/2008/02/01/what-would-a-combined-microsoft-yahoo-look-like/
http://www.techcrunch.com/2008/02/01/ballmers-internal-e-mail-to-the-troops-explaining-the-yahoo-acquisition/
http://www.techcrunch.com/2008/02/02/news-corp-scrambles-to-bid-for-yahoo/
http://www.alleyinsider.com/2008/02/microsoft-yahoo-combined-financials.html
http://www.informationweek.com/news/showArticle.jhtml?articleID=206107168
http://mashable.com/2008/02/10/yahoo-aol-merger/
http://www.techcrunch.com/2008/02/10/wait-yahoo-and-aol-i-was-looking-forward-to-something-moreintelligent/
http://www.techcrunch.com/2008/02/09/microsofts-80-billion-and-growing-yahoo-headache/
https://web2innovations.com/money/2008/02/09/end-of-speculations-yahoo-rejected-microsoft%e2%80%99s-offer
 

Accel Partners, Advertising, Business, Draper Fisher Jurvetson, Duff Ackerman & Goodrich Ventures, Entertainment, Funding, GLG Partners, Hercules Technology Growth Capital, Hubert Burda Media, Information Capital, Internet, Investments, Marketing, Media, Money, Venture Capital, Walden Ventures

Glam seems to be cutting off revenues for publishers

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Something really interesting is going on with Glam Media. To make a long story short Glam is basically a controversial site that runs both a network of its own web sites as well as runs ads on a network of third party sites geared towards women online and has just recently raised a massive amount of funding – $85M.  The total funding for the company is already $114M. You may say yet another ad network site on Web and you might be right in part. However there was something really interesting with Glam – they were perhaps the only ad network out there that was guaranteeing ad revenues for their publishers, mainly lifestyle web sites oriented towards women. Let’s put it that way Glam’s business model was to guarantee some minimum flat pay outs to its publishers. Today, we have read on web, this practice seems to be changing – Glam is no longer going to pay for the entire ad inventory available at its participating web publishers that way effectively cutting off their revenues by 60% up to 80%.

Public information is that Glam pockets about 40 to 50 percent of the revenues it gets from advertising on its partner sites, giving the rest back to the publishing partner. What is remarkable is that Glam pays nothing to produce the content on those publisher sites, meaning it is milking those sites for a full 40 to 50 percent of their worth — merely for providing them with advertising technology.

Nonetheless the company has shown a tremendous increase of its traffic compared to the year before. ComScore reports that worldwide uniques across all sites that Glam sells advertising for had nearly 47 million unique visitors and 1.1 billion page views. Glam Network says it has over 200,000 quality articles across the sites involved.

So one starts to wonder here is this a well thought strategy for Glam to attract lots of publishers by initially paying big bucks and once it achieved its goals (to raise massive amount of funding) to cut those publishers off its network by simply no longer paying them what it has initially been promised. It is no secret that Glam Media succeeded in raising those over $100M in funding money due to its huge reach of over 40M uniques per month across various women web sites and blogs. Once the task was accomplished Glam is no longer in need from those small blogs that perhaps represent a large portion of those 44M uniques per month or is simply changing the policy in order to survive. We have put their business model under some doubts the last time we covered their massive round of funding and then we have written that in today’s hugely competitive environment ad networks are working in everything boils down to who pays more the web publishers. Glam claims it pays most to its web publishers, but it is hard to believe how Glam can out pay Google when they had just $21M in revenues last year while Google’s payout was almost $4B to its web publishers for 2007. Let’s put it that way who earns more from the ad networks is who is going to be capable enough to pay more to the web publishers. So it seems we were basically right. Glam is discontinuing their practice of guaranteed ad revenues for its publishers. 

However, the big question here is for how long those web publishers are going to stay with Glam Media and what will happen to Glam if they leave?

Here is what Glam has replied on Techrunch.

As GM of the Glam Publisher Network, my team’s #1 priority is to ensure the success of our publishers and to help them secure high-CPM brand advertising. Unlike most other networks we do not compromise on our rate card and as a result, our partners benefit from high CPM brand advertising. When we’re unable to deliver a paid ad, we have traditionally run a Glam house ad (i.e. a current house ad announces our upcoming Glam Network blogger awards). Publishers have requested more choice for the impressions that our house ads would normally fill. This default ad technology simply replaces the Glam house ads with a host of options. This is similar to standard network ‘default’ technology that’s been in general use for years.

I want to acknowledge that Glam is successful because of our publisher partners. As a company, our focus is on convincing the brands to engage in new ways with a media landscape made up of independent premium publishers with passionate audiences. We welcome the ongoing dialogue.

More about Glam Media

Glam Media’s distributed media network model is revolutionizing the very definition of what a media company is in the 21st Century.  With 44 million global unique monthly visitors (comScore MediaMetrix), Glam Media provides a compelling mix of fresh, original content created in-house with a carefully curated Glam Publishing Network of more than 450 popular and influential lifestyle websites, blogs and magazines. For premium national brand advertisers, Glam Media offers an unprecedented array of targeted options that are singularly attractive to both upscale and aspirational consumers.

About the founder

Samir Arora, Founder, Chairman, and CEO
Samir Arora founded lifestyle hub Glam Media to create a better way for brand advertisers to connect with their audiences on the Web. A tech-industry veteran, Arora was previously the chairman of Emode/Tickle, Inc, which was later sold to Monster in June 2004. Prior to that, Arora was chairman and CEO of NetObjects, Inc. where he drove the creation of the first web site building product NetObjects Fusion. Arora also currently serves as chairman of Information Capital LLC, a venture capital fund based in Woodside, Calif., that invests in leading-edge “big idea companies” in consumer publishing, media, and technology.

Other team members include:

Fernando Ruarte
Co-founder, CTO and VP, Engineering
Scott Schiller
EVP, Sales, Women’s Markets
John Trimble
EVP, New Markets Sales
Carl Portale
VP and Publishing Director
Joe Lagani
VP and GM, Glam Living
Karin Marke
VP, Sales, Western Region
Jack Rotolo
VP, Sales, Eastern Region
Bernard Desarnauts
VP, Products and Marketing
Scott Swanson
VP and GM, Glam Media Publisher Network
Raj Narayan
Co-founder and Architect
Dianna Mullins
Co-Founder, VP Glam Publisher Network & Ad Operations
Ralf Hirt,
VP, International
Jennifer Salant
VP, Business Development
Ernie Cicogna
Co-Founder and CFO

Major competitors include iVillage, AOL Women, CondeNet, Elle.com, auFeminin.com, Womensforum.com, SINA Women, QQ.com Women, BabyCenter Network, among others.

More

https://web2innovations.com/money/2008/02/25/glam-media-raises-a-massive-round-of-funding-85m/
http://www.glam.com/
http://www.glammedia.com
http://www.glammedia.com/about_glam/news/2008/02/25/glam-media-raises-85-million-in-private-strategic-financing/
http://www.techcrunch.com/2008/03/29/glam-makes-big-cuts-in-publisher-payments-up-to-80-drop-in-revenue
http://www.techcrunch.com/2008/02/24/glam-closes-massive-d-round/
http://online.wsj.com/article/SB120390178731489459.html
http://www.docstoc.com/docs/412152/Glam-Media-Teaser-August-2007
http://www.techcrunch.com/2007/08/12/is-glam-a-sham/
http://www.techcrunch.com/2007/11/13/more-misplaced-glam-exhuberance/
http://www.crunchbase.com/company/glammedia
http://en.wikipedia.org/wiki/Glam_Media,_Inc.
http://venturebeat.com/2008/02/24/womans-network-glam-raises-846-million-at-half-a-billion-valuation-adconian-raises-80m/
http://www.glammedia.com/about_glam/our_story/competitive_landscape.php
http://news.speeple.com/business2.com/2007/08/13/bubble-watch-glam-media-shops-around-a-200-million-private-placement.htm
http://valleywag.com/360436/glam-media-raises-84-million-far-short-of-its-200-million-goal
http://valleywag.com/tech/online-advertising/glam-media-not-looking-so-beautiful-288964.php
http://venturebeat.com/2008/02/20/trends-secretive-new-york-bank-allen-co-gets-into-silicon-valley-media-tech/
http://www.foliomag.com/2008/glam-media-gets-85m-private-equity-financing
http://samirarora.com/html/bio.html

Accel Partners, Advertising, Facebook, Founders Fund, Funding, Greylock Partners, Hutchison Whampoa Limited, Internet, Investments, IPO, Li Ka-shing, Meritech Capital, Mobile, Money, Peter Thiel, Social Networking, Technology, Telecom, Venture Capital, Web 2.0

Li Ka-shing invests $40M more in Facebook; total funding is now $378M from $338M before

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The Hong Kong billionaire Li Ka-shing has reveled in a recent conference call that he raised his stake in the social networking site Facebook with some $40M more. That amount comes on top of his previous commitment of $60M, which brings his total investment in the popular site to $100M. What is his actually equity position in the Facebook, however, remains mystery to date, but considering what Microsoft has bought for their $240M (1.6%) it might turn out that Li Ka-shing’s ownership is perhaps below 1%. For Microsoft it might be quite clear what is the driving force behind such pity deal (locking down some advertising inventory and keeping Facebook away from the rival Google), but what the benefits for the Honk Kong billionaire are is very unclear for us. May be everything comes down to a potential IPO, which as we understand is not going to happen any sooner than 2010, despite some recent rumors for a possible IPO in as early as 2009. We think there is no other viable exit for your investors than going public if you have already taken more than $300M funding money off little to no steady revenues. There was no word on today’s Facebook pre-money valuation.

Here is what Li, who is chairman of telecom company Hutchinson Whampoa, told reporters on his company’s conference call:

“Facebook is doing very well and we could have some synergy between the 3G services of Hutchison and Facebook, so the customers could use Facebook on mobile phones.”

The combination of the social network and 3G networks is seen by Stacey Higginbotham from GigaOm as the most logical reason why Li Ka-shing was so eager to increase his stake in Facebook. Facebook users can already access the site on their mobile phones through the Facebook mobile page. 

Well, this might be the answer of our question from above what are the benefits for the Li Ka-shing in the context of Microsoft’s deal with Facebook.
A little more Facebook history and facts.

Facebook is hugely popular social networking site, second only to MySpace in terms of users. Other popular social networking sites are Bebo and Friendster, the second one tried to acquire Facebook in 2004 for just $10M.

The latest comScore metrics, we have seen, revealed that Facebook is actually havingover 100M unique visitors per month.

Peter Thiel, cofounder of PayPal and managing partner of the Founders Fund was the first angel investor in the company. He invested $500,000 into Facebook in early 2004. Later Accel Partners poured $12.7 million more in funding, at a valuation in the $100 million range.

The next year [2006], Facebook received $25 million in funding from Greylock Partners and Meritech Capital, as well as returning investors Accel Partners and Peter Thiel. The pre-money valuation for this deal was in the $525 million range.

Facebook is reported to have turned deals down from Friendster, Yahoo, Viacom  and the mighty Google a few months ago when Zuckerberg has chosen Microsoft to partner with. Microsoft de-facto has invested $240 million into Facebook for just 1.6 percent of the company in October 2007. This put the company’s valuation at over $15 billion on just $150 million in annual revenues.

Mr. Li Ka-shing is the Chairman of Cheung Kong (Holdings) Limited and Hutchison Whampoa Limited. Cheung Kong (Holdings) Limited is the flagship of the Cheung Kong Group which has business operations in 55 countries around the world and employs about 250,000 staff. In Hong Kong alone, the Group includes eight listed companies with a combined market capitalization of approximately HKD981 billion (31 October 2007). Hutchison Whampoa Limited is a Fortune Global 500 company.

It would be interesting to find out what’s the equity position Mr. Li Ka-shing has secured for his $60M considering what Microsoft has bought for their $240M. 

More

http://www.marketwatch.com/news/story/hong-kong-tycoon-li-raises/story.aspx?guid=%7BE4097AA2-9EA3-4773-9100-456E68EE1C9A%7D
http://www.allfacebook.com/2008/03/facebook-gets-another-40-million/
http://www.techcrunch.com/2008/03/27/hong-kong-billionaire-puts-another-40-million-into-facebook/
http://mashable.com/2008/03/27/facebook-hutchinson-investment/
https://web2innovations.com/money/2007/11/30/hong-kong-billionaire-li-ka-shing-invests-60m-in-facebook-funding-totals-33820m-to-date/
http://gigaom.com/2008/03/27/facebook-soon-to-appear-in-3g/
http://www.facebook.com/apps/application.php?id=2915120374&b
http://gigaom.com/2008/03/13/lets-justify-facebooks-300-per-user-valuation/
http://www.crunchbase.com/company/facebook
http://www.techcrunch.com/2007/11/30/another-60-million-for-facebook/
http://kara.allthingsd.com/20071130/facebook-nabs-60-million-investment-from-li-ka-shing/
http://www.hutchison-whampoa.com/eng/about/chairman/chairman.htm

Acquisitions, Advertising, Business, Google, Internet, Investments, Media, Microsoft, Money, Public Companies, Software, Technology, Yahoo

Yahoo shares up 4.4% on rumors Microsoft will increase the bid to $34

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To make a long story short a Citigroup Investment Research analyst believes that rather than let the deal fall apart, Microsoft will increase its buyout offer for Yahoo. Citigroup has raised its Yahoo price target to $34 per share based on their belief that Microsoft will revise its takeover offer. The guy is named Mark Mahaney and he said “We believe that a Yahoo sale to Microsoft — at a price higher than the initial $31 bid is the most likely outcome”.

On those rumors and others Yahoo shares closed at $28.73 Tuesday, which is up 4.4%.

Mahaney also said Microsoft is yet to make significant inroads in the area of online advertising, especially against market leader Google, despite efforts to do so for the past three to four years. The only way Microsoft could compete with Google would be to acquire Yahoo, the analyst said.

It was also said Yahoo keeps on aggressively pursuing other alternatives to Microsoft’s unsolicited takeover bid, although there are no any other competing bidders for the company at this time. Rumored possibility is Time Warner, but analysts are saying it is more likely to force Microsoft increase its bid rather than ending up in a deal with Yahoo.

Really more

http://www.techcrunch.com/2008/03/25/citigroup-raises-yahoo-target-to-34-based-on-revised-microsoft-bid/
http://www.infoworld.com/article/08/03/25/Citigroup-says-Microsoft-likely-to-raise-bid-for-Yahoo_1.html
http://finance.yahoo.com/q?s=MSFT
http://finance.yahoo.com/q?s=yhoo
http://uk.reuters.com/article/technology-media-telco-SP/idUKN1819990520080219
http://news.zdnet.com/2100-9588_22-6231021.html
http://mashable.com/2008/02/18/bill-gates-were-not-raising-the-yahoo-bid/
https://web2innovations.com/money/2008/02/01/yes-we-were-right-yahoo-was-seriously-undervalued-microsoft-offers-446b-for-the-company-a-62-premium-over-their-value-from-yesterday/
https://web2innovations.com/money/2008/02/02/is-google-going-to-be-the-winner-from-the-microsoft-yahoo-deal/
https://web2innovations.com/money/2008/02/04/google%e2%80%99s-chief-legal-officer-vs-microsoft%e2%80%99s-general-counsel/
https://web2innovations.com/money/2008/02/08/one-after-another-the-potential-competitive-bidders-for-yahoo-drop-off-is-yahoo-going-to-surrender-to-microsoft/
https://web2innovations.com/money/2008/02/09/end-of-speculations-yahoo-rejected-microsoft%e2%80%99s-offer/
https://web2innovations.com/money/2008/02/11/yahoo%e2%80%99s-official-response-to-microsoft%e2%80%99s-offer-no/
https://web2innovations.com/money/2008/02/12/and-here-is-what-microsoft-has-to-tell-yahoo/
http://biz.yahoo.com/prnews/080211/aqm241.html
http://finance.yahoo.com/q?d=t&s=msft
http://money.cnn.com/2008/02/09/magazines/fortune/yahoo_rejects_bid_report.fortune/?postversion=2008020914
http://www.ft.com/cms/s/0/fffc1006-d5e8-11dc-bbb2-0000779fd2ac.html?nclick_check=1
http://blogs.barrons.com/techtraderdaily/2008/02/05/yahoo-the-five-scenario-analysis/
http://www.techcrunch.com/2008/02/08/yahoo-board-to-determine-fate-of-company-today/
http://www.techmeme.com/080201/p78#a080201p78
http://www.mercurynews.com/ci_8149194
http://www.businessweek.com/technology/content/feb2008/tc2008021_885192.htm?chan=rss_topStories_ssi_5
http://www.washingtonpost.com/wp-dyn/content/article/2008/02/02/AR2008020200568.html
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/02/02/MN8OUQGNB.DTL&type=tech
http://kara.allthingsd.com/20080201/microsoft-to-yahoo-two-days-to-respond-or-else/
http://www.alleyinsider.com/2008/02/hold-everything-we-may-get-another-yhoo-bidder.html
http://www.techcrunch.com/2008/02/01/what-would-a-combined-microsoft-yahoo-look-like/
http://www.techcrunch.com/2008/02/01/ballmers-internal-e-mail-to-the-troops-explaining-the-yahoo-acquisition/
http://www.techcrunch.com/2008/02/02/news-corp-scrambles-to-bid-for-yahoo/
http://www.alleyinsider.com/2008/02/microsoft-yahoo-combined-financials.html
http://www.informationweek.com/news/showArticle.jhtml?articleID=206107168
http://mashable.com/2008/02/10/yahoo-aol-merger/
http://www.techcrunch.com/2008/02/10/wait-yahoo-and-aol-i-was-looking-forward-to-something-moreintelligent/
http://www.techcrunch.com/2008/02/09/microsofts-80-billion-and-growing-yahoo-headache/
https://web2innovations.com/money/2008/02/09/end-of-speculations-yahoo-rejected-microsoft%e2%80%99s-offer

Advertising, angel investors, Business, Entertainment, Internet, Investments, Marketing, Money, Sherpalo Ventures, Sierra Ventures, Society, Technology, Venture Capital, Web 2.0

Wisdom of the crowds principle effectively applied to predict markets, events

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While doing our daily research on the web 2.0 deals we came across a very interesting start up that deserves to make our web 2.0 innovations list – Predictify.

Essentially it is a very interesting and pretty innovative idea of using the wisdom of the crowds and the collective intelligence principles to predict in behalf of advertisers and market researchers. It is community-driven prediction market that pays and rewards users for their accuracy, which guarantees user engagement at higher level.

We’ve found out the site has launched just this last October and since then it launched its platform where other companies can create co-branded prediction centers. Freakanomics was Predictify’s launch partner for the platform, where readers can predict outcomes discussed on the Freakonomics blog.

The company has announced today it has closed $4.3 million round of funding, from Sierra Ventures and Sherpalo Ventures. Mark Fernandes, a managing director at Sierra Ventures, will be joining the Predictify board. Predictify has taken so far only an angel round of funding a year ago, but the amount is not publicly disclosed.

More about Predictify

Predictify is a prediction platform where users can predict the future and build a reputation based on their accuracy, and marketers can post questions to collect actionable, forward-looking data “from the crowd”.

Predictors
Predictify provides a simple, fun way to predict the future. You can research, discuss and predict what will happen, build a reputation based on your accuracy, and even get paid real money when you’re right (tell me more). Best of all, it’s free – no points or bets required.

Advertisers
Predictify is an effective way to create interactive advertisements by posting a question related to your product or service. Users’ incentive to be accurate leads to a high level of engagement in your marketing message. The resulting data set, which includes demographic information, provides insight into the preferences of existing and potential customer segments.

Market Researchers
Predictify uses advanced statistical methods to identify experts among their users based on past predictive accuracy, and combines this with demographic information to provide unique, crowd-based insight. You can tap into this user base to collect a large sample of predictions about future events, trends, and market data. Predictify’s unique system captures the full distribution of beliefs, not just the average, and provides easy-to-use graphical tools to analyze the results.

Here is quickly how it works

Predictify is a prediction platform where users can predict the future and build a reputation based on their accuracy, and marketers can post questions to collect actionable, forward-looking data “from the crowd”.

Submit a Prediction

  • Browse or search for questions that interest you
  • Predict the outcome – it’s free, no points or bets required
  • Build a reputation based on the accuracy of your predictions
  • Earn real money – payouts increase as you achieve higher levels of expertise

Click here to predict!

Ask a Question

  • Compose a question about the future that will have an objective, verifiable outcome
  • Submit your question for approval – it’s free (or select Premium to get demographics for $1 per response)
  • View the interactive, graphical results as users submit predictions (example)

Click here to post a question!

More

http://www.predictify.com/
http://blog.predictify.com/
http://mashable.com/2008/03/25/predictify-funding/
http://mashable.com/2008/03/02/predictify-freakanomics/
http://marketplace.publicradio.org/display/web/2008/02/05/predictify/
http://www.infoworld.com/article/07/12/10/50FE-crowdsourcing_1.html
http://freakonomics.blogs.nytimes.com/2007/10/25/a-new-prediction-market-for-the-masses/
http://dilbertblog.typepad.com/the_dilbert_blog/2007/10/hiring-republic.html
http://www.webware.com/8301-1_109-9794602-2.html
http://mashable.com/2007/10/08/predictify-live/

Advertising, angel investors, Business, Charles River Ventures, Facebook, Funding, Internet, Investments, Jeff Clavier, Marketing, Media, Money, myspace, Social Networking, SoftTechVC, Technology, Venture Capital, Web 2.0

SocialMedia totals $4M in funding and is one of the top ad platforms for Facebook

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Creating Facebook applications is already big business online. Facebook created a special fund to invest in popular applications for their social platform and there are also several venture capital firms who are keeping an eye on the sector for the next hot or modern Facebook application to invest in. Monetizing the traffic generated from those applications is another story. SocialMedia is one of the top so called ad platforms for Facebook applications.

SocialMedia offers a suite of tools and services for developers building applications that run on social networking platforms including Facebook and MySpace.

SocialMedia Network’s flagship product Appsaholic sells click-throughs to other Facebook applications across a network of affiliated sites in a similar way to FBExchange’s link exchange model, but has more features and seems easier to use and has PayPal integrated. Below is some more information on how Appsaholic works.

Developers become a member of the network by tracking their application on Appsaholic and adding some embed code to their application. The embed code adds an iFrame that serves paid links on their affiliates’ applications. The links go to the highest “AdRanked” advertising developer on their live bidding market. AdRank is determined by multiplying two factors, the offered price per click, and the advertising application’s quality score. The quality score is based on a function of the application’s clickthrough rate and viral growth within the network. The idea is that higher quality applications should be rewarded with cheaper advertising. This dissuades disliked apps from spamming the service.

So, for example, a developer whose application has a quality score of 60 and is willing to bid $.10 per click, has an AdRank of 6. Since ads are served in AdRanked order, the developer could boost his AdRank and position in the queue by bidding a bit higher. Currently PPC rates are 10 to 20 cents. Appsaholic takes 12-30% of that revenue.

The company has recently taken $3.5 million Series A in a round led by Charles River Ventures that also included Marc Andreessen (Netscape) and Jeff Clavier. Charles River Ventures had previously seed funded the company with $500,000. That took the company’s total funding to $4M. 

George Zachary of Charles River Ventures said that the investment “underscores the significant opportunity for SocialMedia Networks to become the new standard for how social networks are monetized.”

Other investors include Jim Bankoff – Former EVP Programming AOL; Ted Barnett – CEO of JamJam; co-founder and CEO of When.com; former COO of Ofoto; Jeff Clavier – Manager Director SoftTech VC; Marc Andreessen – Co-founder of Netscape and Ning.com; Mark Goldstein – CEO of LoyaltyLab.com; Naval Ravikant – Managing Director HitForge; author of VentureHacks; co-founder of Epinions; Tina Sharkey – Former SVP Social Media and Instant Messsaging, AOL, Former Group President Sesame Workshop Internet, co-founder iVillage and Jeremy Wenokur – Former VP Corp Dev, Google. 

There are several other startups claiming to be the top Facebook ad platform: Lookery, fbExchange, RockYou, and Cubics but SocialMedia is one of the early players when they launched their Appsaholic advertising network soon after F8.

Some people are a bit skeptical about companies like SocialMedia arguing that some of the popular social networks themselves can’t even really figure out a profitable way to monetize themselves, let alone third party small companies going to become the standard way to monetize social networks by putting ads and stuff in a widget.

Will they ever manage to make money? Maybe, maybe not. But the potential is huge, and if someone ever succeeds in that field, the Social Media seems in a pretty good position to be among the winners.

More about SocialMedia

SocialMedia Networks is the leading provider of social platform services. It fuses together three core features – management, marketing, and monetization – into a comprehensive package that advertisers and developers can use to grow awareness, and grow their applications on social platforms.

Socialmedia.com was registered in November of 1999. It has since sat idle, waiting patiently for the right time to emerge. Nearly eight years later, that time has come.

Moreso than ever before, people all over the world are being entertained by interacting with others online. What was once simple communication has truly evolved into social media. Until recently, however, the environments in which these increasingly rich interactions took place were controlled by a few, closed entities. This changed on May 24th when facebook welcomed thousands of developers to immerse themselves within their platform.

And so, on this day, socialmedia.com was unleashed.

SocialMedia was one of the first developers on the facebook platform, launching Food Fight and Happy Hour shortly after f8. To date, more than 10 million users have installed one of these applications.

The services we provide to others were born primarily of our own needs in developing and deploying our applications. Through our personal learnings and experiences, we are now determined to offer a similar set of services to all developers and advertisers who care to delve into the world of the facebook platform, and all other platforms that are destined to follow.

Tap into the social revolution with SocialMedia – the app network!

Public information available on SocialMedia claims 1,475,837 apps installed, thus far.

SocialMedia Networks is based in Palo Alto and Mill Valley, CA.

More

http://www.socialmedia.com
http://www.crunchbase.com/company/socialmedia
http://www.techcrunch.com/2007/10/18/socialmedia-networks-takes-35-million-series-a/
http://apps.facebook.com/appsaholic
http://fbexchange.com/
http://www.lookery.com/
http://cubics.com/

Advertising, American Capital, angel investors, Business, Entertainment, Funding, Google, Internet, Investments, Marketing, Money, National Lampoon, Search Engines, Social Networking, Society, Technology, Venture Capital, Web 2.0

The modern Boo.com and pets.com

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Just like their ancestors Boo.com and pets.com during the dot com boom times companies like Geosign and Capazoo have also spent huge amounts of money in no time and reached nothing but grand failures. But unlike those dot com stars from the past, which at least had serious business models, their modern equivalents from the web 2.0 times can barely be called real businesses.

Under no doubt the most prominent case from the past days is the $160M funding GeoSign took last year and spent in less than a year going belly up. The major lesson learned here is that the click/search arbitrage is dead. If you don’t believe us take a look at GeoSign today. Let’s put it that way Google killed them, and for reason. Given the amount of money flowing to Google, most in Geosign thought the search engine would turn a blind eye, but as it turned out Google is more concerned for its legitimate advertisers and that users would lose interest and faith in the online ad system, if more practices like the one GeoSign kept on exploiting spread across the web than earning several millions of companies like GeoSign.

The media and the bloggers called it that way: “A record $160-million VC investment. A rich Web strategy. A quirky founder. For a few weeks last spring, Guelph, Ont.’s Geosign had it all. Then mighty Google stirred. And it was over.” Now one understands why this company was so quiet over the past year despite the fact it took what is called the biggest ever venture capital funding for a technology company based in Canada.

What is anyway click/search arbitrage?

Essentially, search arbitrage involves an individual or company buying Internet traffic through the acquisition of keywords from Google, then sending viewers who click on the ad links to a site (“landing page” in Google terminology) that appears to have content, but is actually just full of online advertising linked to the original search term. Anyone clicking an ad link there makes money for the keyword holder. For example, a company might bid for the Google rights to the phrase “small town car sales” and send traffic to a website it controls, filled with more car advertisements, called “Alltheautomotive.com.” The keyword cost only 20¢, while a click on the advertising on the website might yield $1.50 return. According to Niki Scevak, an analyst at Jupiter Research in New York, the majority of those initially involved in search arbitrage were small players. “These were guys running search arbitrage out of their basements, making maybe $20,000 a month,” he says.

One of them, it seems, was Geosign. Former Geosign insiders who spoke on the condition of anonymity confirm that the possibility of a big payoff in search arbitrage caught Nye’s attention after he created Geosign. What’s more, he envisioned a network of thousands of websites all automated by software linking keywords to pages filled with ads, returning millions in cash in the process.

By 2005 that was exactly what was happening. Nye crafted a maze of Internet sites that included tens of thousands of Web pages and bought up even more keywords from Google. By connecting the keywords and the websites, Geosign was indeed generating more than $100 million in annual revenue and was extremely profitable. To put a value on the company at this time, analyst Scevak points to Marchex Inc., a publicly traded company in Seattle, Wash., with a comparable business model. At its peak in 2006, Marchex had a market capitalization of US$500 million.

The change in atmosphere had everything to do with measures that Google was taking to rein in those doing search arbitrage. This action was a response to two main concerns. First, that the practice was becoming so widespread, it was hurting legitimate advertisers by artificially inflating keyword prices. And second, that if too many keyword-targeted ad links only took users to pages filled with other ads, that users would lose interest and faith in the online ad system. Obviously, with advertising revenue being the key to Google’s finances, it had to respond. It did so by expanding the terms of service for its AdSense program (published on its website) to place greater restrictions on the way links could be used and by spelling out detailed landing page and site quality guidelines. A top priority there: relevant and original content. By these standards, a landing page full of ads is inadequate – as this text in its current guideline explains: “Provide substantial information. If your ad does link to a page consisting mostly of ads or general search results (such as a directory or catalog page), provide additional, unique content.” Since most companies doing search arbitrage bought both their keywords and landing page ads through Google, it was easy for the company to isolate and monitor them. Non-compliant parties risked being banned from the AdSense program. A simpler tactic, however, saw Google target those abusing the process, raising their fees and making it too costly to continue.

The end came suddenly, well before GeoSign to change the direction of its business. Google had started to look more closely at companies like Geosign, which were buying keywords from Google and ad links from Yahoo! or another provider. And soon Geosign got word that Google would now begin penalizing its Web pages that had “a low landing page quality score” – that is, lots of ads and little or no original content. While Google won’t comment specifically about Geosign, sources say it raised the prices it charged Geosign for keywords overnight. “When Google ‘shuts you down,’ that isn’t exactly what they do,” explains Jupiter’s Scevak. “Instead, what they do is start charging you $50 for what they were charging 10¢ for previously. They make the model financially unfeasible.”

GeoSign’s website is already taken down and is no longer publicly accessible.

The second popular crash down case from the last week is the one of Capazoo.

Capazoo is also based in Canada and is labeled a social networking site. The site has taken $25M in several rounds to date, which as it seems, have also been spent over the past 12 months before the company’s failure. But this is not the only interesting thing  in the story. After firing most of its staff leaving only one sysadmin to keep the site alive and put its offices up for rent some more horrible stories from ex-employees appeared publicly.

It seems that the brothers Michel Verville and Luc Verville (the company’s founders) have had fighting in court for control over the company. Another rumor goes that that the brothers embezzled money from the company. Simply put the guys were taking commissions in the 10% range from all money invested in their company. Capazoo’s $25 million was initially listed as only being “private funding” but more recently National Lampoon became an investor.

Techcrunch has some insider information as listed below:

They did the first round ($8 million) at $72 million pre-money from a bunch of athletes and non-sophisticated angels at $100k-$200k chunks. Most of them didn’t know that management was taking 10% commission themselves (despite owning all the common shares) for all funds raised.

They then raised another $5-10 million (conflicting rumors) at a $132 million pre-money, while still taking commissions. The two brothers took almost $2 million out of the company before reaching more then 10K users and ballooned the staff to 130 staff before starting to do layoffs.

Capazoo’s site is still alive as we last checked it out but for how long one sysadmin can keep it that way?

Well, compared to the 2 cases from above the next one seems relatively small, yet it worth mentioning due to the fact that it seems the founder of that company Lee Wilkins did not pay his employees from Bulgarian, Romania and Russia.

The company name is MyKinda and was a blog network focused on the Eastern European market covering various topics like politics, entertainment, business, among other topics. 

The network is said to have launched just last September and today they are already out of business. Lee Wilkins said the shutdown is temporary to ensure that money due to writers doesn’t continue to add up. The sites will remain down until, he says, “we redefine a more profitable sustainable business model.” The company had total expenses of about €319,000, with no advertising revenue to offset it. Lee Wilkins capitalized the company with €175,000, leaving €144,000 or so in unpaid debts.

Today was the first day in several years where the failure stories were more than the funding deals. In fact we bookmarked 3 funding deals for today so it appears the number is equal.

More

http://www.geosign.com/
http://www.capazoo.com/
http://www.mykinda.com/
http://www.techcrunch.com/2008/03/18/how-geosign-blew-160-million/
http://www.financialpost.com/magazine/story.html?id=324817
http://seoblackhat.com/2008/03/18/they-were-flyin-high-then-google-stirred/
http://www.techcrunch.com/2008/03/19/capazoo-blows-25-million-heading-to-the-deadpool/
http://www.techcrunch.com/2008/02/29/blog-network-mykinda-to-shut-down-today/
http://www.techcrunch.com/2007/12/18/national-lampoon-takes-stake-in-capazoo/
http://www.techcrunch.com/2007/12/10/capazoo-wants-to-pay-you-for-your-social-networking-time/
http://www.canada.com/montrealgazette/news/business/story.html?id=474dae19-551c-4460-9359-328c570fc36c
http://montrealtechwatch.com/2008/03/19/capazoo-lays-off-60-shops-itself/
http://communities.canada.com/MONTREALGAZETTE/blogs/tech/archive/2008/03/18/r-i-p-capazoo.aspx
http://www.techcrunch.com/2007/11/05/mykinda-blog-network-for-eastern-europe-launches-amid-serious-drama/

Acquisitions, Advertising, Business, Draper Fisher Jurvetson, Facebook, Funding, Internet, Investments, Money, Montgomery & Co., myspace, Sequoia Capital, Social Networking, Software, Technology, Telecom, Venture Capital, Web 2.0

Meebo tries to raise $25M in return of only 10% equity valuing the company at the whopping $250M

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Meebo is a popular and rapidly growing web based instant messaging start up that was backed up by Sequoia Capital and is said to have roughly 4.6M unique visitors per month according to comScore’s publicly available stats. That’s valuing each of their visitors at the $54 mark, which is significantly more than what AOL has just recently paid for each of Bebo’s 22M visitors – $39 according our simple math. Many industry experts, commentators and bloggers have expressed their negative feelings about the potential deal and more concrete about its pre-money valuation. Anyone remember Slide and their pre-money valuation of $500M? Yet it was said then they had over 150M or so users worldwide, which, if true, valued their users at the $3 range.  

Some analysts have even compared the deal’s value to the Bear Stearns one, which has just sold out for “only” $236M.

There is however something most of the technology blogs seem to have overlooked. Joshua Beil from Level 3 Communications has commented on one of the tech blogs that Meebo’s per user valuation could change quite substantially if one takes into account their unique visitors of the MeeboMe rooms widget. I’ve seen, he says, numbers in the 10-14M range and counting for just this application. Factor this in to the 4.6M uniques to Meebo.com and it’s at a discount to Bebo. We have no idea where he does take his numbers and what his affiliation with the company is, but if we take those numbers for real the $250M valuation does not sound ridicules anymore. In addition to that Venturebeat reports that Meebo has attracted 29 million monthly unique users worldwide, but they also say that some investors remain quite skeptical about Meebo and their business model. We have no clear idea where Venturebeat has come to that number of visitors.

The rumor is that Meebo has hired Montgomery & Co. to represent them in a new fundraising round that may value the company at a $250M. An interesting competition is forming on the scene there between Montgomery & Co. and Allen & Co., which is lately the investment bank behind pretty much all hot start ups that sold (got funded) or about to for hefty amounts (hefty valuations) in the valley such as Digg, Bebo, Slide, Technorati, among others.

What is also being said is that the company is looking to raise $25-30M in venture funding and if the valuation numbers are taken for real it means the VCs will take no more than 10% from Meebo. This is a whole lot more than the $60-70M that it was reportedly worth after a funding round last year.

Some big names in the social-networking space like Facebook and News Corp.’s MySpace.com are rumored to may possibly be interested in the deal. MySpace operates its own instant-messaging service, and Facebook is rumored to have one in the pipeline.

Montgomery and Co. has requested that all offers be in by Wednesday, and has told investors it has several parties interested at a valuation of $200M. The rumor goes here that at least one of the strategic investors isn’t interested in sharing the investment, preferring instead to buy Meebo entirely.

More about Meebo

Meebo launched in September 2005 and received funding from Sequoia Capital in December 2005 and Draper Fisher Jurvetson in January 2007. Today, Meebo’s users exchange over 100 million instant messages daily.In early 2007, Meebo gets another $9 million from Draper Fisher Jurvetson and Sequoia Capital. Skype’s lead investor and YouTube’s lead investor are teaming up. Tim Draper, one of the early investors in Skype, did the deal for DFJ. Meebo’s total funding is now $12.5 million.

More about Montgomery & Co.

Montgomery and Co. was founded in 1986 with a vision of providing strategic capital-formation advisory services to leading aerospace, defense and related technology companies.

Montgomery & Co. took advantage of the technology downturn and consolidation in the banking industry in 2000 to establish its reputation as the “go to” bank for growth companies that wished to evaluate their strategic options and raise capital. In doing so, Montgomery & Co. fulfilled its initial vision of providing a range of advisory services that encompassed M&A, private placements, comprehensive business-development analyses, and other value-added services.

In 2002 the firm was strengthened by investments from the world’s biggest bank, Mitsubishi UFJ, and West River Capital, of Seattle, WA. In 2003 the firm opened offices in Seattle, San Francisco and San Diego. At that time, the firm also significantly expanded its banking expertise within the healthcare and media industries, especially in the M&A practice.

In 2005, the firm was further strengthened by an investment from Tudor Investments which is the venture capital and private equity arm of Tudor Investment Corporation, an internationally recognized diversified investment management firm with $11.7 billion in assets.

More

http://www.meebo.com/
http://blog.meebo.com/about
http://www.monty.com/
http://venturebeat.com/2008/03/17/meebo-raising-round-valued-up-to-250-million-bear-stearns-sold-for-236-million/
http://www.webware.com/8301-1_109-9896718-2.html?part=rss&tag=feed&subj=Webware
http://www.techcrunch.com/2008/03/18/is-meebo-worth-half-a-slide/
http://venturebeat.com/2007/01/18/im-service-meebo-growing-quickly-raises-more-cash/
http://www.techcrunch.com/2005/12/16/meebo-confirms-sequoia-funding/
https://web2innovations.com/money/2007/11/22/meebo-received-funding-from-sequoia-capital/
http://blog.meebo.com/?p=78
http://venturebeat.com/2006/08/02/meebome-lets-you-chat-directly-from-any-homepage/
http://venturebeat.com/2007/01/10/web-20-shakeout-continued-whats-up-at-insider-pages-meebo-others/
http://www.crunchbase.com/company/meebo
http://www.techmeme.com/080318/p7#a080318p7
http://quantcast.com/meebo.com
http://siteanalytics.compete.com/meebo.com?metric=uv
https://web2innovations.com/money/2008/03/14/22m-uniques-mo-site-bebo-goes-to-aol-for-850m-in-all-cash-deal/
http://www.techcrunch.com/2008/01/18/slide-gets-their-huge-valuation-and-raises-50-million/
http://www.crunchbase.com/financial-organization/montgomery-co
http://venturebeat.com/2007/12/06/meebo-partners-with-videoegg-to-help-app-developers-make-more-money/

Acquisitions, Advertising, Business, eCommerce, Enterprise, Internet, Marketing, Money, Public Companies, Search Engines, Software, Technology

Website Optimization company and CMS leader joined forces

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An interesting deal happened a few months ago, announced in October 2007 and closed in November the same year. Interwoven, a public company traded on NASDAQ, has acquired the said website optimization pioneer Optimost.

The both companies then said that combination of Interwoven’s Content Management Solutions with Optimost’s Multivariable Testing and Optimization Solution will help organizations maximize online business performance.

Under the terms of the agreement between Optimost and Interwoven, Interwoven will pay approximately $52 million in cash for all outstanding shares of Optimost and assume certain existing employee stock options. From what we were able to dig up, Optimost is probably having less than $8M in revenues per year, which translates into multiple around 6X the revenues, which is not that impressive number after all. Interwoven is based in San Jose, Calif, and is making itself over $200M in revenues enjoying a market capitalization of 539.57M (March 17 2008).

As businesses continue to spend unprecedented amounts to drive traffic to their Websites through search engine marketing, pay-per-click ads, banner ads, e-mail, and other tactics, they face a significant challenge in converting traffic into revenue-generating customers. The combination of Interwoven’s content management solutions and Optimost’s optimization solution helps businesses address this challenge by providing marketers with the industry’s most complete set of capabilities for creating, deploying, testing, analyzing, and optimizing targeted content to Website visitors.

“This acquisition supports our strategy to power our customers’ online presence, and we believe it puts Interwoven at the top of the short list of a company’s must-have partners for online business,” said Joe Cowan, chief executive officer at Interwoven. “Companies today understand that maximizing their online business performance is the key to accelerating growth and profits, and that content is at the core of their online strategy. By acquiring Optimost, we are providing customers with a powerful solution for optimizing their content – which creates the connection point between the visitor and the Web – to provide the most compelling experience, faster, more efficiently, and more effectively than ever before.”

Founded in 2001, Optimost is a privately-held company headquartered in New York City, whose customers include Ask.com, Auto Trader, Delta Air Lines, FAO Schwarz, Lenovo, and MGM Mirage. Optimost has a proven track record in helping its clients achieve double-digit increases in conversion rates and online sales. For example, Delta Air Lines made changes to Delta.com based on the results of its multivariable optimization initiative, which has added up to approximately $15 million in additional revenue so far this year.

“Today’s announcement is wonderful news for Optimost’s customers,” said Mark Wachen, chief executive officer at Optimost. “When we founded Optimost, our vision was to deliver technology that allows marketers to increase the effectiveness of their online presence to drive measurable business results. Clearly, Interwoven shares the same vision and by combining forces we will be able to extend our innovative technology to a much larger market and provide Optimost customers with a more complete solution for maximizing their marketing investments. We look forward to joining the team at Interwoven.”
In just matter of couple of weeks the deal was closed on November 1st, 2007.

All Optimost employees, including the founders, Mark Wachen and Lance Lovette, have joined Interwoven and will focus on product innovation, customer support, and the continued acceleration of Interwoven’s business in the online marketing arena.

The Optimost solutions are now available through Interwoven as a standalone offering as well as in conjunction with the solutions in Interwoven’s portfolio.

Interwoven expects the Optimost acquisition to contribute in the range of $1.5 million to $2.0 million to total revenue during the fourth quarter of 2007, subsequent to the acquisition date and before considering purchase accounting adjustments to revenues of approximately $1.0 million.

More about Optimost

New York-based Optimost is a technology and services company specializing in comprehensive real-time testing and conversion rate marketing. Pioneers in the field of multivariable testing, the firm is able to create and test virtually limitless permutations of copy, offers and layouts in the time it takes to conduct a standard A/B page comparison test. By combining real-life response data with information about which variables were displayed in the test, Optimost clients are able to determine how much each individual website element contributes to the overall response rate. Client web pages can then be optimized further based on the combinations of most positive individual site elements. Optimost clients include: InterActiveCorp, Lillian Vernon, Delta Air Lines, Time Warner, QVC, and EarthLink.

More about Interwoven

Interwoven is a global leader in content management solutions. Interwoven’s software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,200 of the world’s leading companies, professional services firms, and governments have chosen Interwoven, including adidas, Airbus, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, the Federal Reserve Bank, FedEx, Grant Thornton, Hilton Hotels, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Qantas Airways, Tesco, Virgin Mobile, and White & Case. Over 20,000 developers and over 300 partners enrich and extend Interwoven’s offerings.

More

http://www.interwoven.com/
http://finance.google.com/finance?q=NASDAQ:IWOV
http://www.optimost.com/
http://www.interwoven.com/components/page.jsp?topic=MAIN::NEWS&dcr=components/optimost.jsp
http://www.interwoven.com/components/page.jsp?topic=NEWS::RELEASES&dcr=templatedata/announcement/press-release/data/2007/dcr-2007-10-17-optimost.xml
http://www.centernetworks.com/interwoven-acquires-optimost-social-news http://www.techcrunch.com/2007/10/18/interwoven-acquires-optimost-for-52-million/
http://www.optimost.com/press/2007-11-interwoven-announces-close.php
 

Acquisitions, Advertising, AOL, Balderton Capital, Business, Internet, Media, Money, Public Companies, Social Networking, Software, Technology, Venture Capital, Web 2.0

22M uniques / mo site (Bebo) goes to AOL for $850M in all cash deal

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Bebo, the global social network strong enough in UK and among the first in US, has quietly been up for sale for quite some time shopped around by the secretive investment firm Allen & Co. A number of potential acquires passed on a deal for Bebo, including News Corp., Microsoft and Google, sources tell. Yahoo is also rumored to may have also taken a long look. Until now when AOL has publicly announced they had acquired bebo.com for $850M in a deal all in cash off only $20M in revenues for 2007. AOL and Bebo have been in talks since September 2007. It is also publicly known fact that Bebo was looking for a price over $1B.

Launched in the middle of 2005 Bebo had quickly grown to millions of visitors per month and today stands at over 40M registered users as per company’s claims. Bebo has raised only (taking into consideration their exit number) $15M from Balderton Capital, which represents a very nice exit for the venture capitalists.  Competitors include MySpace, Facebook, Friendster, Piczo, Google’s Orkut, Flickr, and literally an endless army of social networking sites around the globe. Bebo has offices in the UK, San Francisco and Austin, TX with over 100 employees.

A quick look into the numbers reveals that AOL paid roughly $22 per registered user in Bebo’s acquisition. comScore reports for 22M unique visitors per month to bebo.com, which values each unique visitor at $39. Quantcast reports for less than 2M American visitors per month to bebo’s site but since the site appears to be not quantified we should not take these numbers for the correct ones.

Richard MacManus from RWW does not think this will make much headway for either company and calls it that way “Ultimately we’re talking about two middle of the road Web brands”. The Wall St Journal’s Kara Swisher has analyzed the deal and thinks in first place the numbers are not so big but sees that AOL is getting very attractive social-networking service and a very experienced exec who has been running it. According to the several sources, she quotes, who were privy to Bebo’s financials, for example, Bebo’s revenues for 2006 were only $7 million with $3 million in EBITDA. In 2007, the results are still small, with $20 million in revenues and $5 million in EBITDA. Using 2007 results, that means Time Warner’s (TWZ) AOL paid a handsome 42.5 times revenues and an incredible 160 times EBITDA.

Current President Joanna Shields (in the middle) is said will continue to run Bebo and will report to AOL President Ron Grant (in right) while the founders Michael Birch and Xochi Birch will shortly be leaving the startup, apparently.

Since its inception, Bebo has established a radical new vision for online media and engagement marketing, combining community, self-expression and entertainment, enabling its members to consume, create, discover, curate and share digital content in entirely new ways.  Bebo global users have high engagement levels spending an average of 33 minutes a day on the site. Its groundbreaking Open Media platform ushered in a new way for Bebo users to experience content online, while giving global media companies like MTV, CBS, BBC and more than 400 others, a new way to promote, distribute and monetize their programming. “Engagement Marketing,” is Bebo’s initiative for brands to build long-term relationships with their target audience.  Today, brands from Apple to Nike use Bebo as a platform to establish ongoing conversations with consumers. Bebo pioneered the blending of Web-native original content with interactivity in the social networking environment by co-producing “KateModern,” the most successful TV show on the Web, now in its second season, followed by the soon to be premiered “Sophia’s Diary,” and the upcoming “Gap Year.” In December 2007, Bebo opened its platform to external application developers becoming the first social network to embrace both Facebook and OpenSocial APIs. (a confusing signal, as up till then everyone had assumed that OpenSocial and Facebook platform were direct competitors.) To date, more than 1500 applications have joined the network.

Together with its AIM and ICQ personal communications network, the acquisition will give AOL a premier position in the fast growing world of social media with a network of approximately 80 million unique users.

With a total membership of more than 40 million worldwide, Bebo is a global social media network which combines community, self-expression and entertainment to enable its users to consume, create, discover and share content. Bebo is one of the leading social networks in the UK, and is ranked number one in Ireland and New Zealand, and number three in the U.S. in terms of engagement. Its users are heavily engaged and view an average of 78 pages per usage day.

The deal comes just one week after AOL’s launch of Open AIM 2.0, an initiative that allows the developer community greater freedom to access the AIM network and integrate AIM into its sites and applications, and the announcement by Apple of a downloadable AIM application for the iPhone.

“Bebo is the perfect complement to AOL’s personal communications network and puts us in a leading position in social media,” said Randy Falco, Chairman and CEO, AOL. “What drew us to Bebo was its substantial and fast-growing worldwide user-base, its vision of a truly social web, and the monetization opportunities that leverage Platform-A across our combined global audience. This positions us to offer advertisers even greater reach and marketers significant insights into the desires and needs of consumers.”

“AOL understands the shifting dynamics of the Web and has clearly demonstrated its commitment to leveraging the ever-increasing power of social networks,” said Bebo President, Joanna Shields. “With one and the same vision in this area, it was a natural progression for Bebo to join AOL, and we look forward to working together to continue to expand the online social experience globally.”

“Bebo’s dynamic management team recognizes that the Internet is less about destination and more about connecting people, culture and lifestyles,” said Ron Grant, President and COO, AOL.  “This acquisition supports our key objectives – accelerating the growth, engagement and monetization of one of the world’s most engaged online communities.” 

Analyst eMarketer predicts that by 2011, $4.1 billion will be spent worldwide for social network advertising – a dramatic increase from the $480 million spent in 2006.  In 2008 alone, global ad spend in the social networking arena is expected to increase 75% year over year, amounting to $2.1 billion.

In recent months, AOL has moved aggressively to bolster its position in areas critical to its emergence as a leading advertising-supported Web media and marketing company. Building on its number one position in third party display with Advertising.com, AOL has spent nearly $1 billion on online advertising acquisitions, including market leaders like ADTECH, buy.at, Lightningcast, Quigo, TACODA and Third Screen Media to create Platform-A. Platform-A is the top display ad serving network focused on helping marketers build brands that perform online.* In Web content, AOL’s revitalized network of sites has experienced five months of consecutive page view growth and key categories like Music, Television, Moviefone, TMZ, Money & Finance, News, Living and Body are all in the top four in their respective categories.

As part of its international growth plans, AOL has launched 17 international web sites over the last year and has plans to expand to 30 countries outside the U.S. by the end of 2008. In addition, AOL teamed up with HP last September to include localized versions of the AOL.com portal and other AOL services as the default setting on HP computers shipped in the United States and around the world. Bebo, which has announced plans to launch in five countries this year, will be featured prominently in AOL’s international expansion efforts after the deal is closed.

AOL was advised by Banc of America Securities LLC and Deutsche Bank Securities Inc. Bebo was advised by Allen & Co.

The deal is said to be subject to U.S. and EU antitrust regulations before it effectively closes.

More about AOL

A Global Ad-Supported Web Services Company

AOL is a leading global advertising-supported Web company, with the most comprehensive display advertising network in the U.S., a substantial worldwide audience, and a suite of popular Web brands and products.

The company’s strategy focuses on increasing the scale and sophistication of its advertising platform and growing the size and engagement of its global online audience through leading products and programming.

Core Statistics

  • 109 million – Average domestic monthly unique visitors to the AOL network of Web properties during the quarter ending December 31, 2007, according to comScore Media Metrix.
  • 49.2 billion – Domestic page views for the AOL network of Web properties during the quarter ending December 31, 2007, according to comScore Media Metrix.
  • 150 – Average monthly page views per unique visitor to the AOL network of Web properties, during the quarter ending December 31, 2007.

 A sophisticated advertising network

AOL offers advertisers access to the broadest display advertising network in the U.S. and some of the most sophisticated tools available to target and measure online advertising campaigns through AOL’s Platform-A business group. Platform-A consists of Advertising.com, which operates the largest third-party display networks; behavioral targeting leader TACODA; Third Screen Media, which operates one of the largest mobile media networks; market leading video ad serving platform Lightningcast; Quigo, which offers advertisers the ability to target ads based on the content of Web pages; and ADTECH‘s global ad serving platform.

In addition, Platform-A Marketing Solutions provides large brand customers with coordinated access to the full Platform-A product suite, enabling advertisers and agencies to more easily harness the full power of digital media.

Industry-leading products and programs

AOL’s network of Web properties is one of the top three in the United States, attracting an average of 109 million unique visitors each month during the quarter ending December 31, 2007, according to comScore Media Metrix, and many are leaders in their categories.

MapQuest, for example, is the leading U.S. provider of online maps and directions; AIM is the No. 1 messaging service in the U.S.; and TMZ, developed in partnership with Warner Bros.’ Telepictures Productions, is the No. 1 domestic entertainment news site on the Web. Other popular destinations include Black Voices, a premiere site for the African-American community, and AOL Latino, a leading bilingual portal for U.S. Hispanics.

In the past year, AOL has relaunched all its major programming channels, including News, Sports, Money & Finance, Living, and launched several new sites, including Switched.com, PopEater, Stylelist, DIYLife and Green Daily.

AOL also has been upgrading its product suite, including the new AOL.com home page, improved AOL Mail, the new AOL Desktop, Safety and Security and Parental Control tools, and the new Winamp player. In addition, AOL has launched breakthrough products such as BlueString, which lets users easily store and share their pictures and movies, and myAOL, which lets users easily customize their homepage.

AOL’s Truveo video search tool, the leading video search engine, continues to expand its reach. During 2007, Truveo’s index of searchable videos grew 20-fold to more than 100 million. Truveo tracks more than 500,000 new videos uploaded to the Web each day. Queries across the Truveo video search network increased 20 fold during 2007. Unique monthly visitors across the sites powered by Truveo exceeded 50 million. Truveo has also launched localized versions of its video search product in 16 countries.

Expanding worldwide

As part of its aggressive international growth plans, AOL launched portals in Austria, The Netherlands, India, Italy, Spain, Sweden, Switzerland, Poland and Belgium. In addition, AOL teamed up with HP – a leading PC maker in the U.S. – to include localized versions of the AOL.com portal and other AOL services as the default setting on HP computers shipped in the United States and more than two-dozen countries worldwide.

AOL continues to operate one of the largest Internet subscription businesses in the United States, with 10 million domestic subscribers at the end of the third quarter of 2007.

Meanwhile AOL seems to be looking for a buyer for … itself.

More

http://www.bebo.com/
http://developer.bebo.com
http://aol.com/
http://corp.aol.com/press_releases/2008/03/aol-acquire-global-social-media-network-bebo
http://developer.bebo.com/blog/index.php/2008/03/13/company-and-platform-newsjs-and-pre-load-sql-coming-soon/
http://www.techcrunch.com/2008/03/13/aol-buys-bebo-for-750-million/
http://mashable.com/2008/03/13/aol-bought-bebo/
http://www.readwriteweb.com/archives/aol_acquires_bebo.php
http://kara.allthingsd.com/20080313/bebo-by-the-not-so-big-numbers/
http://www.techmeme.com/080313/p77#a080313p77
http://www.techcrunch.com/2008/03/14/aol-on-a-bender-kickapps-may-be-next-acquisition/
http://www.techcrunch.com/2008/02/12/bebo-1-billion-acquisition-definitely-happened/
http://kara.allthingsd.com/20080314/is-kickapps-next-to-board-aols-gravy-train/
http://www.rev2.org/2007/07/31/bebo-an-in-depth-look/
http://www.lastpodcast.net/2008/03/13/thursday-night-thoughts/
http://www.crunchbase.com/company/bebo
http://www.centernetworks.com/bebo-aol-live-call
http://www.quantcast.com/bebo.com
https://web2innovations.com/money/2008/03/12/aol-is-offered-up-for-sale/

Advertising, Business, Google, Marketing, Media

Is MediaBids.com an alternative of Google’s AdWords?

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MediaBids.com, the Newspaper and Magazine Advertising Marketplace, has recently announced the addition of over 325 new newspapers and magazines to its print advertising marketplace so far in 2008, which much or less attracted out attention.

The company claims it has over 4,600 U.S. print publications registered on MediaBids to use their online processes to sell ad space in their print editions. Publications can sell ad space via two primary online methods – a straight-sales option and a reverse advertising auction. In the straight-sale format, publications can simply post available advertising inventory for sale in the MediaBids marketplace which is then immediately available for advertisers to purchase. The patented reverse-auction method allows advertisers to place their advertising dollars up for bid using a simple online RFP auction form, and publications can then bid using their ad space as currency.

The company is known to have started back in 2003 and for just 5 years they have enrolled an impressive number of newspapers and paper magazines. One may ask is this marketplace represents an alternative of the contextual ads Google offers through its AdWords program? Google is the ultimate online ads monopoly so it might be good there are such alternatives beyond the web ads. The company says it has over 12,000 businesses registered on MediaBids.com that purchase advertising, which is still a fraction from what Google AdWords has as a number of unique advertisers but MediaBids takes a different direction and that might be their major differentiator from the competition to distinguish themselves in the ad business. The online ad networks and ad exchanges are huge business but the space is lately becoming overcrowded and the competition is fierce there and perhaps we will witness some serious reorganization and consolidation within the industry this and next year.

MediaBids has no charge associated with registering a publication, posting ad space for sale or bidding on auctions.

“It’s exciting to see publications embrace MediaBids’ advertising marketplace, with the addition of more than 325 publications in the first two months of 2008. We hope to continue this rapid rate of growth throughout the remainder of the year.” said June Peterson, Director of Media Relations at MediaBids.com.

More about MediaBids

MediaBids.com is the premier marketplace for buying and selling print advertising. Advertisers and publications can interact to buy and sell advertising in a wide-variety of print media (newspapers, magazines, journals, directories, shoppers, newsletters, trade magazines, college newspapers and direct mail) using patented online tools.

Available Print Buying & Selling Tools
Advertiser Auctions – Advertiser auctions provide a platform from which advertisers can initiate a RFP (Request for Proposal) outlining their print advertising needs. Publications can place “bids” of ad space on the advertiser auction, which advertisers can then purchase. Insertion orders are issued to both parties after a transaction has occurred. The identities of advertisers and publications are known only to participating parties.

Ad Space Offers – Ad-space offers are advertising opportunities posted by publications on MediaBids.com that are available for immediate purchase. Offers can include rate-card pricing, last-minute remnant opportunities, added-value incentives or significant discounts. Advertisers can create a list of “Favorite Publications” from which they can choose to receive e-mail alerts notifying them of new advertising opportunities.

Traditional Media Buying – MediaBids works with publications both online and offline to ensure advertisers create and execute print advertising campaigns in the right publications at the right price.

How We Started
MediaBids, The Newspaper and Magazine Advertising Marketplace, was founded in Winsted, CT in 1999 to allow print publications to broaden their market reach in a cost effective way while giving advertisers a web-based system to purchase advertising in a competitive environment.

Since its online launch in 2003, MediaBids.com has become the leading online print advertising marketplace, bringing together more than 4,500 publications and 12,000 businesses on its web site. MediaBids’ easy-to-use platform has attracted a wide range of users, from small sole proprietorships to large national corporations.

Mission & Vision
MediaBids aims to simplify and streamline the print advertising process by providing a website that both centralizes relevant publication information and provides tools that enable both buyers and sellers of ad space to conduct transactions more efficiently. MediaBids’ vision is that with these tools, advertisers will increasingly view newspapers and magazines as a choice medium to promote their products and services – thus allowing newspapers and magazines to continue to be a viable information and social resource for our communities.

This story has been picked up from EPR Network.

More

http://www.mediabids.com/
http://express-press-release.net/47/MediaBids.com%20Adds%20Over%20325%20Newspapers%20&%20Magazines%20to%20Print%20Advertising%20Marketplace.php
http://express-press-release.net/12/Mediabids,%20the%20Only%20Online%20Print%20Ad%20Space%20Marketplace,%20Saves%20Client,%20Green%20River%20Prescription%20Assistance,%2082%20Percent%20On%20Newspaper%20Advertising%20Costs.php
http://express-press-release.net/45/MediaBids.com%20Conducts%206,500th%20Print%20Advertising%20Auction.php

Acquisitions, Advertising, AOL, Business, Internet, Media, Money, Public Companies, Technology, Yahoo

AOL is offered up for sale

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Today is a sad day for AOL, which somehow contrasts to the big day the company had in 2000 when they merged with Time Warner in what was then the biggest deal for the dot com era. All indicates that AOL is offered up for sale.

AOL, which is a symbolic company for the Internet the has tried to reinvent itself many times. The latest effort, like those before it, does not seem to be going well.

On Tuesday, Jeffrey L. Bewkes, the chief executive of Time Warner, AOL’s parent company, acknowledged weakness in the business and said he was open to combining AOL with another company — “whatever configuration makes it the strongest and the most valuable.”

Could this be an indirect signal to Yahoo to join forces with AOL? Yahoo anyway lost News Corp for a possible partner and after turning Microsoft down they are left now in sort of hot water to deal with their angry shareholders. It is known fact that Time Warner explored merging AOL with Microsoft’s online operation two years ago and is now discussing a potential deal with Yahoo.

AOL has recently shifted the entire focus and is betting its future on a new strategy of selling advertising across the Internet and has spent more than $1 billion on related acquisitions. The company has acquired a massive number of ad-related companies like Quigo, Tacoda, Userplane, Truveo and their first one Advertising.com for $435M back in 2004.  

AOL appears to be very close to Yahoo by destiny and just like them it seems they are also going through bad times.  On Monday, the third of four top executives installed last summer to run the new advertising division, known as Platform A, left the company. The executive, Curtis G. Viebranz, was fired and replaced by the executive who had been battling his strategy through the fall, Lynda Clarizio.

Several recently departed executives contacted this week described the climate at AOL as acrimonious. They said there had been confrontational meetings of employees as well as screaming matches in offices, as senior executives worried about making their aggressive quarterly ad sales goals. Mr. Bewkes acknowledged Tuesday that revenue at AOL would be flat for at least another quarter.

New York Times says that the company is still major player on Internet with a very prestigious brand name to an enormous revenue stream of $5.2B in 2007. AOL’s Web sites attract 112 million visitors per month and 9.3 million Americans still pay the company for Internet services. Yet the revenues are down 33% from 2006 and so their traffic too seems to be seriously declining over the past year as seen on Compete’s traffic graph. The company’s overall revenue was said has declined as it lost dial-up access subscribers while the advertising revenue totaled $2.2 billion in 2007, up 18 percent from the previous year, yet the pace of growth has slowed each quarter, too.

By contrast, if Facebook with their almost 100M uniques per month make even the half of what AOL is making off theirs the Facebook’s market value would then perhaps be justified at the $15B mark, but the “big” F is doing nothing compared to AOL’s revenues made from advertising alone.

It seems AOL is going to blindly follow the hot trend for today which is an ad network that sells ads on thousands of other sites. It is quite lazy and easy business, instead of building your own traffic, which is taking ages long to achieve you better attract third party sites to use their traffic to make money from. Perhaps this is the reason why we witness so many new ad networks lately.

“We were ahead of the curve in the creation of Platform A and remain in a great position to compete in this intensely competitive marketplace,” said Randy Falco, the chief executive of AOL. The management changes, he said, were necessary to be able to move quickly. After spending dearly to amass assets, “the trick was to get them working together and integrated in a very meaningful way.”

On Tuesday Mr. Bewkes, who spoke to analysts at a conference in Palm Beach, Fla., confirmed that AOL no longer saw a meaningful future for its dial-up Internet subscription service, which may be spun off.

The online advertising seems to be one of the most profitable niches over Internet commanding higher profit margins than any other business online. The leader on the market is Google with its AdWords/AdSense making over $10B per year by selling contextual ads on third party web publishers and there are literally thousands of smaller and more aggressive players in the space.

More about AOL

A Global Ad-Supported Web Services Company

AOL is a leading global advertising-supported Web company, with the most comprehensive display advertising network in the U.S., a substantial worldwide audience, and a suite of popular Web brands and products.

The company’s strategy focuses on increasing the scale and sophistication of its advertising platform and growing the size and engagement of its global online audience through leading products and programming.

Core Statistics

  • 109 million – Average domestic monthly unique visitors to the AOL network of Web properties during the quarter ending December 31, 2007, according to comScore Media Metrix.
  • 49.2 billion – Domestic page views for the AOL network of Web properties during the quarter ending December 31, 2007, according to comScore Media Metrix.
  • 150 – Average monthly page views per unique visitor to the AOL network of Web properties, during the quarter ending December 31, 2007.

 A sophisticated advertising network

AOL offers advertisers access to the broadest display advertising network in the U.S. and some of the most sophisticated tools available to target and measure online advertising campaigns through AOL’s Platform-A business group. Platform-A consists of Advertising.com, which operates the largest third-party display networks; behavioral targeting leader TACODA; Third Screen Media, which operates one of the largest mobile media networks; market leading video ad serving platform Lightningcast; Quigo, which offers advertisers the ability to target ads based on the content of Web pages; and ADTECH‘s global ad serving platform.

In addition, Platform-A Marketing Solutions provides large brand customers with coordinated access to the full Platform-A product suite, enabling advertisers and agencies to more easily harness the full power of digital media.

Industry-leading products and programs

AOL’s network of Web properties is one of the top three in the United States, attracting an average of 109 million unique visitors each month during the quarter ending December 31, 2007, according to comScore Media Metrix, and many are leaders in their categories.

MapQuest, for example, is the leading U.S. provider of online maps and directions; AIM is the No. 1 messaging service in the U.S.; and TMZ, developed in partnership with Warner Bros.’ Telepictures Productions, is the No. 1 domestic entertainment news site on the Web. Other popular destinations include Black Voices, a premiere site for the African-American community, and AOL Latino, a leading bilingual portal for U.S. Hispanics.

In the past year, AOL has relaunched all its major programming channels, including News, Sports, Money & Finance, Living, and launched several new sites, including Switched.com, PopEater, Stylelist, DIYLife and Green Daily.

AOL also has been upgrading its product suite, including the new AOL.com home page, improved AOL Mail, the new AOL Desktop, Safety and Security and Parental Control tools, and the new Winamp player. In addition, AOL has launched breakthrough products such as BlueString, which lets users easily store and share their pictures and movies, and myAOL, which lets users easily customize their homepage.

AOL’s Truveo video search tool, the leading video search engine, continues to expand its reach. During 2007, Truveo’s index of searchable videos grew 20-fold to more than 100 million. Truveo tracks more than 500,000 new videos uploaded to the Web each day. Queries across the Truveo video search network increased 20 fold during 2007. Unique monthly visitors across the sites powered by Truveo exceeded 50 million. Truveo has also launched localized versions of its video search product in 16 countries.

Expanding worldwide

As part of its aggressive international growth plans, AOL launched portals in Austria, The Netherlands, India, Italy, Spain, Sweden, Switzerland, Poland and Belgium. In addition, AOL teamed up with HP – a leading PC maker in the U.S. – to include localized versions of the AOL.com portal and other AOL services as the default setting on HP computers shipped in the United States and more than two-dozen countries worldwide.

AOL continues to operate one of the largest Internet subscription businesses in the United States, with 10 million domestic subscribers at the end of the third quarter of 2007.

More

http://aol.com
http://corp.aol.com/about-aol/company-overview
http://www.nytimes.com/2008/03/12/technology/12aol.html
http://www.aolmedianetworks.com/
http://www.techcrunch.com/2008/03/11/official-aol-on-the-table-for-a-deal/
http://www.crunchbase.com/company/aol
http://www.techmeme.com/080312/p43#a080312p43
http://www.alleyinsider.com/2008/3/jeff_bewkes_s_private_hell_twx_
http://www.paidcontent.org/entry/419-bewkes-shake-ready-to-do-an-aol-deal-twc-spinoff-and-other-options/
http://searchengineland.com/080312-091036.php
http://portalblog.aol.com/

Advertising, angel investors, Business, Funding, Internet, Investments, Media, Money, Multimedia, Opus Capital, Software, Technology, TV, video, Web 2.0

Jivox, yet another video ad network, has raised $2.7M

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The funding was led by Opus Capital and also includes investments from individual investors including Jivox founder Diaz Nesamoney. The funds will be used to continue development of the Jivox online video advertising platform, as well as to expand the company’s sales and marketing efforts. No other names of private investors are publicly disclosed.

Jivox is a web-based video advertising service enabling businesses to better communicate their products and services to a micro-targeted audience in a more customized, relevant way than most traditional mass advertising methods, and internet banners and search engines. Jivox is headquartered in San Mateo, California with offices in Bangalore and Delhi in India.

Jivox in a way looks similar to SpotRunner with their pre-made ads for the TV and cable networks, but is being said to be way cheaper than them.

There’s absolutely no cost associated with creating your ads with Jivox AdSlate. Once you create the ad you like to air, then you set your daily, weekly or monthly ad budget. There are no minimums on the budget you set. Just purchase the amount of highly targeted ad inventory as your budget allows rather than the large block purchases required for most video advertising today. You can change your budget at any time.

Jivox AdSlate will optimize your advertising spend by negotiating the lowest cost possible to air your ads with Jivox Video Network Partner sites and maximize your exposure. Jivox will automatically match your ads with the audience that is most likely to respond favorably to your campaign. The cost of airing your ads is typically between $10-$40 range for each 1000 views (CPM).

“To date, video advertising has only been accessible to the large brand advertisers due to the high costs of production and placement on TV. The explosive growth in online video content is creating an opportunity for mid-sized and local businesses to harness the power of the internet to reach consumers. Jivox is enabling mass adoption of an advertising medium that is much more engaging and effective than search and display advertising due to its visual impact,” said Diaz Nesamoney, founder and CEO of Jivox. “We’re very pleased that Opus Capital and our other investors also see the enormous potential of opening up this market to smaller advertisers.”

“By making online video advertising a possibility for more advertisers, Jivox will accelerate broader adoption of the medium,” said Gill Cogan, general partner, Opus Capital. “As an early investor in Informatica and Celequest, we have had a strong long-term relationship with Diaz, and I’ve seen first-hand how he has been able to turn an idea into a product, and then evolve the product to stay one step ahead of the changing needs of the market. We are looking forward to supporting Diaz and the Jivox team as they build Jivox into a successful business.”

The market

Video advertising is promising to be huge opportunity online and the sector is extremely competitive with new players entering every couple of weeks. Venture capitals also do think the online video advertising holds the chances to be the next big thing on Internet to bring billions of revenues in and are pouring big money into start-ups with the hope they come up to the groundbreaking technology that might shake the sector and make them the huge ROI.   

No matter what standard for video ads the sector might adopt – pre-roll ads, mid-roll ads, post-roll ads, watermark ads, viral ads or overlay ads, the undisputed leader remains Google’s YouTube with its huge number of eyeballs. That’s why the smaller players are focusing not on the reach but on different approaches and technologies to more effectively serve, track and measure these video ads. The video ads are in their infancy on Web and there is plenty of room for innovation and growth and all those small start-up companies hold their good chances for success.

Some companies, as we know them, include BlackArrow, BrightRoll, XillianTV, Podaddies, VMIX and MeeVee. BrightRoll video ad network itself has raises $5 Million while VMIX, yet another video network company has also raised a whopping amount of money $16.5M to expand its business. Other video advertising players include Revver, VideoEgg’s TheEggNetwork, ScanScout, Adap.tv, AdBrite’s InVideo platform, BroadRamp and Blinkx.

eMarketer predicts online video advertising to nearly double in 2008 to $1.3 billion, but no one’s really nailed a scalable ad platform for video. However, Google’s been quietly testing their own system and there are a bunch of other startups tackling it as well.

More about Jivox

Jivox is an exciting new online video advertising service that gives businesses that want to advertise on the Internet a better, personalized way to communicate their products and services to a micro-targeted audience. If your Internet advertising is not as effective as it used to be, or you are looking for a new way to get your message to your customers via rich visuals and video, Jivox can help.

Jivox helps you create, target and deliver professional video advertising on the Internet – going way beyond the search engine or banner ads – without spending a lot of time and money on producing your ad. Our proprietary technology helps you pinpoint your ads to the exact geographic, behavioral or demographic audiences you need to reach on the web. Here’s how: 

1. Create your own video ad
The Jivox AdSlate self-service video ad maker enables you to use our vast library of stock images, video clips and music to create your own ad or you can take your existing materials (such as a digital picture of your storefront, product shots, head shots, logos, etc.) and insert important information like your contact information, website, special discounts and promotions. See sample ads created with Jivox AdSlate Minutes later, you can be delivering your new ad on our extensive video network. See how it works.

Or, if you have an existing commercial you are using on Cable T.V., you can easily upload and use that to advertise on the Jivox Video Network. Or, let us build your ad for you.

2. Identify your target audience
Jivox delivers tailored, branded advertising to viewers based on their interests, enabling you to maximize your direct response opportunities. The Jivox Video Network delivers your video advertisement to your audience using geographic, demographic, behavioral and contextual intelligence.

Jivox has developed sophisticated algorithms that determine the best web sites and video content in which to serve your ad.

3. Define your budget and timing for your advertising campaign
Even if you have a limited budget, you can start your video ad campaign now with the Jivox Video Network. You can identify specific times of day, days of the week and other important choices or even run Time-of-Day/Day-of-Week ads on an introductory budget. Unlike most other forms of TV and web advertising, with Jivox, you only pay for ads that were actually viewed on a web site. More on Pricing.

The exclusive Jivox Ad Campaign Reports gives you advanced intelligence to optimize your advertising. You can then review the results to make intelligent decisions about how to improve or expand your media choices.

Jivox was founded in 2007 by Diaz Nesamoney, the visionary entrepreneur behind
Informatica (Nasdaq: INFA) and Celequest (acquired in 2007 by Cognos). Jivox aims to
bring the power of online video advertising to the mass market.

Management team

Diaz Nesamoney, Founder & CEO
Diaz Nesamoney founder of Jivox has had two prior successful ventures.  Before founding Jivox, he founded Celequest, raised over $20M in venture capital, and served as its CEO until early 2007, when the company was acquired by Cognos Corporation.  Celequest introduced the market’s first BI appliance, a disruptive innovation that led to its acquisition by Cognos. He was previously co-founder, President and Chief Operating Officer at Informatica (NASDAQ:INFA), which he took from a startup to a publicly traded company in 1999 with a market capitalization of over a billion dollars.  Informatica pioneered data integration software as a category and is now the market leader with over $400M in revenue. Diaz is a trustee of the American India Foundation, a leading international development organization charged with the mission of accelerating social and economic change in India. Diaz holds a Masters degree in Computer Science from the Birla Institute of Technology and Science in India.

Naren Nachiappan, Managing Director, Jivox India
Naren Nachiappan comes to Jivox from Wind River (NASDAQ:WIND), where as Vice President and General Manager, he was a part of the executive team responsible for reigniting growth and adding over $100 million to the top line in three years. Naren was directly responsible for taking the Device Management business from a concept to a multimillion-dollar revenue rate in under 9 quarters. At Wind River, Naren established the company’s first product development team in Bangalore, India, with a zero percent attrition rate through his three-year tenure. Earlier in his career, as CEO of Proceler and as Senior VP at VenturCom (acquired by Citrix), he was responsible for pioneering several industry innovations such as “the first support for automated application acceleration using hybrid SoCs” which resulted in Proceler’s nomination for the 2001 MPR Analysts choice award, and the first flight-essential certified UNIX for avionics applications on the Boeing 777. Naren graduated cum laude from Harvard University and holds an MBA from the UC Berkeley Haas School of Business.

Parth Chandra, Chief Architect
Parth has over 14 years of experience in the software industry in the field of Data Integration and Business Intelligence. Parth has worked most recently at Insights On-Demand, where he was the Chief Architect. Before Insights, he worked at Informatica (NASDAQ:INFA) as a Sr. Software Architect where he was part of the founding team that was responsible for software design and development of their market leading Data Integration products. Prior to Informatica he held software engineering positions at Citicorp Software and Neuron Data where he designed and implemented large scale financial transaction systems and cross platform development environments. Parth holds a degree in Mechanical Engineering from IIT Kanpur and an MBA degree from the Indian Institute of Management (IIM) Bangalore.

More about Opus Capital

Opus Capital Group is an alternative assets firm with more than $1 billion in committed capital under management. Since 1971, Opus Capital’s predecessor funds have invested in more than 350 companies spanning multiple industries.

More
 
http://www.jivox.com/
http://www.jivox.com/Jivox_funding_release_final.pdf
http://www.opuscapital.com/
http://mashable.com/2008/03/10/jivox/
http://www.thealarmclock.com/mt/archives/2007/05/jivox_stealth_m.html
http://www.paidcontent.org/entry/419-self-service-video-ad-provider-jivox-closes-27-million-seed-round/
http://venturebeat.com/2008/03/09/jivox-offers-simple-online-video-ads-for-small-businesses-raises-round/
http://www.redherring.com/Home/23889
https://web2innovations.com/money/2008/03/09/video-advertising-networks-are-hot-brightroll-gets-its-second-round-claims-it-already-served-over-1-billion-video-ads/

Acquisitions, Advertising, Business, Google, Internet, Media, Microsoft, Money, Public Companies, Technology, Web 2.0

Are Digg’s users the real reason nobody buys them?

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While reading over our daily dose of web 2.0 news and stories across our favorite technology blogs, we came across a very interesting theory being discussed on a few of these blogs.

Based on what we have read, and understood, it might turn out that Digg has a track record of surrendering to the mob when things get really bad. Giving control of its users to what shows up on their home page as a story or news is perhaps what made Digg popular but ironically it plays, with the same degree, a very negative role in Digg’s attempt to sell itself out. While the rumors are spreading around Web that potential buyer of Digg might be Microsoft (although they decline that) angry digg users are taking on the site with the promise they never return to it if the Redmond’s giant gets its hands on the popular user generated news site. We have speculated a lot over the past months as to what might be the reason why such a mainstream-like popular site does not get its long-waited exit despite all of its attempts it seems what is attracting potential suitors to Digg (its massive number of users) is what might be scaring them away.

Here is an extraction, as found on Techrunch, of the comments on Digg’s page under the news that Microsoft might be the potential buyer of Digg. 

  • Don’t sell Digg Kevin! Digg this story he needs to know how we feel!
  • Why not sell digg when you don’t care about the community. Sell it and we will be happy.
  • Somehow i think if Microsoft manages to buy digg a larger revolt than 09 F9 11… will happen, at least i know what i will do
  • I would have to see how things went afterward. If Google tried to shoehorn their “style” in to Digg’s interfaces (see: Jotspot), or if Microsoft tried to turn it in to a Windows program, I would switch to Reddit. I like Digg more, but either of those scenarios would kill Digg for me.
  • If MS is in, I’m out.
  • OK guys, Kevin doesn’t give half a shit about you. He cares about what all americans care about: $500,000,000 in his pocket. Good old capitalism, eh?
  • Goodbye Digg… Its been good knowing you… too bad you were gobbled up by corporate america. I remember back in the day when you were a bastion of free speech and unfettered entertainment, but no longer. I guess I will have to revert back to the “best of” section of Craigslist. Don’t sell your soul.
  • As long as they lets us delete our accounts
  • I am new to digg.com and I really like it. If Microsoft were to buy it that would be it for me. I will remove it from my favorites and never come back.
  • Dude. If Microsoft gets its fucking hands on this site then you will definitely have one less viewer. Those fuckers taint everything they touch.
  • Is this for real come on Kevin don’t give up to digg to these huge companies. What makes digg so special and fun is that it’s independent this is not a good idea.
  • If Microsoft purchases this site, go ahead and make your last act to institute a ‘delete your account’ function.
    This is terrible news. Lets see if we can have yet another viable outlet bought up by huge conglomerates which try to feed us what we are allowed to think and censor our beliefs. I tell you what. If digg is sold, I’m not coming here anymore! Kevin please don’t let this happen. Tell us this is about more than money.

Digg’s saga continues.

More

http://blog.digg.com/?p=114
http://digg.com/tech_news/Google_Microsoft_Bidding_For_Digg
http://digg.com/
http://www.techcrunch.com/2008/03/09/digg-users-are-doing-their-best-to-kill-an-acquisition/
http://www.techcrunch.com/2007/05/01/digg-surrenders-to-mob/
http://www.techcrunch.com/2008/03/07/google-microsoft-bidding-for-digg/
https://web2innovations.com/money/2007/12/19/digg-guys-are-up-for-sale-again-quietly/
http://www.quantcast.com/digg.com
http://www.techcrunch.com/2007/12/17/for-sale-used-social-voting-site-asking-price-300-million-goes-by-the-name-of-digg/
http://www.hoovers.com/allen-&-company/–ID__51026–/free-co-factsheet.xhtml
http://www.techcrunch.com/2006/12/28/no-acquisition-for-digg-raise-series-b-round-instead/
http://www.techcrunch.com/2007/11/07/just-sell-digg-already-jay/
http://nextnetnews.blogspot.com/2006/12/why-nobody-buys-diggcom.html
http://venturebeat.com/2007/12/17/source-digg-hires-bank-hoping-to-sell-for-300-million-or-more/
http://nextnetnews.blogspot.com/2007/02/diggcom-fights-spam-scam-games.html
http://www.pronetadvertising.com/articles/latest-digg-payola-exposed.html
http://valleywag.com/tech/rumormonger/digg-close-to-a-300-million-sale-320145.php
http://valleywag.com/tech/sun-valley/whos-selling-whos-buying-at-the-allen-confab-276716.php
http://money.cnn.com/magazines/fortune/fortune_archive/2004/06/28/374371/index.htm

Adams Street Partners, Advertising, Business, Funding, Internet, Investments, Jeff Clavier, KPG Ventures, Marketing, Media, Money, Multimedia, Software, Technology, True Ventures, Venture Capital, video, Web 2.0

Video advertising networks are hot, Brightroll gets its second round, claims it already served over 1 Billion video ads

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After having covered the video ad networks BlackArrow and YuMe Networks today we have discovered that yet another one called Brightroll has also recently closed its Series B funding taking $5M more. The round was led by existing investor True Ventures with Adams Street Partners and KPG Ventures as new participants. The first round’s amount is not publicly disclosed.

The company offers both pre-roll and mid-roll ads and Brightroll contextually matches the ads based on webpage information, site behavior and demographics. Assessing tags, profiles and data from ComScore, Brightroll aims to provide publishers and advertisers targeted ads, where the publishers need to do very little work to this end.

BrightRoll helps leading agencies, representing brands such as Walmart, Hewlett-Packard and Sony Pictures, launch and scale video campaigns across the industry’s leading publishers. The one-year-old start-up will use the capital to continue to grow its agency and publisher relationships, as well as accelerate product development.

“Video advertising is the future of online marketing and we are exclusively focused on simplifying the process of targeting, distributing and executing online video campaigns,” said Tod Sacerdoti, co-founder and CEO of BrightRoll. “BrightRoll provides efficiency and technology to agencies today and we will continue to expand our solutions for agencies and brands moving forward.”

“We increased our investment in BrightRoll because the company is the emerging leader in a revolutionary category,” said Jon Callaghan, a partner at TRUE Ventures. “This is my third time working with the founders, Tod Sacerdoti and Dru Nelson, and I could not be more ecstatic about the team they are building.”

BrightRoll can execute video campaigns across more than 50% of the top 100 online media properties in the United States. The average BrightRoll video campaign reaches over 50 million unique users over a six week period. A video advertising innovator, BrightRoll is built entirely on proprietary video ad serving, targeting and optimization technology.

The market

Video advertising is promising to be huge opportunity online and the sector is extremely competitive with new players entering every couple of weeks. Venture capitals also do think the online video advertising holds the chances to be the next big thing on Internet to bring billions of revenues in and are pouring big money into start-ups with the hope they come up to the groundbreaking technology that might shake the sector and make them the huge ROI.   

No matter what standard for video ads the sector might adopt – pre-roll ads, mid-roll ads, post-roll ads, watermark ads, viral ads or overlay ads, the undisputed leader remains Google’s YouTube with its huge number of eyeballs. That’s why the smaller players are focusing not on the reach but on different approaches and technologies to more effectively serve, track and measure these video ads. The video ads are in their infancy on Web and there is plenty of room for innovation and growth and all those small start-up companies hold their good chances for success.

Some companies, as we know them, include BlackArrow, BrightRoll, XillianTV, Podaddies, VMIX and MeeVee. BrightRoll video ad network itself has raises $5 Million while VMIX, yet another video network company has also raised a whopping amount of money $16.5M to expand its business. Other video advertising players include Revver, VideoEgg’s TheEggNetwork, ScanScout, Adap.tv, AdBrite’s InVideo platform, BroadRamp and Blinkx.

eMarketer predicts online video advertising to nearly double in 2008 to $1.3 billion, but no one’s really nailed a scalable ad platform for video. However, Google’s been quietly testing their own system and there are a bunch of other startups tackling it as well.

More about BrightRoll

Led by a team of Internet advertising veterans and engineers, BrightRoll has served billions of advertisements since we got started. We achieved this growth by enabling agencies and brand advertisers to execute smart video ad campaigns across the industry’s leading publishers, including over half of the top 250 websites in the United States.

Dozens of advertising agencies work with BrightRoll to execute campaigns for their premier brands. By offering full site disclosure, detailed performance reports and flexible targeting, we provide advertisers with the reach, frequency, scalability, and transparency needed to achieve their goals.

Hundreds of branded publishers work with BrightRoll to maximize the value of their online inventory. We are fortunate to work with many of the Internet’s leading branded publishers, including multiple television properties, and most of the leading high-volume video sites.

The company was launched in 2005 and has offices in San Francisco and New York City. Founders are Tod Sacerdoti and Dru Nelson.

The Team

Tod M. Sacerdoti, CEO, Founder

Tod M. Sacerdoti is the Chief Executive Officer of BrightRoll and co-founded the business in July, 2006. Most recently, Tod was the Director of Revenue and Business Development at Plaxo, one of the fastest growing companies in the history of the Internet. Previously, Tod was the Director of Business Development at Spoke Software, an enterprise software firm providing tools to sales forces to better leverage relationships. Tod also worked at Interscope, Geffen and A&M Records, a division of the Universal Music Group and was an analyst in both the Mergers & Acquisitions Group and the Internet Corporate Finance group at Robertson Stephens. Tod has an MBA from the Stanford Graduate School of Business and has a B.A. in Economics from Yale University.

Dru Nelson, CTO; Founder

Dru Nelson is the Chief Technology Officer of BrightRoll and co-founded the business in July, 2006. Dru brings over twelve years of senior software development expertise to the company. Prior to BrightRoll, Dru was a Senior Software Engineer at Plaxo Inc. , where he was also the first Engineer hired and the first Client Engineer. Previously, Dru was the Director of Service Operations at eGroups (sold to Yahoo), Senior Software Engineer at Diva Systems (spinoff of SRI Research) and a Software Engineer at Four11 (sold to Yahoo and became Yahoo!Mail). Dru also has previous experience at the Florida State University Supercomputer Research Institute (SCRI).

Charlie Whittingham, Vice President, Sales

Charles Whittingham is the Vice President of Sales at BrightRoll and brings over 25 years experience in media, advertising and building Internet sales teams. Most recently, Charles was the Vice President of Sales, Western Region, for Advertising.com (a wholly owned subsidiary of AOL). Previously, he was Regional Vice President of Sales for About.com (owned by the New York Times), Regional Vice President of Sales for The Excite Network (owned by IAC/Interactive Corp.) and Executive Vice President, Sales Marketing at Wired Magazine. Prior to his Internet experience, he held senior positions as Director of New Business Development for advertising agencies McKinney & Silver and J. Walter Thompson, Southeastern Sales Director at The National Sports Daily and Sales Manager with People Magazine.

Lewis Rothkopf, Vice President, Network Development

Lewis is charged with broadening BrightRoll’s audience reach and enhancing client value by building strategic partnerships with the web’s top publishers. Prior to joining BrightRoll, lewis was Head of Distribution for the national Broadband Company (NBBC), NBC Universal’s digital video syndication business, where he was responsible for connecting premium digital video owners with the web’s premier publishers. Active in the digital media community for a decade, Lewis spent five years at DoubleClick Inc.’s TechSolutions for Publishers business, most recently as a sales and account management leader. He was at LightningCast Inc., one of the first video advertising companies, as a director of sales for the video ad insertion technology business, where he helped ready the company for acquisition by AOL LLC. In those capacities, he spearheaded technology and media solutions for numerous industry leaders, including AOL, Washington Post, Newsweek Interactive, Disney/ABC, Scripps, Networks, MTV Newworks, CBS Inc., Knight Ridder Digital, United Online, among many others. Lewis holds a Bachelor of Arts in Communication from Boston University and lives in Manhattan with his wife Nicole.

Calton Chan, Director of Sales, Eastern Region

Calton Chan is the Director of Sales, Eastern Region at BrightRoll and brings over 10 years experience in media, advertising and building Internet sales teams. Most recently, Calton was the Vice President of Agency Relations for ContextWeb, one of the leading contextual ad networks. Previously, he was Sales Director at The Excite Network (owned by IAC/Interactive Corp.) and Director of Sales for About.com (owned by the New York Times). Prior to his Internet experience, Calton worked in software sales for Autodesk. Calton has a B.A. in Biology from the University of Colorado at Boulder.

Mike Enomoto, Director, Media

Mike Enomoto is the Director of Media at BrightRoll and brings over eight years of managing media buying, ad ops, campaign management, and publisher relationships. Most recently Mike managed sales and distribution for Adteractive, one of the largest online lead generation marketers. At Adteractive, Mike was responsible for buying display media, creative and product strategy, and client development. Previously, he was the primary display media buyer for the Alena division of Intermix Media (acquired by News Corp) where he was responsible for all portal media relationships and campaign profitability. Mike began his career with MaxOnline (acquired by IAC / Interactive Corporation), one of the pioneering online ad networks. Mike has a Bachelor of Arts degree from the University of California at Santa Barbara.

About the Investors

About TRUE Ventures

True Ventures invests in promising entrepreneurs at the earliest stages in the highest-growth segments of the technology market. The Partners at True have started over ten companies as founders, and True is designed by entrepreneurs, for entrepreneurs. The firm clearly understands both opportunities and challenges in the earliest stage of development and provides young companies with a powerful, seasoned partner.

About KPG Ventures

KPG Ventures, a San Francisco based venture capital firm founded by Vince Vannelli, brings capital, experience and strategic relationships to early and seed stage companies. KPG is committed to investing in talented people and actively supporting each portfolio company in building their business.

Adams Street Partners, LLC

Adams Street Partners has been making investments in private equity since 1972 and is also credited with establishing the industry’s first institutional private equity fund of funds in 1979. Adams Street Partners has made over 140 investments with the objective of backing experienced management teams focused on high-growth markets. Investments are made primarily in companies in the technology, life sciences, and technology-enabled services sectors. Adams Street Partners currently manages $15 billion and has offices in Chicago, Menlo Park, London and Singapore.
 
Private investors include Jeff Clavier (SoftTechVC), Fabrice Grinda (Co-CEO, OLX and Founder, Zingy), Auren Hoffman (CEO, Rapleaf), Oliver Jung (Partner, Adinvest), Ariel Poler (Founder, Topica), Aydin Senkut (President, Felicis Ventures), Michael Tanne (CEO, Wink & Founder, AdForce), Colin Wiel (President, Keiretsu), Jeremy Wenokur (Former Corp. Dev., Google).

More

http://www.brightroll.com/
http://blog.brightroll.com/
http://www.brightroll.com/2007/10/23/brightroll-secures-5-million-in-venture-capital-funding/
http://www.brightroll.com/2007/10/24/brightroll-serves-1-billionth-video-advertisement/
http://mashable.com/2007/10/19/brightroll-funded/
https://web2innovations.com/money/2008/02/10/yume-a-broadband-video-advertising-network-has-taken-16m-so-far-to-tackle-the-video-advertising/
https://web2innovations.com/money/2008/02/09/blackarrow-took-12-million-to-tackle-the-video-advertising-relies-on-cable-companies/
http://www.crunchbase.com/company/brightroll
http://www.todsacerdoti.com/

Acquisitions, Advertising, Austin Ventures, Business, Demand Media, Enterprise, Internet, Marketing, Mayfield Fund, Media, Money, Reuters, Social Networking, Software, Technology, Web 2.0

Pluck acquired by Demand Media

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Demand Media, a major buyer and operator of Internet domain name companies, has announced just a few days ago it has acquired the Austin-based social media company Pluck after about reportedly two months of negotiations. The price is $75M in all cash deal. Pluck revenues are around $10 million/year and the company has raised $17 million in three rounds of funding, which makes the deal a nice exit for Pluck’s investors among which are Austin Ventures, Mayfield Fund, and Reuters. Michael Arrington from Techcrunch however does not seem to agree with that constatation and calls it that way: VCs who aim for 3x their money tend to go out of business.

Pluck, a provider of social media tools and technologies, is serving more than 200 media websites, which are reaching over 100M users, and serving over 1.5 billion interactions per month. The acquisition expands Demand Media’s social media platform beyond its owned network of web sites to power leading media properties and brands worldwide including Gannett/USA TODAY, Guardian Unlimited, Hearst Corporation, Fox, The Washington Post, Scotts and Circuit City.

“We founded the company with a vision for expanding social media beyond the traditional social networking portals. To that end, we have acquired and developed the components necessary to create, distribute and monetize web sites and content,” said Richard Rosenblatt, co-founder, CEO and chairman of Demand Media. “Now, we are ready to expand the platform and model beyond our proprietary network. Pluck provides the technologies, people and partners to accomplish this vision.”

Demand Media’s social media platform currently supports more than 64 million unique visitors per month according to the company’s own Google Analytics data from January 2008. The platform features multiple social media applications such as social Q&A and a vast wholly-owned and rights-cleared content library of Pro Amateur text and video. All this will be enhanced by Pluck’s widget and API-based social media technologies.

“This combination will allow us to provide our customers with an even broader suite of social media products and monetizable content,” said Dave Panos, CEO of Pluck and executive vice president for Demand Media. “The combined expertise of our two companies in platform technology development, content creation and community management is truly un-matched.”

Since its inception in May 2006, Demand Media has raised over $350 million in equity capital and pioneered a new formula for building an interactive media company. Through its social media platform, Demand Media has grown its vertical network into one of the Internet’s largest.

Pluck was founded in 2003 and built a world-class social media platform that enables leading publishers, brands, and retailers to grow their audiences by seamlessly integrating content, community and social media technologies directly into their existing web properties.

More about Pluck

A leader in social media software solutions, Pluck helps transform how publishers, retailers and major brands engage their audiences and customers to discover, create and distribute information online. Providing the technologies for content generation, syndication, social networking and news personalization, Pluck helps its customers more easily consume and leverage the new open content model that has emerged as the cornerstone of Web 2.0.

Products
If your goal is to drive brand recognition and revenue by leveraging the power of user contributions and interaction on your web site, Pluck offers a complete suite of rich Social Media products called SiteLife. Ready for embedding into any web site, SiteLife helps build vibrant communities of active bloggers, citizen journalists and consumers while driving the creation of new content, traffic and repeat visits.

For bloggers and publishers, Pluck offers BlogBurst, a syndication service that places blogs on top-tier online destinations. With BlogBurst, publishers weave the rich and diverse fabric of the blogosphere into their sites to drive site traffic, while bloggers gain visibility and grow their audience and reach.

Management Team

Pluck was co-founded in 2003 by Dave Panos and Andrew Busey, two executives with entrepreneurial experience in some of the industry’s earliest efforts in instant messaging, real-time collaboration, e-commerce, and e-learning. Meet the Pluck management team.

Dave Panos – Chief Executive Officer, Co-founder
 
A software industry veteran with more than 16 years of start-up experience, Dave has helped define new markets across a range of Internet and Enterprise sectors. He co-founded Pluck as a Venture Partner at Austin Ventures. Previously, he was a co-founder and executive vice president for B2B eCRM provider Question Technologies (sold to Motive). For seven years, he was vice president of marketing and business development at web collaboration pioneer DataBeam before their successful sale to Lotus/IBM. Previously, Mr. Panos ran product management at Easel Corporation, a popular software development tool company that went public. He earned his MBA from Harvard Business School and his undergraduate degree from Furman University.

Will Ballard – Vice President and CTO
 
In his role as Chief Technical Officer at Pluck, Will oversees a team of 20 engineers responsible for the company’s software architecture, design, development and quality assurance. He is also responsible for the design and operation of the growing data center that runs key aspects of site services for Pluck customers, including Hearst Magazines, WashingtonPost.com, TheStreet.com and Cox Newspapers. Prior to joining Pluck, Will served in a variety of software development leadership roles where he designed and managed the development of massively scalable, high-velocity software platforms at NetSpeed (now Cisco), the outsourced network management and security provider for more than 10,000 businesses; NetSpend, high availability provider of credit card transaction services for leading financial institutions; and Works.com (now Bank of America), the automated corporate purchasing solution for corporate treasury operations.

Ken Nicolson – Chief Marketing Officer
 
As Chief Marketing Officer, Ken leads market and product expansion for Pluck social media platforms to further serve the audience engagement and analytics needs of digital publishers and advertisers around the globe. Prior to joining Pluck, Ken served as president and CEO at Veridiem, a software firm that helped global brands plan, measure and optimize their return on marketing investments. Before joining Veridiem, Ken served as Vice President of Sales and Marketing at Alphablox Corporation, a leading provider of Web-based analytics applications. He has also served in executive marketing positions at Kiva Software, Red Brick Systems, Informix and IBM. Ken received an MBA from Harvard Business School and a BS in Electrical Engineering from Duke University.

Rachel Brush – Vice President of Operations and Content Services
 
As vice president of Operations and Content Services, Rachel oversees finance, legal and human resource operations for Pluck in the U.S. and Europe. She also leads the editorial and account management teams for the BlogBurst™ syndication network, which serves content from more than 4,000 top bloggers to leading media sites around the world. Before joining Pluck, Rachel spent eight years in leadership roles at Hoover’s, Inc., where she held various senior management positions, including serving as vice president of Content and vice president of Customer Operations and Quality. Previously Rachel worked in retail operations for industry giants, including Ann Taylor, LensCrafters and The Limited. Rachel holds a BA in English from The University of Texas at Austin and is pursuing an MBA in Operations and Business Management at St. Edward’s University. Rachel is also an Advisory Board Member of The Periwinkle Foundation, which provides summer camps and other activities for children with cancer.

Eric Newman – General Manager
 
Eric has a history of delivering successful embedded solutions for leading Internet and software companies. Prior to joining Pluck, Eric ran product management for data integration provider Pervasive (PVSW). He previously served as vice president of marketing at Powered, a provider of embedded internet marketing solutions. He was also director of portal solutions at AskJeeves (ASKJ) and served in various management roles at Lotus/DataBeam and Convergys. Eric earned his MBA from the Kellogg School of Management at Northwestern University and his undergraduate degree in Marketing and Management Information Systems from the University of Cincinnati.

Steve Semelsberger – Vice President, Sales & Business Development
 
Steve manages the team responsible for global revenue and partnerships. Prior to Pluck, he spent nearly six years with Motive (MOTV) in Director roles over Alliances, EMEA and Segment Marketing, helping the firm grow to ~$100M in revenue and complete an IPO in 2004. Previous experience in Steve’s 15-year career includes product management, marketing and sales positions with iChat, NetRatings and several media and services companies. He holds an MBA from Duke University’s Fuqua School of Business and Spain’s IESE, along with a BS in management from Binghamton University.

Stephanie Himoff – Vice President of UK Sales and Business Development
 
As vice president of UK sales and business development, Stephanie will direct UK and European sales operations. Stephanie brings to Pluck over a decade of experience spearheading the growth of Internet businesses in Europe. Most recently she worked with US-based travel search site, SideStep, on its expansion in the UK. Previously Stephanie served in executive management positions for European operations at DirectoryM, a premier online advertising network used by top publishers, including Newsweek and ZDNet. Stephanie also served as Managing Director in the UK and France for AltaVista, a web search company now owned by Overture, a division of Yahoo. She holds an MBA and a BA from the University of San Francisco as well as a masters in French from IESEG.

Adam Weinroth – Director of Product Marketing
 
Leading product marketing for Pluck, Adam plays a central role in formulating the vision, definition and delivery of the company’s syndication and publisher software services including the groundbreaking BlogBurst syndication network and SiteLife Social Media Suite. Adam joined the company in 2005 when Pluck acquired Easyjournal, a community blog publishing platform which Adam founded and grew to more than 100,000 registered users. Prior to creating Easyjournal in 2002, Adam held leadership roles in new product development and technology marketing with Mediatruck and IntelliQuest. Adam has a BBA in Marketing and an MBA focusing on Technology Marketing Strategy from The University of Texas at Austin.

Pluck is headquartered in Austin, Texas, and has received funding from Austin Ventures, Mayfield Fund, and Reuters. Company was more known as rss software focused one when they started back in 2003.

More about Demand Media, Inc.

Demand Media™ is a leading social media company that provides an interactive, personalized and vertically-focused media experience for over 64 million unique users. By using its proprietary social media tools and the unique distribution platform of the world’s second largest domain registrar, the company connects content creators and audiences to grow its network of vertical media web properties. The privately held company was founded in May 2006 and is based in Santa Monica, CA, with offices in Bellevue, WA, Austin, TX and San Francisco, CA.

Demand Media was founded by former MySpace CEO Richard Rosenblatt. The company has been buying content sites and is rumored to be in preparations for a possible 2009 IPO, if and when the economy recovers. Their last round, $100M, was announced in September 2007. They’ve raised a total of more than $350M to date.

More

http://www.demandmedia.com/
http://www.pluck.com/
http://www.pluck.com/press/PluckPR-030408-Acquisition.html
http://www.techcrunch.com/2008/03/04/demand-media-buys-pluck-for-50-million-to-60-million/
http://www.quantcast.com/pluck.com
http://siteanalytics.compete.com/pluck.com/?metric=uv
http://www.austinventures.com/
http://www.mayfield.com/
http://www.reuters.com/
http://riverace.statesmanblogs.com/
http://www.crunchbase.com/company/pluck
http://www.demandmedia.com/demand-media-executives.asp
http://www.richard.tv/
http://www.reuters.com/article/internetNews/idUSWEN431620080305

Acquisitions, Advertising, Business, Google, Internet, Media, Microsoft, Money, Public Companies, Technology, Web 2.0

Digg is likely to make a nice exit soon

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Digg, the user generated news site, has been pretty serious on getting itself sold for quite long time now. Just late last year they have hired Allen & Company to shop the site for what rumors claim to be anything in the $300 million range. There were literally millions of speculations around the blogosphere why Digg cannot sell so far, some of them summarized can be read over here.

Today we are reading they are about to finally make their long waited exit. Rumored bidders are, of course, Google and Microsoft, among a couple of media type of companies, no names quoted. This time however the price is being said to be way below the price tag of $300M Digg has put on its site last year – in the $200-$225 million range.

According to Quantcast, which we believe is very accurate, Digg.com is hugely popular site and is already reaching more than 25 million unique visitors per month. Just like a couple of months ago, here we again think Digg does worth more than $300M at the very current moment, with or without steady revenues, simply because of its popularity, leadership, reach and target audience. 25 Million unique visitors per month is almost a mainstream site and we have seen sites with less that traffic getting acquired in the 10 digit range.

Taking into consideration the fact that in case Microsoft does not buy the site they are likely to terminate the ad agreement they have with Digg, it seems that other bidders are not including the Microsoft revenues in Digg’s valuation.

More about Allen & Company

Investment bank Allen & Company has been involved in a number of high profile mergers and acquisitions in the past. Interesting for the Allen & Company is the privacy the investment firm seems to be working in as argument for which is the absence of even a basic site for the company on Web. Perhaps they don’t like publicity. Yet, we have found the firm’s contact details, which can be found among the other links on the end of the story’s page.

For Allen & Company, there’s no business like financing show business. The investment bank serves variously as investor, underwriter, and broker to some of the biggest names in entertainment, technology, and information. Viewed as something of a secret society, the firm has had a quiet hand in such hookups as Seagram (now part of Vivendi) and Universal Studios, Hasbro and Galoob Toys, and Disney and Capital Cities/ABC. The firm’s famous annual retreat in Sun Valley, Idaho, attracts more moguls than a double-black ski run (Warren Buffet, Bill Gates, and eBay CEO Meg Whitman have attended). Brothers Herbert and Charles Allen founded the company in 1922.

Key people and executives for Allen & Company LLC are as follows:

  • Non-Executive Chairman Donald R. (Don) Keough
  • President, CEO, and Director Herbert A. (Herb) Allen
  • Managing Director and CFO Kim M. Wieland

More

http://digg.com/
http://www.techcrunch.com/2008/03/07/google-microsoft-bidding-for-digg/
https://web2innovations.com/money/2007/12/19/digg-guys-are-up-for-sale-again-quietly/
http://www.quantcast.com/digg.com
http://www.techcrunch.com/2007/12/17/for-sale-used-social-voting-site-asking-price-300-million-goes-by-the-name-of-digg/
http://www.hoovers.com/allen-&-company/–ID__51026–/free-co-factsheet.xhtml
http://www.techcrunch.com/2006/12/28/no-acquisition-for-digg-raise-series-b-round-instead/
http://www.techcrunch.com/2007/11/07/just-sell-digg-already-jay/
http://nextnetnews.blogspot.com/2006/12/why-nobody-buys-diggcom.html
http://venturebeat.com/2007/12/17/source-digg-hires-bank-hoping-to-sell-for-300-million-or-more/
http://nextnetnews.blogspot.com/2007/02/diggcom-fights-spam-scam-games.html
http://www.pronetadvertising.com/articles/latest-digg-payola-exposed.html
http://valleywag.com/tech/rumormonger/digg-close-to-a-300-million-sale-320145.php
http://valleywag.com/tech/sun-valley/whos-selling-whos-buying-at-the-allen-confab-276716.php
http://money.cnn.com/magazines/fortune/fortune_archive/2004/06/28/374371/index.htm

Acquisitions, Advertising, Business, Charles River Ventures, Commonwealth Capital Partners, Idealab, Internet, Marketing, Media, Money, North Hill Ventures, Public Companies, Retail, Shopping, Software, Split Rock Partners, Technology, William Blair Capital Partners

Taylor Nelson Sofres buys Compete.com

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Compete, which started out in 2000 as an Idealab company, raised over $40M in funding to date, incurred $4.5M losses for the last year off $15M revenues and had hard time lately to compete with Quantcast has its exit day today. Compete has been acquired by the market research leader Taylor Nelson Sofres (TNS) for $75M plus another earn-out $75M through out 2008-2010 if certain conditions are met. Total acquisition price could possibly reach $150M. Compete.com calls that brilliant in their blog, which might be true taking into consideration that they have clearly lost the battle with Quantcast in the free traffic measurement space online. According to Compete’s own stats, it attracts about the same number of U.S. visitors a month as Alexa (727,000 for Compete versus 758,000 for Alexa), but Quantcast is the leader with more than double that (1.9M uniques). The deal and its price tag could also be called brilliant for Compete when compared to the comScore’s current market capitalization – $570M.

Since 2006 Compete tried almost everything on the PR front to gain popularity, create buzz, and increase its service awareness, but it had little to no success at all. In many aspects Compete’s traffic measurement, just like Alexa btw, is way inaccurate and incomplete when compared to quantified sites at Quantcast and perhaps TNS decided to buy the third or forth in the market due to a possible higher price Quantcast is currently looking for (or being not for sale) and the current market value comScore has. Both of them have been M&A targets for a while although no public facts are available as to whether TNS has been one of the suitors for either of the companies mentioned. By comparison, in 2007 Experian Group Ltd. paid $240 million to acquire another leading Web intelligence company, Hitwise Pty Ltd., which made money and had annual revenues of roughly $40 million. In other words, at a price tag of $75 million TNS is offering roughly 5 times Compete’s revenue, and it will pay 10 times sales if the target reaches the financial milestones stipulated under the earn-out clause. Experian paid a multiple of only 6 times sales for Hitwise.

One of the company’s latest developments was the partnership they made with Ask.com to provide compete data for sites on ask.com’s binoculars.

TNS is acquiring Compete primarily from a consortium of private venture capital companies. Compete is said it will continue to operate as a stand-alone company, but it has already identified stellar new product opportunities to develop with the TNS media intelligence and custom research teams.   

In additional to Idealab, Compete’s other investors include Charles River Ventures, Commonwealth Capital Partners, North Hill Ventures, Split Rock Partners, and William Blair Capital Partners. Total funding to date is $43M. Their investors were undoubtedly probably hoping for a much better outcome, but a solid double is better than nothing.

This acquisition brings together the global market information strength of TNS with Compete’s digital intelligence products and capabilities.  Digital intelligence combines data on user behavior and interactions on the internet with demographic and competitive information, to help businesses and marketers make critical, strategic and tactical business decisions. 

Through this acquisition, TNS will provide clients with new and valuable insights into how online consumer behavior affects purchasing decisions, enabling clients to improve their marketing effectiveness, both online and offline. Together, TNS and Compete will provide consumer, brand and media research and measurement services that will help businesses succeed in the digital marketing environment.

Compete conducts continuous analysis of internet clickstream data from close to 2 million people, weighted to match the US online population.  This information is used to measure how consumers consider, engage with and buy a client’s products or services online, relative to those of its competition.  This ability to analyze online behavior before a purchase is made enables Compete to advise clients on how to target online communications to individual consumers, to influence both their online and offline purchasing behavior.

As internet usage and e-retailing increases, clickstream data is expected to become a significant information source around which market research and analysis is based.  Recent estimates suggest that the US market in which Compete operates will grow from $325 million in 2007 to $500 million in 2009.  (Morgan Stanley research and Jupiter Research estimates of on-demand US web analytics market)

TNS will apply Compete’s ability to profile, measure and segment the online behavior of consumers to its own 6th dimension access panels.  This will start in the US, where TNS has a fully managed access panel of more than one million people and will then be extended across its network.  This will give TNS an unmatched ability to provide insight based on online and offline behavior and on consumer attitudes. 

David Lowden, Chief Executive of TNS, said: “This acquisition is an important move for TNS that builds on our ability to help clients understand consumer behavior in the new and highly complex digital world.  Compete has built a world-class digital intelligence capability that delivers multiple perspectives on how consumers engage with brands online. Its strength lies in its ability to provide competitive analysis of individuals’ online behavior, a rapidly growing section of the market that has enormous potential. 

“TNS will enhance this offering by putting it together with the understanding of consumer attitudes and behavior that we gain from our access panels.  We will use our network to offer this powerful combination to clients across the globe.  In the longer term, we will look at the opportunities to add further value by using our Worldpanel, Retail & Shopper and audience measurement capabilities to integrate data on purchasing and viewing behavior with internet search and shopping behavior.  We believe this will allow TNS to develop new syndicated and custom products, unique in our industry.”

Donald McLagan, Chairman and CEO of Compete, said: “We welcome this exciting opportunity to join one of the world’s most respected market information and insight groups.  Whether consumers buy online, or simply research online as they reach a purchasing decision, the marketing platforms they encounter bring major opportunities for brands.  Companies need to understand how the internet affects consumer preferences, attitudes, knowledge, understanding and motivation.  They also need help in maximizing the new online sales and marketing opportunities to target their prospective customers more effectively.  For the first time, we have given clients the opportunity to measure their effectiveness across all their marketing programmes.  This ability will be greatly enhanced when we are part of TNS.”

More about Compete

Compete, Inc. is a provider of analytics, research, and business intelligence. Compete gathers web behavior information from users who sign up at their site, then analyzes these data to create customized reports for client companies. Compete also offers a free web analytics tool for the general public at Compete.com.

Compete was founded in 2000 and is based in Boston, Massachusetts.  It analyses internet clickstream information received from its own panel and from internet service providers.  Compete uses proprietary data methodologies to normalize this data, making it representative of the entire US online market place. It specializes in the telecoms, media, automotive, financial services and travel industries, with a sector-based organization mirroring that of TNS.  It also has expertise in the field of online search evaluation.  Current management will remain with the company.  Clients, who include some of the world’s best-known brands, are engaged on a subscription basis, with analysis provided weekly or monthly.  The company has won a range of awards, including the Deloitte Technology Fast 50 two years in a row, the US Advertising Research Foundation David Ogilvy Award and the AdAge Power 150. Bill Gross is the company’s founder who had previously helped create the search engine that became Overture and later was acquired by Yahoo!.  

Compete has several competitors in enterprise-level web analytics and market research, including Nielsen/NetRatings, Hitwise, comScore, Amazon’s Alexa and Quantcast.

More about TNS

TNS is the third-largest market research firm across the globe (Honomichl)
TNS is the biggest provider of online market information in the world
TNS does more custom market research than any other firm worldwide
TNS Media Intelligence is the top-ranked ad spend measurement company
The TNS 6th Dimension access panels reach over two million consumers globally

The 1960s saw the creation of five of the market research companies that are at the heart of the Taylor Nelson Sofres (TNS) group today:

  • Intersearch in the USA in1960
  • AGB in UK in 1962
  • Sofres in France in 1963
  • Frank Small Associates in Australia in 1964
  • Taylor Nelson in UK in 1965
  • But the very first seeds had been sown in the USA in 1946, when NFO (National Family Opinion) opened for business.

In the 60s, 70s and 80s, all these companies grew significantly, introducing a wide and increasingly sophisticated range of research solutions and using the latest technological developments. And as they and their clients grew, they started to create their international networks:

Sofres opened offices in six European countries, the US and 12 countries in Asia Pacific
 
Taylor Nelson and AGB each developed a UK network of offices and began to acquire businesses in Europe

NFO grew to become the by-word for managed access panels in the USA
It soon became clear that brands were becoming global, and brand owners would need global market information partners.

In the 1990s, the market research industry started to consolidate, as major clients demanded an increasingly international service.

NFO made a series of acquisitions around the world and the companies that now form TNS responded to the changing market by joining forces, enabling them to deliver consistently high quality services to customers around the world.

  • Sofres acquired Secodip (1992)
  • Taylor Nelson joined with AGB  (1992)
  • Sofres combined with FSA (1995)
  • Sofres acquired Intersearch (1997)
  • Taylor Nelson AGB and Sofres merged (1997)
  • TNS acquired NFO (2003)

More
 
http://www.tnsglobal.com/
http://www.tnsglobal.com/investor-relations/news/news-E4DA1FFE67594CB6A72742C5A415BD1B.aspx
http://blog.compete.com/2008/03/03/tns-acquires-compete/
http://www.compete.com/
http://www.competeinc.com/
http://blog.compete.com/
http://www.techcrunch.com/2008/03/03/tns-buys-compete-for-75-million/
http://www.crunchbase.com/company/compete
http://www.quantcast.com/
http://www.alexa.com/
http://www.comscore.com/
http://www.thealarmclock.com/mt/archives/2007/08/compete_ups_ant.html
http://www.competeinc.com/news_events/pressReleases/114/
http://blog.compete.com/2008/02/11/press-release-compete-celebrates-fifth-straight-year-of-record-growth/
http://www.paidcontent.org/entry/419-compete-bought-by-tns-for-up-to-150-million/
http://www.centernetworks.com/tns-acquires-compete
http://www.thealarmclock.com/mt/archives/2007/08/compete_ups_ant.html
http://www.centernetworks.com/ask-partners-with-compete-binoculars
http://www.techconfidential.com/money-out/blog/money-out/british-market-research-firm-t.php
http://blog.arhg.net/2008/03/competecom-bought-for-75m.html
http://mashable.com/2008/03/03/compete-acquired/
http://searchengineland.com/080303-105153.php

Acquisitions, Advertising, Business, Funding, Internet, Marketing, Media, Money, Software, Technology, Web 2.0

Technorati is rumored to be in preparation of Blogger Ad Network

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Rumors online claim Technorati is in serious preparation to lunch soon its own advertising network aimed at bloggers. The online advertising market, as we said a few times in our blog posts so far, is perhaps the hottest thing on web over the past 2 years and 2008 appears to be giving no signals of slowdown in the space. Basically there are many ad network players in the blogging space on Web like, of course, Google, AdBrite, FM Publishing, Glam Network, ReviewMe, and not last the controversial PayPerPost (now Izea) but from sentimental point of view Technorati has the best chances to make a bloggers ad network due to its first-to-market factor (Technorati was the first company to search in and deal with blogs anyway), devotion and dedication to the Bloggers on Web. Technorati is currently tracking 112.8 million blogs and over 250 million pieces of tagged social media so it makes sense to us if they can in one way or another turn those blogs into quiet participants into the newly planned bloggers ad network by Technorati. Many newly launched ad networks try to focus on relevancy and targeting technologies but, in our view, they are missing the core factor of being successful in running an ad network on Web – the amount of money you are going to pay your web publishers (bloggers). And the amount of money you pay is correlative to the amount of money you earn. In that parameter Google remains unbeaten at this moment with almost $4B pay out for the 2007.
 
Technorati is being said to be pitching venture capitalists on another round of financing since from what they took back in 2006 there might be little to nothing left over to keep their company and 25 employees alive. Another rumor claims the company has hired an investment bank in an attempt to shop itself around for potential buyers, simultaneous to their funding pitches.

The network is rumored to be something like a self-serve ad exchange for bloggers as well as for advertisers, perhaps something like bloggers ad exchange. Ad units will include both display and text ads, and will allow units to be charged on both a CPM and CPC basis.

Whatever the case is it is an interesting and predictable move for Technorati but the online ad market is getting more and more crowed. May be it has something to do with the most recent online ad data released by IAB putting the total number for the entire market at more than $21B for 2007.

More about Technorati

Technorati is currently tracking 112.8 million blogs and over 250 million pieces of tagged social media.

Technorati is the recognized authority on what’s happening on the World Live Web, right now. The Live Web is the dynamic and always-updating portion of the Web. We search, surface, and organize blogs and the other forms of independent, user-generated content (photos, videos, voting, etc.) increasingly referred to as “citizen media.”

But it all started with blogs. A blog, or weblog, is a regularly updated journal published on the web. Some blogs are intended for a small audience; others vie for readership with national newspapers. Blogs are influential, personal, or both, and they reflect as many topics and opinions as there are people writing them.

Blogs are powerful because they allow millions of people to easily publish and share their ideas, and millions more to read and respond. They engage the writer and reader in an open conversation, and are shifting the Internet paradigm as we know it.

On the World Live Web, bloggers frequently link to and comment on other blogs, creating the type of immediate connection one would have in a conversation. Technorati tracks these links, and thus the relative relevance of blogs, photos, videos etc. We rapidly index tens of thousands of updates every hour, and so we monitor these live communities and the conversations they foster.

The World Live Web is incredibly active, and according to Technorati data, there are over 175,000 new blogs (that’s just blogs) every day. Bloggers update their blogs regularly to the tune of over 1.6 million posts per day, or over 18 updates a second.

Technorati. Who’s saying what. Right now

Technorati Management Team

Richard Jalichandra
President & Chief Executive Officer
Richard is a veteran Internet executive whose media experience includes leadership roles across the media spectrum: as a client, at an agency, as a publisher, and with an advertising network. Most recently, he worked as an M&A and strategy consultant for several Internet properties and investment firms, and also served as SVP of Corporate Development for Exponential Interactive, Tribal Fusion’s parent company. Previously, he was SVP of Business Development for Fox Interactive Media, and was the Vice President of Business & Corporate Development at IGN Entertainment (acquired by Fox Interactive), where he led the company’s M&A, business development and international activities. Before joining IGN, Richard led national accounts sales at Lycos, was Vice President of Business Development at Neopost Online, served as Senior Vice President/Managing Director of Answerthink, and founded K23 Creative Services in Singapore. His early career included management roles for Ford, IBM and Siemens, and he has a B.S. in business administration from the University of Southern California and an M.B.A. from the University of Washington.

Dorion Carroll
Vice President of Engineering
Dorion Carroll is a 20-year veteran engineer with deep experience developing product and services in areas including search, email processing, e-commerce, personalization, ad targeting, CRM, data warehousing, order management and financial services. Prior to joining Technorati, Dorion was director of engineering at Postini, Vice President of Engineering and General Manager of Neomeo (which was acquired by Postini), Technologist-in-Residence at Softbank Venture Capital, and Senior Director of Engineering at Excite@Home, among other roles. Dorion has a Bachelor of Arts from Pitzer College, with four years Mathematics / Computer Science at Harvey Mudd College, in Claremont, California.

Peter Hirshberg
Chairman of the Executive Committee & CMO, Technorati Inc.
Peter Hirshberg is an entrepreneur and marketing innovator who has led emerging media and technology companies at the center of disruptive change for more than 20 years. As Chairman & Chief Marketing Officer of Technorati, he oversees the company’s sales, marketing and business development activities as well as its partnerships with the media, entertainment and marketing industries. Previously Hirshberg served as president and CEO of Gloss.com, the online prestige beauty business co-owned by Estee Lauder Companies, Chanel and Clarins; he was Chairman of Interpacket Networks, the global leader in Internet-by-satellite (sold to American Tower in 2000), and was founder and CEO of Elemental Software (sold to Macromedia in 1999). Peter was at Apple Computer for nine years where he held a number of leadership positions, including Director of Enterprise Markets. He is a Trustee of The Computer History Museum and a Henry Crown Fellow of the Aspen Institute. Peter earned his bachelor’s degree at Dartmouth College and his MBA at Wharton.

Joi Ito
Vice President of International Business and Mobile Devices, Technorati Inc.
Joichi Ito is in charge of international and mobility development for Technorati. He is founder and CEO of Neoteny, a venture capital firm which is the lead investor in Six Apart, and is on the board of Creative Commons. He has created numerous Internet companies including PSINet Japan, Digital Garage, and Infoseek Japan. In 1997, Time Magazine ranked him as a member of the CyberElite. In 2000 he was ranked among the “50 Stars of Asia” by Business Week and commended by the Japanese Ministry of Posts and Telecommunications for supporting the advancement of IT. In 2001 the World Economic Forum chose him as one of the 100 “Global Leaders of Tomorrow” for 2002. He was appointed as a member of Howard Dean’s Net Advisory Net during the Dean campaign.

Teresa Malo
Chief Financial Officer
Teresa is a CPA with over 17 years experience in finance and operations, and she’s responsible for Technorati’s financial, legal, and HR organizations. She has worked with technology startup companies such as Calico Commerce and Zambeel, as well as with established companies, including Arbor Software and Silicon Graphics. Teresa started her career as an accountant with Pannell, Kerr, Forster, a national public accounting firm. She holds Bachelor’s degrees in Accounting and Computer Information systems from Arizona State University and the University of Washington.

Technorati Board of Directors

David L. Sifry
Founder & Chairman of the Board, Technorati, Inc.
David Sifry is a serial entrepreneur with over 20 years of software development and industry experience. Before founding Technorati, Dave was cofounder and CTO of Sputnik, a Wi-Fi gateway company, and previously, he was cofounder of Linuxcare, where he served as CTO and VP of Engineering. Dave also served as a founding member of the board of Linux International and on the technical advisory board of the National Cybercrime Training Partnership for law enforcement. He has a Bachelor’s degree in Computer Science from Johns Hopkins University. Dave can often be found speaking on panels and giving lectures on a variety of technology issues, ranging from wireless spectrum policy and Wi-Fi, to Weblogs and Open Source software.

Peter Hirshberg
Chairman of the Executive Committee & CMO, Technorati Inc.

Joi Ito
Vice President of International Business and Mobile Devices, Technorati, Inc.

Ryan McIntyre
Principal, Mobius Venture Capital
Ryan McIntyre joined Mobius Venture Capital in 2000 as an Associate Partner and was promoted to Principal in 2001. Prior to joining the firm, Mr. McIntyre co-founded Excite in 1993, which went public in 1996 and later became Excite@Home (Nasdaq:ATHM) following the merger of Excite and @Home in 1999. There he held the role of Principal Engineer and was a key technological contributor to the company’s search engine and content management systems, and also led the design and implementation of Excite’s community and commerce platforms. Mr. McIntyre holds a Bachelor of Science degree in Symbolic Systems with a concentration in Artificial Intelligence from Stanford University. While at Stanford, he published research on genetic algorithms in the The First IEEE Conference on Evolutionary Computation, and studied at Stanford’s overseas campus in Berlin, Germany.

Sanford R. Robertson
Principal, Francisco Partners
Sanford R. Robertson is a principal of Francisco Partners, one of the world’s largest technology buyout funds. With a focus on structured investments in technology and technology-related businesses, Francisco Partners is a pioneer in the private equity category of Technology Buyouts. Prior to founding Francisco Partners, Mr. Robertson was the founder and chairman of Robertson, Stephens & Co., a leading technology investment bank formed in 1978, and sold to BankBoston in 1998. Mr. Robertson was also the founder of Robertson, Colman, Siebel & Weisel, later renamed Montgomery Securities, another prominent technology investment bank. He has had significant financing involvement in more than 500 growth technology companies throughout his career, including 3Com Corporation (Nasdaq: COMS), America Online, Inc., Applied Materials, Inc. (Nasdaq: AMAT), Ascend Communications Inc., Dell Computer Corporation (Nasdaq: DELL), E*Trade Securities, Inc. (Nasdaq: ETFC), Siebel Systems, Inc. and Sun Microsystems, Inc. (Nasdaq: SUNW). Mr. Robertson received both a B.A. and an M.B.A. with Distinction from the University of Michigan.

Andreas Stavropoulous
Managing Director, Draper Fisher Jurvetson
Mr. Stavropoulos focuses primarily on software investments (enterprise infrastructure and consumer/Internet), wireless networking, and technology-enabled services. Prior to joining DFJ, Mr. Stavropoulos was with McKinsey & Company’s San Francisco office, where he worked with senior management teams of corporate clients with an emphasis on information technology. Prior to McKinsey, he was a Senior Analyst at Cornerstone Research, a financial and economic consulting firm that helps resolve complex issues arising in high-profile business litigation. Mr. Stavropoulos holds Bachelor’s and Masters degrees in computer science from Harvard University, and an MBA from Harvard Business School, where he was a Baker Scholar and graduated first in his class.

More

http://technorati.com/
http://technorati.com/weblog/
https://web2innovations.com/money/2008/01/13/technorati%e2%80%99s-total-funding-revealed-216-to-date-in-3-rounds/
http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/
http://www.sifry.com/alerts/
http://www.techcrunch.com/2007/12/04/exclusive-technorati-relaunches-to-focus-on-core-blogging-audience/
http://www.crunchbase.com/company/technorati
http://www.niallkennedy.com/blog/2006/12/google-blog-search-technorati-market-share.html
http://www.techcrunch.com/2007/11/05/technorati-drops-content-older-than-6-months-old/
http://www.techcrunch.com/2006/12/28/google-v-technorati-and-hitwise-v-comscore/
http://www.centernetworks.com/why-comparing-technorati-to-google-blog-search-is-not-valid
http://en.wikipedia.org/wiki/Category:Blog_search_engines
http://www.sifry.com/alerts/archives/000492.html
http://www.techcrunch.com/2007/04/03/technoratis-mating-dance/
http://www.sifry.com/alerts/archives/000492.html
http://atomicbomb.typepad.com/
http://www.centernetworks.com/web-apps-customer-service-face-off#technorati
http://www.time.com/time/specials/2007/article/0,28804,1638266_1638253_1638241,00.html
http://www.techcrunch.com/2007/10/01/new-technorati-ceo-has-a-challenge-ahead/
http://www.breitbart.com/article.php?id=prnw.20071001.AQM180&show_article=1&lsn=1
http://www.techcrunch.com/2007/08/16/watching-technorati-and-podtech-fall-apart/
http://www.techcrunch.com/2007/09/30/techmeme-leaderboard-to-launch-attacking-technoratis-last-stronghold/
http://www.linkedin.com/pub/0/2/9a2 (Richard Jalichandra)
http://www.chicagotribune.com/business/chi-thu_tagsjun14,0,3843733.story?coll=chi-business-hed
http://valleywag.com/tech/rumormonger/technoratis-search-247549.php
http://markevanstech.com/2007/04/03/talking-up-technorati/
http://www.guardian.co.uk/weekend/story/0,,1937507,00.html
http://www.time.com/time/globalbusiness/article/0,9171,1565540,00.html
http://sramanamitra.com/2006/02/23/technorati-valuation-without-revenue/
http://www.iac.com/businesses.html
http://mysqluc.com/presentations/mysql06/carroll_dorion.ppt

Acquisitions, Advertising, Business, Entertainment, Internet, Media, Money, Morgenthaler Ventures, Music, Ron Conway, Sequoia Capital, Social Networking, Software, Technology, WaldenVC, Web 2.0

Snocap has been acquired by Imeem

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Snocap was known to be searching for a new home for quite some time and it seems they have shopped themselves successfully as Imeem has bought them last month. Snocap is digital music wholesaler and Imeem is music streaming site so the synergy seems quite logical here. Terms were not disclosed publicly.

Snocap was founded in 2002 by Napster creator Shawn Fanning and Jordan Mendelson.  Ron Conway is perhaps their angel investor. The company is known to have taken $10M million from Conway, Morgenthaler Ventures and WaldenVC. Just like Imeem’s deal with Universal Snocap has also signed a distribution deal with MySpace. In fact Imeem and Snocap have also partnered in the past where Imeem used Snocap’s digital fingerprinting technology to track how many times any particular song is streamed on its site so that it can allocate a portion of its advertising dollars to the major music labels.

It seems Imeme was in desperate need from the Snocap’s technology while Snocap needed a new home, which surely helped the deal happen.
 
Snocap has gone through significant layoffs and was rapidly heading towards major failure. The company’s key person Shawn Fanning was also planning to leave the company and deal with his new creature Rupture.

More about Imeem

Imeem is an online community where artists, fans & friends can promote their content, share their tastes, and discover new blogs, photos, music and video. Here are some of the things you can do on imeem:

Discover
-Enjoy the latest videos, music, photos, or blogs posted on imeem.
-Stay up-to-date with your personal network of fans and friends with “What’s New” notifications.
-Get in-depth stats for all your content and track their popularity.

Interact
-Tag, comment, rate, and share any of your friends’ cool (or embarrassing) content.
-Create or join groups for your favorite band, event, topic, and more!
-Start discussions with other imeem users and make new friends.
 
Share
-Embed your media on other pages (such as your blog, Bebo, etc.).
-Recommend stuff to your friends or add it to your “Favorites” list.
-Easily add media to your Del.icio.us, WordPress, Blogger, or Typepad.

Imeem is hoping to make money from advertisers, a portion of which will be shared with its music partners. It has signed up Puma, Nike and Microsoft among others, though it does not disclose revenues.

This is Imeem’s second acquisition after they acquired Anywhere.FM in January. Imeem has raised two rounds of capital, although the size of the second round was not disclosed.

Imeem is based in San Francisco and takes its name from “meme” – a term coined to describe the ideas that communities, adopt, and express. Dalton Caldwell is the CEO of the company and the co-founded together with Jan Jannink. The company used to be in Palo Alto and is known to have launched in 2004. Known investors in the company are Morgenthaler (Series A founding) and Sequoia Capital, the venture capital fund that supported Google and YouTube.

It is interesting to know what Imeem’s total funding is considering the fact Snocap has raised $10M. Imeem’s first round was only for $750K. Imeem does not disclose revenues.

Some competitors and similar companies include Skreemr, Seeqpod, Deezer, Pandora, Lala, MOG, we7 and Wixi.

More

http://snocap.com/
http://Imeem.com
http://www.crunchbase.com/company/imeem
http://www.techcrunch.com/2008/02/13/imeem-acquires-snocap/
https://web2innovations.com/money/2007/12/10/exclusive-imeem-inks-a-deal-with-the-worlds-largest-record-company/
http://www.techcrunch.com/2006/09/02/myspace-gets-into-music-biz/
http://www.techcrunch.com/2007/06/20/imeem-now-officially-legitimate/